Are You Doing Too Much Social Media?
Social Pros Podcast · Convince and Convert
August 18, 201745m 14s
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Show Notes
Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
- Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
- Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why robust social media marketing doesn't mean getting leads to the top of the funnel
- How fast moving social leads to a lather, rinse, and repeat approach to strategy
- Why knowing the success of your content means understanding your audience's expectations for each platform
- How going deep on one platform instead of wide on many leads to more authentic and committed leads
Resources
- Eric Hultgren on Twitter: @EricHultgren
- MLive Media Group on Twitter, Facebook, Instagram, YouTube, and LinkedIn
- #everythingismarketing blog
- Now Playing 4 Kids
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Visit SocialPros.com for more insights from your favorite social media marketers.