Social Pros Podcast
614 episodes — Page 12 of 13
Managing a Facebook page with 7 million fans
Shannon Otto, Social Media Manager of Clinique, joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/managing-a-facebook-page-with-7-million-fans/
Social Media is Not Your Problem
Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience
Is Twitter About to Make a Huge Mistake?
Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter's latest attempt to gain users. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-twitter-about-to-make-a-huge-mistake/
Is Writing Still the Most Important Social Skill?
Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-writing-still-the-most-important-social-skill/
Does Your Personal Brand Help Your Employer?
Gabriel Weinberg, Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the importance of experimentation for startups, the main lessons from his upcoming book Traction: A Startup Guide to Getting Customers, and how skepticism is a necessary tool for every social pro. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-personal-brand-help-your-employer/
Why Research Is Key to Improving Your Social Media Marketing
Marji J. Sherman, Social Media Strategist at Kohler
How to Build a Social Media Empire by Running with Scissors
Jenny Barnett Rohrs, Founder of Craft Test Dummies
Using Social Media to Generate Measurable Sales – It's Possible
Jay Cooney, E-Commerce Social Media Manager at Omni Hotels & Resorts
How to Integrate Social Media in a True Omni-Channel Program
Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that's inherent in her team members. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-integrate-social-media-in-a-true-omni-channel-program/
Social Media and UGC Best Practices for Museums
W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum
How to Respond to Every Social Media Inquiry in an Average of 19 Minutes
Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover
Is Podcasting the Most Underrated Content Marketing Tactic?
Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group [...]
Why Being Nimble Was the Key to Success for This Social Media Strategist
Nick Cicero, Director of Client Strategy at Expion
Why Mobile Moments Are Mandatory for Every Business
Josh Bernoff, Senior Vice President of Idea Development at Forrester
How Sprouts Farmers Market is Serving Up Social Retail Success
Dana From, Social Media Marketing Manager at Sprouts Farmers Market
The Best Google Analytics Metrics for Social Media Professionals
Adam Singer, Analytics Advocate at Google, joins the
How Customer Service can Devastate Your Social Media Plans
Peter Shankman - entrepreneur, author, and consultant - joins the Social Pros Podcast this week to discuss the essentials of social media customer service, including managing social media presence, balancing marketing and customer service, and empowering employees to make a [...]
How Groupon Integrates Social Media and Customer Experience
Paul Matson, Head of Content & Social Media at Groupon
Using Social Media to Win Hearts in Financial Services
Michael Toner, Social Media Manager at Navy Federal Credit Union, joins the Social Pros Podcast this week to discuss focusing on culture to perfect social media strategy, how he puts content first and foremost in his engagement with customers, and his plan to harness the power of internal brand ambassadors. Read the highlights: http://www.convinceandconvert.com/?p=18371
Social Media Lessons from America's Biggest Company
Chad Mitchell, Senior Director of Digital Communications for Walmart, joins the Social Pros Podcast this week to discuss his social team's changing structure, managing the reputation of a company that operates on so many levels, and staying authentic with a global brand. http://www.convinceandconvert.com/?p=18290
Why Canva is Taking Over Visual Social Media
Peg Fitzpatrick, Head of Social Strategy at Canva and Managing Partner of 12 Most, joins the Social Pros Podcast this week to discuss building a brand's online presence from the ground up, the on-going importance of Pinterest, and how Canva can help brands revolutionize their visual presence online. http://www.convinceandconvert.com/social-pros-podcast/why-canva-is-taking-over-visual-social-media/
How Being Specific about Social Strategy can Increase Social Influence
Nick Robinson, Digital Strategist at SAP
The Truth about Google + for Business (and Content Marketing)
Martin Shervington, Founder and Community Manager of Plus Your Business
How to Create a Thriving B2B Advocacy Community
John Mark Troyer, Director and Social Media Evangelist for VMware, joins the Social Pros Podcast this week to discuss the origins of the community surrounding VMware, the tools his team has built to allow that community to change over time, and how they encourage influencers to remain active advocates of the brand. http://www.convinceandconvert.com/social-pros-podcast/how-to-create-a-thriving-b2b-advocacy-community/
How To Succeed With Visual Social Media Marketing
Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.
How One Father Used a Social Army to Find his Son
Bob Pfeifer, Creator of BringJerryHome.com, joins the
Get 1 Million+ Views by Leveraging Social Partnerships
Mike McCamon, Chief Community Officer at Water.org
The Secrets to the Phenomenal Success of Copyblogger
Brian Clark, Founder of Copyblogger
The One Thing You Can't Teach in Social
Erica Campbell Byrum, Director of Social Media at Homes.com
Why Social Media and Customer Experience Are Intertwined in a Lovers Embrace
Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on consumer behavior, how social can improve a customer's experience of a brand, and social media's newest maturity level. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; [...]
An Airline that Genuinely Delights Passengers using Social Media
Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).
Ethical Public Relations in the New Age of Wikipedia
David King, Founder and Director at Ethical Wiki, joins the
Mobile will Take Social Beyond Broadcasting
Susan Beebe, Manager of Social Media and Online Communities atTyson Foods
In a Huge Company, Community Managers Become the Heroes
Amrita Sahasrabudhe, Director of Marketing at ARAMARK Parks and Destinations
Why Patron Tequila is Getting Serious About Social
Adrian Parker, Vice President of Digital Marketing at Patron [...]
Do it Backwards: Creating a Business for Your Content
Gregory Ng, CMO of Brooks Bell
Are You Keeping People Connected With Your Brand and Each Other?
Lauren Salazar, Director of Social Media for Weight Watchers
3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros
Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward.
Why Human-Curated Content Outstrips Computers Every Time
Elias Roman, Co-founder of Songza
Forget Best Practices - Get 100,000+ Likes with Your Genuine Voice
David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his [...]
The 3 Social Media Lessons of 2013 – And What's In Store for 2014
This week, we have a very special Year in Review episode of
Read the Room: Avoid Deadly Mistakes and Grow Your Brand
Gary Vaynerchuk - entrepreneur, CEO of VaynerMedia
How to Capture the Excitement That's Already There
Kevin Hunt, Corporate Social Media Manager at General Mills
How to Be Careful Without Being Boring
Jason Miller, Social Content Manager at Beam Global
Put Yourself on the Social Map: From Vagueness to Greatness
Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan
Do You Know When to Create and When to Curate?
Paul Haskell, Social Media and Content Marketer at Omaha Steaks
You Do Not Own Your Audience
Use Humor and Ridiculousness to Reach Your Audience
Why the Corporate Blog is Not Even Close to Dead
Do Your Followers Know the Background? All Yodeling in Context
Jennifer Beechen, Digital and Integrated Marketing Director at WhiteWave Foods