Social Pros Podcast

Tatiana Holifield, the VP/Head of Digital Strategy at Pacers Sports & Entertainment, is our guest on this episode of the Social Pros Podcast, where we talk about how the Indiana Pacers leverage social, coordinate teams, and how they have diversified their organization. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Life as a social media practitioner is not as glamorous as the Instagram superstar influencers would have you believe. The reality of being a social pro in modern society is that you're going to be glued to your phone (or laptop, tablet, etc.) 24/7. So, if you want to become a successful social media professional, you must live and breathe social. Tatiana Holifield, the VP/Head of Digital Strategy at Pacers Sports & Entertainment, is a force to be reckoned with and is making a huge impact on the way the Pacers use social media. She has helped to structure new roles, coordinate teams, build compelling content and brand strategies, and so much more. Although she loves her job and has a genuine passion for social media, Tatiana admits that life as a social pro can be quite taxing. As Tatiana states in this episode, if you want to become a social pro, you must be prepared for the busy lifestyle that comes with it. As a social pro, you'll wear multiple hats and you'll have to learn how to balance every facet of the job with your personal life. In This Episode: 05:47 – How Tatiana approaches managing multiple brand's social media accounts 07:22 – How Pacers structure their teams and roles within the organization 10:45 – How Tatiana and her team measure the performance of their content 14:04 – How content creation has changed for the Pacers in light of COVID-19 22:55 – A look at the level of coordination being done between different business entities of the league 26:25 – How important paid social is to the Pacers 30:13 – How the Pacers engage with fans on Reddit 38:10 – Tatiana explains their KPI 'total footprint growth' and what it measures 40:05 – How the Pacers have diversified their workforce Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out how you can launch your first LinkedIn campaign with $100! Connect with Tatiana on LinkedIn Find out more about the Pacers and upcoming games Visit SocialPros.com for more insights from your favorite social media marketers.

Luka Dukich, the Director of Content for the Chicago Bulls, is our guest on this episode of Social Pros, where we talk about why being adaptable is key for social media success no matter what's going on in the world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Are you adaptable on social media? Adapting to change quickly is something that we've all had to master since COVID-19 replaced 'normal life' with a great level of uncertainty. But we didn't just adapt our personal lives to reflect recent changes in the world, we've also had to adapt our social media presence. Luka Dukich, the Director of Content for the Chicago Bulls, has managed to adapt the sports team's entire social media strategy in response to recent changes with poise, professionalism, and a level of success we can all aspire to. Luka understands that you "can't control what you can't control," and has found other ways to get creative on social even when no games are going on. He has done an incredible job maintaining and, in many cases, increasing fan engagement across the team's social media channels. In This Episode: 05:40 – A look at the unusual content schedule for social pros at the Chicago Bulls 07:49 - How Chicago Bull's social media team is structured 13:11 – Why Chicago Bulls have other social media accounts separate from the main accounts 20:18 – How they track the demographics of their different social media accounts 22:05 – How Chicago Bull's content strategy has pivoted in response to COVID-19 29:55 – How Luka and his team engage with their fans on social 33:44 – How Luka handles video and photo rights in publishing 36:05 – How Luka's agency experience prepared him for his current role 41:03 – How 'The Last Dance' impacted the Chicago Bulls Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's e-book "Boost Sales Productivity: Get More from Your Sales Team" Find out how you can launch your first LinkedIn campaign with $100! Visit SocialPros.com for more insights from your favorite social media marketers.

Neal Schaffer, the President of PDCA Social, joins the Social Pros Podcast to talk about how brands and businesses can leverage influencers in their marketing efforts and effectively navigate through 'the age of influence' we currently find ourselves living in. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The Age of Influence If you want people to hear about your brand and talk about your brand, you need to leverage influencers as part of your marketing. Neal Schaffer, the President of PDCA Social and a leading authority on digital transformation, believes that brands should view influencer marketing as a commitment, not just a campaign. Social media has given a voice to all types of followers with different audiences. Chances are, there is an ideal influencer out there who has the influence and authority to help put your brand in front of the right people. Neal Schaffer knows exactly how you can identify and engage with the right influencers for your brand and openly shares his best tips to help you create and implement a highly effective influencer marketing plan – including some major influencer marketing mistakes you might want to avoid! In This Episode: 06:05 - What 'the age of influence' means for brands, business owners, and marketers 08:03 – How Neal defines influence 12:08 – How B2B brands can leverage influencer marketing 16:27 – Tips to help you identify the right influencer for your brand 19:53 – How to work effectively with influencers 22:45 – What departments of an organization should have a role in managing a successful influencer marketing strategy 25:32 – Advice for leveraging influencers during COVID-19 27:45 - Why you should focus on turning influencers into brand advocates 31:02 – How to structure your 'influencer marketing budget' Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out how you can launch your first LinkedIn campaign with $100! Visit Neal's website to learn more about him and his work Read Neal's new book, The Age of Influence Visit SocialPros.com for more insights from your favorite social media marketers.

Laurie Meacham, the Manager of Customer Support at JetBlue, joins the Social Pros Podcast to talk about the importance of empathetic marketing and showing humanity towards customers on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Remember to have humanity When COVID-19 hit, many brands were not prepared for handling a crisis of this scale. It was uncharted territory for many of us and it still is. COVID-19 has not 'gone away' and as social practitioners, we have had to scramble to adjust and fine-tune our content in response to the COVID-19 crisis. From postponing brand announcements to canceling live events and adjusting content calendars, it has not been an easy transition, to say the least. However, one thing that I think we can all agree on is the undeniable importance of aligning your social customer services in response to the crisis. Customers are firing more questions at brands than ever, and they're using social to do it. Laurie Meacham, the Manager of Customer Support at JetBlue, has handled social customer service during COVID-19 perfectly. Think about it, this is a company that, like many others, has been hugely impacted by the global pandemic. Flights were (and still are in some cases) presumed canceled, and people are hesitant to even step foot on a plane. But, above all else, customers want answers, and Laurie and her team are right there, in the trenches of social media, to answer customers questions and show humanity during a highly stressful and uncertain time. In This Episode: 04:27 - How JetBlue's virtual customer support team is structured 09:08 – A look at how JetBlue's remote workforce has operated for over 20 years 11:23 – Tips for working remotely and managing a remote team 13:33 – How the 'rules of engagement' have changed 16:58 – How JetBlue have handled customer service on social during COVID-19 22:08 – How the ratio of 'social media chatter' has changed lately 24:36 – What channels consumers are using to get in touch with JetBlue's customer service team 27:36 – How people have shown support (or a lack thereof in some cases) during COVID-19 31:34 – How JetBlue's 'Healthcare Heroes Programme' works Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free eBook – "50 Best Practices for Email Marketers" Learn more about JetBlue Visit SocialPros.com for more insights from your favorite social media marketers.

Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros podcast to talk about the 2020 Social Media Marketing Industry Report and why video may be the only viable place to innovate in social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Are you innovative on social media? Video is one of the most effective ways to pull people into your content. If you're not already incorporating video in your social media marketing, you risk missing out on opportunities for real growth, engagement, and innovation. Michael Stelzner, the Founder of Social Media Examiner, started with a blog, which quickly became one of the most popular blogs about social media in the world. Since then, Mike and his team have pivoted toward video and for good reason. Video is where innovations are happening on social and Mike went as far as claiming that video is the only area where we're seeing a lot of innovation on social media. We dive into all of this further on this episode of Social pros, where we take a look at some key findings from Social Media Examiner's 2020 Social Media Marketing Industry Report, which surveyed more than 5,200 marketers about how they use social media. In This Episode: 02:43 – Why Social Media Examiner are holding an online Instagram Summit 08:52 – Why live videos have dropped in popularity recently 13:49 – Why marketers should pay more attention to YouTube 19:24 – How Social Media Examiner repurposes videos into full-length articles 21:03 – How brands can decide where to focus their efforts 23:52 – The problem with messenger bots 30:24 – The changing usage of social media in 2020 35:56 – Why video may be the only innovative medium on social media 37:27 – Whether marketers are likely to 'take the TikTok plunge' Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Social Media Examiner's 2020 Social Media Marketing Industry Report Find out more about the Instagram Marketing Summit Listen to the Social Media Marketing Podcast Listen to Episode 397 of Social Pros with Michael Stelzner Visit SocialPros.com for more insights from your favorite social media marketers.

On this special encore episode of the Social Pros Podcast, we're joined by Lisa Blackshear, Sr. Vice President of Communications, Digital Media at Comcast, to talk about how to build and manage an incredible social care team. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Create Authentic Social Care Teams Providing outstanding customer care has never been easier thanks to social media. Before the internet, a telephone call was the best way for brands to interact with their customers. Nowadays, customers are more inclined to 'hit you up' on social rather than choose to speak to you over the phone. Social media customer care is critical, so how can you make sure your social care team is performing at the highest standard? Lisa Blackshear, Sr. Vice President of Communications, Digital Media at Comcast, is our guest on this throwback episode of the show. Lisa runs what could possibly be one of the largest customer care programs in the country with over 400 agents interacting with customers and resolving issues across every social channel imaginable. With everything going on in the world right now, having a strong customer care team in place is so important and providing genuine, human interactions is what will set you apart from your competition and keep customers coming back for more. In This Episode: 05:20 - How to build an amazing social care team 09:17 - How engagement on social has evolved alongside customer expectations 14:08 - How Comcast's social care team adapts their customer's tone to create personal and authentic interactions 20:41 - How your customer care team can coordinate multiple touchpoints with customers 24:14 – What social channels Comcast's social care team is most active 29:05 - How to use customer interactions to improve your social care team's performance 32:56 - How to effectively coordinate between the social care team, communications/PR, and branding Visit SocialPros.com for more insights from your favorite social media marketers.

Tiffany Rivers, the Social Media Manager at Boys & Girls Clubs of America, joins the Social Pros Podcast to talk about how she and her team has leveraged social to bring over 4000 clubs together during difficult times. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Social Unites Not everyone agrees with each other on social media. Spontaneous (and often heated) debates can spark from the most unlikely post or tweet. So, who would have thought that when COVID-19 sent millions into isolation that social media would be the very thing that helps bring people together? Social has played a significant role in bringing families, friends, and colleagues together during an incredibly difficult time. Tiffany Rivers, the Social Media Manager at Boys & Girls Clubs of America, has managed to successfully leverage the power of social to bring over 4000 clubs together to support one worthy cause. As you can imagine, this was no easy feat considering each of the 4000+ clubs are in different locations around the country, each with their own CEO, leadership, and teams. So, how did Tiffany work with all of these clubs to ensure everyone told the same story in unison so that they could continue their work helping make great futures a reality for America's youth? Find out on this inspiring episode of Social Pros! In This Episode: 03:50 – How Tiffany works with marketing and communications colleagues 09:26 – How to change an organization's view on social media 12:37 - How the clubs leveraged internal talent, virtual programming, and social during COVID-19 18:45 – Why it's so important to come together during difficult times 20:47 – Tiffany talks about the club's partnerships with people such as Denzel Washington, Katy Perry, and Beyoncé 28:00 – How to determine what messages go out on which social channels 33:08 – How Tiffany makes sure that messages are consistent across all 4000+ clubs Visit SocialPros.com for more insights from your favorite social media marketers.

Adrian Parker, Global VP of Marketing for Patrón Tequila, joins the Social Pros Podcast to talk about how he leads all of the marketing for the #1 most talked about spirits brand in the world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Prepare for the Unpredictable Social is a multi-disciplinary job. If you want to build an enviable career for yourself in social, you've got to become a 'pro' at more than just the social aspect of your role. You must become fluent in most (if not all) corners of marketing, advertising, media, and business. Adrian Parker, Global VP of Marketing for Patrón Tequila, has gone from managing and writing tweets for RadioShack to leading all of the marketing for one of the most well-known luxury spirits brands in the world. He is living proof that you can make social a successful career, you just need to have the passion, drive, and motivation to make it happen. Patrón Tequila is far from a digital marketing business. However, they understand the crucial role that social plays when it comes to their branding and connecting with their customers online and during times when face-to-face interactions are limited at best. In This Episode: 05:03 – How important it is for brands to deliver superb digital experiences 11:05 – How marketing and consumer behavior have changed over the last few months 21:29 – How Patrón Tequila use social and marketing communications to measure the impact of recent changes (COVID-19) on consumers and stakeholders 24:39 – How COVID-19 will change how brands prepare for the unpredictable in the future 29:36 – How Patrón Tequila's marketing mix has evolved 33:19 – What social has taught Adrian about marketing 37:57 – How Adrian deploys his social media team Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Einstein's Guide To AI Use Cases from Salesforce Visit Patrón Tequila's website Visit Adrian Parker's website Visit SocialPros.com for more insights from your favorite social media marketers.

Chad Parizman, the Head of Social Media & Digital Communications at Pfizer, joins the Social Pros Podcast to talk about how brands can launch a successful employee advocacy program. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Staff can help generate exposure for brands using their online assets, such as social media, to help increase a brand's reach and influence. Activating employees as marketing assets in this way, can stir incredible results for your business. But where should you start with employee advocacy? Chad Parizman, the Sr Director, Digital Activation at Pfizer, believes that successful employee advocacy starts from the top-down. It's very difficult to build employee advocacy from 'the bottom-up.' You really need to secure support from senior leadership to help launch and maintain a successful employee advocacy program. In this episode: 06:13 – How Pfizer's workflow for digital content has changed in light of COVID-19 08:57 – How Pfizer's overall view on the importance of social has adapted over the last few years 11:48 – How the leadership team at Pfizer supported the launch of the company's employee advocacy program 12:33 - Chad shares amazing tips to help you get an employee advocacy program off the ground 15:29 – A closer look at the intersection of social and executive communications at Pfizer 20:26 – Why it's so important to give employees a voice 22:40 – How Pfizer is using podcasting for internal communications 28:03 – How Pfizer approached external podcasts related to vaccines 37:55 – Innovative ways Pfizer uses internal podcasts Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free eBook - "50 Best Practices for Email Marketers" Learn more about Pfizer Visit SocialPros.com for more insights from your favorite social media marketers.

AJ Wilcox, Founder of B2Linked, a LinkedIn Ads-specific ad agency, joins the Social Pros Podcast to discuss how you can supercharge your next LinkedIn Ad campaign. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details LinkedIn Ads can get your business in front of the right people, but with so much 'best practices for LinkedIn Ads' swarming around the internet, what advice should you listen to and what should you ignore? AJ Wilcox is a LinkedIn Ads pro and Founder of B2Linked, a LinkedIn Ads-specific ad agency. AJ is one of the most honest people in the industry and he knows exactly what you need to do to supercharge your LinkedIn Ads. His number one piece of advice? Don't listen to LinkedIn! Their main goal is to make money and their carefully placed default suggestions will lead to unnecessarily high ad spend and not much return on investment. So, if you shouldn't listen to LinkedIn when it comes to building your ad campaign, who should you listen to? Well, you can start by listening to this episode of Social Pros. AJ shares lots of honest advice for building successful ad campaigns on LinkedIn and as someone who has managed some of the world's largest LinkedIn Ads accounts worldwide, his advice is golden. In This Episode 06:31 – How LinkedIn Ads compares to other platforms in terms of optimization 09:41 – Whether LinkedIn's cost-per-click is likely to increase or stabilize 10:43 – Why LinkedIn Live is gaining a lot of traction and engagement 12:52 – A closer look at the new ad formats and purchasing options 17:15 – How LinkedIn has evolved 18:58 – How to target LinkedIn Ads 22:51 – A few of the superior calls to action you can use in LinkedIn Ads 25:40 – Why you shouldn't listen to LinkedIn when building your ad campaign 28:21 – Who is most likely to resonate and click on LinkedIn Ads 29:46 – How to use LinkedIn to help achieve your goals (get more views on a post, find a new career, etc.) 32:30 – What your starting budget should be when leveraging LinkedIn Ads Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's e-book, 'Einstein's Guide to AI Use Cases' Listen to new episodes of the Standing Ovation podcast Visit B2Linked's website Listen to The LinkedIn Ads Show podcast Visit SocialPros.com for more insights from your favorite social media marketers.

Tressie Lieberman, Vice President, Digital Marketing and Off-Premise at Chipotle, joins the Social Pros Podcast to discuss how the popular taco and burrito chain acquired outstanding feedback and engagement from a single TikTok promotion. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details No matter how much of a 'social pro' you are, you won't get far without the help of an incredible social media team. Someone who understands this better than anyone is Tressie Lieberman, Vice President, Digital Marketing and Off-Premise at Chipotle. Tressie and her team have helped Chipotle (the masterminds behind the world's greatest tacos and burritos) skyrocket social engagement through smart influencer marketing, active social listening and genius promotions. One of these promotions has amassed over 1.4 billion views on TikTok (yes, you read that correctly). On this delicious episode of the show, Tressie reveals the ingredients that went into creating such a wildly successful social media promotion and doesn't hold back on sharing her best insights and tips for B2C brands who want to reach the same level of success. In This Episode 04:52 – The key role that communication plays when juggling multiple locations and employees 06:02 – How Chipotle uses social as an integral tool to learn more about their customers 08:40 – How Chipotle segment their target audiences by channel 09:39 – A look at how the social team at Chipotle operates across different channels and expertise 13:35 – What Chipotle looks for in an 'ideal influencer' 16:46 – How Chipotle gained 1.4 billion views for a single promotion on TikTok 24:37 – How Chipotle set up their initial colonization plan for TikTok 27:00 – How the customer service team gets involved in social 31:59 – How Chipotle's legal team helps to guide the company in terms of contracts and other relevant factors Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's e-book, 'Einstein's Guide to AI Use Cases' Listen to episode 21 of Social Pros with Joe Stupp from Chipotle Visit SocialPros.com for more insights from your favorite social media marketers.

Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, joins the Social Pros Podcast to talk about how you can use social media to connect with your audience during uncertain times. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details As we enter what is traditionally considered 'commencement season' for many, millions of students are finding themselves at a standstill. Lecture halls have been swapped for Zoom calls and cap and gowns have been replaced with 'comfy clothes' like joggers and trainers. In a world seized by a global pandemic, how are major universities dealing with the impact of COVID-19 and leveraging social to engage with Higher Ed students? Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, has really perfected the university's approach to messaging their students during this uncertain time. Abby talks about how she uses social media to bring some levity during these times by embracing pop culture in a way that is relevant to Purdue and speaks to their audience. In This Episode 04:58 – How Purdue University are using social conversations to engage with students and organize on-demand commencement 11:16 – How different departments and team members have come together to help the university communicate effectively online 13:19 – How Abby's team manages Purdue University's brand voice across the board 17:31 – Why it's important to find a balance between 'COVID-19 messaging' Vs. more 'cheerful' content 22:30 – How to choose what pop culture moments to play into 23:46 – How Purdue University uses past performance data to cultivate future results 26:46 – An insight into the successful hashtag engagement campaign for the launch of the Purdue Podcast Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free eBook - "50 Best Practices for Email Marketers" Visit Purdue University's website Listen to the brand-new Purdue Podcast Visit SocialPros.com for more insights from your favorite social media marketers.

Dan Phelps, Head of Social Media Marketing at Wells Fargo, joins the Social Pros Podcast to talk about the power of embracing a serial entrepreneur mindset as a social practitioner. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The role of a social practitioner often expands beyond the realm of crafting social ads, scheduling posts, and interacting with customers on various platforms. For a lot of us, we must embrace the mindset of a serial entrepreneur and become extremely nimble and fluent in the art of…. well, selling. As Dan Phelps, Head of Social Media Marketing, Wells Fargo, articulated, it's our responsibility as social pros to sell the idea of social to leaders that can't grasp just how important social is in today's world. Dan shares so many incredible perceptions with us, including how he communicates real-time social media data to make business, marketing, and communication decisions so much more powerful. In This Episode 03:24 – How Wells Fargo's team of social professionals are dealing with the COVID-19 crisis 05:20 - How Dan's team deal with different audiences 11:37 – How Wells Fargo's relationship with legal changed during the coronavirus outbreak 14:39 – The process of shifting marketing messages during a crisis 18:23 – How audience interaction has changed 22:44 - How Dan and his team leverage social listening and artificial intelligence tools 31:09 – Tips to cultivate a culture where using social data plays a key role in the organization 34:57 – Advice for managing social media teams Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's e-book "Boost Sales Productivity: Get More from Your Sales Team" Check out Wells Fargo's website Visit SocialPros.com for more insights from your favorite social media marketers.

Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert, join the Social Pros Podcast to reveal what changes you need to make in social media during these uncertain times. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The social media landscape has changed drastically since the coronavirus spread across the world. In a short matter of time, everything has changed, including how people and brands use social media. As we continue to navigate through these uncertain times, one thing remains certain – you still need to connect with your audience. The only question that remains is how. How can you connect with your customers, prospects, partners, and team members in a pandemic? The strategy team at Convince & Convert has worked tirelessly to bring you the 11 changes you need to make to your social media strategy in these crazy times. Sharing a few key findings from this research (see links to the webinar and blog post below) are Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert. In This Episode: 05:41 – How historical patterns of social media usage have been disrupted 08:19 – Why brands need to be more deliberate about what they post 09:24 – The importance of providing a human to human connection during these times 10:47 – What brands should be listening to right now 13:47 – How to use your social accounts to communicate necessary information with your customers 19:04 – How to approach the imagery you share on social 21:12 – How social media ads have evolved to reflect the new reality we live in 23:30 – How to inject humor and entertain audiences without crossing a line 27:50 – Why brands need to activate their influencers 30:41 – How ideal publishing times have changed during the pandemic 34:17 – Whether now is a good time to experiment with different channels Resources: Get the new State of Marketing report for free from Salesforce Download Salesforce's 50 Best Practices for Email Marketers Read the 11 Social Media Changes to Make in a Coronavirus World blog post Watch the 11 Things You Must Adjust in Your Social Media During These Crazy Days [webinar] Visit SocialPros.com for more insights from your favorite social media marketers.

R.J. Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss how you can optimize social media advertising based on real-time data. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Tired of spending marketing dollars on under-performing ads? Wouldn't it be great if there was a way you could predict what works and reduce wasteful marketing spend? R.J. Talyor, CEO and Founder of Pattern89, leverage AI's power and deep dives into creative analytics to help advertisers optimize top-performing social media ads. Most marketers focus on their brand, which is understandable. However, creative is responsible for 47% of ad performance. So, it makes sense that you spend more time (and fewer dollars) optimizing the creative elements of your ads to drive the most engagement. With more data than there are stars in the galaxy, Pattern89 can predict what will work best with over 95% accuracy. Of course, the creative recipe that works for one advertiser may not work as well for the next. But that doesn't mean you can't use data and artificial intelligence to predict what will work, optimize ads, and get more clicks. In This Episode: 04:10 – How Pattern 89 uses AI to predict the success of social media ads 07:06 – Why you can't always depend on best practices to work for every brand 09:30 – Surprising usage data that has been released amidst the COVID-19 crisis 16:15- How companies are shifting their marketing spend in the middle of this pandemic 18:42 – How ideal publishing windows have changed 23:09 - What the data from Pattern89 tells us in terms of marketing messages as we transition to a 'new normal' 31:13 – What type of ads and ad formats are performing best right now 34:36 – How AI has improved dramatically in just 18 months Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Take Salesforce's quiz to identify the best AI use case for you! Learn more about Pattern89 Listen to ep.351 of Social Pros with R.J. Talyor Visit SocialPros.com for more insights from your favorite social media marketers.

Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, joins the Social Pros Podcast to talk about their delicious social media strategy, the power of social listening, and so much more! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details It wasn't so long ago that social practitioners around the world had their content calendars planned out weeks, if not months in advance. Then, something that nobody could have predicted happened – a global pandemic landed right on our doorsteps and threw a wrench in our plans. It sucks, but this is the current reality we all face. The truth is that the social content you may have needed pre-pandemic may not be the same content that you need going forward. Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, has shifted the focus of her team's content and leveraged the power of social listening to answer her customer's most pressing questions during the COVID-19 crisis. Stephanie shares how you can use data from social listening insights and leverage it with other parts of your organization. She challenges you to think about how you can reach your customers with the right message in the right places where they're spending most of their time on social. In this episode: 04:10 – How Johnsonville Sausage's social team are structured 06:19 – How Stephanie's team strategizes seasonal content 07:52 – Why you should consider audience segmentation when it comes to your social media strategy across different platforms 11:38 – How to use and leverage user-generated content 13:58 – The power of social listening and using it to better understand your customers 18:40 – How Johnsonville Sausage's publishing schedule and demand has shifted due to the pandemic 21:23 – Whether it's time for brands to take on a larger societal role 24:49 – How sponsorships have helped Johnsonville Sausage build brand awareness 29:45 – How Stephanie's background in journalism has aided her role in social 37:14 – What to consider when thinking about regional brand expansion Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Grab Salesforce's free e-book, '50 Social Media Best Practices' Check out Johnsonville Sausage's company website Follow Johnsonville Sausage on Facebook! Visit SocialPros.com for more insights from your favorite social media marketers.

Dustin W. Stout, the Founder of SoVisual.co, joins the Social Pros Podcast to talk about what makes people want to engage with visuals on social media and the importance of having a message before you create any graphics. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Is there anything more terrifying than staring at a blinking cursor on a blank screen? As social practitioners, we've all felt the intimidation of a blank screen in some way or another. The everyday grind of a social media manager is tough. Crafting content that captures attention and fosters engagement isn't always easy. This intense pressure to continuously churn out incredible content day in, day out, can drain the creative energy out of you and even lead to burning out. Dustin W. Stout, the Founder of SoVisual.co, understands this struggle. His team of world-class designers and copywriters produce monthly content to help take the pressure off social practitioners. These "social packs" are filled with a month's worth of engaging content and on this episode of Social Pros, we dive into these social packs and tap into Dustin's unique insight into what works and what doesn't when it comes to social media imagery. In this episode: 03:43 – How SoVisual's social packs work 13:19 – What works and what doesn't work when it comes to social media imagery 15:32 – Why polished photography tends to be less effective on social media 18:16 – How Dustin keeps his finger on the pulse of what's working 20:50 – Tips to help you improve typography on social media graphics 25:00 – Why you always need to start with a message before you can communicate that message on a visual 27:47 – The biggest mistakes social pros make with their published content 30:18 – Changes that Dustin would love to see social networks make 33:21 – How often brands should post on social media Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practices Find out more about SoVisual.co and their amazing social packs Check out Dustin's website Read Dustin's awesome social media, blogging, and design blog Visit SocialPros.com for more insights from your favorite social media marketers.

Owen Hemsath, the Founder of Owen Video, joins the Social Pros Podcast to discuss practical ways to help you create better video content and grow on YouTube. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Do you want to grow on YouTube? If you're someone who wants to attract more viewers, more subscribers, and more engagement, you've got to optimize your videos for watchability. Owen Hemsath, the Founder of Owen Video, reveals that one of the biggest mistakes social practitioners make with their video content is that they've got tunnel vision for search engine optimization. They're so focused on optimizing their video content to please the Google gods that they forget to optimize them for the audience that actually matters – humans. Owen claims that recurring episodic content is hard-wired into the human brain. So, if you want to make YouTube videos, or you want to grow an existing channel, you've got to create watchable and binge-worthy videos that present you as an expert and speak to a wider audience. In this episode: 06:44 – Why more brands need to focus on optimizing video content for watchability 09:27 – Why most people fail on YouTube 13:09 – How to build episodic shows that perform well on YouTube 16:27 – Why episodic video content also works on other social media platforms 20:00 – How the subscriber value has decreased significantly 27:30 – How important velocity is within the first hour of publishing your video on YouTube 31:29 – How to move people from other social media channels to YouTube 35:20 – The role that live videos should play in your video content strategy 39:40 – A look inside the 4-step process of video production Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practices Subscribe to Owen Video's YouTube Channel Learn more about The Video Marketing School Find out more about Marcus Lemonis Check out the video editing company, Video Husky Visit SocialPros.com for more insights from your favorite social media marketers.

Steve Kearns, LinkedIn's Social Media Lead, joins Social Pros to discuss how brands and social practitioners can navigate through the coronavirus (COVID-19) crisis. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details The coronavirus (COVID-19) crisis has impacted all of our lives and all of our businesses in what feels like a very short time frame. Companies and social practitioners alike are modifying their contingency plans at lightning speed as the outbreak continues to uproot the status quo. So, how can social practitioners and businesses confidently shift crisis communications in the middle of a crisis? LinkedIn's Social Media Lead, Steve Kearns, shares some amazing advice on crisis communication tools and frameworks to help you navigate through the coronavirus (COVID-19) crisis. Steve emphasized the importance of pausing to think about what you're saying on social. He reminds all of us to pause before we press send and think about why they would care and why they would share? In this episode: 06:42 – Changes that LinkedIn has witnessed amidst the COVID-19 crisis 08:49 – The evolution of marketing and communications on LinkedIn 12:36 – Leveraging LinkedIn to communicate with your ideal customers 14:40 – The importance of self-awareness when managing a social media platform on behalf of a brand 18:47 – How LinkedIn's workflow has changed as a result of the coronavirus crisis 23:42 – What agency partners can do to help support the brands and companies they work with during this time 28:27 – How virtual events can help you communicate and engage with your audience 32:57 – How you can measure social media performance differently during a crisis Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practices Connect with Steve on LinkedIn Read Michelle Obama's book, Becoming Visit SocialPros.com for more insights from your favorite social media marketers.

Jeremy Gutsche, the CEO of Trend Hunter, joins the Social Pros Podcast to challenge social practitioners to stop repeating past decisions and embrace disruptive thinking. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details As a social practitioner, you're likely wearing two hats. One as a strategic thinker and the other as a creative innovator, constantly searching for new ideas and different paths that will warrant even more success. New York Times bestselling author, keynote speaker, and the CEO of Trend Hunter, Jeremy Gutsche, is challenging the way social practitioners think. If you want to acquire truly spectacular results, you can't keep repeating past decisions like a broken record. You need to branch off from the familiar, safe, and comfortable, to recognize the great opportunities within your grasp. Disruptive thinking is the secret to innovation and change. If you want to be remembered and avoid falling off the social radar, which is astonishingly easy to do by the way, you've got to embrace disruptive thinking and you've got to invoke emotion. In This Episode: 05:00 – What Trend Hunter is and why Jeremy started the company 08:34 – How we can force ourselves to create disruption 14:03 – Tips to help you break free from the traps that limit your ability to invoke change 17:12 – How Jeremy missed the opportunity for Trend Hunter to be 'the next Pinterest' before Pinterest took off 25:05 – What distinguishes an experiment from a trend 27:33 – Does AI gives us more opportunities to be innovative or does it shield us from innovative thinking? 29:14 – How you can foster your creative skills 31:40 – Creating content that evokes the right response from the right audience Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's FREE e-book, 50 Social Media Best Practices Read Jeremy's new book, Create the Future Check out Trend Hunter Visit SocialPros.com for more insights from your favorite social media marketers.

Alex Shockey, the Global Social Media Manager at FedEx, joins the Social Pros Podcast to discuss the structure and strategies of the tiny but mighty social media team at FedEx. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Social media is constantly changing. We know this to be true and yet so many brands struggle to keep up. If successful brands on social have taught us anything it's that you must embrace change and evolve how you're structured to meet the needs of social media. This is just one of the takeaways from this episode of the Social Pros Podcast with Alex Shockey, the Global Social Media Manager at FedEx. Alex perfectly articulates the speed of social media's evolution and focuses on the importance of identifying conversations on social and finding new ways to bring them to the surface in strategic ways. As Alex accurately points out, social media is often a soapbox for people to share their opinions. With 7,000+ FedEx mentions per day, Alex shares how she and her team capitalize on these stories and reveals what makes some social mentions worth bringing to the attention of their audience. In This Episode: 04:28 – A peek inside Alex's role as Global Social Media Manager at FedEx 09:58 – How FedEx's social media team is structured 12:51 – How social conversations have shaped FedEx's social media strategy 16:20 – How social chatter has shifted and evolved across different social media platforms 18:56 – How to implement positive customer stories about team members and your brand in social strategies 24:50 – How the FedEx social media team works with other departments within the organization 31:30 – Tips for tracking the performance of a social media team Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practices Visit FedEx's website Read Alex's children's book 'This is Ole Miss' (illustrated by Holly B. Johnson) Visit SocialPros.com for more insights from your favorite social media marketers.

TikTok influencer, Maggie Thurmon, joins the Social Pros Podcast to discuss how brands can create content that resonates with audiences on TikTok. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details With over one billion users, TikTok is undoubtedly having its moment in the spotlight. While the majority of its users may be dancing teenagers, a lot of brands are embracing the rather youthful social media platform and gaining plenty of traction. However, if you really want to understand the ins and outs of TikTok, you've got to learn from the best. TikTok influencer, Maggie Thurmon, is a high school senior with over 700k followers on the platform and 17.9M likes (and growing). So, what's her secret to success? Maggie claims it's all about listening to your community and "taking what your followers say and running with it." Maggie is taking the TikTok world by storm and shares some incredible insights on how to be a great content creator on this platform and how brands like yours can resonate with TikTok users. In This Episode: 04:10 – How Maggie grew her TikTok following to 700k+ 05:14 – How trending challenges work in TikTok 07:34 – How Maggie and her dad have worked together to create viral content 10:20 – The importance of being conscious of your audience and creating content that they can watch and resonate with 12:42 – How to build an audience on TikTok 21:33 – Why it's so important to be authentic and genuine 23:09 – What type of content works best on TikTok 29:38 – How to balance content creation fatigue with other responsibilities 34:17 – Tips for planning new video content Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practices Follow Maggie Thurmon on TikTok Kevin Hart's TikTok Visit SocialPros.com for more insights from your favorite social media marketers.

Jonah Berger, Marketing Professor at The Wharton School, joins the Social Pros Podcast to talk about how you can become a catalyst for change and leverage the power of understanding behavioral science to change anyone's mind. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Whether you want to convince customers to buy from you, transform an organization, or get more engagement on social, everyone has something they want to change. But… creating change isn't always easy. Pushing for change usually evokes a push back. When you tell someone to do something, they usually do the exact opposite. Think of what happens when you ask your kids to do the dishes, clean their bedrooms, or put their phone away at the dinner table. Chances are, they'll ignore you completely, or at the very least, put up a fight about it. However, creating change is possible. You just need to learn how to become a catalyst for the type of change you want to evoke in the world. Jonah Berger, Marketing Professor at The Wharton School, has discovered a better way to catalyze change and shares his findings with us on this eye-opening episode of Social Pros. In This Episode: 03:39 – Why Jonah wrote his latest book, The Catalyst 06:47 – Why you need to understand the barriers that stop your audience, client, boss, etc. from changing their mind 08:44 – The psychological reason why humans are so resistant to change 14:02 – How the endowment effect impacts our willingness to get rid of something that's 'old' and/or familiar to us 18:52 – How communications can actually increase opposition 21:37 – How to use the 'Asking for Less' strategy to change people's minds 27:20 – How to overcome the uncertainty that leads people to hit the pause button 31:26 – How we can become more receptive to the right kind of change Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practices Read Jonah's new book, The Catalyst: How to Change Anyone's Mind Visit Jonah's website to learn more about him and his books, resources, etc. Visit SocialPros.com for more insights from your favorite social media marketers.

Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, joins the Social Pros Podcast to talk about how digital and social have changed the real estate industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Buying a home is a huge expense. For most people, purchasing a property to call home is the largest investment they will ever make. The way we browse for the perfect home has changed a lot since the good old days of newspaper listings and real estate drop-ins. Nowadays, you can search and potentially find your dream home from the comfort of your couch (or wherever you happen to be). Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, leverages social media to broadcast new listings and ultimately, sell more houses. She works with a staggering 130,000 RE/MAX agents from all over the world. Aligning that many team members around social and making sure that they're doing it 'right' has got to be one of the most difficult jobs out there. Thankfully, Kayla is a social pro herself and doesn't hold back when it comes to sharing the best tips for selling something as expensive and potentially life-changing as a brand-new home. In This Episode: 04:28 – How RE/MAX's social team is structured worldwide 06:30 – A look inside RE/MAX's social media strategy 08:24 – How social media has disrupted the real estate industry 12:37 – How real estate agents can use social media in the "right way" 14:53 – Key metrics Kayla uses when working with agents to help them improve their social media strategies 19:03 – How RE/MAX streamlines social content production across different franchisees 22:03 – How RE/MAX use influencers to help build credibility with their audience 25:13 – The importance of offering good customer service on social media 30:04 – How Kayla coordinates with the CEO Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practice Start your property search with RE/MAX Listen to the 'Start With A Win' podcast Visit SocialPros.com for more insights from your favorite social media marketers.

Anthony Juliano, the Vice President/General Manager of Asher Agency, joins Social Pros to talk about his philosophy for succeeding on LinkedIn. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details If social media is a buffet, Facebook, Instagram, TikTok, and Snapchat are the desserts while LinkedIn is the leafy green salad that we're not overly excited to sink our teeth into. People love spending time on the 'candy platforms' but they usually don't consume as much "salad" as they should. Anthony Juliano, the Vice President/General Manager of Asher Agency, states that people don't love spending time on LinkedIn as much as they enjoy spending time on other platforms. When people go on LinkedIn, they usually get what they need, get out, and get on with their day. However, Anthony argues that compared to other social media networks, LinkedIn has the most untapped potential for the largest number of professionals. Thankfully for Social Pros listeners, Anthony is a seasoned trainer on a variety of social media topics, with a specific focus on LinkedIn. In This Episode: 04:30 – How the demand for LinkedIn courses and programs amplified over time 06:25 – How teaching methods change depending on the audiences' relationship with social media 08:01 – How social media is becoming more of a universal skill across different industries 10:42 – Anthony's philosophy of LinkedIn for business and B2B 12:30 – How to leverage LinkedIn and the importance of consistency 14:33 – Why LinkedIn has become more relevant today than it was a decade ago 16:30 – How marketers have changed the way they use LinkedIn 19:21 – Tips for creating successful newsfeed content on LinkedIn 25:36 – Why you should focus less on the length of your posts/captions and more on the strength of your story Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practices Learn more about Asher Agency Visit SocialPros.com for more insights from your favorite social media marketers.

Bari Rosenstein, the Social Media Manager at Honest Tea, joins the Social Pros Podcast to talk about providing her audience with a personable and personalized experience on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Having a passion for our roles as social media practitioners is what keeps us motivated to keep doing what we're doing. Without passion, you can't succeed in your role because passion is the fuel that drives success. Bari Rosenstein, the Social Media Manager at Honest Tea, loves the brands she represents on social. She responds to each message and interaction herself, giving Honest Tea's audience a very personable and personalized response every time. There are no robots involved and it's this personal touch and honesty that helps to make Honest Tea such an approachable brand. Bari's genuine passion and authenticity for her role as Social Media Manager is palpable. She's bursting with enthusiasm and leverages her knowledge of the space and awareness of how the craft of social media is changing to demonstrate the importance of believing in social if you really want to succeed on social. In This Episode: 05:14 – How Bari's role is structured within the giant Coca Cola ecosystem 10:12 – How to embed enthusiasm and authenticity in other team members across different departments 12:14 – How Bari uses UGC to increase social engagement 15:15 – How Honest Tea looks at social from a scorecard standpoint 17:09 – A look inside Honest Tea's social media content calendar 18:14 – Tips to break out of a very social-driven role and branch out to other areas of the business 21:46 – How Bari handles social customer care 29:57 – Using different social media platforms to reach different demographics 33:18 – How Honest Tea use celebrity influencers to help market their brand Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's State of the Connected Customer Report Find out more about Honest tea Visit SocialPros.com for more insights from your favorite social media marketers.

Scott Stratten, President of UnMarketing Inc., joins the Social Pros Podcast to discuss his new book, The Jackass Whisperer, and reveals what you can do to silence the jackassery you experience at work, at home, and online. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details The world of social is filled with jackassery. Beneath almost every post, tweet, caption, and video, you'll uncover an infinite pool of vile comments left by faceless individuals we like to call trolls. It's time for a jackass rebellion. Sure, it's almost impossible to escape jackasses at work, at home and online, but that doesn't mean you can't help to stop the worldwide jackassery epidemic. As Scott Stratten points out, if we want to stop some of the jackassery, we need to start by looking in the mirror. In his new book, The Jackass Whisperer, Scott spills the hard truth - If you can't spot the Jackass next to you or anywhere you happen to be present, then the Jackass is probably you. We create our own noise and we have to be the change we want to see in the world, both offline and online. In This Episode: 03:59 – Scott breaks down the concept behind his new book, The Jackass Whisperer 08:09 – Whether social media creates or exposes jackasses 10:51 – How social has made us both better and worse people 15:37 – A few of Scott's favorite 'jackass moves' on social media 17:29 – How jackassery levels differ across different social media platforms 27:40 – Why silence is one of the biggest jackass moves 30:26 – Tips for dealing with online jackassery Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's State of the Connected Customer Report Read Scott Stratten's new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online – even when the jackass is you Learn more about Unmarketing Visit SocialPros.com for more insights from your favorite social media marketers.

Allen Gannett, the Founder of TrackMaven and author of 'The Creative Curve,' joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform. Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn't going to work on Twitter. It doesn't work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle. As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you've got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you're willing to put the work in, you could be well on your way to becoming a mighty social pro. In This Episode: 03:52 – What TrackMaven's data reveals about paid social vs. organic social 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it 11:33 – Why you need to be a citizen of whatever social platform you're using 16:46 – The importance of being authentically human on social 17:48 – Why creativity should be seen as a learnable skill 27:19 – How Allen uses episodic video content on LinkedIn 29:56 – A look inside Allen's content publishing schedule and best practices for pleasing LinkedIn's algorithm Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce's FREE e-book, 50 Social Media Best Practices Learn more about TrackMaven and how it can help you analyze marketing performance across every channel Read Allen Gannett's book, The Creative Curve Visit SocialPros.com for more insights from your favorite social media marketers.

Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, joins the Social Pros Podcast to talk about his unrelenting focus on customer experience and how to use 'Social Champions' to decentralize social media execution and add authenticity. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details When your company is under the umbrella of a 'mother company,' how can you communicate that on social media whilst retaining and showcasing the differentiated experience your brand provides customers? This is often top of mind for Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, who takes a decentralized approach to the content that's created and shared on social. To showcase a property-by-property experience, Ovi and his team have identified people from each location to be crowned 'Social Champion.' It's this unique approach to decentralizing social media execution that has empowered people at each location to create incredible social media content. By following an enterprise set of guidelines, these 'Social Champions' play a key role in helping Marriott Vacations Worldwide add real authenticity to their social content. In This Episode: 05:26 – What brands can learn from Marriott Vacations' unrelenting focus on customer experience 08:22 – How to use social media to market a 'high-end' product 11:25 – How "Social Champions" help Marriott Vacations Worldwide showcase the authentic uniqueness of 60+ properties 18:28 – How modern technology has aided our ability to decentralize social media execution 23:53 – Why it's important to focus on brand reputation management while remaining transparent 29:48 – How the timeshare aspect of Marriott Vacations Worldwide works and what they're doing to improve the customer experience 33:53 – Why brands need to listen to what customers are saying on third-party online communities Resources: Get the new State of Marketing report for free from Salesforce here Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here Learn how to use Emma to help you design and create emails that your subscribers can't resist Download Salesforce's free e-book, 50 Social Media Best Practices Find out more about Marriott Vacations Worldwide Read Jay's book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers Visit SocialPros.com for more insights from your favorite social media marketers.

Rohit Bhargava, the Founder & Chief Trend Curator of Non-Obvious Company, joins the Social Pros Podcast to discuss the difference between fads and trends and what 'megatrends' have the power to change your business and propel your career. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Can you predict what's going to be a trend or a fad? Social media trends tend to have a much longer lifespan than fads. The last thing you want to do as a social media practitioner is to invest too much time in to something that turns out to be a 'flash in the pan.' So, what's the difference between a fad you should ignore and a trend worth pursuing? Rohit Bhargava, Founder & Chief Trend Curator of Non-Obvious Company, wrote many books on the subject, including his most recent title, 'Non-Obvious Megatrends.' Exploring its pages uncovers mega trend predictions that are likely to shape our world in the coming decade. Together, we dive into these megatrends, revealing what others miss and unlocking the key to growing your business into the next decade. If you want to keep up with the ever-changing world of social, you absolutely need to know about these all-important megatrends that have the power to change your business and propel your career beyond expectations. In This Episode: 02:49 – Why it's so important to think for yourself and why you should pay attention to existing megatrends 09:34 – An insight into the five mindsets of non-obvious thinkers 11:24 – How to identify social media fads vs trends 14:35 – Understanding the amplified identity mega trend and how it impacts us as social practitioners 21:22 – How to survive in an information economy and the rise of 'attention wealth' 23:27 – How to strategically supply instant knowledge to your customers 29:01 – The rise and fall of trends from previous years including the downfall of crowdsourcing 31:34 – Why more B2B brands and marketing leaders need to take a more human-centric marketing approach Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Rohit Bhargava's new book, Non-Obvious Megatrends: How To See What Others Miss and Predict The Future Learn more about Rohit and the Non-Obvious Company Visit SocialPros.com for more insights from your favorite social media marketers.

Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company's social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout. Despite all of this, a lot of people (even the 'higher-ups' in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves and their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout. Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn't afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout before it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, "You can't unburn burnt toast." In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem. In This Episode: 05:04 – How social media for museums differs from other companies 08:50 – How museum executives tend to view the role of social media 11:05 – How the Museum Social Media Managers Facebook Group evolved over time 14:02 – How to balance and integrate various goals into a social media program 16:37 – The reality of burnout in the social media manager community 23:35 – Self-care tips to help you avoid burnout 32:11 – Useful tips around Facebook group administration Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce's FREE e-book, 50 Social Media Best Practices Discover how Emma can help you reach your email marketing goals Read Ella Dawson's article – There Is No Cure For Burnout Learn more about Dr. Zubin Damania's views on burnout in the healthcare industry – It's Not Burnout, It's Moral Injury Check out Lori's Museum Social Media Managers Facebook Group Find out how 1909 DIGITAL can help you build an authentic marketing plan Read, 'Objective Lessons: Self Care for Museum Professions' Visit SocialPros.com for more insights from your favorite social media marketers.

David Meerman Scott, Business Growth Strategist, joins the Social Pros Podcast to discuss how brands can leverage social media to build a 'Fanocracy' for themselves. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In a world where word-of-mouth can make or break a brand's success, creating die-hard fans might be the revolutionary growth strategy brands are searching for. The legendary Business Growth Strategist, David Meerman Scott, believes that fans are the most powerful marketing force in the world. His new book, Fanocracy: Turning Fans into Customers and Customers into Fans, explores fandom culture and discloses how businesses can grow by cultivating their own 'fanocracy.' Mastering the art of selling to your customers is one thing. But, if you want to build a loyal fan base of passionate customers, you need to understand how to harness the power of fandom. This means you need to work on fostering meaningful connections with your customers and only then, will you be able to successfully create an indestructible fanocracy for your brand. In This Episode: 04:38 – What a fanocracy is and why your brand needs one 07:47 – The importance of building human connections with your fandom 11:42 – What's really going on in our brains when we develop true human connections 15:44 – How to leverage visual social media content to create strong emotional connections with people 18:40 – How to build fans for life – tips and insights from David's new book, Fanocracy 32:22 – How to get team members involved in creating a fandom for your business 37:18 – How the fan movement has impacted PR and social Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's FREE e-book - 50 Social Media Best Practices Read David's new book, Fanocracy: Turning Fans into Customers and Customers into Fans Check out David's book, New Rules of Marketing and PR Read David's book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage Visit SocialPros.com for more insights from your favorite social media marketers.

Amber Naslund, the Senior Content Consultant at LinkedIn, joins the Social Pros Podcast to discuss the secrets of LinkedIn's algorithm and reveals what content works best on the platform. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details What content works best on LinkedIn? Should you keep your messages polished and professional? Or, is it better to pull back the curtain and give people a glimpse into your personal life? Amber Naslund, the Senior Content Consultant at LinkedIn, reveals that LinkedIn has moved beyond its historic white shirt and tie narrative towards a more vibrant and personal experience. If you want your content to gain traction on this platform nowadays, you've got to be consistent. This means you need to show up on a regular and predictable basis in the form of smaller pieces of digestible content. There's no doubt that LinkedIn is growing in importance but if you want to get more eyes on your content, you need to know how the algorithm works. What's more, you need to know what type of content you should be publishing on LinkedIn for the best engagement and results. In This Episode: 04:50 – How brands and businesses can work with Amber's team 09:40 – How the audience of the LinkedIn user is changing 11:45 – Why episodic content works so well on LinkedIn 16:31 – How LinkedIn's narrative arch has evolved 19:44 – Best practices for utilizing LinkedIn Live 21:45 – Tips for playing the 'algorithm game' on LinkedIn 27:25 – How to structure your social content team 30:28 – Customer social service strategies to use on LinkedIn Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Grab Salesforces FREE e-book, '50 Social Media Best Practices' Learn how Emma can help you improve your email marketing campaigns Discover how LinkedIn's algorithm works Read The NOW Revolution Visit SocialPros.com for more insights from your favorite social media marketers.

Join Jay Baer and his co-host, Adam Brown, on this special episode of the Social Pros Podcast, where they discuss the top social media trends on the horizon for 2020. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The Social Pros Podcast launched back in January 2012 and 400 episodes later, we're still talking about the intriguing and ever-changing world of social media. A lot has changed since the first episode of the Social Pros Podcast aired. Platforms that once reigned the social kingdom have resigned. Others have emerged victorious and a select few have managed to survive the chaos. More than that, social has grown into an enormous realm of advertising and has provided marketers and businesses with the perfect portal to target and engage with their customers But, what does the future look like for social? In this special 400th episode of the podcast, we review noteworthy strides in social from 2019 and explore six of the top social media trends on the horizon for 2020 and beyond. In This Episode: 05:13 – Why episodic social content and social media shows will gain momentum 10:45 – The future of Facebook and what 2020 holds for Instagram 18:18 – Why Instagram direct commerce will continue to be a success 20:27 – Whether TikTok is likely to survive 2020 and beyond 25:18 - The rise of 'dark social' and a prediction for what could be one of the most important platforms for brands in 2020 30:21 – How the role of a social media professional needs to adapt in 2020 34:53 – How has branding changed in the last decade Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Grab Salesforces FREE e-book, '50 Social Media Best Practices' Get your $100 FREE LinkedIn ad credit courtesy of our sponsors, LinkedIn Marketing Solutions Visit SocialPros.com for more insights from your favorite social media marketers.

On this special episode of the Social Pros Podcast, you'll get to listen to the first ever episode of Jay Baer's brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Storytelling has always been at the heart of great presentations. A professional speaker worth his/her salt must be able to tell stories that resonate with their audience. These are the stories that impart wisdom, instruction, education, entertainment and so on, but where do these stories come from? And, how do they evolve over time? On this special episode of the Social Pros Podcast, Jay announces his brand-new podcast, Standing Ovation. Standing Ovation is the show where the world's leading professional speakers tell the stories of their stories. Each episode features a famous signature story from a professional speaker, followed by a close analysis of the story including answers to questions like where did the story come from? How have they optimized the story over time? And, what tips do they have to share to help someone become a better speaker and/or communicator? Whether you're a professional speaker, somebody who gives a lot of presentations at industry conferences or someone who wants to improve their communication skills, you can learn a lot from Standing Ovation. So, if you're keen to know more, have a listen to this episode of Social Pros, where you'll get to hear the first ever episode of Standing Ovation featuring Hall of Fame keynote speaker, Scott McKain. In This Episode: 05:13 – Listen to Scott McKain's famous story, 'Taxi Terry'' 10:58 - How Scott's story about Taxi Terry has changed and developed over time 17:46 – The key ingredients that make an impactful signature story 19:23 – Why you should make your stories as relatable as possible 22:12 – How to inject hints of comedic relief in your stories and presentations 29:12 – What makes Taxi Terry a universally effective story 32:40 – Some of the common challenges that speakers working on their signature stories face 35:36 – Scott shares the best piece of advice he was given about the speaking business Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Subscribe and listen to more episodes of Jay's new podcast, Standing Ovation! Check out Scott McKain's website Visit SocialPros.com for more insights from your favorite social media marketers.

Henry Ma, the Chief Operating Officer of Ricoma Embroidery Machines, joins the Social Pros Podcast to talk about his company's incredible content and social program. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details When you're in a super niche business like embroidery, getting people to even know you exist can be a real challenge. So, how can you leverage social media to gain traction and move leads through your sales funnel? Henry Ma, the Chief Operating Officer of Ricoma Embroidery Machines, has perfected his content marketing strategy to not only attract attention but to plant the seed in people's minds that they need embroidery. One way that they do this is by using customer and prospects questions to drive social content and essentially give people what they want. It's not just the social media team that gets involved with content creation at Ricoma Embroidery Machines either, it's everyone from the marketing team to the sales and customer service team. If you're in a niche business like Henry, his advice is to listen to your customers and prospects. Always have a finger on the pulse of what's going on with your customers and 'have ears and eyes everywhere.' In This Episode: 05:18 – How Ricoma Embroidery Machines helps businesses build brand equity 07:50 – What The Apparel Academy is and how it helps brands launch successful apparel merchandise 13:36 – How Henry and his team use customer questions to drive their social content 15:02 – Finding the balance between category content and branded content 17:49 – Leveraging user-generated content to build a community around your niche 20:17 – How Ricoma Embroidery Machines moved from written-based content to video content 22:57 – Why you should repurpose your pillar content for different platforms 31:34 – How Henry's business handles reactive customer care Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Learn how Emma can help you improve your email marketing campaigns Get your hands on Salesforce's FREE e-book, 50 Social Media Best Practices Find out more about Ricoma Embroidery Machines Watch The Apparel Academy video series on YouTube Visit SocialPros.com for more insights from your favorite social media marketers.

Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the death of organic reach and the future of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details With organic reach diminishing, is social media headed for a bumpy future whereby the only way to get noticed is to pay for it? Our guest on this episode of Social Pros, Michael Stelzner, the Founder of Social Media Examiner, certainly thinks so, stating, "marketers gulp as customer acquisition costs rise," and he's not wrong. According to Mark Zuckerburg, there are 7 million active advertisers on Facebook. That's a lot of competition and the cost of advertising is rising rapidly with no sign of slowing down. Not only that, but more than half of all Google's organic search results end in zero clicks. So, what can marketers do to be seen in an age where organic reach seems to be on the way out? You'll have to listen to this episode of Social Pros to find out! In This Episode: 04:20 – Why marketers are likely to focus more on video as customer acquisition costs increase 12:13 – How Social Media Examiner are using links to develop a community on Facebook 16:16 – What Michael would recommend the board of YouTube does differently 21:16 – How marketers can leverage Instagram Stories to advertise their business 23:55 – How Michael plans to get up to 25,000 views per YouTube video in 2020 28:27 – How marketers are using automation and an insight into the 'dark side' of automation and bots 32:55 – Why older people are more likely to survive on social than the younger generation Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about how Emma can help you improve your email marketing Sign up and get Sales Force's FREE e-book, 50 Social Media Best Practices Check out Social Media Examiner Read Michael's article, 'The Death of Google Search Traffic and What It Means for Marketers'

In this episode we're re-visiting one of the most fun episodes we've ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality Influencer, David "Rev" Ciancio, who spoke about how to increase engagement on Instagram with a fine-tuned social media strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions In this episode we're re-visiting one of the most fun episodes we've ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality influencer, David "Rev" Ciancio, who spoke about increasing engagement with a fine-tuned social media strategy. We asked the question, 'are you hungry for more engagement on Instagram?' Let's face it, whether you're a business owner, or you own a fluffy, three-legged cat, everyone craves likes, right? It turns out that it's hard work being an Instagram influencer these days. No longer can you make it by posting the occasional photograph with a funny quip. Instead you have be on the ball, following the latest trends and making sure that every single post that comes from your account holds value to someone. It isn't easy, trust us. David (Rev) Ciancio was on hilarious form, as he always is, and gave us some food for thought. Looking back, one of the key quotes from the episode was, "you've got to have a reason why you are creating and sharing content." The key is to understand your audience's pain points and show them something that can actually benefit them. Since the podcast took place, you can only imagine how many burgers Rev has eaten, he is an expert burger taster after all. Jokes aside, he's worked his way up to become a Senior Marketing, Branding and Digital Strategist who helps brands and businesses up their game on Instagram. He is one of the country's leading food and hospitality influencers, so if you love food, then you know who to follow. In This Episode: 06:46 – Common mistakes to avoid with your Instagram bio 10:37 – What works when it comes to food marketing on Instagram 15:03 – How to use video effectively on Instagram and the importance of conveying customer experience 19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy 23:09 – How to take high-quality images to share on Instagram 27:12 – Rev shares his predictions for food trends Resources: Get the new State of Marketing report for free from Salesforce here. Grab your free e-book from Salesforce Marketing Cloud, '50 Social Media Best Practices.' Get your $100 FREE LinkedIn ad credit courtesy of our sponsors, LinkedIn Marketing Solutions Get David's (Rev's) FREE guide, "5 Mistakes That You're Making on Your Instagram Bio," Visit Rev's website, 'Burger Conquest' for more marketing tips here. Find out more about Rev's company, 'Yeah! Management,' here. Follow Rev on Instagram to keep up with his delicious posts here. Connect with Rev on Twitter here. Check out Weird Al Yankovic's Instagram profile here. Visit SocialPros.com for more insights from your favorite social media marketers.

Ron Tite, Founder and CEO of Church+State, joins the Social Pros Podcast to discuss his new book, 'Think. Do. Say,' and how you can win your audience's time and confidence. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details Social media professionals can become so focused on producing non-stop content that they don't stop to consider whether they're making originals or prints in their social media. In other words, do you let creativity drive your social media decisions? Or, are you led by what others are doing in hopes of obtaining similar outcomes? Ron Tite, the Founder of Church+State claims that every artist knows you make more money from the print than the original. But that print doesn't exist without a brilliant original. Over time, social media has become more about the media and less about the social, but is it time for a change? If you want to cut through the noise and win your audience's time and trust, you need to ditch the jargon and unleash your inner artist. In This Episode: 04.47 – What 'the pitch slap' is and how it relates to social media 07:53 – How to pitch a new book to people the right way 12:12 – The role of maths in social media measurement and attribution 15:10 – The challenging side of working with clients from an agency's perspective 19:19 – Why more social media professionals need to let creative curiosity lead the way 23:12 – Why you need a dedicated social media experimental budget 25:11 – Where influencers work well and where they don't Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma's email marketing platform Sign up and get Sales Force's FREE e-book, 50 Social Media Best Practices Find out more about Ron's agency, Church+State Read Ron's latest book, ' Do. Say.: How to seize attention and build trust in a busy, busy world' Visit SocialPros.com for more insights from your favorite social media marketers.

Jeremiah Owyang, Founding Partner of Kaleido Insights joins the Social Pros Podcast to talk about how the biggest threat to community managers is themselves. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The main aim of digital transformation is to anticipate customer needs and provide them with a great customer experience. Unfortunately, many companies are focussed on digital transformation, but they've forgotten why. Jeremiah Owyang, Founding Partner of Kaleido Insights, insists that just because you can do something doesn't mean that you should, and that rings true for digital transformation. He's a great believer of self-care within the industry and explains the best way to advance our social media careers whilst understanding the pressures we face. Social media is ever-changing, which means there's an immense pressure to keep up and a high chance of failure. Fortunately, Jeremiah has mapped out the lifecycle of social, which could help you understand where to make changes within your business and connect with your audience effectively. In This Episode: 05:44 – What is digital feudalism? 07:55 – Where we are in the lifecycle of social 09:06 – The skills needed for modern day social media professionals 11:32 – The biggest challenges in digital transformation 16:30 – Are social media failures due to cultural weaknesses 21:32 – What is Community Manager Day? 30:14 – Jeremiah's one tip for aspiring social pros Resources: Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma's email marketing platform Read Jeremiah's blog here Check our David Armano's blog here Jeremiah recommends reading articles by Amber Mac Listen to our podcast with Scott Monty here Visit SocialPros.com or more insights from your favorite social media marketers.

Mitch Jackson, aka "The Streaming Lawyer," joins the Social Pros Podcast to discuss how social media can be a game-changer for professionals. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details Being a powerful story-teller in court can also help you become a powerful story-teller across social media. Yet, people in professional services are often wary of posting on social media. That might not be a surprise, but sharing knowledge on a global platform can open you up to new clients and new opportunities. That's what my guest this week, Mitch Jackson, trial attorney and Senior Partner at Jackson & Wilson Inc, has done. Using his court room communication skills, he has taken social media by storm. Tune in to find out how social media can be a game-changer for professionals. We talk to Mitch about his successful social strategy and how that has transformed his career. His social media presence even led him to becoming a best-selling author and a social media and live streaming consultant. And, he also gives us tips for other lawyers and professionals looking to build their online audience. So, if you thought all lawyers were stuffy – then you won't want to miss the truly inspirational social media force that is Mitch Jackson. In This Episode: 08:33 - How Mitch moved from helping on a 1:1 basis to helping a global audience 10:57 – Ask your customers how they want to communicate with you 15:12 – How to communication is key to building your presence on social media 16:56 – How Mitch gets his content inspiration and grabs attention 19:37 – How professional service firms can harness social media 24:23 – Should you worry about the ROI on your social engagement? 27:09 – Top 3 tips on how to communicate and create relatable content 29:47 – Why consistency is so important to your content strategy 30:42 – How repurposing content can save you time and reach more people 34:08 – Regulations about social advertising by law firms 38:30 – How future lawyers can utilise social media to build their brand 40:43 – What's next for Mitch Jackson? Resources Grab your copy of Salesforce's "The State of the Connected Customers" Report Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Redeem a FREE $100 LinkedIn advertising credit to launch your first campaign with LinkedIn Marketing Solutions Read "The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs" by Mitch Jackson Check out Mitch's blog - "Streaming Lawyer" Listen again to Amy Woods, Founder of Content 10x on "How to Repurpose Your Content on Social for Maximum Results" Visit SocialPros.com for more insights from your favorite social media marketers.

Rory Vaden, the Co-Founder of Brand Builders Group, joins the Social Pros Podcast to discuss the key steps you need to take to build and monetize your successful personal brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details We are surrounded by a constant stream of marketing noise, influencers, and competition. What's the secret to creating a personal brand that will make you stand out from the crowd and generate revenue? If you can't be found, if you have mixed messages, if you have no real solution to a problem people are facing and have a weak reputation – then people are unlikely to buy from you. However, if you want to build a personal brand that grows revenue – then you need to be that person people think about before anyone else. Rory Vaden, the Co-Founder of Brand Builders Group, believes, that the secret to building a successful personal brand is to do with answering a simple question. What is your solution and your uniqueness? If you can't answer those two things, then you will find it hard to cut through the noise and deliver effective messages. Your entire branding and marketing strategy must be centered on how you solve a problem and what makes you unique. Only then can you focus on building a rock-solid reputation that will grow your revenue. In This Episode: 8:43 – What approach should you take to showcase our personal brand in social media 14:37 – How to craft your personal brand around solving a problem 17:06 – How to stand out when other influencers are solving similar problems to you 19:19 – Why focusing on your solution and your unique "lens" on the world will help you stand out from the crowd 23:06 – How to avoid getting your personal brand wrong 25:16 – Why having a "Relationship Headquarters" is important for your brand 29:31 – What you can learn from the big brands to apply to our own personal branding strategies 34:31 – Why building a "rock solid" reputation must precede revenue Resources: Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. To get your free no obligation free call from Rory and his team about how to build your brand and increase your influence go to Brand Builders Group.com/Social Pros Learn more about the Brand Builders Group and how they can help you build and monetize your personal brand. Find out about Rory Vaden's Rock Solid Reputation Video Course at RoryVaden.com Listen back to Sally Hogshead on Episode 226 of Social Pros for her take on the art of fascination can revolutionize and energize your brand. Visit SocialPros.com for more insights from your favorite social media marketers.

John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast to discuss what social media professionals can learn from great minds throughout history. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details History tends to repeat itself and if you look closely, you'll discover a lot of parallels between the waging of the American Civil War and the existing societal and political climate. The wise will look to the past for guidance and as John Jantsch notes in his latest book, 'The Self-Reliant Entrepreneur,' today's entrepreneurs and social media professionals can learn a lot from the inspirational meditations, thoughts and writings of great minds from the past. If you're in the social media and marketing profession, you have to tap into your creativity to create things today that did not exist yesterday. Of course, you're not in this race alone. As John rightly declares, not only are social media professionals making up something that didn't exist before, thousands of people are going to copy it tomorrow. So, you have to go right back where you started and like many of America's most notable authors, you've got to unleash your inner creative and be willing to always reach for your next great 'win' on social. In This Episode: 05:13 – How the essence of marketing and podcasting has evolved in the last five years 07:24 – How John's book, 'The Self-Reliant Entrepreneur,' acts as a guide for developing a deeper relationship with the entrepreneurial journey 10:38 – What we can learn from great minds of the past 13:43 – How John came up with the seasonal structure of his book 18:37 – What compelled John to explore the deep topics discussed in the book 22:32 – A closer look and analysis of some interesting quotes from 'The Self-Reliant Entrepreneur' and why they're so relevant for social media professionals Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Redeem a FREE $100 LinkedIn advertising credit to launch your first campaign with LinkedIn Marketing Solutions Read John's latest book, 'The Self-Reliant Entrepreneur' Find out more about Duct Tape Marketing by visiting the website Read, 'Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide' by John Jantsch Visit SocialPros.com for more insights from your favorite social media marketers.

Amy Woods, the Founder of Content 10x, joins the Social Pros Podcast to discuss why repurposing should be an integral part of your content marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details Do you repurpose your content? Most marketers spend so much of their time and energy creating new content that they neglect to realize the potential value that comes from repurposing content. Recycling your existing content for different mediums and platforms is an effective way to cut content creation time, expand audience reach and prolong your content's longevity. However, if you're serious about repurposing and remarketing your content, you need to get ahead of the curve and think about repurposing before you create the content. As Amy Woods, the Founder of Content 10x, states, repurposing starts in the planning stage and shouldn't be an afterthought. If you create content with your repurposing strategy in mind, you'll be able to create and repurpose content more efficiently and get the most out of your content. In This Episode: 05:17 – What content repurposing is and how it can help you amplify core content on social media 09:37 – An insight into Content 10x's repurposing process 11:42 – Why you should create content with repurposing in mind 16:29 – Why you need to repurpose content differently for each of the social media platforms 20:15 – How repurposing can help improve your organic reach on social 23:24 – How to know what hashtags to use for the most engagement 25:36 – How to use content repurposing to drive traffic, increase awareness and generate more clicks 29:05 – Best publishing practices for filtering your repurposed content on social media Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Redeem a FREE $100 LinkedIn advertising credit to launch your first campaign with LinkedIn Marketing Solutions Learn more about Content 10x and how they can help repurpose your content Listen to the Content 10x podcast for more content repurposing tips! Read 'Content 10x: More Content, Less Time, Maximum Results,' by Amy Woods Visit SocialPros.com for more insights from your favorite social media marketers.

Nicholas Sucich, the Executive Producer of Digital Communications at USPS, joins the Social Pros Podcast to discuss how social can bring you closer to your customers. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details Customer service is the bloodline of most businesses and the rise of social media has enabled brands to pursue a direct connection with their customers. However, a lot of the time, it's easier said than done. Working for a 600,000-employee federal agency is far from being the most fertile ground for social media communication. This is the challenge that Nicholas Sucich, the Executive Manager of Digital Communications at USPS faces on a daily basis. People are sending less mail these days and, in many ways, social media is to blame. So, how can you make social an integral part of your digital communication strategy when there are literally thousands of players and not everyone remembers you're all on the same team? It starts with getting social media approved in your organization and to do that, you need to get a seat at the table and sell social to your corporate leadership. In This Episode: 05:23 – How to use social media as a customer service outlet 07:31 – How to use data and insights to improve social listening 10:20 – How to manage social communications at scale 16:23 – Why you should establish social media protocols for employees 19:40 – How to use social media as a recruiting tool 24:46 – How to prepare and plan for crisis communications on social 34:07 – How social media compares to traditional forms of broadcasting Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Take your email marketing strategy to the next level with help from emma. Visit SocialPros.com for more insights from your favorite social media marketers.

Kindra Hall, President and Chief Storytelling Officer at Steller Collective, joins the Social Pros Podcast to discuss how brands can increase consumer storytelling and solicit better stories from their customers. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details As a species, we've told stories since the first caveman (or cavewoman) painted mammoths inside cave walls. We've definitely got better at it since then, but the foundation of storytelling and how stories have the unique ability to drive emotion from deep within us has remained the same. There's no denying that although the essence of storytelling hasn't changed much, the way we tell stories certainly has. Even traditionally published books have had to make room for the digital screen age of storytelling and what is a social media post other than a short-form story? As Kindra Hall, President and Chief Storytelling Officer at Steller Collective says, every Instagram post is a stage for you to connect with your desired audience. So, you've got to make every word count and get people in your ecosystem to want to tell their stories with you. If you can find a way to solicit better stories from your customers, you're well on your way to success. In This Episode: 05:08 – How Kindra got involved in storytelling as a thought leadership platform 09:24 – Which of the four types of stories are best suited for social media 10:47 – Why so many brands are using stories the wrong way on social 15:06 – How visual content and multimedia can impact your stories 19:31 – How to increase consumer storytelling and solicit better stories from your customers 27:36 – How do you know when a story is working Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Discover why emma is Jay's go-to email marketing platform Reserve your seat at the Social Fresh Conference in Winter Park, FL Read Kindra Hall's new book, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Visit SocialPros.com for more insights from your favorite social media marketers.

In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Techsmith Full Episode Details As one of the fastest-growing marketing channels today, leveraging the power of Instagram to help sell products and services is a smart business move for sure. But, is it possible to build the back of an entire company on Instagram usage alone? We've got a special encore episode of the show for you this week, where we've reached back into the Social Pros archives to bring you one of our favorite episodes of the year featuring Griffin Thall, CEO, and Co-Founder of Pura Vida Bracelets. Since appearing on the show, Griffin and his partner have cashed in and sold a majority stake of their company to Vera Bradley for $75 million. When you listen to this episode and hear how Griffin and his team transformed a humble business into a global powerhouse using a strategic approach to user-generated content and influencer marketing, that $75 million starts sounding like a pretty good deal. After all, Pura Vida Bracelets has been crowned one of the best businesses on Instagram with an engaged following that helps the brand ship millions of bracelets each month. In This Episode: 06:35 – The origin story of Pura Vida Bracelets and how they went from a small brand in Costa Rica to a global sensation selling millions of bracelets each month 11:47 – How social media has aided Pura Vida's success 14:37 – How Pura Vida works with user-generated content (UGC content) and influencers to increase engagement and boost their presence on Instagram 18:00 – Why you should experiment on Instagram to find out what works for you 22:14 – Tips for working with influencers in the most effective way 27:14 – Why it's important to work with brand representatives/ambassadors and key differences between online and in-person word-of-mouth marketing 30:51 – Why reviews and social-proof are vital to a brand's success both online and offline Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Pura Vida Bracelets by visiting their website Check out Pura Vida's Instagram account Foursixty is the software Pura Vida use to help manage user generated content on Instagram. Check out The Infinite Dial 2019Report Listen to The MFCEO Podcast and find out more about Andy Frisella. Visit SocialPros.com for more insights from your favorite social media marketers.

Pat Flynn, CEO of Flynndustries, the host of Smart Passive Income and author of Superfans, joins the Social Pros Podcast to discuss how you can transform your followers, subscribers and customers into superfans. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Master the Pyramid of Fandom Building a loyal follower base is no easy feat. It takes time, dedication and strategy to create and retain fans that will follow you no matter what. However, you'll never build a loyal fan base without mastering the "pyramid of fandom." Pat Flynn, CEO of Flynndustries and the host of Smart Passive Income, claims that fans aren't created the moment people find you. They're created by the moments you create for them over time. If you want to move fans from casual audience members to superfans who put your brand on blast every chance they get, you've got to put the work in. Your superfans are your biggest supporters. They'll promote your brand far and wide, tell their friends about you and engage with you in many different ways. Your superfans are out there, you just need to connect with them and provide them with magical moments that keep them coming back for more. In This Episode: 06:19 – What the pyramid of fandom is and how to nurture fans to become superfans 12:23 – The progression of going from zero to superfan and tips to accelerate fans up the pyramid 24:31– How to get customers more involved and engaged 30:58 – Why you should focus on one social channel to connect with your superfans instead of trying to master all of them at once 33:22– The dark side of building fans and common pitfalls to avoid 39:46 – The importance of multimedia when it comes to building a following of superfans Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma's email marketing platform Find out more about Smart Passive Income and tune into the podcast Learn more about Pat Flynn's new tech gadget, Switchpod, the minimal, versatile, handheld tripod Read Pat Flynn's new book, Superfans and claim your super bonuses! Visit SocialPros.com for more insights from your favorite social media marketers.

Jay Baer and Adam Brown go solo in this episode of the Social Pros Podcast to discuss common trends across social media marketing from the top U.S. hospitals. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud emma Beyond the Newsfeed: The Best Healthcare Social Media for 2020 What can America's biggest hospitals teach us about social media? According to Convince & Convert's brand-new report, "Beyond the Newsfeed: The Best Healthcare Social Media for 2020," hospitals across the U.S. are leveraging social to increase patient loyalty and attract more patients than ever. However, getting social "right" in the healthcare industry is innately difficult. You've got a lot of regulatory considerations to keep in mind from patient privacy to hospital policies and so on. In many cases, you've got to wrestle all of this along with a wealth of different topics across the entire spectrum of health and wellness. In this special episode, we take a closer look at the findings from the "Beyond the Newsfeed: The Best Healthcare Social Media for 2020," report to reveal how hospitals use social media and how they've matured their own social strategies in ways that no one could have predicted. In This Episode: 04:40 – How hospitals are changing the way they interact with patients on social 07:37 – Social media strategies and tactics that are working for hospitals 12:04 – How hospitals are using Facebook Live to engage with their audience and what other brands and industries can learn from it 14:43 – How the healthcare industry use paid social, boosted posts and targeted ads 19:31 – Best practices when it comes to sharing video content on social 22:50 – Why more hospitals are embracing technology and social media 30:41 – What healthcare administrators can learn about the country's top three performing hospitals on social Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Learn more about how emma can help improve your email marketing strategy Get your FREE "Beyond the Newsfeed: The Best Healthcare Social Media for 2020," report now! Visit SocialPros.com for more insights from your favorite social media marketers.

John Carroll, Senior Manager of Business Outreach at Yelp, joins the Social Pros Podcast to discuss the importance of responding to online reviews and why you should never underestimate the value of good customer service. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Respond to Customer Reviews! Did you know that reviews that mention good customer service are 15 times more likely to be a 5-star review than a 1-star review? The problem is that so many businesses are focused on perfecting their product and 'brand identity' that customer service is often put on the back burner. John Carroll, Sr. Manager of Business Outreach, believes that you shouldn't have a different customer service strategy for each channel. Instead, you need to adopt a global customer service strategy that's consistent across all of the channels. So, if you respond promptly in person, you should respond promptly online. What your customers say about you online is important and if you want to keep negative reviews at bay, you've got to improve your customer service. Of course, you can't always prevent customers from blasting negative feedback. But, there is a way to turn your most critical review into a positive insight. You'll just need to tune in to our discussion with John Carroll to find out how… In This Episode: 02:10 – Interesting statistics about how people leave reviews based on customer service and the speed of service 06:58 – Why it's so important for brands to respond to reviews 14:13 – How brands have listened to Yelp reviews and turned things around 20:32 – John predicts the future of Yelp reviews concerning 5G, GPS and mobile 24:05 – Tips to help businesses get more reviews on Yelp 30:22 – How Yelp leverages social for customer service Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Learn how to stay connected with your email marketing subscribers using Emma Find out more about Yelp's Study: Customers Often Talk To The Manager Before Writing a 1-Star Review Discover why Faster Service Leads to Better Reviews and Happier Customers Learn why Customer Service is the Secret to 5-Star Reviews Log in to Yelp for Business Owners and start responding to customer reviews Take a look at Marina Abramović's nerve-wrecking performance of "The Other: Rest Energy" (1980) Visit SocialPros.com for more insights from your favorite social media marketers.