Why Social Media Crisis Management Has Changed Forever
Social Pros Podcast · Convince and Convert
July 27, 201839m 36s
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Show Notes
Bruce Kennedy, Social Media Manager at Cision, joins the Social Pros Podcast to discuss the current state of PR and crisis management.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- How to stay relevant in PR
- Why Twitter is still the biggest social platform for PR
- How content creators differ from traditional journalists
- Why crisis planning is mandatory
- How analytics have helped businesses prioritize responses on social media
- How Facebook Live has changed crisis management
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.