Humanity is More Important Than Data in Social Media
Social Pros Podcast · Convince and Convert
November 24, 201750m 22s
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Show Notes
Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees.
In This Episode
- How Twitter's shift to 280 characters may affect the company and the obstacles it faces
- How to engage with Twitter as a human-driven platform rather than a place to broadcast ads
- Why having a human presence is different from employee advocacy
- How elevating your employees can benefit your business more than traditional ads
- Why businesses should be evolving their content
Resources
- Mark Schaefer on Twitter, Facebook, and LinkedIn
- The Tao of Twitter
- Known
- More Than Marketing: Exploring the Five Roles of the New Marketer
- The Content Code
- Marketing Companion Podcast
- Why Consistency Is the Key to Becoming Known
Visit SocialPros.com for more insights from your favorite social media marketers.