Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:38 About Kevin02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility07:54 - 09:15 Kevin, Welcome to the show!09:16 - 12:23 Dividing Sales and Business Development Roles12:24 - 17:23 Metrics and Tools for Tracking Sales17:24 - 22:07 Getting Past Gatekeepers22:08 - 26:05 Different Sales Person Profiles26:06 - 29:45 Networking and Relationship Building29:46 - 31:45 Sales Process and Lead Qualification31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:23 - 35:08 Negotiation Tactics in Sales35:09 - 39:18 Prequalification and Online Lead Forms39:19 - 41:47 Interview Questions for Sales Candidates41:48 - 43:21 Compensation Models for Sales Reps43:22 - 47:57 Advice on Sales Hiring47:58 - 50:00 Training and Onboarding Salespeople50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!50:48 - 51:34 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement.00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.”00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast01:08 - 02:35 Welcome to the show! Meet the Guests02:36 - 05:12 The Cookie Campaign Season05:13 - 06:16 Tehlani's Girl Scout Journey06:17 - 08:14 Tehlani's Strategy: Tactics for Success08:15 - 09:13 Mom's Perspective09:14 - 11:12 Selling Cookies Live11:13 - 12:44 Cookie Sales Volume12:45 - 14:36 Camp Experiences14:37 - 15:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 15:14 - 16:39 Funding Sources16:40 - 20:04 Tehlani's Projects20:05 - 21:20 Future Aspirations21:21 - 23:33 Advice for Parents and Girls23:34 - 26:14 Encouragement for Leaders26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/28:34 - 30:06 Closing Thoughts30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!30:34 - 31:20 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative Hosted on Acast. See acast.com/privacy for more information.

Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media.00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 02:27 Tom’s Background02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter08:12 - 12:30 Welcome to the show, Tom!12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger15:20 - 18:49 Retain, Maintain, Gain18:50 - 23:43 Memorable Client Campaigns23:44 - 26:14 The Evolution of Advertising26:15 - 27:37 Targeting the Right Audience27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:15 - 33:02 NIL and Local Business Partnerships33:03 - 36:57 The Changing Landscape of College Sports36:58 - 42:26 The Future of Marketing Strategies42:27 - 46:51 The Digital Experience46:52 - 51:00 Pop Culture and Marketing51:01 - 51:15 Tom’s Words of Wisdom51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey!53:42 - 54:28 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness Hosted on Acast. See acast.com/privacy for more information.

Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:23 About Amber02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing07:55 - 10:21 Welcome to the show, Amber!10:22 - 13:10 Client Success Story: The Resort in Arizona13:11 - 17:00 Tactics for SEO Success17:01 - 21:35 The Importance of Google Business Profile21:36 - 24:58 The Value of FAQs on Your Website24:59 - 25:49 Utilizing FAQ Schema for Better SEO25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:26 - 31:47 Tools for Website Performance Analysis31:48 - 35:21 Case Study: The RV Resort's Transformation35:22 - 39:27 Google Ads Strategies for Success39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns41:18 - 45:01 Incorporating Social Media into SEO45:02 - 46:23 Humanizing Your Brand Through Social Media46:23 - 47:44 Final Tips—Utilizing AI for Your Website47:45 - 47:50 Reach out to Amber47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!48:22 - 49:08 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds Hosted on Acast. See acast.com/privacy for more information.

Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential.Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back.00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:46 Connie’s Background01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals17:03 - 20:29 Welcome to the show, Connie!20:30 - 22:50 Understanding Personal Branding22:51 - 25:39 Common Self-Sabotaging Behaviors25:40 - 27:09 Curiosity in Leadership27:10 - 31:25 Real-Life Examples of Career Sabotage31:26 - 32:59 Emotional Intelligence in Leadership33:00 - 35:42 Marketing Through Relationships35:43 - 39:43 Creating a No Drama Zone39:44 - 42:45 Establishing a No Pairing Zone42:46 - 44:58 Building a Positive Workplace Culture44:59 - 49:57 Word-of-Mouth Marketing49:58 - 54:17 Sharing Expertise54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.54:55 – 1:02:58 Women in Poker1:02:59 – 1:08:53 Mastermind Groups1:08:54 – 1:12:11 Creating Supportive Networks1:12:12 – 1:13:00 Reach out to Connie1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon 1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey!1:17:16 – 1:18:02 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks Hosted on Acast. See acast.com/privacy for more information.

Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 02:15 Jen’s Background02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding10:17 - 12:56 Welcome to the show, Jen!12:57 - 17:49 Becoming an Author17:50 - 23:06 Success Stories from Clients23:07 - 25:22 Launching a New Brand25:23 - 27:37 Leveraging Creativity27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:14 - 31:47 Identifying the Ideal Client31:48 - 33:53 The Importance of Personal Branding33:54 - 39:00 Challenges and Opportunities in Marketing39:01 - 40:14 Building Meaningful Relationships40:15 - 41:22 Nostalgia Economy41:23 - 45:55 Recommended Tools for Marketers45:56 - 51:27 The Role of AI in Content Creation51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!53:15 - 54:00 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent Hosted on Acast. See acast.com/privacy for more information.

Danny Kirk is a bootstrapped serial founder transforming how brands leverage Reddit for organic growth, AI search optimization, and strategic growth hacking that delivers real results. Danny is the founder of ReddiReach, a marketing agency that specializes in getting your brand recommended by AI using Reddit and GEO.00:00 - 00:16 "So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:08 About Danny01:09 - 07:15 Marketing Essentials Moment: Change Orders07:16 - 09:29 Danny, welcome to the show!09:30 - 11:16 Reddit Marketing Tactics11:17 - 13:12 Success Story: Protein Bar Brand13:13 - 17:12 Authenticity in Comments17:13 - 19:35 Human Intervention in AI19:36 - 23:39 Reddit User Demographics23:40 - 25:42 Ideal Brands for Reddit Marketing25:43 - 26:47 Reddit Advertising Insights26:48 - 27:25 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 27:26 - 31:22 Budgeting for Reddit Strategy31:23 - 36:50 The Future of E-commerce and AI36:51 - 39:09 Average Reddit Users39:10 - 41:00 Reddit Contents and Resources41:01 - 41:50 Reach out to Danny - https://www.linkedin.com/company/reddireach/41:51 - 42:51 Thank you so much, Danny! Share this podcast, give us a review, and enjoy your marketing journey!42:52 - 43:38 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#RedditMarketing #OrganicGrowth #Ecommerce #CaseStudies #Authenticity #MarketingEssentialsMoment #ChangeOrders #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Anna Tran is a Strategic PR Consultant, co-founder and the public face of the PR division at Level Up with Anna.She helps coaches, consultants, financial professionals, and corporate brands get featured in top-tier outlets like Forbes, USA Today, and Business Insider. Known for her strategy-first approach, Anna turns media exposure into lasting authority and real business relations.With a strong track record in high-impact storytelling, she builds campaigns that not only earn press—but convert it into visibility, trust, and lifetime clients.00:00 - 00:15 "Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 01:02 Anna’s Background01:03 - 04:27 Marketing Essentials Moment: Micro Moments in Marketing04:28 - 06:13 Welcome to the show, Anna!06:14 - 08:20 The Importance of Storytelling in PR08:21 - 10:08 Case Study: Helping a Leader Build Trust10:09 - 12:24 Door-to-Door Sales: Building Connections12:25 - 15:30 Creating Thought Leadership and Authority15:31 - 18:52 Current Trends: Leveraging AI in Marketing18:53 - 19:28 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 19:29 - 22:11 Mentorship and Inspiration in Anna's Journey22:00 - 24:23 Challenges in the Evolving Media Landscape24:24 - 26:00 Marketing Dreams26:01 - 29:13 Qualifying Leads: The Funnel Process29:14 - 31:20 Reach out to Anna at Level up with Anna PR (https://levelupwithanna.com/)31:21 - 34:14 Building Relationships34:15 - 37:16 Handling Spam and Fake Leads37:17 - 39:10 Thank you so much, Anna! Share this podcast, give us a review, and enjoy your marketing journey!39:11 - 39:56 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#BrandBuilding #PR #PublicRelation #MarketingEssentialsMoment #MicroMoments #FreshMarketingStrategy #MarketingTips #AITools #AITrends #Storytelling #Authenticity Hosted on Acast. See acast.com/privacy for more information.

Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn marketing strategy into scalable systems their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done.Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses take back ownership of their marketing, instead of renting it.00:00 - 00:27 "AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast00:46 - 01:48 About Sara01:49 - 07:10 Marketing Essentials Moment: Building Trust in a Skeptical World07:11 - 09:25 Welcome to the show, Sara!09:26 - 10:59 Overview of Duct Tape Marketing's Services11:00 - 12:57 Helping Agencies Transition to Strategy12:58 - 14:25 The Impact of AI on Marketing14:26 - 16:35 Success Stories from the Certification Program16:36 - 18:48 The Origin of Duct Tape Marketing18:49 - 20:50 John Jantsch's Legacy and Podcast20:51 - 22:54 Sarah's Book: Unchained, Breaking Free from Broken Marketing Models22:55 - 25:29 AI's Role in Marketing25:30 - 26:05 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 26:06 - 29:31 Promoting the Book Launch29:32 - 31:17 Current Needs and Future Goals31:18 - 34:50 Recommendations34:51 - 36:40 Helpful Resources36:41 - 37:08 Reach out to Sara - https://www.linkedin.com/in/saranay/37:09 - 37:51 Final Thoughts37:52 - 38:21 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!38:22 - 39:08 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DuctTapeMarketing #Unchained#BookLaunch #MarketingEssentialsMoment #Skepticism #Storytelling #CaseStudies #Testimonials #MarketingModels #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

A rebel with a cause and creative force who transforms both brands and leaders–Amy Vaughan brings 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, she's created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact. Today, Amy serves multiple missions: As CEO of Together Digital, she leads a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach, Amy guides creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence.00:00 - 00:22 "When it comes to networking, it feels like a chore. I say the word and it feels dirty. Like in my body, I feel the word networking and I don't like it. But at the end of the day, when I change it to relationship building, I get the warm fuzzies. So, it's a little bit of a mindset shift. It's really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan00:23 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast00:42 - 01:45 About Amy01:46 - 08:45 Marketing Essentials Moment: The Power of User-Generated Content08:46 - 11:57 Welcome to the show, Amy!11:58 - 14:04 Career Pivots: Moving to England and Freelancing14:05 - 19:05 The Birth of Together Digital: Empowering Women in Tech (https://www.togetherindigital.com/)19:06 - 23:00 The Marketer Collaborative: A New Creative Space23:01 - 25:01 Fostering Collaboration Over Competition25:02 - 26:41 The Importance of Networking and Referrals26:42 - 27:17 Don't Get Left Behind! Join us Thursday, January 15th, 2026, for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!27:18 - 30:17 Building Trust and Support Among Women30:18 - 32:04 Engaging Events: Masterclasses and Peer Groups32:05 - 38:09 The Power of Asking for Help38:10 - 42:14 The Role of Coaching in Employee Development42:15 - 44:10 Future Aspirations: Creating Inclusive Spaces44:11 - 46:46 Reflecting on Personal Growth and Community Impact46:47 - 47:31 Reach out to Amy Vaughan (https://www.linkedin.com/in/amypvaughan/)47:32 - 48:08 Thank you so much, Amy! Share this podcast, give us a review, and enjoy your marketing journey!48:09 - 48:55 Join the Marketing Expedition Community today!  Like what you hear, but need more information?Meet with Rhea Allen#BuildingRelationships #CommunityMarketing #MarketingEssentialsMoment #UserGeneratedContent #Networking #EmpoweringWomen #TogetherDigital #Collaboration #Referrals #MindsetShift #SupportingWomen Hosted on Acast. See acast.com/privacy for more information.

Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career. 00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast00:55 - 02:23 Wilson’s Background02:24 - 10:13 Marketing Essentials Moment: Brand Consistency10:14 - 12:02 Welcome to the show, Wilson!12:03 - 14:50 Transition from Auto Mechanic to Marketing14:51 - 17:31 Personal Interests and Hobbies17:32 - 23:46 Overview of Product Management and Marketing Strategy23:47 - 27:32 Pricing Strategies and Brand Perception27:33 - 28:09 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.28:10 - 35:45 Detailed Product Launch Process35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/)39:10 - 45:13 Benefits of Using Zairmail45:14 - 51:26 Customization Options for Direct Mail51:27 - 53:16 Finding the Right Tools for the Right Job53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!53:57 - 54:43 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! #TraditionalMail #DigitalTactics #DirectMail #MarketingEssentialsMoment #BrandConsistency #HolisticBrandGrowth #Branding #ProductManagement #FreshMarketingStrategy #MarketingTips #DirectMailTools Hosted on Acast. See acast.com/privacy for more information.

Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love.00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast00:56 - 02:13 Shellee’s Bio02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch08:47 - 12:45 Welcome to the show, Shellee!12:46 - 16:12 Starting College Planning Early16:13 - 17:25 The Role of High School Counselors in College Planning17:26 - 18:59 Addressing the Fear of Student Debt19:00 - 23:41 Tips for First-Generation College Students23:42 - 24:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:18 - 27:22 Finding Legitimate Scholarship Resources27:23 - 30:14 Differentiating Yourself in College Applications30:15 - 31:17 The Value of an Outside Perspective31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/)32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV)33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey!33:42 - 34:28 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#CollegeReady #CollegeStrategist #PersonalizedMarketingStrategy #MarketingEssentialsMoment #Clickbait #Switch #CommunityService #MarketingYourself #DebtFreeCollege #FreshMarketingStrategy #ScholarshipTips #ParentingTips Hosted on Acast. See acast.com/privacy for more information.

Todd and Leah Rae Getts are founders and owners of Digital Trailblazer, and specialize in helping coaches, agencies, course creators, and experts get more traffic and exposure so they can grow and scale bigger and faster. Now, as award-winning marketers and sought-after speakers, Leah and Todd have been featured on stages, masterminds, podcasts, and other interviews, sharing their expertise in building profitable online businesses with smart, scalable marketing strategies.00:00 - 00:16 "I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:50 Todd and Leah’s Background01:51 - 06:41 Marketing Essentials Moment: Art of the Pitch (Part 2)06:42 - 09:40 Welcome to the show, Leah and Todd!09:41 - 11:08 Transitioning from Day Jobs to Entrepreneurship11:09 - 15:12 Advice for Aspiring Entrepreneurs15:13 - 17:11 Building an Email List for Success17:12 - 21:00 Leveraging Organic Traffic Strategies21:01 - 22:11 Memorable Speaking Engagements22:12 - 22:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 22:49 - 24:20 Future Plans and Upcoming Courses24:21 - 27:00 Working Together as a Couple in Business27:01 - 29:13 Maintaining Personal Relationships Amidst Business29:14 - 33:56 Parting Words of Wisdom33:57 - 35:12 Reach out to Leah and Todd (https://digitaltrailblazer.com/)35:13 - 35:46 Thank you so much, Leah and Todd! Share this podcast, give us a review, and enjoy your marketing journey!35:47 - 36:33 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Entrepreneurship #AudienceBuilding #SalesStrategy #OrganicTraffic #BusinessGrowth #MarketingEssentialsMoment #ArtofthePitch #DigitalTrailblazer #Podcast #DigitalMarketing #OnlineSuccess Hosted on Acast. See acast.com/privacy for more information.

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin 00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 – 01:35 About Jill’s01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter 10:52 - 13:09 Welcome to the show, Jill! 13:10 - 15:05 Top Tips for Publicity 15:06 - 17:36 Trending Topics in Media 17:37 - 21:22 Resources for Publicity21:23 - 24:35 Success Stories in Publicity24:36 - 25:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.  25:12 - 27:56 Power of Publicity27:57 - 30:27 Career Advice for New Graduates 30:28 - 32:07 Following Your Inspiration 32:08 - 34:02 Challenges in Publicity 34:04 - 35:48 Top of Mind Awareness35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/) 36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey!37:43 - 38:29 Join the Marketing Expedition Community today! Like what you hear but need more information?Meet with Rhea Allen#Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.

00:00 - 00:25 "The way I look at the world is in terms of mindset, self-mastery, and service, or creating. And I think that our ability to create things depends on our self-mastery and our self-reliance. And our ability to master our lives depends on our awareness of ourselves and reality and understanding how the world really works.” — Jacob De Arman00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:41 Jacob’s Background01:42 - 06:30 Marketing Essentials Moment: TikTok Shop Trends06:31 - 08:36 Welcome to the show, Jacob!08:37 - 12:16 Touring Media Agencies and Learning12:17 - 15:45 Future Aspirations After Graduation15:46 - 19:50 Building Business Through Relationships19:51 - 23:06 Navigating Client Relationships23:07 - 26:44 Embracing the Uncomfortable26:45 - 31:40 Challenges in Business31:41 - 32:16 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:17 - 38:15 Advice for Aspiring Entrepreneurs38:16 - 43:35 Value of Connection and Storytelling43:36 - 48:07 Future Plans and Community Connections48:08 - 49:06 Reach out to Jacob (Live Right Now Podcast)49:07 - 50:18 Thank you so much, Jacob! Share this podcast, give us a review, and enjoy your marketing journey!50:19 - 51:05 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Entrepreneurship #Mindset #Networking #ContinuousLearning #MarketingTips #MarketingEssentialsMoment #TikTokShopTrends #Storytelling #BusinessRelationships #CommunityConnections #AspiringEntrepreneurs #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for eCommerce and B2C brands, helping businesses maximize their online presence and customer acquisition. Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.00:00 - 00:25 " If you're targeting people who are on your website for 15, 20, 30 seconds, who are clicking on your videos and your ads, or your images and your products, and they don't go to the cart and you send them an email saying, Hey, here's 20%. Just, you know, when you have time and you're whatever, but life's busy, here's 20% off your first purchase. We'd love to have you come back. And it's a welcomed message.” — Garrett Nann00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:59 Garrett’s Bio02:00 - 11:53 Marketing Essentials Moment: Scope of Work for a New Client11:54 - 13:40 Welcome to the show, Garrett!13:41 - 16:04 Success Story: E-commerce Client Email Marketing16:05 - 20:00 Strategy Behind Identifying Website Visitors20:01 - 24:00 Rising Costs of Google Ads and Data Ownership24:01 - 27:52 AI in Customer Service27:53 - 32:22 Case Studies32:23 - 37:41 Garrett's Journey from Pizza Boxes to Smart Data Pixel37:42 - 38:12 Reach out to Garrett (https://smartdatapixel.com/)38:13 - 40:40 The Value of Teaching and Learning40:41 - 45:41 Recommended Tools and Resources45:42 - 46:53 Thank you so much, Garrett! Share this podcast, give us a review, and enjoy your marketing journey!46:54 - 47:40 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#WebsiteTraffic #POPAdvertisingPartners #CaseStudies #MarketingEssentialsMoment #ScopeofWork #NewClient #SmartDataPixel #AItools #LeveragingData #FreshMarketingStrategy #MarketingTips #DigitalMarketing #eCommerce Hosted on Acast. See acast.com/privacy for more information.

Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process.00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 01:23 About Corey01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups07:47 - 10:07 Welcome to the show, Corey!10:08 - 14:10 Success Story: Global Logistics Firm14:11 - 19:08 The S.T.A.R.T. Planning Process19:09 - 21:09 Importance of Strategy in Marketing21:10 - 25:10 Company Structure and Team Dynamics25:11 - 26:11 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.26:12 - 28:28 Future Growth and Goals28:29 - 32:02 Tools and Technology in Marketing32:03 - 40:48 Ethics of Using AI40:49 - 45:10 Get in Touch with Corey45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey!45:33 - 46:19 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.