How to Use Social Media to Launch a Tequila Brand
Social Pros Podcast · Convince and Convert
September 29, 20171h 2m
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Show Notes
Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
- Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
- Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why starting from scratch means letting your friends and families be the advocates you don't have
- How investment in sharing your brand's backstory leads to faster and deeper engagement with consumers
- How a background in the arts leads to building a good foundation in business communication
- Why successful guerrilla marketing means starting online before taking it to the streets
Resources
- Richard Pomes on Twitter: @RichardAPomes
- Nick Hasselberg on Twitter: @NickHasselberg
- Ghost Tequila on Facebook, Twitter, Instagram
- Peaches and Herb
- Summon The Spirit
- Ghost Tour
- Drizly
- Steppenwolf Theatre Company
Visit SocialPros.com for more insights from your favorite social media marketers.