How TV Is Using Social to Drive Clicks and Viewers
Social Pros Podcast · Convince and Convert
June 8, 201541m 25s
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Show Notes
Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC's Super Bowl app promotional campaign.