Social Pros Podcast

Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Medi [...]

Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27) Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11) Affinio (Psychographic insights + segmentation for digital strategists:

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to make his business work. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business: http://www.convinceandconvert.com/20) Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11) Affinio (Psychographic insights + segmentation for digital strategists: http://convinceandconvert.com/9) Cision (2015 Global Social Jo [...]

Kriti Kapoor, Global Director of Social Customer Care at HP Inc., joins the Social Pros Podcast to discuss the myriad ways customer service has had to adapt to social media, which platforms are best for solving which types of problems, and why it's so important to embrace global social customer service.

Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic and human than ever before. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)

Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media's role at different stages of the sales funnel and throughout every department of an organization. Special thank [...]

Michael Port, Owner of Book Yourself Solid, joins the Social Pros Podcast this week to discuss the key elements of stellar performances, whether they are speeches onstage or presentations offstage. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business: http://www.convinceandconvert.com/20) Formstack (Using Web Forms to Build a Killer Content Marketing Strategy:

Gabriel Weinberg, CEO & Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the 19 ways your startup can get traction with your marketing, outlined in his co-authored book "Traction." Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)

Chris Ebbeler, Senior Manager of Workplace Community at Brinker International, joins the Social Pros Podcast this week to discuss how to use social media to engage current and potential employees and how to collaborate between HR and marketing teams to promote your brand internally and externally.

Jason Keath, Founder & CEO of Social Fresh, joins the Social Pros Podcast this week to discuss the community-building importance of Facebook groups, the untapped world of social media ads, and the low-tech ways social media experts are finding success. Read the highlights:

Ryan Lauder, Director of Digital Strategy at TaylorMade-adidas Golf Company, joins the Social Pros Podcast this week to discuss the strategy and workflow behind sports social media on a large scale for multiple brands with sponsored athletes. Read the highlights:

Ryan Garcia, Legal Director at Dell and Adjunct Professor for the School of Law at the University of Texas at Austin, joins the Social Pros Podcast this week to discuss the legal issues brought up by social media—not just in marketing, but also in sales, employment, support, and customer relations.

Jim Fields, VP of Customer Experience Marketing at SAP, joins the Social Pros Podcast this week, along with Nick Robinson, Digital Strategist at SAP, to discuss the ins and outs of social selling and the challenges and incredible benefits of employee advocacy. [...]

Adam Brown, Executive Strategist at Salesforce Marketing Cloud, joins the Social Pros Podcast this week to discuss trends in visual content and the convergence of content and social marketing. We bid farewell to long-time Social Pros co-host Jeff Rohrs this week and look forward to Adam jumping in next week.

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss his thinking behind giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel rather than posting the same content across channels.

Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat. Read the highlights:

Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand. Read the highlights:

Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC's Super Bowl app promotional campaign.

Mari Smith, CEO of Mari Smith International, Inc. and author of "The New Relationship Marketing," joins the Social Pros Podcast this week to discuss the growing importance of video in social media, Facebook's need to better educate its users, and the evolution of communication in the digital world.

This BONUS episode of the Social Pros Podcast is brought to you by the good folks over at the Content Pros Podcast. Enjoy! Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation's Content Marketing Specialist, Caitlin Moore, to discuss the [...]

Eric Haftel, Social Media Marketing Manager at Jackson Hewitt Tax Service, joins the Social Pros Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal communication system between social media and other customer support teams. Read the highlights: http://www.convinceandconvert.com/podcast [...]

This BONUS episode of the Social Pros Podcast is brought to you from the Convince & Convert Podcast. Enjoy! Companies used to own social community. Then, they embraced social sharecropping and engagement with customers in leased social communities (like Facebook). It's time to own again says Jay Baer. Read the post on the Convince & [...]

Blake Cahill, Global Head of Digital and Social Marketing at Philips, joins the Social Pros Podcast this week to discuss the different challenges of marketing across B2B, B2C, and B2G, as well as the differences in consumer behavior and social media engagement around the world. Read the highlights:

Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss [...]

Joel Comm, co-author of "twitter power 3.0" and CEO of

Steve Brown, Marketing Manager at CLYW, a high-end return top company, joins the Social Pros Podcast this week along with Chris Mikulin, CLYW's Owner, to discuss high-end products on social media, the boosted reach of utilizing influencers, and the loyalty developed from one-on-one Snapchat engagement.

Jon Steiert, Social Media Manager & PR Specialist at Pet360, Inc., joins the Social Pros Podcast this week to discuss social as a way to [...]

Dorie Clark, author of "Reinventing You" and her latest book, "Stand Out," joins the Social Pros Podcast today to discuss standing out in a sea of freelancers by cultivating a following around your unique expertise and experience. [...]

Karlijn Vogel-Meijer, Manager Social Media at KLM, joins the Social Pros Podcast this week to discuss the value of a social customer support team and the necessity of learning from your mistakes in social media.

Jim Belosic, CEO & Co-Founder of ShortStack, joins the Social Pros Podcast this week to discuss putting the customer's success first, scaling your business with technology, and how it all comes back to pancakes. Read the highlights:

Natanya Anderson, Global Director of Social Media, CRM, and Customer Service at Whole Foods, joins the Social Pros Podcast this week to discuss the customer as a business stakeholder, the importance of enabling instead of governing, and the future of connectivity in the digital world. Read the highlights:

Killian Hagen, Content Marketing Associate at uShip, join the Social Pros Podcast this week, along with Dean Jutilla, Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.

Duane Bates, Senior Director of Digital Communications at Habitat for Humanity, joins the Social Pros Podcast this week to discuss the engagement encouraged by visual images in social media, the importance of a solid web team, and the incredible power of social media volunteers on a global scale. Read the highlights:

Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistake [...]

Brian Fanzo, Partner and Chief Digital Strategist at BroadSuite, joins the

Tony Saucier, Director of Social Media at Life Time Fitness, joins the Social Pros Podcast this week to discuss unplanned social content, measuring success in social, and the value of local and national social media channels. Read the highlights:

Rory Vaden, Co-Founder of Southwestern Consulting, joins the Social Pros Podcast this week to discuss his revolutionary ideas about time management and its importance for social media experts. Read the highlights:

Viveka von Rosen, CEO of Linked Into Business, joins the Social Pros Podcast this week to discuss the LinkedIn Publisher Platform, optimizing company pages, and future changes at LinkedIn. Read the highlights:

Laurie Meacham, Leader of the Social Media and Customer Commitment Team at JetBlue Airways, joins the Social Pros Podcast this week to discuss the pros and cons of a remote team as well as the importance of passion in customer support and curiosity in social media. Read the highlights:

Adam Buchanan, Social Media Manager at Cabela's, joins the first 2015 episode of the Social Pros Podcast to discuss the value of customer and employee involvement in social media content, symbiotic partnerships with like-minded businesses, and the importance of experiential learning in social media. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-cabelas-uses-social-to-turn-customers-into-friends

Julie Hopkins, Research Director at Gartner, joins the Social Pros Podcast for the last podcast of 2014 to discuss the growth of and competition for budget in digital marketing, the rise of the generalist, and the incredible shift in customer expectations in social media. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/the-coming-convergence-of-social-media-and-customer-experience

Bari Mogil, Senior Interactive Marketing Specialist for Corcoran Group, joins the Social Pros Podcast this week to discuss the importance of providing value to your audience, nurturing relationships for the long-term, and bringing your whole brand strategy to life on social media.

Rob Zaleski, Marketing Manager for MarketingProfs, joins the Social Pros Podcast this week to discuss his priorities in his new position at the company, the nuances of running marketing for a company that targets marketers, and how he manages the many digital presences of the brand. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-pinterest-and-google-plus-can-work-for-b2b-social-media/

Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-content-pass-the-resharing-test/

Matt Gentile, Director of Social Media at Century 21, joins the Social Pros Podcast this week to discuss how his team helps support more than 103,000 agents and their businesses, driving engagement with Century 21's customers worldwide, and how to maintain a nimble team in order to take advantage of real-time marketing opportunities. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-century-21-creates-award-winning-real-time-social-media/

Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-you-probably-dont-know-about-advanced-facebooks-ads/

Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/advanced-social-media-lessons-from-the-best-in-the-nba/

Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-manage-19-social-media-channels/

John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer's journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/do-salespeople-make-the-best-social-advocates/

Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-happens-in-vegas-stays-in-social-media/