Social Pros Podcast

We're thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details How can brands connect with Gen Z in authentic, effective ways? If there's anyone to ask that question to, it's Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros. NinetyEight help brands anticipate Gen Z's needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends. Gia tells us the origin of NinetyEight, why you don't need big budgets to excel on social and why brands shouldn't skip building their identity. Plus, she shares the top do's and don'ts for brands marketing to Gen Z and the best ways to stay authentic. In This Episode: 0:00 – Introduction 5:17 – NinetyEight's origin story 6:04 – Challenges of creating content for Gen Z 7:23 – Why Gen Z is so different 9:56 – The disconnect between Gen Z and marketing 11:14 – Do NinetyEight educate? 12:19 – Their work with Paul Frank 20:34 – Measuring success on TikTok 23:00 – Interacting with communities 23:30 – The do's and don'ts of marketing to Gen Z 24:31 – Authenticity on social 26:42 – Balancing brand and connection 32:14 – Gia's Final Two 34:57 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Gia on LinkedIn Visit the NinetyEight website Follow NinetyEight on Twitter Follow NinetyEight on Instagram Join The Koi Pond Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Empathy is vital for social media managers, but how can they put it into practice on a daily basis? Our guest on this episode says it's "a wonderful art within management" but needs to be applied in the right way and at the right times. Minter Dial, renowned author and keynote speaker at Mydial, returns to Social Pros to discuss how to build an empathic culture in the workplace, the true definition of the word 'empathy' and the role it can play in your use of AI. Plus, he reveals why he released a new edition of his book, Heartificial Empathy, how empathy impacts trust and his favorite AI tools. In This Episode: 0:00 – Introduction 5:38 – What's new in the world of empathy? 8:55 – How people misunderstand empathy 11:31 – Empathy isn't a weakness 15:05 – How a lack of empathy impacts trust 16:24 – Empathy and AI 18:04 – Different types of empathy 19:08 – Why we run out of empathy 20:22 – Empathy and AI (continued) 26:31 – How can we develop empathy for AI? 30:46 – Just breathe 31:51 – Minter's favorite AI platforms 36:06 – Minter's final two 39:01 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit Minter's website Follow Minter on LinkedIn Follow Minter on Twitter Follow Minter on Instagram Follow Minter on Facebook Minter's book – 'Heartificial Empathy' Minter's book – 'Heartificial Empathy' on Amazon Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience? Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts. He reveals the story behind his latest book, 'Magic Words', how words can build trust, community and influence and why anybody can become a better writer. Plus, he tells us the hidden benefits of asking questions and why it's essential to understand audience behaviors. In This Episode: 0:00 – Introduction 5:25 – Jonah describes his new book 7:11 – Why did he write this book? 9:56 – Understanding the impact of magic words 13:00 – What language does 15:03 – Identity and agency 20:58 – Defining 'magic words' 23:49 – Jonah's favorite category in his framework 30:21 – Asking the right questions 34:08 – Using magic words to approach challenging topics 37:36 – Jonah's final two 39:56 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit Jonah's website Connect with Jonah on LinkedIn Follow Jonah on Twitter Buy Jonah's book, 'Magic Words' on Amazon Register for Jonah's SPEACC framework Previous episodes featuring Jonah Berger Contagion, Social Media, and Why Things Catch On (2013) How Influence Can Make or Break Your Brand (2016) Psychology Shows Why Social Media Often Fails (2020) Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom. Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets. Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands. Plus, she tells us how she built her team, dives into Better Half's own strategy and shares why, if you can, you should take big swings on social. In This Episode: 0:00 – Introduction 3:43 – An introduction to Better Half 5:58 – Excelling for big clients in a boutique agency 8:38 – Sustaining community engagement with Netflix 11:56 – Matching Netflix's identity on social 14:24 – Operating in the niche vs mainstream 17:19 – Intentional hiring 21:58 – Alyssa's team structure decisions 27:40 – How Better Half showcase their culture 30:45 – Better Half's use of Substack 32:15 – Where to find Alyssa and Better Half 35:20 – Alyssa answers the Final Two 40:16 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Alyssa's website Follow Alyssa on LinkedIn Follow Alyssa on Instagram Better Half website Follow Better Half on LinkedIn Follow Better Half on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details If you are exploring how to grow your own social presence or you're interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators. She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community. Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy. So much to unpack – don't miss it! In This Episode: 0:00 – Introduction 3:46 – Amy returns to Social Pros (after 6 years!) 4:41 – What Amy's up to now 9:08 – How Amy evolved into Good Morning Good Life TV 12:52 – Navigating algorithms 19:57 – How clients can own their social 24:10 – The right cadence for CTAs 29:12 – From solo to managing a team 29:33 – How Amy nurtures her community 35:34 – Setting intentions 39:17 – Amy's book and implementing mindfulness 41:10 – Final two 43:26 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Amy's website Follow Amy on Twitter Follow Amy on LinkedIn Subscribe to Amy on YouTube Good Morning Good Life TV Amy's books Visit SocialPros.com for more insights from your favorite social media marketers.

We're delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success. Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment. She also reveals why community is at the root of all good social and that now is the time to relinquish control! In This Episode: 0:00 – Introduction 5:22 – Introducing Janay and Shadow 7:48 – How Shadow navigate clients through social 11:31 – How she approaches staffing 15:24 – Dealing with burnout 18:18 – Biggest trends on social 20:54 – Recognizing success with staff 24:04 – Indicating success 25:23 – Launching Sunbum's TikTok 31:01 – Exploring Shadow's social 35:29 – Janay's final two 39:56 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Janay on LinkedIn Shadow Follow Shadow on Instagram Follow Shadow on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details This episode of Social Pros is truly inspirational! Our guest has used highly-challenging personal events to create something remarkable. Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros. Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement. In This Episode: 0:00 – Introduction 5:34 – Introducing Tiffany 6:06 – Tiffany's story 10:18 – When she first shared her story 20:39 – Leveraging LinkedIn 27:36 – Her #AntiAbleism video series 34:38 – Tiffany's (soon to be published) book 44:16 – The final two 46:54 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Diversability Tiffany's website Follow Tiffany on Twitter Follow Tiffany on Instagram Follow Tiffany on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Need a paid social refresher? The landscape is always changing and it's easy to get impatient for the big results. But this week's guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success. In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell. Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms! A super-insightful episode for any social pro. In This Episode: 0:00 - Introduction 4:45 – What Andrew is up to 8:16 – Data best practices 17:12 – Misconceptions around paid social 23:30 – Identifying progress 27:46 – Setting up for long-term success (and breaking free from platform changes) 35:57 – Data protection vs needing that data 45:11 – Andrew's final two 47:52 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Foxwell Digital Foxwell Digital Memberships Follow Andrew on LinkedIn Follow Andrew on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Consumers are super savvy nowadays. They don't want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week's guest keeps that front of mind. Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast. She explains Vista's recipe for marketing to marketers, how they keep things human, authentic and relatable and how they've been using ChatGPT. Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable. In This Episode: 0:00 – Introduction 5:06 – What does Vista Social do? 9:11 – TikTok as a search engine 9:50 – Getting in the trenches with clients 11:16 – Being on camera 13:20 – Finding the right voice 14:56 – Using ChatGPT 25:08 – Staying authentic and human with AI 29:06 – Discussing mental health on social 32:44 – Measuring success/decisions on channels 34:15 – Where to follow Vista Social and Brittany 35:03 – Final two 37:22 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Vista Social Vista Social on Twitter Vista Social on Instagram Vista Social on TikTok Follow Brittany on LinkedIn Follow Brittany on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As social pros, we've all dealt with stress, burnout and anxiety…(gee, it's probably a daily occurrence!) But it's so crucial we remember to take care of our minds and our souls and prioritize our mental health. On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs. Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines. Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice. We can think of so many times we'd have benefitted from taking a few moments to meditate at work – and we're sure you can to! Save and come back to this one in times of stress! In This Episode: 0:00 – Introduction 4:44 – Time to introduce Allen 9:04 – His involvement in marketing, mental health and teaching 12:20 – How meditation changed his life 13:19 – How trauma impacted his mental health 15:46 – What is mindfulness? 20:13 – How long is long enough? 23:06 – Do you need to use an app/prompt? 25:30 – Taking a breath! 29:45 – How social media employers can implement mindfulness 35:12 – Allen's class 37:30 – Advice for social pros 38:17 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Be notified of Allen's class Follow Allen on LinkedIn Follow Allen on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Have you ever spent hours trying to magic up your next big social media idea? You're definitely not the only one, but sometimes it's worth going back to basics. That's how this week's Social Pros guest found success. Body piercing and ear styling extraordinaire, Marilyn Mena-Scott, joins the show to discuss how she went from zero to 800K followers in less than two years, making down-to-earth, authentic content. Marilyn explains how she approaches TikTok and Instagram, how she battles the challenges of social media algorithms and why being herself has been integral to her fast growth online. Plus, she shares why all brands need a face on social and our host, Anna Hrach, tells the unlikely story of how Marilyn has ended up on the show. It's certainly a Social Pros first! In This Episode: 0:00 – Introduction 5:11 – Here's Marilyn Mena-Scott 5:32 – An overview on Marilyn's career 6:56 – How Marilyn was invited on the show 8:42 – How she got started on TikTok 13:27 – Anna on how she met Marilyn 17:10 – Why she keeps things simple 18:19 – Marilyn's thoughts on possible TikTok bans 21:37 – Shadow banning experiences and algorithm challenges 25:24 – Marilyn's TikTok strategy 29:39 – Engaging with your audience 32:22 – How Marilyn treats Instagram 35:30 – Tips for social marketers becoming solo creators 37:59 – Dealing with negative comments 39:44 – Final two 45:29 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Marilyn's website Follow Marilyn on TikTok Follow Marilyn on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details When McDonald's brought back their All-Day Breakfast, a simple press release or social media post wasn't enough…but how did Golin and their team mastermind a mammoth relaunch campaign? On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald's All-Day Breakfast campaign. Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance. In This Episode: 0:00 – Introduction 4:26 – Introducing Josh Rangel 4:55 – How social has evolved at Golin 6:13 – Unpacking Golin's McDonalds campaign 14:27 – Would they pull it off now? 16:41 – Earned media and authenticity 21:13 – Guiding clients through social challenges 24:15 – How to deal with burnout 28:20 – How Josh staffs teams at Golin 32:32 – Influencers changing the face of social 36:06 – Josh's final two 41:13 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Golin Follow Josh on LinkedIn Follow Josh on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

We're delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We love when things come full circle on Social Pros! On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on! Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want. He gives expert advice on social teams' responsibilities, the role of social in business and navigating changes on channels. Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops! Oh, and there's plenty of Jay Baer-isms too! In This Episode: 0:00 – Introduction 4:43 – Introducing Jay Baer 6:25 – What Jay is up to now 11:03 – Download Jay's report, The Time to Win 11:50 – Unpacking social customer care in 2023 14:42 – Benefits and drawbacks of live chat 19:22 – How social pros can enact his advice 25:06 – Future book plans 27:09 – Jay's foray into creating tequila content 30:20 – What he's learned from working with brands 33:46 – Coping with shadow banning on social 35:29 – How can creators take control of data? 37:46 – Trademark Jay Baer-isms! 38:59 – Jay Baer's final two! 42:41 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Jay's website The Time to Win Follow Jay on LinkedIn Follow Jay on Twitter Follow Jay on Instagram tequila.jay on TikTok Tequila Jay Baer on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

We're delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Songfinch is revolutionizing the custom gift industry, creating personalized songs with people's unique stories. But how do they convey that magic on social? Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros. Brandon's a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes! Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting. A fascinating interview that becomes a bit of a brainstorming session! In This Episode: 0:00 - Introduction 3:47 – Introducing our guest 4:01 – Introducing Songfinch 6:05 – Joining an established social team 8:57 – Leveraging UGC 11:16 – Pitching new ideas among an established team 13:46 – Songfinch's artists 15:27 – Creative briefs 18:52 – Using different channels 21:44 – Leveraging underused platforms 27:10 – Pay to play on social 29:10 – Looking for a new role 33:47 – Brandon's final two 35:18 - Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Songfinch Brandon's website Follow Brandon on LinkedIn Follow Brandon on Instagram Follow Brandon on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Looking to level up your social team? We're delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands. Here to help is Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, who is featured on this episode of Social Pros. Robert discusses his tips for strong leadership, how core values play into workplace culture and how to avoid burnout and overwork. Plus, Robert reveals the stories behind his new book, 'Elevate Your Team', linked below. Robert's previous Social Pros appearance from November 2018 is also linked. In This Episode: 0:00 – Introduction 2:08 – Let's introduce Robert Glazer 5:25 – What Robert's been doing since his last appearance 6:40 – Robert on writing books 10:44 – Focusing on teams in social media 13:35 – Where are social media teams today? 16:28 – Have social media teams been too reactive? 19:37 – Why are core values so important? 22:48 – You're the same person at work and at home 24:16 – Unicorns, The A-Team and underperformers 31:38 – You first or organization first? 37:56 – It's OK to not want to lead 44:01 – Where to find Robert 45:25 – Robert's final advice for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Robert Glazer's website Buy 'Elevate Your Team' Acceleration Partners website Follow Robert on LinkedIn Follow Robert on Instagram Follow Robert on Twitter Robert's first Social Pros appearance Visit SocialPros.com for more insights from your favorite social media marketers.

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to cash in on social but you're worried about how much time it could take? Well, tune in to today's episode for something truly eye-opening! Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It's not something we've covered a lot on Social Pros, so listen for some fascinating insights! Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you. Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce! Oh, and there's a fair few mentions of Daniel's scarf. A mind-blowing episode…in the best way possible! In This Episode: 0:00 - Introduction 3:39 – Let's meet Lauren 6:18 – Benefits of brutal honesty 7:56 – Lauren's 50,000ft view on social commerce 12:32 – Dialling up your social commerce 17:19 – Social commerce skeptics 21:18 – Analyzing data 23:26 – Unsung hero channels for social commerce 28:18 – Dealing with trust issues 31:45 – Regaining data power 37:49 – Lauren's parting advice for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Lauren on LinkedIn Follow Lauren on Twitter Follow Lauren on Instagram Lauren's website Mongoose Media website Visit SocialPros.com for more insights from your favorite social media marketers.

This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social is changing every day. But one thing that never changes is the importance of being authentic. Today's guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach. Ravi Hampole, SVP, Global Brand Creative at Lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels. Plus, Ravi explains why he views constraints as opportunities. In This Episode: 0:00 – Introduction 4:11 – Introducing Ravi 6:32 – How Ravi contributes to social 9:46 – How Lululemon represents their community 16:31 – Carrying brand purpose across channels 27:24 – Ambassadors keeping it authentic 41:46 – Ravi's final two Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Ravi Hampole on LinkedIn Ravi's website Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people. But consistency is key. On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post. Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It's a must-listen! In This Episode: 0:00 – Introduction 3:37 – Let's introduce Jacob Shipley 4:48 – Jacob's day-to-day at Tyson Foods 6:51 – First party data tools 101 10:00 – Tapping into niche audiences 13:59 – Follower growth the right way 17:55 – Keeping consistent on social 22:01 – Jacob's advice for budding social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Tyson Foods on Twitter Tyson Foods Follow Jacob on Twitter Follow Jacob on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to creators to add that extra dimension to your social strategy? On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and explains how their relationships can breed success. She talks about what brands need to know before teaming up with creators, how to set themselves up for and measure success and lifts the fog around pay rate and budgets. Plus, she shares her views on why influencers aren't the only creators to consider and how to leverage short-form video. In This Episode: 0:00 – Introduction 2:39 – Introducing Madison Long 4:09 – Explaining Clutch 5:34 – How their process works 9:33 – Managing engagement expectations 11:55 – Questions brands should bring to the table 16:15 – Helping brands and creators measure success 19:34 – What should brands/creators have in place first? 26:32 – Helping brands identifying their TikTok strategies 31:19 – The final two: Madison's advice for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Clutch website Clutch's latest press release Follow Madison on Twitter Connect with Madison on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Striking the right balance between fun and serious on social is the key to success. That's why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In This Episode: When building and reconfiguring your social strategy, finding that perfect brand voice can be a challenge. Truth is…there's no perfect brand voice. But today's Social Pros guest has found a way to create a light-hearted and highly likeable social strategy without becoming the butt of the joke! Joshua Gonzales, Media Producer at cybersecurity MFA Beyond Identity, joins the show to discuss how he delights B2B audiences and draws back the curtain on his social master plan. He explains how he balances seriousness and fun while remaining educational, how he pitches new ideas to management and how he leverages short-form video on YouTube Shorts and TikTok. Plus, Joshua gives top tips for social pros getting in front of the camera and reveals the story behind his upcoming book. 0:00 – Introduction 4:30 – Introducing Joshua 5:13 – What does Beyond Identity do? 6:41 – Unpacking Beyond Identity's fun social 10:09 – Light-hearted vs serious – finding the balance 12:16 – Pitching more 'radical' ideas to senior teams 18:28 – You are speaking to people! 19:57 – Tips for social teams creating videos 24:05 – How to back up your social decisions 25:26 – Leveraging YouTube Shorts and TikTok 27:23 – Different topics on different platforms 28:55 – Find Joshua & Beyond Identity 29:39 – The lowdown on Joshua's book 30:31 – Parting advice from Joshua Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Beyond Identity Follow Joshua on Twitter Follow Joshua on Instagram Follow Beyond Identity on Twitter Get notified when Joshua's book is available for pre-order Visit SocialPros.com for more insights from your favorite social media marketers.

Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy that fuels their success? We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Canva is everyone's best friend! It's a smart visual communications platform helping social pros with marketing, presentations, branding and so much more. Plus, it features a ton of useful features and templates for you to get started with ease. As our guest likes to say, it's "the full shebang"! But what are the secrets behind their rise and how does their social media strategy support their success? On this episode, Jacky Barker, Canva's Social Lead, explains how community and culture are super important to help keep the brand in the spotlight. She takes us through her day-to-day responsibilities, how she identifies target audiences and demographics, how her and her team leverage Pinterest and TikTok and so much more. This is packed full of expert advice and top tips and tricks for any social pro! In This Episode: 0:00 - Introduction 4:14 – Explaining Canva 5:04 – Jacky's day-to-day 7:46 – Acting on cultural cues 9:09 – The boom of TikTok 11:09 – Engaging with Canva's community 13:24 – Canva's target audience 19:05 – Canva changing their messaging 22:20 – How Jacky and Canva leverage Pinterest 27:08 – Determining the next steps for Canva's social 31:41 – Jacky's parting advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Canva Canva on Pinterest Follow Canva on Twitter Follow Jacky Barker on LinkedIn Follow Jacky Barker on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to be joined by Kosta Prodanovic, Senior Copywriter at Hootsuite, in a jam-packed episode about what's in store for social in 2023. This is definitely one to bookmark! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Want to know the biggest social trends for 2023? Of course you do! On this episode, we are joined by Hootsuite's Senior Copywriter, Kosta Prodanovic, who joins the show to discuss Hootsuite's 2023 Social Media Trends report. Kosta dives into what's working on social this year and highlights some of the biggest findings, such as how smaller companies can poach creators, how the younger generation have changed how they search and the importance of customer service on social. Head to the links below to find the report in full and make sure you save this one to refer back to! In This Episode: 0:00 – Introduction 3:35 – Introducing Kosta Prodanovic 6:37 – Takeaways from Hootsuite's Social Trends Report 2023 14:06 – Did any trends surprise Kosta? 16:24 – Impetus for using social as search 20:00 – Social commerce and trust 25:24 – Customer service on social 30:44 – Kosta's tips for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Hootsuite Social Trends Report 2023 Find out more about Hootsuite Follow Kosta on Twitter Follow Kosta on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Leanna Pham, Convince & Convert's very own Executive Podcast Producer and Marketing Operations & Social Media Manager, joins this episode of Social Pros for a behind-the-scenes peek at the process behind the podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Each week on Social Pros, we sit down with social media managers, CMOs and content creators to get a look behind the curtain at how they build their strategies and ideas. But, here, we thought we'd get a little introspective… Convince & Convert's very own Executive Podcast Producer and Marketing Operations & Social Media Manager, Leanna Pham, appears on this episode. She discusses the work she does behind the scenes, her guest scheduling process for our show and how she sustains the conversation with guests. Plus, she tells us what she likes and dislikes about the current social media world, reveals production top secrets and tells us where she goes for inspiration. This episode was a long time coming and it's a must-listen! In This Episode: 3:50 – Leanna explains a little about her role 7:24 – How Leanna manages guest relations on the show 10:56 – Top tips for recruiting great podcast guests 14:35 – Why Leanna wants to showcase all types of people in this industry 17:10 – A sneak peek at the big changes coming to Social Pros 20:40 – How to set better expectations for social media 23:44 – What Leanna likes/dislikes about what's changed in social media lately 26:34 – Social accounts Leanna follows for inspiration 29:56 – Leanna's top tip for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Leanna Pham on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology! Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss AI applications in the world of sales and marketing. Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert. We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier. In This Episode: 3:19 – Introducing Kate Bradley Chernis 3:40 – Introducing Lately 6:46 – Values humans care about 12:39 – Is FOMO dead? 13:50 – Saving time or boosting engagement? 16:31 – The best source material for AI 20:10 – How writers can see AI as a tool, not a threat 24:45 – How AI helps with engagement 27:04 – Which team should own the Lately relationship? 29:13 – Being more social on social with AI 31:30 – Lately office hours 38:08 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Lately.ai Lately.ai on Twitter Kate on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

It's hard to narrow this guest's titles down…but here goes! This episode of Social Pros features DoctorJonPaul, an influencer, educator, public speaker, thought leader, media critic, podcast host and…well, the list goes on! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Building a personal brand and becoming a social trailblazer off your own back is no mean feat. But one person who has done just that is DoctorJonPaul. On this episode of Social Pros, DoctorJonPaul explains how they became a creator, the processes they use to build their brand and how they choose which social platforms to prioritize. Plus, they share their views on Twitter's changes, reveal all about how their podcast, BFF: Black, Fat, Femme, came to be, and provide some unmissable top tips for budding social pros. This one's a real must-listen! In This Episode: 4:34 – Let's introduce DoctorJonPaul 6:10 – How they became a creator 12:26 – Deciding what to create each day 16:32 – Investing in self-promotion 20:24 – Twitter changes: DoctorJonPaul's take 23:10 – Branching onto other platforms 27:09 – BFF: Black, Fat, Femme 37:20 – Advice from DoctorJonPaul Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle DoctorJonPaul's website Follow DoctorJonPaul on Twitter Follow DoctorJonPaul on LinkedIn Follow DoctorJonPaul on Facebook Follow DoctorJonPaul on Instagram Tune in to BFF: Black, Fat, Femme Visit SocialPros.com for more insights from your favorite social media marketers.

This one's a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don't always consider what led to the creation of each post or video. But our latest guest knows the ins-and-outs of the megastars' social strategies… Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social. She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused. Plus, tune in for plenty of Backstreet Boys fangirling! In This Episode: 5:00 – Introducing Cassie 6:29 – Cassie's journey in social 14:05 – Social media as the benchmark of success 16:16 – Why she pushes clients to remember non-social goals 20:54 – Coaching clients on big social media changes 28:56 – Highlighting under-utilized platforms 36:26 – Where to find Cassie 37:37 – Final advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.

It's remarkable that this guest hasn't been on Social Pros before…he's made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We're living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content like nothing else! So, is it time social media teams took a leaf out of their book? On this Social Pros episode, Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, explains why he thinks social teams need to adopt a "creator mindset". He preaches the power of vertical video, explains how Vidyard keep their conversations fluid across platforms and shares his thoughts on whether B2B brands can actually generate leads on TikTok. Plus, Tyler reveals all about how he got started at Vidyard and how they work their magic on social. In This Episode: 4:39 – Introducing Tyler 7:13 – Background on Vidyard 8:52 – Tyler's journey to social 11:20 – Keeping conversation fluid across platforms 15:20 – Why social media is a creator game 19:10 – Cultivating creator curiosity in a B2B team 27:27 – B2B brands – can they generate leads on TikTok? 32:08 – Media brand vs company brand 37:47 – Final advice from Tyler Lessard Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Tyler on LinkedIn Follow Tyler on Twitter Buy 'The Visual Sale' Visit SocialPros.com for more insights from your favorite social media marketers.

So we've made it to the end of 2022. In this special episode, Anna Hrach, Erika Lovegreen and Daniel Lemin sit down to highlight some of their favorite Social Pros guest moments from the past year. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details 2022 hasn't been an easy ride for social pros. But, still, the podcast has welcomed over 40 incredible guests onto the show who have done their bit to provide unmatched advice and remarkable stories over the past year. In this special end-of-year episode of Social Pros, we revisit six of our favorite guest moments from the past 12 months. From Allison Day's words on how Reddit breaks the fourth wall to Luz Bickert and Melissa Rivers' reminder that it's OK to have fun on social, hosts Anna Hrach, Erika Lovegreen and Daniel Lemin have been spoilt for choice in picking their favorites. Find the full episodes with guests featured in this special down below. In This Episode: 0:00 – Introduction 3:32 – Erika's first pick 7:57 – Daniel's first pick 14:23 – Anna's first pick 20:20 – Erika's second pick 25:00 – Daniel's second pick 31:08 – Anna's second pick 36:18 – Key takeaways from our 2022 episodes 39:29 – Closing thoughts 40:28 – Outro (thank you Social Pros listeners!) Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle How Justin Tse Gained 1.5 Million Followers How Reddit Broke the Fourth Wall and the Internet (Allison Day) How Chili's & Mattress Firm Made the Perfect Social Pairing (Luz Bickert & Melissa Rivers) How to Break Out of Your Social Comfort Zone (José Avila) How to Create Social Conversations that Connect (Brooke Sellas) How Lyft Drives Organic Social with Data and Heart (Stephanie Ramirez) Visit SocialPros.com for more insights from your favorite social media marketers.

While we don't have a new episode for you this week, co-host Anna wanted to jump on the mic to wish all you social pros out there a Happy Holidays and a Happy New Year! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Anna, Erica, and Daniel are taking a break for the holidays but will be back soon with our 2022 wrap-up Social Pros episode. In that episode, we'll be taking a look back at some of our favorite moments and best pieces of social pros advice from 2022. In the meantime, now is a perfect time to catch up with any episodes you've missed over 2022 or even before. We have 10 years of Social Pros episodes for you to dig into. We wanted to take the opportunity to wish you all a Happy Holidays and a Happy New Year from all of us at Convince & Convert. We'll be back on December 30th for our next episode – don't miss it! Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.

How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details There's just so much good stuff to unpack from this Social Pros episode that it's hard to think of an opening sentence for these show notes! Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance. Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics. Plus, he shared his thoughts on social teams' responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now. In This Episode: 3:43 – Introducing Chris Penn 8:40 – Do you have the recipe? 9:59 – Understanding data – where do people go wrong? 12:05 – Why to go into data with understanding 13:41 – Lessons to learn from available data 17:12 – The importance of listening 19:40 – Running a Slack channel and progression of private social 25:28 – Psychological safety 26:52 – Topical interest over personal connection 30:37 – How should social pros consider measurement? 35:27 – Centralized analytics team vs knowledge across the team 37:38 – Chris leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Chris on LinkedIn Follow Chris on Twitter Chris' personal website TrustInsights.ai Our previous episode with Chris Visit SocialPros.com for more insights from your favorite social media marketers.

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is ever-changing. And, in light of these constant shifts, it's important to stay on top of how we can meet our audiences where they are at. On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show. Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta. Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social. In This Episode: 3:45 – Introducing Joseph Galbo 6:20 – How USCPSC's voice changed during COVID 10:04 – USCPSC's reaction to changes on social 14:59 – Why Joseph wanted to reassure his audience 20:05 – Social listening and observing change 21:49 – Where should small social teams focus their time? 26:23 – Expressing creativity in a government organization 31:48 – Autonomy at USCPSC 35:20 – Joseph's creative process secrets 39:38 – Advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Joseph Galbo on LinkedIn Follow the US Consumer Product Safety Commission on Twitter Follow Joseph Galbo on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Social media is an incredible thing. For many of us, without it, we simply wouldn't have a career. But it does have its dangers too…and they can't be ignored. That's why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details The title of our show is Social Pros…but we rarely talk about the social 'cons'. We all know how popular social media is, not to mention how important it is for modern society. Our jobs literally depend on it! But, today's guest Dr. Brian Boxer Wachler, MD & TikTok influencer, joins Social Pros to discuss the dark side of social and how to create a healthy balance between staying active online and holding strong relationships off it. Brian explains his big break on social, when he realized he was big on TikTok and how his content has evolved. Plus, he discusses his book, Influenced: The Impact of Social Media on our Perception, explains the benefits and dangers of social media and how he evaluates success on social. In This Episode: 3:52 – How Dr. Brian first got started on social media 6:20 – The moment social media clicked for Dr. Brian 8:23 – How Dr. Brian's social media content has evolved 10:06 – Why Dr. Brian decided to come up with his own metrics for TikTok 14:14 – Taking a balanced view of social media 16:29 – What led Dr. Brian to write his book 21:55 – How to avoid getting too sucked into social media 23:41 – How to avoid social media burnout 27:09 – The warning signs of social media addiction 32:02 – Dr. Brian's one tip for those wanting to become a social pro Resources: Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Dr. Brian Boxer Wachler on Twitter Follow him on Instagram Follow him on TikTok His book: Influenced: The Impact of Social Media on our Perception Visit SocialPros.com for more insights from your favorite social media marketers.

We're away for Thanksgiving, but we couldn't leave you without an episode this week…so here's one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton. If you're celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With new algorithms popping up every other day, there's a lot to consider when engaging audiences on social. It's no longer just about how many likes or shares a post gets. It's about monitoring how you're perceived in the industry and the world. If there's one person who understands this well, it's Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience. Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There's even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don't want to miss! In This Episode: 1:13 – Introducing Kate Winick 3:43 – Bringing content calendars together for initiatives 6:40 – Tapping into conversations than keep fans engaged 12:11 – Engagement that blew Kate away 17:19 – Giving instructors creative freedom 19:23 – Kate's advice for trusting creative partnerships with talent 22:52 – How Peloton measure social success 28:00 – Do Peloton have channel-specific owners? 32:19 – Training challenges at Peloton today 35:05 – Dealing with burnout in social 39:05 – Where to find Kate and Peloton 39:35 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Peloton website Follow Kate on Twitter Connect with Kate on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Imagine taking thousands and thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that's how today's Social Pros guests have become super popular on numerous platforms. Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week's Social Pros. In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website. Plus, they explain the links between archiving and social media and why they're the perfect match, how they select archive footage for social and how they measure engagement. The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there's a lot of wig-wearing turtle chat! In This Episode: 3:51 – Introducing Caroline Frick and Elizabeth Hansen 6:46 – An overview of the Texas Archive of the Moving Image 14:22 – How TAMI balance their day-to-day PLUS social 17:36 – How TAMI select archive footage for social 19:37 – Explaining a certain wig-wearing turtle 29:37 – How TAMI measure social media success 31:31 – TAMI's free digitization programme 35:13 – Caroline and Elizabeth provide top tips for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.

Sam Gonzales, Social Media Manager at Zillow, joins the Social Pros podcast to explore the power of collaboration and how it's helped him take his brand's social approach to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Finding your voice on social media is no mean feat. When you're tasked with educating your audience while maintaining a fun, light-hearted approach that resonates with people, collaboration is simply essential. On this episode of Social Pros, Sam Gonzales, Social Media Manager at Zillow, explains how collaboration has helped him grow their social profile. Sam details how the company joined forces with pet-sitting organization Rover, dives into the role social plays in corporate communication and lets us in on how Zillow's team functions through building partnerships. We'd also just like to note that this episode of Social Pros was recorded prior to the recent Twitter layoffs. In This Episode: 4:44 – Introducing Sam Gonzales 5:35 – Zillow's social strategic mission 7:16 – Balancing education and fun on social 10:27 – Cutting through the noise in real estate social 13:17 – Does Zillow react to current affairs? 16:55 – Zillow's collaboration with Rover 21:18 – How Sam has structured his social team 25:08 – Exploring brand collaborations 27:14 – Changing approach for each channel 32:19 – Leveraging trends on TikTok 36:45 -Sam provides top tips for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Sam on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

There's no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef! Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week's Social Pros to discuss how curiosity fueled his social career. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week. In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members. Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career. In This Episode: 6:17 – Introducing Duarte 7:07 – Duarte's path to social media 12:30 – How curiosity propelled Duarte's career 15:25 – Pre-requisites to becoming a social pro 17:29 – What drew Duarte to Philip Morris? 23:09 – Why Duarte's role Philip Morris role felt counterintuitive 26:39 – How he keeps his team focused on metrics at Standard Chartered 34:39 – Duarte's mindset for any social media and marketing team 35:24 – How to start at a new company as a leader in social 40:30 – How Duarte views social media 41:30 – Duarte's advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Duarte on LinkedIn Follow Duarte on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

You wouldn't necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social. But this week's Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality to build strong human connections. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details If you're not following Northeast Ohio Regional Sewer District on Twitter, you're missing a trick. The organization has a following of over 35,000, which has grown through its unique and hilarious social approach. We had to invite their Communications Manager, John Gonzalez, onto Social Pros to hear his top tips and tricks. John explains the challenges he has faced in making a sewer district exciting on social and discusses how his job plays out day-to-day. Plus, he reveals top tips on building human connection through adding personality to your content and staying on top of trends. If you're looking to grow a unique, relatable brand on social, you're in the right place. In This Episode: 4:23 – Introducing John Gonzalez 5:40 – What is Northeast Ohio Regional Sewer District? 6:30 – John outlines his role 8:39 – How John stays 'human' on social 12:09 – Cultivating and nurturing a community of active followers 14:53 – Earning leaders' trust for a unique social approach 17:45 – Gaining freedom and creativity for social 22:39 – John's content creation process 25:35 – Did John always use Twitter? 26:45 – Does John ever switch off?! 27:56 – How NE Ohio Regional Sewer District approach other platforms? 30:14 – Creating social content without expectation 33:00 – John explains his campaign 39:23 – John Gonzalez's top tip for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with John on LinkedIn Follow John on Twitter Northeast Ohio Regional Sewer District website Visit SocialPros.com for more insights from your favorite social media marketers.

Even if a brand's social approach looks like it's all fun and games, there's a lot of hard work, thought and strategizing going on behind the scenes. And, this week's Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because their social approach is superb! Eric preaches the power of user-generated content and explains how he leverages it at Universal. He explores the challenges he faces, where he looks for inspiration and details their Instagram and Twitter strategies. Plus, Eric tells us how he looks to engage communities through content and so much more. It's a fun episode with some excellent insight from a true social pro. In This Episode: 5:12 – Introducing Eric Gray 6:16 – Eric's day-to-day 9:46 – Typical challenges Eric faces 14:35 – Social for a theme park during COVID 17:09 – What role does a theme park play in virtual spaces? 20:26 – Seeking social inspiration in a theme park 24:35 – How Universal Parks & Resorts use UGC 31:48 – How their Twitter creates awe and wonder 38:07 – Eric gives advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Eric on LinkedIn Follow Eric on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand's distinctive social strategy and provide top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We all know how fast-paced social media is. 24/7, it simply does not sleep. There are many brands out there whose social media speed and efficiency are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it? We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her 'secret sauce' on becoming agile on social. Jamie explained how her team at Glossier is empowered to act fast and said that clear communication between colleagues is key to being proactive in social. We don't want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear. In This Episode: 5:11 – Introducing Jamie Dinar 6:00 – Glossier's social blueprint 9:01 – Jamie's role at Glossier 10:43 – Staying agile on social 13:32 – Eating, breathing and sleeping social 15:17 – Glossier's TikTok approach 19:27 – The community aspect of Glossier 22:46 – How Glossier keeps their brand voice united 25:30 – Replicating in-store experience online 28:51 – Jamie's TikTok Live experience 32:15 – What to expect from Glossier – end of 2022 33:45 – Jamie's advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Jamie on LinkedIn Follow Glossier on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Standing out on LinkedIn is no easy feat, and yet this week's Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With over 450,000 followers on LinkedIn, you've probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast. Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he's noticed on the platform, and why you should always "speak the language" of your chosen platform. We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you're looking to break into LinkedIn marketing, this is the episode for you. In This Episode: 4:09 – An introduction to Daniel 6:40 – Daniel's involvement in Sales Impact Academy 9:56 – How Daniel approaches LinkedIn for Sales Impact Academy 17:06 – Creating good content on LinkedIn 23:53 – Daniel introduces Marketing Millennials 29:11 – What has Daniel learned when growing Marketing Millennials? 34:34 – Content repurposing to help grow your business 38:36 – Where to follow Daniel 40:04 – Daniel's advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Sales Impact Academy Follow The Marketing Millennials on LinkedIn Follow The Marketing Millennials on Instagram Check out The Marketing Millennials podcast Visit SocialPros.com for more insights from your favorite social media marketers.

Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, joins the Social Pros podcast to explain how social media marketers can enhance their operations through higher education and empathy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The marketing landscape is constantly changing. This means it's increasingly important that marketing professionals have knowledge across multiple areas so their teams can grow and evolve. In this episode of Social Pros, Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, shares the ins and outs of his journey from graphic design to marketing, his current role, how marketers can move with the times and so much more. Get ready to note down some top tips from RJ on audiences, upskilling and marketing with empathy. Plus, he shares why he thinks marketers should return to the classroom. In This Episode: 4:20 – RJ explains his job role and background 7:27 – Why RJ pivoted from graphic design to marketing 12:37 – How marketers can work with designers and create better briefs 15:35 – RJ explains his preference for in-house teams over agencies 21:56 – How the last two years have impacted marketing strategies 23:41 – RJ's student-centered strategy 30:37 – How RJ made a business case for embracing social media 38:42 – RJ shares his top tip for those who want to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Content Marketing Awards 2022 Finalists and Winners Connect with RJ on LinkedIn Follow RJ on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, joined the Social Pros podcast to share how you can approach social with "good energy." Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In this saturated social media world we live in, brands are always looking for new ways to stand out. Our guest this week, Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, says there's no perfect recipe, but focusing on authenticity and good energy is the best route to take. Stephanie hops on Social Pros this week to share her top social tips and explain how she is helping Lyft drive organic social with data and heart. Stephanie explores the important role data plays in building a strong social media strategy or campaign. In her view, data is crucial to the decisions you make, but you should pair that up with relatability to drive organic social and push your brand into the spotlight. In This Episode: 05:02 – When did Stephanie get into data & analytics? 07:58 – What tools does Stephanie use? 09:20 – How Lyft use data in their brand strategy 14:18 – Lyft's 'favorite' metrics 15:41 – Lyft x Wienermobile 18:54 – How TikTok is used at Lyft 21:32 – Understanding TikTok from a data perspective 24:17 – Does authenticity spark community engagement for Lyft? 27:09 – Stephanie's surprise social moments 30:48 – Advocating your content – with proof 33:49 – How Lyft keep up with the 24/7 nature of social 36:37 – Stephanie's advice for budding social pros Resources Visit SocialPros.com for more insights from your favorite social media marketers.

Brian Honigman, Marketing Consultant at Honigman Media, joins the Social Pros podcast to explore the issue of impostor syndrome among social pros and how to navigate it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In the age of social media, one of the many perks is the freedom to express yourself — and on a large scale too. From a branding perspective, that's a great opportunity. But marketers, content creators, influencers, and thought leaders often have a voice in the back of their heads asking, "does anyone want to hear this?" That's what Brian Honigman, Marketing Consultant at Honigman Media, joins this episode of Social Pros to discuss. He explores the issue of impostor syndrome and how it affects so many people in the social media world. Brian explains how individuals and brands can put their thoughts out there while battling impostor syndrome. We also hear some top tips on building a personal brand on LinkedIn. In This Episode: 05:17 – Building a personal brand on LinkedIn 09:37 – What works well for Brian on LinkedIn? 12:22 – Brian's go-to LinkedIn features 17:37 – Overcoming impostor syndrome on the platform 22:45 – Making great social media decisions 30:53 – How experimental should you be on social? 35:04 – How Brian got into teaching future marketers 39:55 – Brian's advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Brian's Twitter Connect with Brian on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Brooke Sellas, the Founder & CEO of B Squared Media, joins the Social Pros podcast to explore why social listening should be a vital part of every social marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As far as social media is concerned, the trends you see today may be totally different tomorrow. Our guest this week, Brooke Sellas, the Founder & CEO of B Squared Media, gives us a lot to think about in this episode as far as adapting social strategies is concerned. At the very center of our discussion is social listening and how it's enabled her team to deliver transformative results to their client. Brooke delves into some of the overlooked benefits of social listening and how it helps grow customer care strategies that ultimately result in better brand recognition. We also discuss Brooke's new book, who it's for, as well as some important concepts she covered that can help social pros connect with the audience. In This Episode: 06:19 Brooke gives an overview of what they do at B Squared Media 08:12 A rundown of some of the things Brooke does for her clients 09:32 Why B Squared Media is considered a boutique agency 12:14 How to maintain a traditionalist mentality in this new age of social media 13:58 Brooke sheds some light on B Squared Media's mystery shopping program 17:21 Why social listening is so vital for brands 19:43 How Brooke's team helps clients change their social strategy 25:08 Why you should think conversation, not campaign 28:00 Tools versus human services 31:10 Brooke mentions a few brands that are getting customer care right 32:56 The importance of listening to feedback 33:22 The target audience of Brooke's book 36:34 Brooke's advice to anybody who wants to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Grab a copy of Brooke's Book Follow Brooke on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Ted Harrison, Head of Advertiser Production at Twitter, hopped on the Social Pros podcast to delve into the best ways to approach your Twitter content strategy in today's world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It may have been around for 16 years now, but Twitter is still one of the go-tos for building a brand social media presence. So, who better to help you revamp the way you approach your content than Twitter's Head of Advertiser Production, Ted Harrison? Ted joins this week's episode to delve into the crux of what makes a standout social media strategy. As he tells us, it's all about grabbing attention on social media, which all boils down to two things—pulling location and pulling context. He also highlights the video-centric nature of the platform and some of the best ways brands can leverage video to their advantage. Altogether, get ready to hear some very interesting metrics, Ted's "magic ratio" on Twitter, and plenty more insights that are sure to help you take your Twitter game to the next level. In This Episode: 05:29 – What does Ted's role entail? 06:49 – 'Ted's Top Gun: Maverick' campaign 10:22 – Twitter content – How are brands thinking vs. how brands should be thinking 15:07 – Paying attention to audience 16:40 – Prioritizing video content on Twitter 20:10 – Do brands or creators lead the race in Twitter video content? 22:03 – Engaging with creators on behalf of brands 24:48 – Innovative creator-brand partnerships on Twitter 27:24 – How to have a voice on Twitter 29:41 – What, when and how to measure metrics 33:55 – Ted's clever way to get the audience's attention 38:13 – Ted provides expert advice for social pros Resources Get the new State of Marketing report for free from Salesforce Follow Ted on Twitter Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.

José Avila, Customer Engagement Transformation Lead at Sanofi, takes the mic today to discuss breaking out of your social comfort zone, specifically within pharma. He explains why he wants to change the landscape of pharma social to make it more transparent and helpful to patients and customers and provides top tips for social pros within any industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Changing the Landscape of Social Working in social for a pharma organization is not an easy task. It's such an important industry, and that often leaves little room for maneuver when creating a social strategy. José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of your 'social comfort zone' and how he's working to transform the face of pharma social. And that's not all. He also talks about why he prioritizes customer engagement, putting the customer first in every situation, and how to talk to your superiors when putting forward progressive social ideas. The episode is jam-packed with excellent advice to get those social juices flowing, and you'll be inspired to ask yourself questions about your own strategy! In This Episode: 05:06 – How pharma companies use social 09:00 – Where José's passion for pharma began 15:13 – Has José's late arrival to pharma social helped him? 17:26 – The pharma comfort zone 19:49 – How is social evolving? 25:10 – Doctors as influencers and José's three mindsets 31:42 – José's 'secret sauce' to breaking social boundaries 37:30 – Breaking out of your comfort zone 41:20 – José's advice to budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Get your free Social Media Audit Bundle Follow José Avila on Twitter Follow Sanofi on Twitter Subscribe to José Avila (e-Chema TV) on YouTube Visit SocialPros.com for more insights from your favorite social media marketers.

Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to share why she believes trying new things is key to becoming a social pro. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Businesses are always looking for new ways to scale and delving deeper into their social media output is important to see what's working well and what's not. Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to discuss her experiences working with huge global brands, using new tools to help businesses amplify their platforms, and why she thinks trying something new is essential for personal and business growth. This is a must-listen episode that's full to the brim with incredible advice and interesting insights into Annie's career. In This Episode: 04:24 – Annie details her early stages in social 07:22 – What does Emplifi do? 10:05 – Details on Annie's role 14:00 – Annie on automation and AI's role in social media 16:40 – Changes to Instagram content 24:46 – What trends does Annie notices within brands she works with? 28:13 – How can brands move on from the basics? 31:23 – Does social differ across the globe? 33:23 – How not to burn out working in social 39:20 – Annie's advice on becoming a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Annie Culver on LinkedIn Follow Annie Culver on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Our potential to reach audiences on social media is probably the highest it's ever been. And yet, with fierce competition and a crowded market, it's much tougher to stand out these days. This week's Social Pros guest is Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, and she has some words of wisdom for anyone struggling to drive engagement. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media. Gina explains why all social campaigns need to lead with a strong story and why you should start with a clear objective before diving in. We hear many examples of campaigns that The Craftsman Agency has pulled off successfully, including viral Reddit AMAs and blockbuster movie campaigns. While we all aim to become social pros, Gina's take is that the platforms change too rapidly to become a true expert in everything. But by keeping up with algorithm changes and experimenting to find what works, we can get pretty close. Gina also shares some insights into the best metrics to measure, how to deal with negativity online, and what you can do with a tight budget. It's a truly packed Social Pros episode this week! In This Episode: 4:19 – Gina explains some of The Craftsman Agency's work 7:48 – How Gina's agency approaches channel management 10:56 – Gina gives her take on remote work's effect on creativity 16:54 – Gina explains what it takes to work on a successful campaign 21:19 – How to optimize partnerships and build great working relationships 23:23 – How Gina coordinated a successful Reddit AMA 28:05 – The trick to balancing paid campaigns with organic 31:28 – How The Craftsman Agency measures ROI and organic campaigns 35:35 – Gina's top metrics to measure 38:50 – How to get ahead on social without a big team or budget 42:31 – Gina's top tip for anyone looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle The Craftsman Agency Visit SocialPros.com for more insights from your favorite social media marketers.

Andrew Jenkins, CEO of Volterra, takes the mic today to discuss his new book, Social Media Marketing for Business, and how it's helping social pros solve the issue of scaling social across their organizations. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The 'who owns social' debate is one that we've probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that! Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. But that's not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, corporate culture. This episode is full of useful anecdotes, advice, and a great conversation that'll get you thinking about the state of social media operations in your organization. There's also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets. In This Episode: 04:49 – Andrew explains why he wrote his book 07:07 – Why Andrew took an alternative angle in his book 09:39 – How Andrew became a social pro 12:31 – The changes to social in organizations 17:16 – How remote working has changed social teams 20:09 – Are Andrew's University of Toronto students changing his ideas? 24:46 – How Andrew secured case studies for his book 28:33 – How he chose what to and what not to include in the book 30:58 – Where Andrew goes for social inspiration 34:42 – Andrew's advice on how to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Andrew's book Follow Andrew on Twitter Check out Volterra on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, joins the Social Pros podcast to talk about the evolution of social care and the important role it presently plays in the social sphere. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full episode Details The social media game isn't what it used to be a few years ago. Social care has taken more of front seat, and it deserves a closer look. This week's guest, Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, takes us on a deep dive into what social care is and why it's such an important consideration for brands today. He talks about the importance of viewing customers as humans and forming connections that go beyond simply quick responses. Ken also points out that social media, be it marketing or social care, is all about weaving experiences and, in turn, those experiences end up elevating the brand. In This Episode: 06:22 Ken tells us a little bit about his role at both Verizon and Sprinklr 08:41 How to create a personalized experience for customers 11:35 The evolution of social care 15:38 Where companies should strive to be with their social care 18:40 Ken shares a cross-section of the social care process at Verizon and Sprinklr 22:28 The best way to align different teams in terms of social care 26:59 How to prep social care teams to deliver service and guard their mental health 31:46 The part empathy plays in marketing 34:22 How smaller teams can take their customer experience game to the next level 39:17 Ken's advice for anyone looking to become a Social Pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Ken on Twitter Check out Sprinklr on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.