Why Agorapulse is Testing Social Marketing Experiments For You
Social Pros Podcast · Convince and Convert
March 9, 201845m 59s
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Show Notes
Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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In This Episode
- Why anecdotes do not equal data
- Why effective ideas can become ineffective and vice versa over time in social
- Why captioning is so important with video
- How Instagram stories have become the place for authenticity
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.