The US Bank Paid Social Program Is Remarkable
Social Pros Podcast · Convince and Convert
August 25, 201749m 36s
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Show Notes
Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
- Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
- Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- How party research before the campaign leads to more effective measurements of success
- Why building and maintaining customer loyalty means close social listening and rapid customer service responses
- How successful traditional marketing campaigns lead to impactful social strategies
- Why launching your social career means stepping out of your comfort zone
Resources
- Jason Schober on Twitter: @jschobes
- U.S. Bank on Facebook, Twitter, and Instagram
- The Power of Possible
- Tour Possible
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