Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast
This week, Rhea Allen converses with Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, about various methods of measuring the effectiveness of campaigns and the importance of fostering a values-driven culture and delivering joy in the workplace.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.
00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett
00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 01:45 Aaron’s Background
01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy
06:23 - 08:50 Welcome to the show, Aaron!
08:51 - 12:28 Values-driven culture
12:29 - 14:20 Delivering joy in the workplace
15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)
17:14 - 20:30 New digital tracking guidelines
20:31 - 24:13 Custom tracking implementation
24:14 - 27:10 Boosting performance with first-party data
27:11 - 31:37 Performance marketing in privacy-first world
31:38 - 35:14 Evolving digital marketing trends
35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/
36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
36:57 - 37:43 Join themarketingexpedition.com today
#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency
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