How to Use Content to Build Your Online Influence
Social Pros Podcast · Convince and Convert
June 13, 201752m 59s
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Show Notes
John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
- Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
- Convince & Convert (Jay Today TV: jaytoday.tv)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why gaining trust means giving good information that improves lives
- How consistent engagement leads to top-of-mind placement and being first in line
- Why scaling influence means taking a moment to recognize others that have helped you
- How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory
Resources
- John Hall on Twitter: @johnhall
- Influence & Co.
- Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
- BOLO
- Give and Take
- Zapier Blog
Visit SocialPros.com for more insights from your favorite social media marketers.