Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 02:06 Chris’ Bio02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels12:44 - 15:03 Welcome to the show, Chris!15:04 - 19:00 Success Story: Saving a Client's Business19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding22:54 - 24:13 Pillar 3: Marketing Strategy24:14 - 25:47 Pillar 4: Marketing Team Structure25:48 - 27:58 Pillar 5: The Almighty Website27:59 - 31:16 Pillar 6: Analytics and Reporting31:17 - 34:00 Pillar 7: Tech Stack34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio35:06 - 37:48 Pillar 8: Templates and Guides37:49 - 43:06 Importance of Long-Term Strategy43:07 - 48:49 Assessing and Improving Value Proposition48:50 - 54:36 Enhancing the Almighty Website54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!58:48 – 59:34 Join the Marketing Expedition Community today!#B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing Hosted on Acast. See acast.com/privacy for more information.

Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them.00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:18 Kristen’s Bio01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content14:56 - 16:50 Welcome to the show, Kristen!16:51 - 20:12 40 Over 40 Project20:13 - 23:00 Personal Branding and Empowerment23:01 - 26:08 Importance of Authenticity in Personal Branding26:09 - 31:56 Building Relationships and Networking31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!32:42 - 34:47 Kristen’s Teaching Experience34:48 - 37:04 Generating Buzz and Building a Loyal Client Base37:05 - 40:40 Future Plans and New Projects40:41 - 45:39 Balancing Work and Personal Life45:40 - 46:30 Reach out to Kristen46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey!47:22 – 48:08 Join the Marketing Expedition Community today!#PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.

Jesse Navarro is the founder of Cultivate Inbox, where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients.00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 02:24 Jesse’s Background02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography08:36 - 12:26 Welcome to the show, Jesse!12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship16:02 - 20:37 Involving Kids in Business20:38 – 25:10 Hiring and Managing People25:11 - 33:04 Building a Legacy33:05 - 40:05 Business Journey and Failures40:06 - 46:17 Finding Trends and Opportunities46:18 - 49:45 Segmenting Email List49:46 - 53:55 Personalization53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast”1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey!1:08:43 – 1:09:29 Join the Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.

Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast00:51 - 01:45 Karley’s Bio01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies08:36 - 12:55 Welcome to the show, Karley!12:56 - 17:08 Transition from Agency World to Consulting17:09 - 23:50 Interconnection of Business and Brand Strategy23:51 - 30:13 Pivoting During Crisis30:14 - 33:25 Importance of Investing in Branding33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.34:16 - 37:59 Overview of the Surefire Method™38:00 - 41:03 Building a Brand from the Inside Out41:04 - 42:19 Positioning Elements in Branding42:20 - 47:40 Long Tail Equation for Measuring Branding Success47:41 - 52:40 Building Trust52:41 - 57:57 Ideal Clients57:00 – 1:01:25 Reach out to Karley!1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey!1:01:58 – 1:02:44 Join the Marketing Expedition Community today!#Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.

Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:13 Jim’s Background01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour)05:51 - 07:20 Jim, welcome to the show!07:21 - 12:58 Five Rings of Buying Insight12:59 - 15:14 Methodology for Developing Buyer Persona15:15 - 19:59 Using Buyer Insights for Marketing and Sales20:00 - 22:47 Integrating AI and Human Intelligence22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/24:51 - 29:03 Importance of Empathy in Marketing29:04 - 32:14 Industry Resources and Tools32:15 - 36:44 Understanding Customer Inaction36:45 - 37:28 Importance of Customer Retention37:29 - 38:38 Final Thoughts and Summary38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey!39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.

Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast00:44 - 02:10 Marcia’s Bio02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 316:56 - 20:07 Welcome to the show, Marcia!20:08 - 24:23 Trends in Logo and Website Design24:24 - 29:08 Case Study: Improving Client’s Website SEO29:09 - 30:54 AI Optimization30:55 - 33:43 Client Communication and Tools33:44 - 36:21 Importance of Website Security36:22 - 39:24 Challenges with Technology and Scams39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer40:12 - 45:58 Favorite Radio Show Interviews45:59 - 49:43 Marsha’s Career Path and Marketing Journey49:44 - 55:20 Listening to Clients and Adapting Strategies55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at [email protected]:00 - 59:46 Ask the Experts!59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey!1:00:37 – 1:01:23 Join themarketingexpedition.com today!#SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic Hosted on Acast. See acast.com/privacy for more information.

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast00:44 - 03:02 Armando’s Background03:03 - 15:00 Marketing Essentials Moment: Marketing Terms15:01 - 17:37 Welcome to the show, Armando!17:38 - 22:38 Personal Branding and Business Identity22:39 - 28:17 The Impact of Authentic Content28:18 - 29:40 Mindset and Belief in Yourself29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.30:32 - 39:24 Visionaries and Idea Implementation39:25 - 46:20 Resources for Good Listening and Reading46:21 - 48:10 Human Connection48:11 - 52:47 Building Credibility and Trust52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!55:30 – 56:16 Join themarketingexpedition.com today#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction Hosted on Acast. See acast.com/privacy for more information.

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast00:32 - 01:08 Nathan’s Background01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology07:55 - 09:46 Welcome to the show, Nathan!09:47 - 12:58 Starting “Find Your Audience”12:59 - 16:58 Trust and Empowerment in Client Relationships16:59 - 18:09 Agency vs. In-House Marketing18:10 - 20:26 Ideal Marketing Team Structure20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 21:28 - 25:22 Success Stories and Building Process25:23 - 27:45 Demand Generation Strategies27:46 - 30:01 Channel Specialization30:02 - 35:43 Sales vs. Marketing Touchpoints35:44 - 38:57 Tools and Metrics for Measuring KPIs38:58 - 40:29 B2B Businesses40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/43:03 - 45:50 Positioning and Avoiding the Middle45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!46:24 – 47:09 Join themarketingexpedition.com today!#B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs Hosted on Acast. See acast.com/privacy for more information.

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:18 Chris’ Bio01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn07:23 - 10:07 Welcome to the show, Chris!10:08 - 14:43 Key Elements of a Successful Funnel14:44 - 16:44 Examples of Effective Offers16:45 - 20:10 Client Success Story20:11 - 24:39 Ad Strategies and Retargeting24:40 - 25:39 Creating Effective Front-End Offers25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.26:31 - 29:08 Ad Spend and Campaign Strategies29:09 - 30:58 Importance of Offer Alignment30:59 - 33:36 Advice for First-Time Funnel Creators33:37 - 36:41 Resources for Learning36:42 - 38:29 Advice for Marketing Students38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!39:27 – 40:15 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.

Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 01:10 Mark’s Background01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business16:46 - 18:07 Welcome to the show, Mark!18:08 - 19:03 Transition from Corporate to Teaching Storytelling19:04 - 21:16 Success Stories: Financial Services Leadership Retreat21:17 - 22:24 The Impact of Storytelling on Team Alignment22:25 - 24:33 Success Stories: Utility Company Annual Event24:34 - 25:14 Turning Values into Behaviors25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:06 - 29:25 The Brain Science Behind Storytelling 29:26 - 31:44 The Power of Customer Testimonials31:45 - 33:33 Turning Experiences into Compelling Stories33:34 - 36:29 Three-Step Storytelling Process36:30 - 41:01 The Role of Humor in Storytelling41:02 - 41:41 Practicing Storytelling as a Skill41:42 - 42:33 Connect with Mark42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!42:25 – 45:11 Join themarketingexpedition.com today!#Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents Hosted on Acast. See acast.com/privacy for more information.

Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:25 Samir’s Bio01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth09:31 - 10:34 Welcome to the show, Samir!10:35 - 15:33 Five Stages of E-commerce Success15:34 - 20:37 Importance of First-Party Data20:38 - 23:42 Adapting to Changes in Digital Advertising23:43 - 25:11 Role of AI in Marketing25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand29:33 - 32:10 Balancing Risk and Innovation in Marketing32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.33:04 - 36:29 Advice for Aspiring Digital Marketers36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com38:31 - 42:08 Staying Ahead in the Marketing Industry42:09 - 42:36 Reach out to Samir42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!43:06 – 43:51 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.

Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams.00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:10 Max’s Background01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing06:01 - 08:24 Welcome to the show, Max!08:25 - 10:00 Evolution of Digital Marketing10:01 - 15:08 Open AI and Search Trends15:09 - 18:42 Giving Value in Content18:43 - 21:07 Evolution of SEO Practices21:08 - 26:28 Tools for Keyword Research26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio27:29 - 31:00 Future Trends in Marketing31:01 - 33:38 Industry Standards and Benchmarks33:39 - 40:27 Quality Backlinks and Domain Authority40:28 - 42:10 Voice Search Optimization42:11 - 46:10 Advice for Aspiring SEO Professionals46:11 - 46:55 Reach out to Max: Visit Next Net Media46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!48:24 – 49:10 Join The Marketing Expedition Community today!#DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks Hosted on Acast. See acast.com/privacy for more information.

Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:25 Brent’s Bio02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency13:36 - 16:32 Brent, Welcome to the show!16:33 - 20:34 Revenue Leader20:35 - 25:55 Measuring Success25:56 - 29:39 Building Marketing and Sales Playbooks 29:40 - 31:41 Accelerating Word of Mouth31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.32:43 - 35:59 Brent’s Entrepreneurial Journey36:00 - 39:11 Future Growth and Industry Trends39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics39:49 - 42:33 Importance of Personalizing Interactions for Success42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])43:07 – 43:52 Join The Marketing Expedition Community today!#WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency Hosted on Acast. See acast.com/privacy for more information.

Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees.00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez00:11 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 02:11 Allyns’ Background02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency08:16 - 10:02 Welcome to the show, Allyns!10:03 - 12:01 Transformative Purpose in HR12:02 - 17:08 Identifying Signal Strengths in Organizations17:09 - 21:41 Performance Management and Communication Styles21:42 - 29:09 Employee Feedback and Retention29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.  30:01 - 35:41 Predictive Analytics for Turnover35:42 - 41:17 Implementing a Four-Day Workweek41:18 - 44:13 Employee Motivation and Role Elevation44:14 - 48:36 HR Trends and Public Conversations48:37 - 51:06 Encouraging Interest in HR51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])52:56 – 53:42 Join The Marketing Expedition Community today!#CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency Hosted on Acast. See acast.com/privacy for more information.

Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast00:33 - 01:58 Faruk’s Bio01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency17:44 - 18:50 Faruk, welcome to the show!18:51 - 22:48 Transition to CGI22:49 - 24:48 Career Highlights24:49 - 31:03 The Impact of Photorealistic CGI31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry35:56 - 40:36 Award-winning Advertising Campaigns40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing49:10 - 53:10 The Future of Previsualization in Sales and Marketing53:11 - 56:24 Principles of Design56:25 – 1:00:49 Creating virtual worlds and authenticity1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/ 1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])1:02:09 – 1:02:55 Join The Marketing Expedition Community today!#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency Hosted on Acast. See acast.com/privacy for more information.

Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 01:50 Carolyn’s Background01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring14:43 - 18:16 Welcome to the show, Carolyn!18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing23:18 - 28:20 Data Collaboration Unblocks Internal Teams28:21 - 31:22 AI Enhances Ad Performance Analysis31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights39:57 - 42:28 AI-Powered Anomaly Detection for Business Data42:29 - 46:48 Staying Informed in the Business World46:49 - 53:01 Unblocking a Complex Product Launch53:02 - 57:11 Embracing AI for Marketers57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])58:11 – 58:57 Join The Marketing Expedition Community today!#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring Hosted on Acast. See acast.com/privacy for more information.

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:02 Ernie’s Bio02:03 - 12:55 Marketing Essentials Moment: Customer Retention12:56 - 15:50 Ernie, welcome to the show!15:51 - 18:57 Transition from Illustration to Marketing18:58 - 21:28 Starting a Freelance Business21:29 - 28:19 Branding Messaging28:20 - 33:49 Consistency in Branding33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.38:11 - 39:35 Underrated AI Tech in Marketing39:36 - 42:17 Posting Frequency and AI Scheduling42:18 - 47:07 The Potential Overuse of AI in Social Media47:08 - 52:14 The Process of Developing Your Brand with AI52:15 - 54:48 Real Value in Your Brand54:49 - 56:28 Visit: https://ernburn.com/56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])57:36 – 58:22 Join The Marketing Expedition Community today!#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention Hosted on Acast. See acast.com/privacy for more information.

Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 01:45 Jen’s Background01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey15:43 - 16:10 Welcome to the show, Jen!16:11 - 21:01 Transition to Pinterest Marketing21:02 - 24:09 Pinterest as a Search Marketing Tool24:10 - 27:17 Brand Inspiration27:18 - 32:22 Trending Pins and Client Success Stories32:23 - 37:03 The Importance of Video and Graphics37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.37:50 - 43:26 Delegating and Prioritizing Work43:27 - 49:04 Setting and Meeting Business Goals49:05 - 51:49 Conducting a Marketing Audit51:50 - 56:15 Resources to check out56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/57:21 - 59:35 Jen’s Pinterest Challenge59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics Hosted on Acast. See acast.com/privacy for more information.

Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 02:06 Juliana’s Bio02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation16:56 - 20:19 Welcome to the show, Juliana!20:20 - 26:28 The scale map diagnostic26:29 - 30:34 Scaling businesses rapidly30:35 - 31:21 Project management for business growth31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.32:12 - 34:41 Common company gaps and metrics34:42 - 39:19 Growth metrics39:20 - 42:12 Scaling a sales team42:13 - 43:23 Sales process efficiency tips43:24 - 45:12 Resources for scaling. Visit: ScaleTime45:13 - 46:45 Let go of perfectionism46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])47:16 - 48:02 Join The Marketing Expedition Community today!#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess Hosted on Acast. See acast.com/privacy for more information.

Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide.00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 02:03 Chellie’s Background02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance10:19 - 12:53 Welcome to the show, Chellie!12:54 - 16:16 Chellie’s Books16:17 - 20:48 Building Personal Brand for Success20:49 - 23:31 Branding and Customer Satisfaction23:32 - 28:07 Personal Coaching28:08 - 29:31 Culture Building29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care.30:18 - 37:25 Workplace Culture and Recognition37:26 - 39:00 Flexibility and Culture Shift39:01 - 42:15 Hybrid Workforce Models42:16 - 48:10 Mentors and Family Influence48:11 - 49:49 Visit: chelliephillips.com49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])50:40 - 51:27 Join The Marketing Expedition Community today!#Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship Hosted on Acast. See acast.com/privacy for more information.

Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:16 Carolyn’s Bio01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies07:28 - 08:10 Welcome to the show, Carolyn!08:11 - 12:11 Carolyn’s Career Path12:12 - 13:14 Working with Top Brands13:15 - 19:00 Brand Building vs. Performance Marketing19:01 - 22:16 The Importance of Brand Recognition22:17 - 23:02 Successful Brand Campaigns23:03 - 28:28 Client’s Case Study28:29 - 34:59 A Unique Campaign turns Viral35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”40:33 - 42:10 The Importance of Educating Customers42:11 - 47:15 Memorable Marketing Projects47:16 - 50:04 Resources and Learning50:05 - 55:42 Involvement with the 4As and Industry Conferences55:43 - 56:24 Visit: Response Marketing - https://response.agency56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])56:57 – 57:40 Join The Marketing Expedition Community today!#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling Hosted on Acast. See acast.com/privacy for more information.

Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:53 Matt’s Background01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?12:07 - 14:45 Welcome to the show, Matt!14:46 - 18:23 Narrowing Focus in Marketing Services18:24 - 20:04 Creativity in Art and Marketing20:05 - 21:07 Defining a True Niche21:08 - 25:50 Marketing and Building Relationships through Podcasting25:51 - 27:09 The Impact of Podcasting27:10 - 31:37 Story Brand Framework31:38 - 34:14 The Importance of Clarity in Marketing34:15 - 40:10 The Value of Mentorship40:11 - 45:18 The Challenges for Young Marketers45:19 - 46:15 Visit: https://bankercreative.com/46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])46:45 – 47:32 Join The Marketing Expedition Podcast today!#Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing Hosted on Acast. See acast.com/privacy for more information.

Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia.00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it?" — Reenita Hora00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:07 Reenita’s Bio02:08 - 10:26 Marketing Essentials Moment: Video Marketing10:27 - 16:24 Reenita, welcome to the show!16:25 - 18:46 Writing for audio and screenplays18:47 - 22:17 Audio as a storytelling medium22:18 - 25:24 Evolving methods of promotion25:25 - 29:33 Discovering book awards and reviews29:34 - 32:59 Constantly being present33:00 - 35:04 Finding the right representation35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 36:36 - 40:19 Embracing artificial intelligence40:20 - 45:11 AI voices and voice acting45:12 - 51:12 Motivation in the writing industry51:13 - 54:03 Fiction storytelling mastery54:04 - 58:42 Writing stories for younger audiences58:43 - 59:19 Expanding storytelling beyond stereotypes59:20 – 1: 00:23 Visit: https://reenita.com/1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])1:01:33 – 1:02:20 Join The Marketing Expedition Community today!#ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting Hosted on Acast. See acast.com/privacy for more information.

Seasoned podcast publicist and educator, ChristinaLenkowski, shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodcasts.00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:56 Christina’s Background01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines10:50 - 14:24 Christina, welcome to the show!14:25 - 16:17 The Impact of Podcasts on Business16:18 - 20:05 Tracking ROI from Podcast Guesting20:06 - 23:16 The Importance of Sharing Podcast Episodes23:17 - 27:55 Building Relationships with Podcast Hosts27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth31:05 - 33:15 The Evolution of Podcasting33:16 - 34:17 Hashtag Strategy in Publicity34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.35:08 - 43:56 When to Hire a Publicist?43:57 - 47:46 The Growth of Podcast Listening47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com49:04 - 50:32 Maximizing Podcast Guest Appearances50:33 - 57:07 Encouragement to Embrace Podcast Opportunities57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])58:50 - 59:37 Join The Marketing Expedition Community today!#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine Hosted on Acast. See acast.com/privacy for more information.

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:12 Welcome to the show, Drew!01:13 - 01:49 Celebrating the 200th Episode01:50 - 04:30 Drew’s Background and Meeting Rhea04:31 - 07:29 Challenges in Seattle and Moving Back to Boise07:30 - 10:02 Starting a Business and Marriage10:03 - 12:46 Origin of the Name Peppershock12:47 - 16:20 Building Brand Recognition16:21 - 19:14 First Successful Client Project19:15 - 22:57 Hiring Employees and Expanding Offerings22:58 - 26:58 Understanding Audience and Marketing Impact26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 28:01 - 33:04 Targeted Advertising and Connected TV33:05 - 38:50 Marketing Advice and Business Growth38:51 - 42:30 Understanding Accounting and Finance42:31 - 42:21 Distinguished Alumni Recognition42:22 - 46:30 Recognizing Long-Term Clients and Team Members46:31 - 47:50 Family Support and Work-Life Balance47:51 - 49:03 Peppershock Media and The Marketing Expedition Community49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])51:20 - 52:05 Join The Marketing Expedition Community today!#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising Hosted on Acast. See acast.com/privacy for more information.

Founder and Fire Chief, Lynette Hoy, has a core value of community service,which is reflected in the many heart-based projects that Firetalker PRsupports. She is a strong advocate for the American Cancer Society, serving oncommittees for events, managing event promotion, and public relations00:25 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast00:46 - 01:49 Lynette’s Bio01:50 - 07:15 Marketing Essentials Moment: What is a VNR (Video News Release)?07:16 - 09:37 Lynette, welcome to the show!09:38 - 14:05 Success Stories and Client Impact14:06 - 19:35 AI-Generated Content Ethics19:36 - 21:20 Accountability in Leveraging Technology21:21 - 26:36 Shifting Work Preferences and Connection26:37 - 31:41 Building Meaningful Connections in Business31:42 - 34:04 Networking Strategies34:05 - 34:54 Check out the awesome, affordable outfits that are delivered to your doorstep each month from Nadine West. Get $10 credit and free shipping on your first order.34:55 - 40:57 Optimizing your LinkedIn profile40:58 - 43:04 Entrepreneurial trends and leadership43:05 - 47:00 Publicity Strategist47:01 - 49:30 Stand Out to Get Profitable this 2024! Visit: https://firetalkerpr.com/workshop49:31 - 50:53 Thank you so much, Lynette! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])50:53 - 51:41 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston 00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:24 David’s Background02:25 - 14:53 Marketing Essentials Moment: Educational Marketing14:54 - 16:25 David, Welcome to the show!16:26 - 18:18 Member of Distinguished Alumni18:19 - 25:25 Alumni Association25:26 - 31:43 Boise State’s "Unbridled" Campaign31:44 - 36:50 Boise State's Three Priorities36:51 - 44:06 Athletics Engagement44:07 - 46:30 Role of Volunteers46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu49:00 - 54:34 Alumni Engagement Survey54:35 – 1:02:03 Increasing Alumni Engagements1:02:04 – 1:04:05 The Five R’s1:04:06 – 1:07:57 Boise State’s Strong Brand1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])1:08:47 – 1:09:36 Join themarketingexpedition.com today#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards Hosted on Acast. See acast.com/privacy for more information.

Raul Hernandez Ochoa is a bootstrapped growthstrategist who enjoys espressos, powerlifting, spending time with his family,and serving the local and global community. He is the founder of Do Good Work,a digital marketing agency that helps mission-driven founders scale theirimpact.00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewhat sort of tool to not think, then when you actually take the time to think, you are automatically different." — Raul Hernandez Ochoa00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:05 Raul’s Bio01:06 - 09:37 Marketing Essentials Moment: Challenges in Digital Marketing09:38 - 12:24 Welcome to the show, Raul!12:25 - 15:33 About “Productive Profits” Book15:34 - 19:35 Personal Growth Habits: Networking and Thinking19:36 - 21:18 Utilizing AI Tools21:19 - 22:08 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.22:09 - 26:40 Elevating Brands through Holistic approach26:41 - 27:40 Experience with Fortune 50027:41 - 32:54 Why do people buy?32:55 - 36:44 Working with Mission-Driven Founders36:45 - 40:04 Inspirational Figures40:05 - 42:00 Advice for Aspiring Marketers42:01 - 43:10 Visit: Do Good Work43:11 - 43:26 Thank you so much, Raul! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])43:27 - 44:35 Join The Marketing Expedition Community today!#DigitalBusinesses #OrganicGrowth #SearchEngineOptimization #PaidSearchMarketing #WebsiteTraffic #SEO #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #AITools #ArtificialIntelligence #MarketingAgency Hosted on Acast. See acast.com/privacy for more information.

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett 00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:41 - 01:45 Aaron’s Background 01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy06:23 - 08:50 Welcome to the show, Aaron! 08:51 - 12:28 Values-driven culture 12:29 - 14:20 Delivering joy in the workplace 14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.   15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act) 17:14 - 20:30 New digital tracking guidelines 20:31 - 24:13 Custom tracking implementation 24:14 - 27:10 Boosting performance with first-party data 27:11 - 31:37 Performance marketing in privacy-first world 31:38 - 35:14 Evolving digital marketing trends 35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/ 36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])36:57 - 37:43 Join themarketingexpedition.com today#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency Hosted on Acast. See acast.com/privacy for more information.

Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:17 Dilyana’s Bio01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation07:16 - 09:49 Welcome to the show, Dilyana!09:50 - 13:08 Powerful moment for self-growth and development13:09 - 14:45 Incorporating self-care into busy lifestyles14:46 - 17:19 Hormonal changes and mood shifts17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.18:11 - 22:16 Building brand awareness22:17 - 24:09 Dilyana's sources of information and motivation24:10 - 26:18 Marketing strategies and challenges26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])28:39 - 29:25 Join The Marketing Expedition Community today!#BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth Hosted on Acast. See acast.com/privacy for more information.

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:15 Jon’s Background01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing07:53 - 10:05 Welcome to the show, Jon!10:06 - 15:50 Helping Startups15:51 - 16:39 Focus on Regulated Industries16:40 - 19:22 Techniques for Staying Current in Marketing19:23 - 22:47 Exploring the Integration of AI in Marketing22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth27:48 - 32:30 Highlighting a Client Success Story32:31 - 37:00 Formulating Strategy for Successful Product Launches37:01 - 40:00 SEO Tools40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])42:17 - 43:03 Join themarketingexpedition.com today#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency Hosted on Acast. See acast.com/privacy for more information.

Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 01:31 Peggy’s Bio01:32 - 08:15 Marketing Essentials Moment: Zero Click Search08:16 - 10:53 Peggy, welcome to the show!10:54 - 15:09 Holistic approach15:10 - 18:00 Business development strategies18:01 - 26:30 Client onboarding questions26:31 - 30:50 Remote work in Idaho30:51 - 33:05 Creating a culture for your employees33:06 - 33:56 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.33:57 - 34:44 Performance and profit strategies34:45 - 40:19 Difference between scaling and growing40:20 - 43:55 Staying on trends43:56 - 44:37 Need for single agency solutions44:38 - 47:35 Discovering profitable services47:36 - 51:31 Ultimate business goals51:32 - 52:35 Reach out to Peggy. Visit: quantumscalinggroup.com52:36 - 54:32 Thank you so much, Peggy! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])54:33 - 55:20 Join The Marketing Expedition Community today!Subscribe to the Marketing Expedition Podcast on iTunes, Spotify, Amazon Music, or wherever you get your podcasts!#ScalingWisdom #BusinessScaling #ZeroClickSEO #ProfitableGrowth #SearchEngineOptimization #RemoteWork #DigitalMarketing #BusinessDevelopment #CompanyCulture #SocialMediaMarketing #OnlineMarketing #MarketingTips #MarketingAgency Hosted on Acast. See acast.com/privacy for more information.

Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 02:27 Ryan’s Background02:28 - 08:50 Marketing Essentials Moment: Disruption08:51 - 13:48 Ryan, Welcome to the show!13:49 - 17:42 Healthy conflict of belief system17:43 - 21:29 Creative Process21:30 - 25:07 Partnering with the consumers25:08 - 27:57 Building your audience27:58 - 31:00 Educating your consumers31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 32:02 - 34:59 Creating more jobs for the community35:00 - 40:13 Delegate for success40:14 - 41:59 Scaling your business as a leader42:00 - 47:00 Challenges in counterfeit products47:01 - 49:45 Anti-counterfeit solution49:46 - 52:50 Brand awareness campaign52:51 - 55:19 Resources and trends55:20 – 56:15 Visit: Professional Hair Labs56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey!56:49 - 57:35 Join The Marketing Expedition Community today!#strategicvalue #businessscaling #corevalues #brandawareness #businessgrowth #businessstrategy #digitalmarketing #branding #advertising #socialmediamarketing #onlinemarketing #marketingtips #marketingagency Hosted on Acast. See acast.com/privacy for more information.

Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:15 Trivelle’s Bio02:16 - 07:00 Marketing Essentials Moment: Future Casting07:01 - 11:18 Welcome to the show, Trivelle!11:19 - 15:36 Surviving tough times by building resilience15:37 - 18:02 Consumers' cautious optimism18:03 - 25:38 Having the political conversation25:39 - 26:29 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast!26:30 - 29:38 Creating a digital presence for the business29:39 - 32:38 Allow the consumer to be part of the journey32:39 - 36:01 Watching films as a resource36:02 - 38:47 Creating a community of assistance38:48 - 40:40 Pitching is one of the key objectives40:41 - 42:04 Trivelle's advise42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!43:23 - 44:09 Join The Marketing Expedition Community today!#financialmarkets, #entrepreneurs, #startups, #digitalpresence, #businessnetworking, #realestate, #digitalmarketing, #branding, #advertising, #socialmediamarketing, #onlinemarketing, #marketingtips, #marketingagency Hosted on Acast. See acast.com/privacy for more information.

Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:12 Brandon’s background01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing09:10 - 12:14 Welcome to the show, Brandon!12:15 - 15:09 Using keywords to develop audience trust15:10 - 19:32 Voice search optimization 19:33 - 21:23 Optimizing your website for search engines and voice search21:24 - 25:09 What is Schema, and how can it help your brand with SEO?25:10 - 28:33 Humanizing AI Written Content28:34 - 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking35:03 - 37:45 Ad Costs: How It Works in Marketing37:46 - 40:52 Creating a more niche and targeted strategy40:53 - 43:47 Providing value and personalization00:00 - 45:06 Using videos to increase traffic to your website45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey!47:19 - 48:06 Join The Marketing Expedition Community today!#seo #digitalmarketing #marketing #branding #advertising #socialmediamarketing #socialmedia #googleads #onlinemarketing #digitalmarketingtips #searchengineoptimization #marketingagency  Hosted on Acast. See acast.com/privacy for more information.

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline00:23 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:47 Ashley’s Bio01:48 - 07:41 Marketing Essentials Moment: Digital Advertising07:42 - 10:01 Welcome to the show, Ashley!10:02 - 12:46 Low cost of customer acquisition12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.16:01 - 18:42 Ashley’s frustration with medical marketing18:43 - 23:51 Continuing education and network growth23:52 - 27:36 Partnering with agencies27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.28:29 - 34:23 The future of Ice Cream Social34:24 - 34:28 Gamification and tracking success34:29 - 37:57 Tracking cookies and revenue attribution37:58 - 41:45 The dashboard and reporting41:46 - 44:00 Micro-influencer marketing44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!46:51 - 47:35 Join The Marketing Expedition Community today!#digitalmarketingstrategies #digitalmarketing #digitalmarketingtips #digitalmarketingtip #digitalmarketingservices #digitalmarketingstrategy #contentmarketing #marketing #advertising #branding #icecreamsocial  Hosted on Acast. See acast.com/privacy for more information.

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast00:42 - 01:22 Tony’s Background01:23 - 15:20 Marketing Essentials Moment:  Estimating Process as an Agency15:21 - 15:55 Welcome to the show, Tony!15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing20:19 - 26:13 Having the opportunity to be performance storytellers as marketers26:14 - 29:54 Relevance drives effectiveness29:55 - 34:12 Tailoring your messaging based on viewership habits34:13 - 37:56 Generative AI capabilities37:57 - 41:46 Feeding the AI learning machines41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.42:37 - 48:02 The trend toward ad-supported models48:03 - 51:57 Subscription cycling51:58 - 53:50 Optimizing discoverability and voice search features53:51 - 58:47 Shift in podcast listenership58:48 – 1:03:21 Brand demand and field command1:03:22 - 1:06:38 Career aspirations1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast!1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey!1:09:13 - 1:09:59 Join The Marketing Expedition Community today!#digitalmedia, #thoughtleadership, #digitaladvertising, #advertisingandmarketing #ctv #ott #ctvadvertising #advertising #branding #marketing #business #entrepreneur  Hosted on Acast. See acast.com/privacy for more information.

Sunil Godse helps entrepreneurs scale their businesses to 8-figures a year by implementing his Intuitive Branding process to create a trusted brand with their employees and customers who are directly responsible for their growth. And with hundreds of entrepreneurs who have successfully scaled their businesses by implementing the Intuitive Branding process, the advice simply works. 00:00 - 00:19 “So, if you look at the core values that you have as a business, those core values have to be believed by the employees and then they're going to join that team. They have to trust you. And that trust is based on intuition.“ — Sunil Godse00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:18 Sunil’s Background01:19 - 17:46 Marketing Essentials Moment: Marketing Request Proposal17:47 - 18:49 Welcome to the show, Sunil!18:50 - 23:09 Importance of strengthening your Business Intuition23:10 - 25:51 Having a two-way, trustworthy relationship with your employees25:52 - 27:20 Common Misconceptions about Intuition27:21 - 31:54 A success story of how rebranding successfully restored customers' trust31:55 - 37:53 Using the four types of Intuition in hiring new employees37:54 - 38:54 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 38:55 - 45:30 Story of success using the four types of intuition 45:31 - 48:11 Listening to the trigger signals through an Intuitive medium48:12 - 53:36 Identifying negative signals53:37 - 56:07 Resources to draw inspiration from56:08 - 56:46 Explore the nature of Intuition, Check out Sunil’s Book: GUT! Visit - sunilgodse.com56:47 - 57:23 Thank you so much! Share this podcast!57:24 - 57:40 Give us a Review! Enjoy your marketing journey!57:41 - 58:27 Join  The Marketing Expedition Community today!#intuitivebranding #branding #brandidentity #creativeentrepreneur #businessbranding #intuition #marketing #advertising #business #marketingstrategy #entrepreneur #businessgrowth Hosted on Acast. See acast.com/privacy for more information.

Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and healthy living.00:00 - 00:08 “Speaking is a really cool way to make a living, I gotta tell you. And I'm enjoying it. But you gotta get known. And that all comes down to marketing and branding.“ — Howard Brown00:09 - 00:27 Welcome to Peppershock Media’s Marketing Expedition Podcast00:28 - 01:07 Howard’s Bio01:08 - 05:45 Marketing Essentials Moment:  Customer Reviews05:46 - 06:45 Howard, Welcome to the show!06:46 - 08:46 A two-time cancer survivor, Survivorship Consultant, and a Published Author08:47 - 12:59 What went into composing "Shining Brightly" and how it inspires readers with HOPE13:00 - 17:10 Amplifying the Brand while Expanding Your Network17:11 - 19: 09 Staying in your Primary Lane19:10 - 22:04 Building a Reputation22:05 - 28:50 Stories that will undoubtedly inspire you28:51 - 32:05 Howard’s advice to aspiring speakers and writers32:06 - 33:43 Publishing your book33:44 - 36:37 Give people the chance to help you36:38 - 38:14 Get inspired by Howard’s book. Visit: shiningbrightly.com38:15 - 38:30 Thank you so much, Howard! Share this podcast!38:31 - 38:48 Give us a Review! Enjoy your marketing journey!38:49 - 39:34 Join The Marketing Expedition Community today!#storytelling #storyteller #author #publicspeaking #marketing #branding #advertising #cancersurvivor #resilient #healthyliving #businessinnovation #shiningbrightly Hosted on Acast. See acast.com/privacy for more information.

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:00 Eric’s Background01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings05:04 - 06:31 Welcome to the show, Eric!06:32 - 11:55 Rhea and Eric talk about the origin of their branding11:56 - 14:52 Liger Partners’ mission 14:53 - 16:20 From Hot Mess to Success Story16:21 - 21:50 Eric discusses their workplace culture21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families25:16 - 26:05 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses.26:06 - 30:48 Period of curation (not creation) with AI30:49 - 34:04 Introducing some powerful AI tools34:05 - 37:19 Optimizing AI tools to deliver positive results for your clients37:20 - 41:30 The Claw Podcast41:31 - 43:22 Liger’s future goals43:23 - 44:32 Thank you so much, Eric!44:32 - 44:50 Chat with Eric on LinkedIn: linkedin.com/in/eholtzclaw44:51 - 45:24 Share this podcast! Enjoy your marketing journey!45:25 - 46:11 Join The Marketing Expedition Community today!#marketing #business #marketingdigital #digitalmarketing #branding #entrepreneur #marketingtips #aitools #ai #artificialintelligence #newtech #advertising #ligerpartners Hosted on Acast. See acast.com/privacy for more information.

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:35 Deanna’s Bio01:36 - 05:35 Marketing Essentials Moment: Social Activation05:36 - 08:34 Welcome to the show, Deanna!08:35 - 11:26 Difference between Lead generation and Demand generation programs11:27 - 14:38 Strategy - Narrowing down your audience14:39 - 15:31 Content - Creating content for every stage of the funnel15:32 - 19:07 Distribution - Getting that content out there19:08 - 23:27 Building out digital footprints at the brand awareness stage23:28 - 26:46 Getting the right audience for Your Webinars26:47 - 27:37 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.27:38 - 33:23 AI and Chat GPT33:24 - 37:35 Rhea and Deanna discuss company culture37:36 - 41:00 Focus on the long-term goal41:01 - 43:13 Podcast: The Demand Gen Fix @ growthmodemarketing.com/podcast43:14 - 44:40 Thank you so much, Deanna! Share this podcast!44:31 - 45:05 Give us a Review! Enjoy your marketing journey!45:06 - 45:53 Join The Marketing Expedition Community today!#b2bmarketing #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #business #advertising #smallbusiness #demandgeneration #growthmode Hosted on Acast. See acast.com/privacy for more information.

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.00:00 - 00:27 “Most businesses just pick up a number out of the air and say, “Let's grow to that number!” But there's no rationale behind it. There's no “why” behind it. And that's where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast00:47 - 01:46 Jacob’s Background01:47 - 04:07 Marketing Essentials Moment: Online Communities04:08 - 06:15 Welcome to the show, Jacob!06:16 - 09:30 Disruptive Advertising09:31 - 12:04 Connecting with the motivations behind the company12:05 - 16:19 Identifying your customer's pain points16:20 - 19:27 The value of aligning with the brand, with the goal, and with the strategies19:28 - 20:22 Strike Tax Advisory is leading the way in an $18B+ tax incentives market. Strike’s in-house R&D and Employee Retention tax experts discover unclaimed government credits available to businesses. Strike is helping small and large businesses reinvest this assistance back into the business to continue growing.20:23 - 26:40 EOS - Entrepreneurial Operating System26:41 - 29:20 Resources that had been transformational for Jacob29:21 - 32:41 What's the thing you are most afraid to share that you shouldn't share today, Jacob?32:42 - 36:00 Where do you see yourself in the next 5 to 10 years?36:01 - 40:55 Jacob’s target clientele40:56 - 44:11 Rhea and Jacob discuss workplace culture.44:12 - 45:12 Feel free to reach out and connect with Jacob. Visit: disruptiveadvertising.com45:13 - 46:11 Jacob, thank you so much! Share this podcast!46:12 - 46:59 Give us a Review and I’ll give you some shout-outs!47:00 - 47:46 Join The Marketing Expedition Community today!#marketingstrategy #marketing #digitalmarketing #marketingtips #marketingdigital #socialmediamarketing #branding #advertising #disruptiveadvertising #EOS #onlinecommunities Hosted on Acast. See acast.com/privacy for more information.

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.00:00 - 00:24 “As a writer, once you've written something, it's out there. AI is going to be using it as inspiration to learn. And should it give you credit? But then I think about all the books that I've read over the years that I've influenced my writing, and do I give them credit? if I directly quote them, Sure! But if they've just played a part in my growth as a writer, then no. So, it's a very interesting thing.” — Mathew Turner00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast00:44 - 01:22 Mathew’s Bio01:23 - 16:05 Marketing Essentials Moment: Consumer Market Research16:06 - 17:10 Mathew, Welcome to the show!17:11 - 20:55 Beyond the Pale: A Fable about Escaping the Hustle and Finding Yourself – Book by Matthew Turner20:56 - 23:49 Hustle Culture23:50 - 26:39 From the Marketing Space to Becoming an Author and a Ghostwriter for prominent businesspeople and thought-leaders26:40 - 28:28 Embracing the Future of Technological Advancement with AI28:29 - 32:56 Various AI resources you can use32:57 - 36:15 Facts about AI's Potential Impact on Business and Marketing36:16 - 37:02 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team. 37:03 - 42:32 Finding the Right Questions 42:33 - 46:03 Awareness, Ascension, and Amplify46:04 - 49:30 Matthew’s Inspiring Words for Future Writers49:31 - 50:40 Read/Listen to Matthew’s recent book “Beyond the Pale” for free! 50:41 - 51:02 Thank you so much, Mathew! Share this podcast!51:03 - 51:38 Give us a Review! Enjoy your marketing journey!51:39 - 52:26 Join The Marketing Expedition Community today!#artificialintelligence #ai #machinelearning #technology #business #marketing #branding #advertising #consumermarketresearch #hustleculture #antihustle #beyondthepail Hosted on Acast. See acast.com/privacy for more information.

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work. 00:00 - 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg00:17 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:26 Dr. Catherine’s Bio01:27 - 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy13:03 - 13:50 Welcome to the show, Dr. Catherine!13:51 - 17:26 How Dr. Catherine’s leadership journey led her to discover Appreciative Intelligence17:27 - 22:10 Altering perspective through Reframe, Rewrite, and Redesign process22:11 - 26:13 Influencing your company culture26:14 - 29:50 Recognizing diversity29:51 - 34:45 Encouraging employees to prioritize their family 34:46 - 35:37 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 35:38 - 42:10 Creating a comparison and empowerment tool42:11 - 45:07 “Emotions are a temporary message to your soul.”45:08 - 46:16 You can reach Dr. Catherine Wiberg at: linkedin.com/in/catherinewiberg46:17 - 47:14 Words of wisdom from Dr. Catherine47:15 - 47:47 Thank you so much, Dr. Catherine!47:48 - 48:43 The New Female Leader: A Woman's Dynamic Guide to Leadership Book48:44 - 48:50 Share this podcast! Enjoy your marketing journey!48:51 - 49:36 Join The Marketing Expedition Community today!#appreciative #intelligence #motivation #companyculture #employeeengagement #leadership #workculture #business #marketing #advertising #branding #workplaceculture Hosted on Acast. See acast.com/privacy for more information.

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing. 00:00 - 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir00:18 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:50 Kurt’s Background01:51 - 07:55 Marketing Essentials Moment: Brand Awareness07:56 - 09:38 Welcome to the show, Kurt!09:39 - 13:50 Location-based Marketing13:51 - 18:02 Evolution of Social Media Management Tools18:03 - 24:51 Influencer Marketing Advantages24:52 - 27:42 Effectiveness of follow-ups27:43 - 28:32 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.28:33 - 32:00 Learn to Diversify32:01 - 33:33 Books that Kurt recommends for High-Growth Leaders33:34 - 36:40 Establishing a healthy company culture as a Servant leader36:41 - 41:24 Displaying empathy at the workspace41:25 - 48:19 Market Competition for Real Estate48:20 - 53:03 Utilizing AI technology and machine learning tools53:04 - 54:28 Repurposing your content to appeal to the right audience54:29 - 55:42 Kurt helps people build great companies! Visit: kurtuhlir.com55:43 - 56:04 Thank you so much, Kurt!56:05 - 56:42 Share this podcast! Enjoy your marketing journey!56:43 - 57:28 Join The Marketing Expedition Community today!#influence #influencer #influenceeconomy #entrepreneur #business #marketing #branding #advertising #influencermarketing #digitalmarketing #socialmediamarketing #contentmarketing #marketingstrategy #aitools Hosted on Acast. See acast.com/privacy for more information.

Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they can earn passive income as inspiring messengers and digital entrepreneurs. As a single mom of four daughters and having experienced extreme poverty, she knows firsthand that when moms process their trauma, they can raise their children in a positive environment. When she’s on the stage, she weaves the tragedy, trauma, and turmoil she’s endured into her storytelling to inspire moms to validate their own pain, so they can feel seen, safe, and supported and help others do the same. She knows that we can all create a positive destiny, no matter how painful our history.00:00 - 00:17 “How you show up with everyone is going to be your best marketing.” — Elayna Fernandez00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:27 Elayna’s Bio02:28 - 09:20 Marketing Essentials Moment: Importance of Having a Content Calendar09:21 - 11:56 Welcome to the show, Elayna!11:57 - 13:39 Setting strong boundaries13:40 - 18:47 Connecting and relating to people through storytelling 18:48 - 23:32 The Struggle of Motherhood23:33 - 25:20 Spreading the message of validation25:21 - 30:12 Using analytics to determine your target audience profile30:13 - 30:57 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. 30:58 - 36:53 Owning your expertise to inspire others36:54 - 39:36 Creating a safe environment as you grow your community39:37 - 42:53 Social listening facilitates efficient marketing research.42:54 - 47:11 Forming value-based partnerships and collaborations47:12 - 50:00 Being a compelling brand ambassador is essential to attracting sponsorships.50:01 - 51:58 Be positive and you’ll be powerful! Visit: thepositivemom.com51:59 - 52:27 Thank you so much, Elayna! Enjoy your marketing journey!52:28 - 53:15 Join The Marketing Expedition Community today!#mothersinbusiness #womeninbusiness #womensupportingwomen #inspiration #mothers #entrepreneur #business #motivation #success #entrepreneurship #smallbusiness #thepositivemom #marketing #advertising #branding Hosted on Acast. See acast.com/privacy for more information.

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors' 60+ experienced business advisors in 160+ industries. 00:00 - 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 01:52 Dan’s Background01:53 - 11:00 Marketing Essentials Moment: How to spend your Marketing Budget11:01 - 12:07 Welcome to the show, Dan!12:08 - 13:10 F.I.R.E.S. (financial, internal, relational, external, and spiritual)13:11 - 17:03 Cultivate Advisors – Visit: linkedin.com/company/cultivateadvisors17:04 - 22:25 Expanding client base through LinkedIn and organic outreach22:26 - 25:43 Growing your network through referrals25:44 - 27:02 Getting access to opportunities to interact with huge entrepreneurs because of referral partners27:03 - 27:48 Misfits Markets. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices.27:49 - 31:39 Using an AI tool that will encourage leads to engage in a conversation on LinkedIn31:40 - 33:25 Developing authentic relationships33:26 - 36:36 Getting off AI automation to engage in more genuine, honest human interaction36:37 - 39:19 Targeting your ideal client persona39:20 - 42:11 How to give value to your messaging42:12 - 47:08 The Arctic Survival game47:09 - 48:45 Sign up for a free 2-hour advisory session. Visit: cultivateadvisors.com48:46 - 48:55 Thank you so much, Dan!48:56 - 49:20 Give us a review! Enjoy your marketing journey!49:21 - 50:05 Join The Marketing Expedition Community today!#linkedinmarketing #linkedin #linkedintips #digitalmarketing #socialmediamarketing #aitools #ai #artificialintelligence #newtech #referralpartners #referralmarketing #referralbusiness #growyourbusiness #referralprogram  Hosted on Acast. See acast.com/privacy for more information.

During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling out staffing services and developing an HRtech solution to ease complex global hiring. The most viable marketing channels he sticks to are LinkedIn and Google.00:00 - 00:20 "One of the things I also see changing is each field is becoming more and more complex. I remember back about six years ago when you could be a pretty good generalist and kind of know a little bit about everything and be really good and be able to run the entire project on your own. Now, I don't think that's possible."00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:46 Tim’s Bio01:47 - 14:30 Marketing Essentials Moment: Kept Performance Indicators – KPIs Part 214:31 - 15:57 Welcome to the show, Timothy!15:58 - 19:30 From an engineering perspective to the business marketing sphere19:31 - 22:13 Client-side vs. Agency-side marketing: Advantages and drawbacks22:14 - 27:27 A single tool that’s focusing on consolidating and combining recruiting, interviewing, payroll and document management, and general HR management in a single ecosystem.27:28 - 32:25 Hiring global remote teams32:26 - 36:14 Differences in salary levels due to regional factors36:15 - 37:15 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.37:16 - 42:42 How is B2B marketing very different as compared to B2C marketing42:43 - 43:59 Become a recognized expert in your niche44:00 - 50:37 The Age of AI and machine learning apps50:38 - 50:17 Reach out to Tim on LinkedIn50:18 - 52:30 If you’re interested in software development projects, visit: https://smart-it.io52:31 - 53:08 Thank you so much, Tim!53:09 - 53:47 Give us a review! Enjoy your marketing journey!53:48 - 54:34 Join The Marketing Expedition Community today!#linkedinmarketing #linkedin #linkedintips#digitalmarketing #socialmediamarketing #linkedinforbusiness #business #marketing#advertising #branding #remotework #b2bmarketing #b2cmarketing Hosted on Acast. See acast.com/privacy for more information.

B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of South Brazil, to an e-commerce company selling rock climbing equipment, Ryan met failure after failure but not without learning a very valuable lesson along the way… “It doesn’t matter how good you think your product or service is, if you don’t have a process or system to acquire new clients, you don’t have a business”. Spending untold hours on SEO, Facebook, YouTube, networking, trade shows, and paid advertising he discovered only one platform that delivered time and time again on the strict lead generation requirements for start-ups and small businesses. LinkedIn! Not long after, B2B Leads was born, a company purely focused on running B2B lead generation processes that generate measurable ROI for its clients. 00:00 - 00:13 “People don't care how the mail is delivered, as long as there's something valuable inside.”00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast00:33 - 01:12 Ryan’s Background01:13 - 08:15 Marketing Essentials Moment: Kept Performance Indicators – KPIs08:16 - 08:50 Welcome to the show, Ryan!08:51 - 11:47 From working in the mines to becoming a lead generation expert in the digital space11:48 - 13:55 Getting your value proposition right13:56 - 18:16 Giving value and credibility to your message18:17 - 19:31 Creating a partnership campaign19:32 - 22:16 Process-driven approach for engaging your leads on LinkedIn22:17 - 26:11 How to drive buying behavior26:12 - 27:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.27:01 - 28:43 How leads can see your credibility and expertise through a case study28:44 - 31:33 The value of video production in lead generation31:34 - 36:56 Incorporating AI with human intelligence36:57 - 39:48 Branding components39:49 - 42:00 Tactics in B2B lead generation42:01 - 43:05 Resources that Ryan taps into43:06 - 45:13 Future and long-term goals45:14 - 46:08 Leverage LinkedIn in a way that will consistently provide low-cost & quality leads. Visit: youtube.com/@RyanCaswell46:09 - 46:24 Thank you so much, Ryan!46:25 - 47:00 Give us a review! Enjoy your marketing journey!47:01 - 47:46 Join The Marketing Expedition Community today!#b2b #b2bleadgeneration #leadgeneration #b2bleads #b2bmarketing #b2bsales #digitalmarketing #emailmarketing #marketing #business #listbuilding #leadgenerationservices #sales #branding #advertising #linkedinmarketing Hosted on Acast. See acast.com/privacy for more information.

V. Krishna Lakkineni hailed from a small village in India. Being born into poverty, the lack of necessities made him work harder, and he became hungry to achieve something better for himself, his future family, and the generations to come. Through hard work, dedication, and continuing education, Krishna developed a unique skill set in the digital marketing industry, where possessing both analytical (left brain) and creative imaginary (right brain) talent led to quality project outcomes. He currently leads a great team of talented technologists, designers and strategists at ROI Media Works. Mr. Lakkineni has over 15 years of experience working in the ever-changing digital marketing world. Being analytical, an entrepreneur, a programmer, and a marketer, he has developed a unique, yet strategic, skillset where he sets the bar high for himself. He also had considerable experience working on Fortune 500 companies’ digital marketing projects in an agency environment. 00:00 - 00:15 “With everything that's changing in technology, it's not education anymore. It's a kind of entertainment plus education. So how do you make the combination of both and still be able to educate your clients about your business?”00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 02:14 VK’s Bio02:15 - 11:42 Marketing Essentials Moment (How to promote your Brand Part 3 List)11:43 - 12:29 Welcome to the show, VK!12:30 - 14:25 Inspiring and motivating people through mentorship14:26 - 16:27 Finding innovative solutions for different problems16:28 - 20:54 Creating a roadmap for a long-term plan20:55 - 23:15 Incorporating your brand into your advertising23:16 - 24:55 Learning the responses and emotions of your consumers24:56 - 25:37 Avribra, It’s 100% free and it’s awesome! It improves your well-being and rewards up to $11,000 in life & medical insurance at no cost to you. 25:38 - 28:29 Marketing and technology blended so well28:30 - 31:51 Being a lifetime learner is very valuable31:52 - 36:07 Personal development and the welfare of the community36:08 - 38:25 What motivates VK in writing books38:26 - 39:26 Discover the heart-mind connection to create freedom, joy, success, and wealth. Visit: lakkineni.com39:27 - 40:36 Why am I doing what I'm doing today? Why I'm doing this and what are the purpose and the reason behind it?40:37 - 40:47 Thank you so much, VK!40:48 - 41:02 Give us a review! Enjoy your marketing journey!41:00 - 41:49 Join The Marketing Expedition Community today!#digitalmarketingcampaign #digitalmarketing #marketing #marketingcampaign #socialmediamarketing #marketingstrategy #digitalmarketingtips #digitalmarketingagency #digitalmarketinghelp #advertising #branding #technology Hosted on Acast. See acast.com/privacy for more information.