31: Creative review of 2020: making Covid ads, dealing with crisis and WFH pitfalls

<div>Uncommon's Nils Leonard and Mother London's Katie Mackay-Sinclair talk to Brittaney Kiefer about what creative work stood out and creative companies have adapted in this pandemic-hit year (14:40). They are candid about how the creative process has been helped and hindered by home-working, how brands with purpose had effective messaging during the pandemic, and what lies in store for 2021.<br><br>Omar and Campaign editor-in-chief Gideon Spanier discuss the latest industry news, including Dentsu announcing another major round of job cuts and latest forecasts that the UK ad market will 'only' shrink by 4% this year (02:20).<br><br>Plus Sarah Salter, head of innovation at Wavemaker, reveals what she will look out for as chair of the judging panel for the <a href="https://www.campaignlive.co.uk/article/wavemaker-innovation-chief-sarah-salter-chair-campaign-tech-awards/1701966?bulletin=campaign_brands_bulletin">upcoming Campaign Tech Awards</a> (44.30).<br><br>- Leonard: "This country in particular is going to need to find its venom and its again, because we’re lost. The creative industries are going to see a renaissance like we’ve never had."<br>- Mackay-Sinclair: "The Microsoft Sam montage of <a href="https://www.youtube.com/watch?v=vM3J9jDoaTA">‘all Covid ads look all the same' </a>is the best reflection of what happens when everything is conditional and everyone is crippled by fear." <br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>