Social Pros Podcast

Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton's social media center and building brand loyalty. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to set up a social media center to manage social teams across multiple brands How to customize social engagement for each brand and audience How to build customer loyalty without just going for the sale Why social is about long term gains rather than immediate returns Resources CoSchedule Salesforce Hilton Suggests Visit SocialPros.com for more insights from your favorite social media marketers.

Cassie Roma, Head of Content Marketing at The Warehouse Group, joins the Social Pros Podcast to discuss social storytelling that makes people care. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Where social fits within the bigger storytelling puzzle How to use storytelling to show the human aspect of your brand How social differs between the U.S. and New Zealand How to "woo" your customers Resources Salesforce CoSchedule The Warehouse Group Visit SocialPros.com for more insights from your favorite social media marketers.

Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology How Neal developed the social selling curriculum at Rutgers University Why social is ultimately based in the marketing department Why influencer marketing is the next step in B2B social media Why AI is powerful but it belongs in the background Why more influencer marketing is the biggest need in B2B social media in 2018 Resources Neal Schaffer Website ICUC Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.

Brian Fanzo, Founder & CEO of iSocialFanz LLC, joins the Social Pros Podcast to discuss real-time social and account takeovers. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why LinkedIn is the new golf course for business conversations How to use hashtags to curate your content How to conduct a successful social media takeover How AR and VR can help create empathy How Twitter has changed to provide more value Resources Salesforce TechSmith Armchair Expert (Dax Shepard's podcast) Visit SocialPros.com for more insights from your favorite social media marketers.

Amanda Bond, Owner of The Ad Strategist, joins the Social Pros Podcast to discuss building audiences and giving value through organic posts and Facebook ads. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to bring your organic and paid social content together to enhance the customer journey Why organic reach on Facebook is not dead How to conduct testing with organic posts to be amplified through paid How to use Instagram Stories to promote sales with a more human experience Why consistency helps lay important groundwork for larger ad campaigns on social Resources Salesforce TechSmith The Ad Strategist Visit SocialPros.com for more insights from your favorite social media marketers.

Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to market a talent brand through social How to develop "EGC," Employee Generated Content How to balance content geared towards consumers with talent brand content How to incorporate interns into social strategy and testing How review sites are affecting talent acquisition Resources The Complete Guide to Social Media for B2B Marketers TechSmith Cisco Visit SocialPros.com for more insights from your favorite social media marketers.

Bruce Kennedy, Social Media Manager at Cision, joins the Social Pros Podcast to discuss the current state of PR and crisis management. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to stay relevant in PR Why Twitter is still the biggest social platform for PR How content creators differ from traditional journalists Why crisis planning is mandatory How analytics have helped businesses prioritize responses on social media How Facebook Live has changed crisis management Resources The Complete Guide to Social Media for B2B Marketers TechSmith Cision Gushers Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Jenn Herman, Social Media Consultant & Trainer at Jenn's Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why Instagram is the best place to gain "purposeful traffic" Why IGTV requires a totally different strategy than Instagram Stories How to effectively use hashtags Why businesses should be posting less on Instagram How to use Carousels How to craft Stories Resources The Complete Guide to Social Media for B2B Marketers TechSmith Jenn's Trends Visit SocialPros.com for more insights from your favorite social media marketers.

Tushar Patil, Founding Partner at Idealyst, joins the Social Pros Podcast to discuss social at an enterprise level and the current state of A.I. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How social is managed at an enterprise level Why social shouldn't be sectioned off from the rest of digital in a business How to balance privacy with analytics Why the promise of A.I. is still a long way from being delivered How technology is advancing social care Resources Salesforce ICUC Idealyst How China is Changing Your Internet (NYT WeChat Video) Visit SocialPros.com for more insights from your favorite social media marketers.

Daniel Schotland, COO at Linqia, joins the Social Pros Podcast to discuss the ins and outs of successful influencer marketing and why it all comes down to content. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How the potential for fraud is affecting the way businesses handle influencers How the evolution of social platforms is changing the influencer marketing field How to measure the efficacy of influencer programs How to leverage influencers for "professional user generated content" Why "micro influencers" are often more effective than celebrity influencers Resources The State of Influencer Marketing 2018 Salesforce ICUC Visit SocialPros.com for more insights from your favorite social media marketers.

Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to build loyalty for multiple brands under the same company How to build a social presence as a historic brand How to gauge "return on influence" How social can augment other forms of direct marketing Resources At A Glance (Use promo code SOCIALPROS) Salesforce ICUC Visit SocialPros.com for more insights from your favorite social media marketers.

Matthew Thompson, Social Media Manager at Lids, joins the Social Pros Podcast to discuss the way Lids engages with an audience as polarized as sports fans and how social is the frontline of business today. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to engage multiple local and very polarized audiences How to balance event-based advertising with evergreen content How to structure customer care between the social team and customer service Why online sales may be shifting from Facebook to Instagram How to integrate email with social campaigns Resources The Complete Guide to Social Media for B2B from Salesforce Brandwatch Visit SocialPros.com for more insights from your favorite social media marketers.

Melonie Dodaro, Author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resume and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How LinkedIn has changed and where it may be heading Why video is currently so successful on LinkedIn How to consider a global audience when deciding what time to post How to reach out to new prospects through LinkedIn Why you should move the conversation offline How to maintain connections through LinkedIn How to use LinkedIn to repurpose content Resources The Complete Guide to Social Media for B2B from Salesforce Brandwatch LinkedIn Unlocked Top Dog Social Media Visit SocialPros.com for more insights from your favorite social media marketers.

Priest Willis, Sr Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long term affiliates. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode What makes a good affiliate How affiliate networks work The difference between affiliates and influencers How to track the effectiveness of an affiliate program Why some platforms are more or less effective How to turn influencers into affiliates Resources The Complete Guide to Social Media for B2B from Salesforce Brandwatch How Lenovo is Moving Beyond Last-Click Attribution Visit SocialPros.com for more insights from your favorite social media marketers.

Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why it is becoming more important to combine social data with other data sources Why having a Twitter-centric approach to data listening can be misleading How to expand your scope of data as a social media practitioner How strategy and analytics roles are becoming more blended Resources Brandwatch Rev The Complete Guide to Social Media for B2B from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.

Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why the data itself is not the most important part of social listening Why there are still plenty of sources for social data even though some platforms are not open to providing data How the increasing diversity of new media is affecting social listening Why brand outrage has increased and how it is affecting the way businesses respond to customers Resources Brandwatch HYP3R The Complete Guide to Social Media for B2B from Salesforce Culture Shock: A Handbook for 21st Century Business Visit SocialPros.com for more insights from your favorite social media marketers.

Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why it is often difficult for businesses to break down which advertising efforts are working Why first/last click attributions are not effective measurements How to use Funnelytics to optimize your funnel What separates a good business from someone just selling a product How to connect with your customers while providing business value Resources The Complete Guide to Social Media for B2B from Salesforce ICUC Brandwatch Funnelytics Visit SocialPros.com for more insights from your favorite social media marketers.

Sarah O'Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to turn employees into advocates by getting them involved in marketing campaigns Why the era of Facebook may be ending and giving way to Linkedin for content Why Twitter and Facebook are still the primary platforms for customer care Why fewer but bigger pieces of content is better than more content Resources The Complete Guide to Social Media for B2B from Salesforce Techsmith Brandwatch Visit SocialPros.com for more insights from your favorite social media marketers.

Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why good branding will help you break through the noise Why your branding is more than design How to balance control over your brand vs how your audience defines it Why social media may be shifting from storytelling to direct selling Why branding should be bigger than just marketing Resources The Complete Guide to Social Media for B2B from Salesforce Techsmith Brandwatch Visit SocialPros.com for more insights from your favorite social media marketers.

Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to maximize limited opportunities to create year-round content How to determine the best content for various social platforms How to balance specializations with collaboration on a large team How to determine if a response adds value to the conversation How to interact with specific audiences through geofencing Resources The Complete Guide to Social Media for B2B from Salesforce Brandwatch HYP3R Visit SocialPros.com for more insights from your favorite social media marketers.

Phil M Jones, President and CEO of Philmjones International, joins the Social Pros Podcast to discuss ways to create more successful opportunities through conversation. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to motivate people better Why creating mental images for customers is so powerful How to relate to a customer to open the opportunity to make a recommendation How to create "just one more thing" moments How to create opportunities with questions Resources The Complete Guide to Social Media for B2B Marketers Brandwatch HYP3R Exactly What to Say: The Magic Words for Influence and Impact Exactly How to Sell: The Sales Guide for Non-Sales Professionals Visit SocialPros.com for more insights from your favorite social media marketers.

Joey Coleman, Chief Experience Composer at Design Symphony, joins the Social Pros Podcast to discuss ways to drastically improve customer retention through social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why most businesses focus more on customer acquisition rather than retention Why modern customers are seemingly less loyal than in the past Why the human touch is so crucial How to use social to improve customer retention Resources The Complete Guide to Social Media for B2B Marketers HYP3R Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days Visit SocialPros.com for more insights from your favorite social media marketers.

Dooley Tombras, EVP, The Tombras Group, joins the Social Pros Podcast to discuss raising the standard of creative content to increase sales. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.ly/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why the current marketing landscape is beneficial for an agency Why engagement metrics are "soft metrics" Why creative content translates into more sales How to find the best social media community managers Resources The Complete Guide to Social Media for B2B Marketers HYP3R The Tombras Group Visit SocialPros.com for more insights from your favorite social media marketers.

Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to balance social marketing for a major annual event vs year round events How to be intentional with social to encourage organic engagement How to build an active community around your organization How to augment staff and volunteers for large scale events How to use social to gauge audience sentiment towards your organization Resources Calgary Stampede Website, Twitter, Instagram, Facebook The Complete Guide to Social Media for B2B Marketers HYP3R Visit SocialPros.com for more insights from your favorite social media marketers.

Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why brand value is important for potential employees How companies can use social to portray life inside the company to potential employees Why B2C companies should have separate social channels for employer branding How to encourage employees to tell stories Why employer rating services like Glassdoor and Indeed are important Resources Link Humans Employee Advocacy: The Ultimate Handbook Employer Brand Index Employer Branding Podcast Dynamic Signal and Hearsay Systems Advisor Social Glassdoor and Indeed Visit SocialPros.com for more insights from your favorite social media marketers.

Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why anecdotes do not equal data Why effective ideas can become ineffective and vice versa over time in social Why captioning is so important with video How Instagram stories have become the place for authenticity Resources Social Media Lab Visit SocialPros.com for more insights from your favorite social media marketers.

George B. Thomas, Hubspot and Inbound Trainer at IMPACT, joins the Social Pros Podcast to discuss how to make better, more intentional social videos. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why being good on camera can be a learned skill How to balance production value with live video How to develop a good presence on camera Why social content doesn't always need to lead back to your business' website Why captions are so important What to do with Facebook live videos once you're no longer "live" Resources Camtasia Visit SocialPros.com for more insights from your favorite social media marketers.

Chris Ducker, founder of Youpreneur, joins the Social Pros Podcast to discuss building a business around your personal brand. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode What it means to have a personal brand and build your business around it Why a background in sales is an advantage but not a necessity How your business can become someone's favorite How to balance automation with personal, human interactions Resources Youpreneur Rise of the Youpreneur Visit SocialPros.com for more insights from your favorite social media marketers.

In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of authors, podcasters, and former co-hosts to discuss how they build businesses through social media and beyond. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Shama Hyder — Founder and CEO at Zen Media Mark Schaefer — Executive Director at Schaefer Marketing Solutions LLC Eric Boggs — CEO at RevBoss Jeffrey Rohrs — Chief Marketing Officer at Yext Jess Ostroff — Director of Calm at Don't Panic Management Randy Frisch — Co-Founder, CMO, and President at Uberflip Dan Gingass — Vice President, Strategic Group at Persado Nick Cicero — Founder and CEO at Delmondo Joey Coleman — Chief Experience Composer at Design Symphony Visit SocialPros.com for more insights from your favorite social media marketers.

In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of guests to discuss the importance of social and where it might be heading in the coming year. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Mark Josephson — CEO at Bitly Kriti Kapoor — Head of Social Customer Care at Microsoft Tim Washer — Keynote Speaker/Event Emcee/PowerPoint Comedian at Ridiculous Media Kelley O'Brien — Director of Interactive, Digital, Social at Krispy Kreme Laurie Meacham — Manager Customer Commitment at JetBlue Airways Brooks Thomas — Social Business Advisor at Southwest Airlines Visit SocialPros.com for more insights from your favorite social media marketers.

Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How focusing on strengths and collaborating in weaker areas can lead to stronger content How the scope of public relations has expanded How to approach relationships with journalists vs influencers How paid social has become more important as PR has evolved Why it's becoming more important to write with sound bites in mind Resources Heather's website, Twitter Geben Communication Visit SocialPros.com for more insights from your favorite social media marketers.

Nathan Chan, CEO and Publisher of Foundr, joins the Social Pros Podcast to discuss powerful strategies for organic social media growth. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How to strategically grow an organic following through Instagram How diverse content formats can help you leverage influence Why being good at sales is just as important if not more so than being good at social How to choose the right social channel to focus on Why live events can be extremely challenging Why life skills can be more valuable than traditional education/work experience Resources Foundr website and Instagram Social Blade Iconosquare Visit SocialPros.com for more insights from your favorite social media marketers.

Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How ephemeral content has developed and changed the social landscape over the past year How simplifying the user interface can create a drastic shift in demographics for a social media platform Why video has become one of the essential tools for social media marketing How the world of social media could shift in the coming year Why it's better to go more in-depth on a couple of social channels rather than trying to build a presence on all channels Visit SocialPros.com for more insights from your favorite social media marketers.

Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why both online and offline media sources still matter What many businesses overlook when it comes to influencer marketing How to approach social both proactively and reactively How technology can greatly benefit PR pros by changing crisis management Why you need to heavily integrate PR with marketing Resources Erik on Twitter TrendKite The Business Leader's Guide to Becoming a Social Business Visit SocialPros.com for more insights from your favorite social media marketers.

Carlos Garcia, CEO of HYP3R, joins the Social Pros Podcast to discuss how your business can use location data to elevate customer experiences. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why location-based data has become a significant part of social media posts How utilizing location-based data can enhance your relationship with customers and your interactions with guests Why you should also respond to positive interactions, rather than just reacting to negative ones How location tracking has evolved over various social media platforms Resources Carlos on Twitter HYP3R Social Studio Visit SocialPros.com for more insights from your favorite social media marketers.

On this episode of the Experience This! Show, Dan Gingiss & Joey Coleman look at everything that goes into providing an exceptional customer experience, from making a positive impact when your customers contact support to the crucial element of face time with customers for each member of your organization. Bite-Sized Delight From the Episode: All employees can benefit from dealing with customers. Be clear about what you can and can't do and manage expectations. Your customer experience is being compared to everyone, not just companies in your industry. Are You Looking for Things We Referenced? Episode 9 - How Restaurants, Health Insurers, and Nike Make Remarkable Experiences Network Health Wisconsin on Twitter The Outsized Impact of Invisible Service Providers Understanding Health Insurance The 5 9 Customer Service Index Get more resources and the full show notes at http://ExperienceThisShow.com. If you like what you hear, please subscribe!

Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How backstory telling is a new take on traditional storytelling for brands How associating with a particular cause or political view has become a marketing tool for many companies Why some traditionally automated companies are beginning to offer "human mode" as a premium feature How trends can sometimes create an opposition, or "anti-trend" Why personalized ads can lead to over targeting How a younger generation has led to the anti-nostalgic trend of disappearing content How people are adapting to the mass amount of content available Resources Rohit's Website and Twitter. Non-Obvious 2018 Win Bigly by Scott Adams Visit SocialPros.com for more insights from your favorite social media marketers.

Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why many millennials don't understand branding How the move to digital has affected the passing of branding knowledge from generation to generation Why social media engagement doesn't always equal brand value Why having a cause and putting it forward can solidify your brand image How to be a marketing leader and approach marketing from an educational standpoint Why your social media content should be dictated by a brand story Resources Bernhard Schroeder The Lavin Entrepreneurship Center Brands and Bullshit: Excel at the Former and Avoid the Latter The Brand Gap Visit SocialPros.com for more insights from your favorite social media marketers.

Madalyn Sklar, Social Media and Digital Marketing Strategist, joins the Social Pros Podcast to discuss the most powerful ways to optimize Twitter for your business. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How the shift to 280 characters has affected interactions on Twitter How using video can create a more personal connection through Twitter What most Twitter users could do to improve their interactions How to find relevant Twitter chats and optimize your profile to make a great first impression How to create interactions that can be broadcast over multiple social media platforms Resources Madalyn on Twitter SocialROI Twitter Smarter Video Reply Day Media Studio How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI Communities That Convert Visit SocialPros.com for more insights from your favorite social media marketers.

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees. In This Episode How Twitter's shift to 280 characters may affect the company and the obstacles it faces How to engage with Twitter as a human-driven platform rather than a place to broadcast ads Why having a human presence is different from employee advocacy How elevating your employees can benefit your business more than traditional ads Why businesses should be evolving their content Resources Mark Schaefer on Twitter, Facebook, and LinkedIn The Tao of Twitter Known More Than Marketing: Exploring the Five Roles of the New Marketer The Content Code Marketing Companion Podcast Why Consistency Is the Key to Becoming Known Visit SocialPros.com for more insights from your favorite social media marketers.

Mark Josephson, CEO at Bitly, joins the Social Pros Podcast to discuss link management and how it can drastically improve your business' bottom line. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How Bitly's approach to marketing helped them grow from a simple idea to a global enterprise The importance of creating a unique and streamlined customer experience How shorter links strengthen branding while saving time and money Resources Salesforce Marketing Cloud More Than Marketing: Exploring the Five Roles of the New Marketer Experience This Podcast Visit SocialProsPodcast.com for more insights from your favorite content marketers.

Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why running a successful lean social team means being structured but flexible How a spotlight on the business leads to opportunities for the social team to show off their skills Why relying on paid social means there is a weakness in your strategy How sharing fan content leads to peer buy-in for your content Why being spread across multiple social channels means having a unique set of content for each platform Resources Joel Hammond on Twitter: @joelhammond Cleveland Indians on Twitter, Facebook, Instagram, Snapchat, YouTube, Tumblr, and Pinterest Not voting for our players is a crime. Visit SocialPros.com for more insights from your favorite social media marketers.

Chris Marr, Founder and Director of the Content Marketing Academy, joins the Social Pros Podcast to share how he uses social to sell-out events well before they have even been launched. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why creating great social means starting with great content How careful marketing to people outside the room leads to a successful event the following year Why generating online buzz means keeping live, in-person events on the calendar Why ensuring a full room of attendees means continual remarketing to people with tickets Resources Chris Marr on Twitter: @chrismarr101 Content Marketing Academy 365Days Event How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results Gary Vaynerchuk and The Currency of Attention Visit SocialPros.com for more insights from your favorite social media marketers.

Sue B. Zimmerman, Keynote Speaker and Founder of Sue B. Zimmerman Enterprise, joins the Social Pros Podcast to discuss how Instagram is rising above other social tools to become the next major engagement platform. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How using Instagram correctly leads to conversations that drive traffic and conversions Why finding the right hashtag means ditching the crowd and referencing the niches of your conversation How focusing on connecting emotionally through pictures leads to aesthetic consistency and niche hashtags Why getting the most out of Instagram stories doesn't mean using all the time, all the hashtags, and all the tools every time Resources Sue B. Zimmerman on Twitter, Instagram, Facebook, YouTube, LinkedIn, and Pinterest The Instagram Expert The Hashtag Handbook ScreenFlow Reflector Visit SocialPros.com for more insights from your favorite social media marketers.

Neil Tolbert, Director of Marketing and Communications at Mack Trucks, joins the Social Pros Podcast to share how to successfully drive organic growth through consideration, content, and consistency. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why building a strong and confident team means organizing it around their individual skillset and strengths How consistency in content leads to booming organic social growth Why vetting your social impacts means mapping touchpoints and finding customer consideration How repeatedly proving the success of social to management leads to broader acceptance of its impact across the organization Resources Neil Tolbert on Twitter: @NeilTolbert Mack Trucks on Facebook, Instagram, YouTube, Twitter, LinkedIn, and Tumblr Bulldog Magazine Anthem How to Combine Social and B2B Marketing Automation Visit SocialPros.com for more insights from your favorite social media marketers.

Joey Coleman, Chief Experience Composer for Design Symphony, joins the Social Pros Podcast to discuss his new Experience This! Show and why a positive customer experience is the ultimate game changer in a competitive market. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How a focus on sales and prospects has led to a decreased focus on customer retention and experience Why improving the customer experience doesn't mean a huge dollar investment in fancy tools or expensive trainings. How carefully integrated AI leads to happier customers and happier sales. Why a successful customer experience means embedding CX-minded staff at every level of your organization Resources Joey Coleman on Twitter: @thejoeycoleman Experience This! Show SpeakPipe Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Visit SocialPros.com for more insights from your favorite social media marketers.

Tom Fishburne, Founder and CEO of the Marketoonist, joins the Social Pros Podcast to discuss why niche cartoons have the greatest impact with your audience and how the best creativity is born from repetition. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How time and repetition, not urgency or inspiration, leads to creativity Why incorporating new marketing technology and social platforms doesn't mean just plugging it in to what you're already doing How Shiny New Thing Syndrome leads to a crippling of the creative process and subsequent marketing strategy Why the rise of technology means a whole new generation of a free audience How to find the V1 marker of launching a new career Resources Tom Fishburne on Twitter: @tomfishburne Marketoonist on Facebook and Twitter Your Ad Ignored Here Social Network Adoption 7 Deadly Sins of Innovation xkcd The DO Lectures Marketing Week Live 2017 Guests Achieve Artistic Guinness World Records Title Oreo's 'Daily Twist' Campaign Puts Cookie in Conversation Visit SocialPros.com for more insights from your favorite social media marketers.

Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why starting from scratch means letting your friends and families be the advocates you don't have How investment in sharing your brand's backstory leads to faster and deeper engagement with consumers How a background in the arts leads to building a good foundation in business communication Why successful guerrilla marketing means starting online before taking it to the streets Resources Richard Pomes on Twitter: @RichardAPomes Nick Hasselberg on Twitter: @NickHasselberg Ghost Tequila on Facebook, Twitter, Instagram Peaches and Herb Summon The Spirit Ghost Tour Drizly Steppenwolf Theatre Company Visit SocialPros.com for more insights from your favorite social media marketers.

Tim Washer, Creative Director for Service Provider Marketing at Cisco, joins the Social Pros Podcast to discuss how humor and customer pain can cut through the noise and land those B2B accounts. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why cutting through the crowded marketing space means investing in well-produced comedic content How retweets instead of metrics can lead to internal funding for hilarious products Why producing good comedic content means preparing for and accepting negative comments in advance How getting angry leads to a closer connection with your customers Resources Tim Washer on Twitter: @timwasher Cisco Use Humor and Ridiculousness to Reach Your Audience Mainframe: The Art of the Sale, Lesson One The Network Effect Shorts International Marketoonist Tim Washer on Last Week Tonight with John Oliver Fast Innovation and the Slow Waiter Visit SocialPros.com for more insights from your favorite social media marketers.

Minter Dial, Speaker, Author, and Founder of the Myndset Company, joins the Social Pros Podcast to discuss disruption, social media, and finding success in the sharing economy. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How disruption leads to a new infusion of energy into your business Why having a successful Chief Digital Officer means defining the role apart from the Chief Innovation Officer How following the CLICK organizational principals leads to a flexible, innovative, and customer-centric business model Why the rise of the sharing economy means less of a focus on acquiring permanent items and more of a focus on borrowed but meaningful things Resources Minter Dial on Twitter: @mdial Myndset on Twitter, Facebook, YouTube, and LinkedIn Future Proof: Get Your Business Ready For The Next Disruption Good to Great Visit SocialPros.com for more insights from your favorite social media marketers.