How the Biggest Maker of Office Supplies Sells Staplers With Social
Social Pros Podcast · Convince and Convert
June 29, 201845m 8s
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Show Notes
Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- How to build loyalty for multiple brands under the same company
- How to build a social presence as a historic brand
- How to gauge "return on influence"
- How social can augment other forms of direct marketing
Resources
- At A Glance (Use promo code SOCIALPROS)
- Salesforce
- ICUC
Visit SocialPros.com for more insights from your favorite social media marketers.