Social Pros Podcast

Sarah Smith, VP of Advertising Sales and Operations at Quora, joins the Social Pros Podcast to discuss the future of search engine selling and why their customers are beating the competition in conversions. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How a strict policy of being nice leads to a boon for user-generated content Why controversial content that is well organized means increased interest from nervous advertisers How intentional search engine placement leads to an uptick in conversions Why a searching customer means a higher probability of conversion Resources Sarah Smith on Twitter: @sasmith4 Quora on Twitter, Facebook, Instagram, LinkedIn, Blog Quora for Business Blog Einstein Vision Visit SocialPros.com for more insights from your favorite social media marketers.

Kelley O'Brien, Director of Social Media for Krispy Kreme, joins the Social Pros Podcast to share how an internationally delicious brand keeps their social fresh and engaging. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why selecting the perfect influencer for your brand means looking beyond reach or followers How multi-level social customer care management, from local up through global, leads to a rabid fan base of brand advocates and repeat customers Why successful social means targeting both full and part time fans How an established and accepted social personal leads to organic virality Resources Kelley O'Brien on Twitter: @kelleyob Krispy Kreme on Twitter, Facebook, Pinterest, YouTube, and Instagram Krispy Kreme Doughnuts Delivers the Tastiest Eclipse in History #krispykreme #ドーナツの穴には何がある Visit SocialPros.com for more insights from your favorite social media marketers.

Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How party research before the campaign leads to more effective measurements of success Why building and maintaining customer loyalty means close social listening and rapid customer service responses How successful traditional marketing campaigns lead to impactful social strategies Why launching your social career means stepping out of your comfort zone Resources Jason Schober on Twitter: @jschobes U.S. Bank on Facebook, Twitter, and Instagram The Power of Possible Tour Possible Visit SocialPros.com for more insights from your favorite social media marketers.

Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why robust social media marketing doesn't mean getting leads to the top of the funnel How fast moving social leads to a lather, rinse, and repeat approach to strategy Why knowing the success of your content means understanding your audience's expectations for each platform How going deep on one platform instead of wide on many leads to more authentic and committed leads Resources Eric Hultgren on Twitter: @EricHultgren MLive Media Group on Twitter, Facebook, Instagram, YouTube, and LinkedIn #everythingismarketing blog Now Playing 4 Kids Facebook Pixel Visit SocialPros.com for more insights from your favorite social media marketers.

Jason Falls, Founder and Partner of the Conversation Research Institute, joins the Social Pros Podcast to outline the differences between social listening and conversation research and how one of them will revolutionize your marketing strategy. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why finding the right social platform for your brand means understanding the audience of each platform and how it fits with your product How looking at the context, not the brand, leads to deeper and more insightful consumer research Why the rise in stories as social conversations means a decrease in the effectiveness of social listening tools How conversation research leads to data that makes a difference Resources Jason Falls on Twitter: @JasonFalls Conversation Research Institute on Facebook, LinkedIn, and Twitter Social Pros 14 - Jason Falls, Social Media Explorer Visit SocialPros.com for more insights from your favorite social media marketers.

Diana Scholl, Social Media Manager for the ACLU, joins the Social Pros Podcast to share how social is transforming the role of advocacy both online and offline. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How an overactive social presence for an advocacy organization leads to new donors and reaffirming the commitment of existing members Why the rise of social means a new age for nonprofit fundraising How the social activism boom leads to a unique opportunity for nonprofits to quickly and easily share their message far and wide Why using social wisely means being critical of every new tool or feature that hits the market Resources Diana Scholl on Twitter: @dianascholl ACLU on Facebook, Twitter, YouTube, and Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Matt Wolpin, Senior Manager and Head of Social Media for Juniper Networks, joins the Social Pros Podcast to discuss how educating internal stakeholders on social can lead to triple digit leaps in engagement and click-through rates. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why ensuring quality internal content means proving your point with an audit How focusing on the end user instead of product sales leads to a robust social community of advocates Why developing a robust social strategy means spending time on internal education How simple three-word posts with the right angle can lead to 1,000+ engagements Resources Matt Wolpin on Twitter: @mwolpin Juniper Networks on Facebook, Twitter, YouTube, LinkedIn, and Instagram Weekend Reading Essentials Visit SocialPros.com for more insights from your favorite social media marketers.

Ben Boskovich, Managing Editor for Esquire.com, joins the Social Pros Podcast to discuss how he maintains 80-year old brand consistency across the constantly evolving social media landscape. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How the right format can lead to long-form content on short-form social Why finding the right content for each platform means rethinking the necessity of click-through links How finding your voice in the crowded social marketplace means understanding what your brand personifies and how it looks to others first Why working your way to the top in social means reaching outside your focus area for additional learnings Resources Ben Boskovich on Twitter: @benbosk Esquire on Snapchat, Instagram, Facebook, Twitter, Pinterest, YouTube, and Tumblr Dash Hudson Visit SocialPros.com for more insights from your favorite social media marketers.

Andrew Pickering and Pete Gartland, Co-Founders of Andrew And Pete, join the Social Pros Podcast to discuss how a unique and consistent content stamp can launch your brand to new heights. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How being a little bit more human leads to less of a barrier between you and your customers Why creating standout content means being better or being different How a schedule for success actually leads to success in half the time Why tripling or quadrupling your click-through rate means moving content with chatbots Resources Andrew and Pete on Twitter, YouTube, Facebook, Snapchat, and Instagram Atomic ManyChat Facebook Live Audio John Lee Dumas' Entrepreneurs On Fire Purple Cow Visit SocialPros.com for more insights from your favorite social media marketers.

Aaron Grote, Digital Strategist for Great Clips, joins the Social Pros Podcast to share how a brand with 4,000 franchies locations integrates social for customer care, attraction, and retention. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why successful social for a style brand doesn't always mean a focus on style How a focus on individual post cohesion instead of platform themes leads to a broader, more inclusive social strategy Why attentive social customer care sometimes means putting off resolution of an issue Why making the best use of social platforms sometimes means not using them at all Resources Aaron Grote on Twitter: @atgrote Great Clips on Facebook, Instagram, Twitter, and Pinterest Clip Notes Marketing Shot:Chaser newsbot Greatest Generations Foundation Visit SocialPros.com for more insights from your favorite social media marketers.

Alisa Meredith, Content Marketing Manager for Tailwind, joins the Social Pros Podcast to discuss the key differences between Pinterest and Instagram and how successful pins can generate leads for years to come. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why making a strategy for Pinterest doesn't mean building the same social strategy for Facebook How a perfect pin leads to years of traffic and referrals Why success on Pinterest means a highly optimized page How ego-driven, faceless pins lead to conversions Resources Alisa Meredith on Twitter: @alisammeredith Alisa Meredith Marketing on Pinterest, Facebook, Instagram, and LinkedIn Tailwind Scalable Social Media How to Use Pinterest Promoted Pins to Increase Traffic, Leads, and Sales Tailwind Tribes for Pinterest @PinterestLens Visit SocialPros.com for more insights from your favorite social media marketers.

Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why using social media doesn't mean a focus on driving traffic anymore How transparency of operations leads to content gold for social marketing Why embracing the rise of social video means tossing that landscape option How time spent on cultivating organic content leads to successful paid content in the long run Why increasing engagement means posting less on social Resources Brian Peters on Twitter: @Brian_G_Peters Buffer on Facebook, Twitter, Instagram, YouTube, Open Blog, Overflow Blog and Social Blog The Science of Social Media Podcast The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and Engagement Square vs. Landscape Video – $1.5K Worth of Experiments: Here's How They Compare Twitonomy Seartwi Visit SocialPros.com for more insights from your favorite social media marketers.

John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why gaining trust means giving good information that improves lives How consistent engagement leads to top-of-mind placement and being first in line Why scaling influence means taking a moment to recognize others that have helped you How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory Resources John Hall on Twitter: @johnhall Influence & Co. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You BOLO Give and Take Zapier Blog Visit SocialPros.com for more insights from your favorite social media marketers.

Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in social. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why being successful as a leader means seeing around corners and being in it for the long-haul How what's best for the goose and gander leads to decreased organic reach for some businesses Why winning marketing means meeting customers where they spend most of their time without scaring them away How starting with the advertising end game leads to a losing product Resources Michael Hoefflinger on Twitter: @mhoeffli XSeed Capital Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company Visit SocialPros.com for more insights from your favorite social media marketers.

Temitayo Osinubi, Content Strategist at Digital Marketing Advisers, joins the Social Pros Podcast to discuss how a formal degree in internet marketing can give you perspective and an edge in this super-competitive field. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (How to Win Digital and Real World Traffic With Local Reviews: http://offers.yext.com/reviews) In This Episode How formal training in social media marketing leads to an expanded lens on the marketing industry Why landing upper-echelon jobs in digital marketing means ditching Google as your trainer Why tackling the diversity in marketing means more authentic representation at conferences How the advancement of marketing technology will lead to a natural selection of marketing professionals How the pressure of private, adaptable universities leads to a change in curriculum of traditional, public universities Why moving your audience past content fatigue means investing in podcast storytelling Resources Temitayo Osinubi on Twitter: @tembo8482 Digital Marketing Advisers Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It! Marketing Disenchanted Podcast Mike King of iPullRank is my Stuart Scott Lucky Orange Drip Behind The Numbers: an eMarketer Podcast Visit SocialPros.com for more insights from your favorite social media marketers.

AJ Wilcox, Founder of B2Linked, joins the Social Pros Podcast to share his secret recipe to creating a highly successful campaign that closes deals in record time using LinkedIn. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Tim Mosso, Media Director of WatchUWant.com, joins the Social Pros Podcast to discuss how he found the sweet spot of authenticity and high production value for social video content. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

LaSandra Brill, Head of Digital Planning and Analytics at NVIDIA, joins the Social Pros Podcast to discuss how to manage the competing needs of a B2B/B2C company that has embraced the future of AI. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

John Pugh, CEO of House of Swank Clothing, joins the Social Pros Podcast to discuss product curation through social and why the art of handwriting notes is still alive and well. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Falynne Finagan, Global Head of Social Marketing at Xerox, joins the Social Pros Podcast to discuss how she directs a small social army to successfully launch products to international success. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Mark Schaefer, Author and Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to share his learnings from interviewing nearly a hundred people from different walks of life on what it means to become known and how anybody can join them. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

A few times a month, we'll be bringing you some very special bonus episodes from Jay Baer's popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare. Today's episode is about Facebook slowly stranguling the competition. Is Linkedin next? And would you use jobs functionality on Facebook? Jay Today is brought to you by Emma. Get more from your email marketing by visiting http://myemma.com. To get every

Dan Gingiss, Author of Winning at Social Customer Care, joins the Social Pros Podcast to discuss the power, impact, and future of customer service through social. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Ike Pigott, Communications Strategist for the Alabama Power Company, joins the Social Pros Podcast to discuss using brand jounalism through social to trade regional press for increased business. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Shama Hyder, CEO of Marketing Zen, joins the Social Pros Podcast to discuss her theories around agility through analytics and how taking her principals to heart can propel your social marketing to the next level. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

A few times a month, we'll be bringing you some very special bonus episodes from Jay Baer's popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare. Today's episode is about an experience using paid wifi on the airplane. But it wasn't just about the wifi, it was about the insane error message Jay received. Are you kidding me? We have to get better about the messages we send to our customers. Jay Today is brought to you by Emma. Get more from your email marketing by visiting http://myemma.com. ">

Karl Sakas, Founder and Agency Consultant of Sakas and Company, joins the Social Pros Podcast to share his tips for becoming an influential leader that turns a team of followers into impactful leaders. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Tonia Coletta, Senior Manager of Digital Marketing for Molson Coors Canada, joins to the Social Pros Podcast to share her winning approach to the fine art of balancing brands, audiences, and messaging across social. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Carla Meyer, Global Digital Advertising and Social Media Manager at Garmin, joins the Social Pros Podcast to discuss how integrating creative into strategy design makes for a flexible, impactful, and relevant brand. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Jared Schultheis, Executive Director of Digital Care at Comcast, joins the Social Pros Podcast to discuss how a Fortune 500 global telecommunications heavyweight utilizes social care to respond to hundreds of customers in real-time. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Salesforce's Joel Book, Senior Director of Digital Marketing Insight, and Heike Young, Content Innovation Lead, join the Social Pros Podcast to discuss podcasting's vital and accessible role in social content distribution. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Devon Eyer, Strategic Engagement and Advocacy Leader at Johnson & Johnson, joins the Social Pros Podcast to discuss how a well-organized and supported employee advocacy program through social can have a measurable impact on a global brand. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Research: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) [...]

Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Research: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Grant Crowell, Social Media Marketing Manager at Lulu, joins the Social Pros Podcast to share his experience with ADHD and how he has translated that to success in social marketing through social thinking. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Monica Ballesteros, Social Media Manager of the Enterprise Marketing Hub at Arizona State University, joins the Social Pros Podcast to discuss maintaining brand cohesiveness and a high level of social customer care across hundreds of social accounts. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert Definitive Email (Definitive Digest:

Melody Martin, Social Community Coordinator for David Weekley Homes, joins the Social Pros Podcast to discuss how keeping social simple creates sales for a high quality product. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Social Pros hosts Jay Baer, President of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce, discuss their favorite episodes of 2016 and the five major takeaways from the year in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Park Howell, Founder of The Business of Story, joins the Social Pros Podcast to discuss using storytelling to cut through the technological clutter and make your content truly king. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

Chris Sedlak, Public Relations and Social Media Manager for PwC, joins the Social Pros Podcast to discuss how the right personal branding on social can jumpstart your career, cultivate prospects, and turn customers into advocates. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) [...]

Jason Spencer, Social Media Community Manager at Humana, joins the Social Pros Podcast to discuss engaging nontraditional, uniquely qualified audiences by crafting a successful employee social advocacy program. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert Definitive Email (Definitive Digest:

Peter Friedman, CEO of LiveWorld, joins the Social Pros Podcast to discuss the future of social media marketing and how it will all ultimately be replaced by messaging apps. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert Definitive Email (Definitive Digest: http://www. [...]

Mike Stelzner, Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the changing Twitter algorithm, the death of evergreen content, and why you should only tweet content once. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert Definitive Email (Definitive Digest:

Nick Gilham, Senior Manager of Social Media at LensCrafters, joins the Social Pros Podcast to discuss how social is expanding their consumer base while reengaging customers between purchases. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio)

Nathan Rose, Director at Assemble Advisory, joins the Social Pros Podcast to share valuable insight into the world of equity crowdfunding and how it is reshaping the use of social for startups. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio:

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Social Pros Podcast to discuss the power of corporate channels that focus on the bigger picture. Special thanks to our sponsors: Salesforce Marketing Cl [...]

Andrew Spoeth, Director of Digital Marketing at CA Technologies, joins the Social Pros Podcast to share how a simple framework for social strategy can drive lead generation and sales opportunities. Special t [...]

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast to discuss the inextricable and profitable relationship between content and social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertisi [...]

Ian Cleary, Founder of RazorSocial, joins the Social Pros Podcast to share his PRISM secret to building a profitable presence using the tools of social media and content marketing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: