How to Use Social to Amplify Earned Media
Social Pros Podcast · Convince and Convert
January 12, 201847m 44s
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Show Notes
Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why both online and offline media sources still matter
- What many businesses overlook when it comes to influencer marketing
- How to approach social both proactively and reactively
- How technology can greatly benefit PR pros by changing crisis management
- Why you need to heavily integrate PR with marketing
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.