How Calgary Stampede Uses 2,300 Volunteers to Boost Social Media Success
Social Pros Podcast · Convince and Convert
March 23, 201843m 38s
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Show Notes
Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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In This Episode
- How to balance social marketing for a major annual event vs year round events
- How to be intentional with social to encourage organic engagement
- How to build an active community around your organization
- How to augment staff and volunteers for large scale events
- How to use social to gauge audience sentiment towards your organization
Resources
- Calgary Stampede Website, Twitter, Instagram, Facebook
- The Complete Guide to Social Media for B2B Marketers
- HYP3R
Visit SocialPros.com for more insights from your favorite social media marketers.