Why Your Employees are Your Greatest Social Media Assets
Social Pros Podcast · Convince and Convert
March 16, 201838m 8s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why brand value is important for potential employees
- How companies can use social to portray life inside the company to potential employees
- Why B2C companies should have separate social channels for employer branding
- How to encourage employees to tell stories
- Why employer rating services like Glassdoor and Indeed are important
Resources
- Link Humans
- Employee Advocacy: The Ultimate Handbook
- Employer Brand Index
- Employer Branding Podcast
- Dynamic Signal and Hearsay Systems Advisor Social
- Glassdoor and Indeed
Visit SocialPros.com for more insights from your favorite social media marketers.