How to Build Human Connections through Analytics
Social Pros Podcast · Convince and Convert
May 18, 201847m 17s
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Show Notes
Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why it is often difficult for businesses to break down which advertising efforts are working
- Why first/last click attributions are not effective measurements
- How to use Funnelytics to optimize your funnel
- What separates a good business from someone just selling a product
- How to connect with your customers while providing business value
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.