60: Campaign podcast: The power of the creative nudge

<div><br>On this week's <em>Campaign</em> podcast, acting news editor Simon Gwynn and UK editor Maisie McCabe discuss one of the biggest stories to hit adland in recent years: the outcome of the <a href="https://www.campaignlive.co.uk/article/jwt-sex-discrimination-case-why-two-ousted-male-creatives-won/1723107">JWT employment tribunal</a>, and how coverage <a href="https://www.campaignlive.co.uk/article/jwt-sex-discrimination-case-jo-wallace-blasts-mailonline-coverage-amid-death-threats/1723248">unfairly focused on Wunderman Thompson's Jo Wallace</a>.<br><br></div><div><br>Simon and Maisie then talk about one of the week's biggest new reviews – the consolidated global media account of food delivery giant <a href="https://www.campaignlive.co.uk/article/just-eat-takeaway-puts-global-media-agency-review-menu/1723720">Just Eat Takeaway</a> – followed by some of the latest ads.<br><br></div><div><br>In the second half of the episode, Maisie speaks to Kev Chesters and Mick Mahoney, strategy and creative partners at Harbour Collective, about their new book <em>The Creative Nudge</em>, and why it pays to ask "<a href="https://en.wikipedia.org/wiki/Meat_dress_of_Lady_Gaga">What would Gaga do?</a>".<br><br></div><div><br>"Being unreasonable means being prepared to dissent," Chesters says. "One of the problems we have in business is we reward consent... You can't be creative if it's not different – you have to be prepared to reward dissent."<br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>