How Influencer Marketing Powers B2B Social Media
Social Pros Podcast · Convince and Convert
August 24, 201838m 30s
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Show Notes
Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology
- How Neal developed the social selling curriculum at Rutgers University
- Why social is ultimately based in the marketing department
- Why influencer marketing is the next step in B2B social media
- Why AI is powerful but it belongs in the background
- Why more influencer marketing is the biggest need in B2B social media in 2018
Resources
- Neal Schaffer Website
- ICUC
- Salesforce
Visit SocialPros.com for more insights from your favorite social media marketers.