The Social Media Success Ingredient You Mostly Ignore
Social Pros Podcast · Convince and Convert
December 8, 201746m 2s
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Show Notes
Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why many millennials don't understand branding
- How the move to digital has affected the passing of branding knowledge from generation to generation
- Why social media engagement doesn't always equal brand value
- Why having a cause and putting it forward can solidify your brand image
- How to be a marketing leader and approach marketing from an educational standpoint
- Why your social media content should be dictated by a brand story
Resources
- Bernhard Schroeder
- The Lavin Entrepreneurship Center
- Brands and Bullshit: Excel at the Former and Avoid the Latter
- The Brand Gap
Visit SocialPros.com for more insights from your favorite social media marketers.