How Brandwatch Moves Social Listening From So What to Now What
Social Pros Podcast · Convince and Convert
May 25, 201840m 44s
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Show Notes
Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.
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In This Episode
- Why the data itself is not the most important part of social listening
- Why there are still plenty of sources for social data even though some platforms are not open to providing data
- How the increasing diversity of new media is affecting social listening
- Why brand outrage has increased and how it is affecting the way businesses respond to customers
Resources
- Brandwatch
- HYP3R
- The Complete Guide to Social Media for B2B from Salesforce
- Culture Shock: A Handbook for 21st Century Business
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