34: Bringing creative and media together (but not just for big brands)

<div><em>Campaign</em>'s media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer take a closer look at the first major ad campaigns of the year. <br><br>Then Walk-In Media CEO and founder Simon Davis talks to Omar about  his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril. <br><br>Davis says there has always been a desire from brands for agencies to offer  integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.</div><div><br><strong>Running order</strong> (click links to see the Work on <em>Campaign'</em>s website):<br>9:00 Ikea <a href="https://www.campaignlive.co.uk/article/ikea-fortune-favours-frugal-mother/1703538">"Fortune favours the frugal"</a> by Mother<br>16:00 MacMillan Cancer Support <a href="https://www.campaignlive.co.uk/article/macmillan-cancer-support-whatever-takes-amv-bbdo/1703990%20">"Whatever it takes"</a> by AMV BBDO<br>22:00 The British Army <a href="https://www.campaignlive.co.uk/article/british-army-fail-learn-win-karmarama/1703987">"Fail, learn, win"</a> by Karmarama<br>27:30 Where are all the January travel ads? (apart from On The Beach <a href="https://www.campaignlive.co.uk/article/beach-someday-uncommon-creative-studio/1703242">"Someday"</a> by Uncommon)<br>30:00 Simon Davis interview<br><br><strong>Correction:</strong><br>- Nils Leonard went topless with Iggy Pop at Cannes Lions in <strong>2016<br><br>Snoop Dogg quiz:</strong><br>IMDB informs us that Mr Dogg has appeared in ads for no less than 13 brands: <br>XM Satellite RAdio (2002)</div><div>AOL (2003)</div><div>T-Mobile (2004, 2017)</div><div>Bel Company (2005)</div><div>Chrysler (2005)</div><div>Wonderful Pistachios (2011)</div><div>Burger King (2016)<br>Dunkin’ Donuts (2019)</div><div>Just Eat (2020)</div><div>SodaStream (2020)</div><div>Corona (2020)</div><div>The General Insurance (2020)</div><div>Tostitos (2020)</div><div><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a><br><br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>