How Hilton's Social Media Center of Excellence Keeps Guests Coming Back
Social Pros Podcast · Convince and Convert
September 7, 201849m 8s
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Show Notes
Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton's social media center and building brand loyalty.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- How to set up a social media center to manage social teams across multiple brands
- How to customize social engagement for each brand and audience
- How to build customer loyalty without just going for the sale
- Why social is about long term gains rather than immediate returns
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.