How Facebook Took Over Your World and What Is Coming Next
Social Pros Podcast · Convince and Convert
June 6, 201754m 3s
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Show Notes
Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in social.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
- Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
- Convince & Convert (Jay Today TV: jaytoday.tv)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why being successful as a leader means seeing around corners and being in it for the long-haul
- How what's best for the goose and gander leads to decreased organic reach for some businesses
- Why winning marketing means meeting customers where they spend most of their time without scaring them away
- How starting with the advertising end game leads to a losing product
Resources
- Michael Hoefflinger on Twitter: @mhoeffli
- XSeed Capital
- Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
- Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company
Visit SocialPros.com for more insights from your favorite social media marketers.