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Show Notes
Aaron Grote, Digital Strategist for Great Clips, joins the Social Pros Podcast to share how a brand with 4,000 franchies locations integrates social for customer care, attraction, and retention.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
- Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
- Convince & Convert (Jay Today TV: jaytoday.tv)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why successful social for a style brand doesn't always mean a focus on style
- How a focus on individual post cohesion instead of platform themes leads to a broader, more inclusive social strategy
- Why attentive social customer care sometimes means putting off resolution of an issue
- Why making the best use of social platforms sometimes means not using them at all
Resources
- Aaron Grote on Twitter: @atgrote
- Great Clips on Facebook, Instagram, Twitter, and Pinterest
- Clip Notes
- Marketing Shot:Chaser newsbot
- Greatest Generations Foundation
Visit SocialPros.com for more insights from your favorite social media marketers.