49: Fifa's 'unapologetically Muslim' ad and Channel 4's pregnancy loss policy

<div><em>Campaign</em>’s Brittaney Kiefer and Omar Oakes talk about Fifa’s latest campaign and what it teaches advertisers about diversity and authentic storytelling. <br><br></div><div>Fifa’s campaign, which won Channel 4’s annual Diversity in Advertising Award, depicts the Midnight Ramadan League, a grassroots club in Birmingham that helps Muslims continue to play football during the month of Ramadan. Kiefer explains unique aspects of the creative process and why it is a significant step forward for the ad industry. Director Bassam Tariq called it an "unapologetically Muslim commercial" and it holds lessons for other marketers. </div><div><br>Kiefer and Oakes also discuss Channel 4’s new pregnancy loss policy and why it could represent a shift in the industry’s workplace culture. <br><br></div><div><br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>