41: How to be an ethical advertiser, Bodyform's Pain Museum and Airbnb's media bombshell

<div>Omar and Brittaney discuss whether the BBC is right to put BBC Three back on 'normal' TV, Bodyform's new ad campaign (or should that be "cam-pain"?), Airbnb's decision to spend less on performance marketing and what impact the new media app Clubhouse is having.<br><br>Then Omar speaks to Media Bounty MD Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network, how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must be reformed, and how brands should hold themselves and media agencies to account. <br><br>Running order (links to stories on <em>Campaign</em>'s website):<br>2:00 BBC Three is going back on telly<br>5:40 Bodyform <a href="https://www.campaignlive.co.uk/article/bodyform-reveals-painstories-break-silence-around-endometriosis-womens-pain/1708769">"#PainStories"</a> (AMV BBDO)<br>13:30 Why Airbnb will spend less on performance marketing and why it matters<br>20:30 Clubhouse and how social media rivals are responding<br>28:00 Jake Dubbins and Laura Lesser interview<br><br>This episode was hosted by <em>Campaign</em>'s media & technology editor Omar Oakes with creativity & culture editor Brittaney Kiefer and edited by Lindsay Riley.<br><br>Want to ask us a question or respond to what you've heard? Please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>