Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:38 About Kevin02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility07:54 - 09:15 Kevin, Welcome to the show!09:16 - 12:23 Dividing Sales and Business Development Roles12:24 - 17:23 Metrics and Tools for Tracking Sales17:24 - 22:07 Getting Past Gatekeepers22:08 - 26:05 Different Sales Person Profiles26:06 - 29:45 Networking and Relationship Building29:46 - 31:45 Sales Process and Lead Qualification31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:23 - 35:08 Negotiation Tactics in Sales35:09 - 39:18 Prequalification and Online Lead Forms39:19 - 41:47 Interview Questions for Sales Candidates41:48 - 43:21 Compensation Models for Sales Reps43:22 - 47:57 Advice on Sales Hiring47:58 - 50:00 Training and Onboarding Salespeople50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!50:48 - 51:34 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement.00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.”00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast01:08 - 02:35 Welcome to the show! Meet the Guests02:36 - 05:12 The Cookie Campaign Season05:13 - 06:16 Tehlani's Girl Scout Journey06:17 - 08:14 Tehlani's Strategy: Tactics for Success08:15 - 09:13 Mom's Perspective09:14 - 11:12 Selling Cookies Live11:13 - 12:44 Cookie Sales Volume12:45 - 14:36 Camp Experiences14:37 - 15:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 15:14 - 16:39 Funding Sources16:40 - 20:04 Tehlani's Projects20:05 - 21:20 Future Aspirations21:21 - 23:33 Advice for Parents and Girls23:34 - 26:14 Encouragement for Leaders26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/28:34 - 30:06 Closing Thoughts30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!30:34 - 31:20 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative Hosted on Acast. See acast.com/privacy for more information.

Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media.00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 02:27 Tom’s Background02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter08:12 - 12:30 Welcome to the show, Tom!12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger15:20 - 18:49 Retain, Maintain, Gain18:50 - 23:43 Memorable Client Campaigns23:44 - 26:14 The Evolution of Advertising26:15 - 27:37 Targeting the Right Audience27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:15 - 33:02 NIL and Local Business Partnerships33:03 - 36:57 The Changing Landscape of College Sports36:58 - 42:26 The Future of Marketing Strategies42:27 - 46:51 The Digital Experience46:52 - 51:00 Pop Culture and Marketing51:01 - 51:15 Tom’s Words of Wisdom51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey!53:42 - 54:28 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness Hosted on Acast. See acast.com/privacy for more information.

Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:23 About Amber02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing07:55 - 10:21 Welcome to the show, Amber!10:22 - 13:10 Client Success Story: The Resort in Arizona13:11 - 17:00 Tactics for SEO Success17:01 - 21:35 The Importance of Google Business Profile21:36 - 24:58 The Value of FAQs on Your Website24:59 - 25:49 Utilizing FAQ Schema for Better SEO25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:26 - 31:47 Tools for Website Performance Analysis31:48 - 35:21 Case Study: The RV Resort's Transformation35:22 - 39:27 Google Ads Strategies for Success39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns41:18 - 45:01 Incorporating Social Media into SEO45:02 - 46:23 Humanizing Your Brand Through Social Media46:23 - 47:44 Final Tips—Utilizing AI for Your Website47:45 - 47:50 Reach out to Amber47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!48:22 - 49:08 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds Hosted on Acast. See acast.com/privacy for more information.

Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential.Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back.00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:46 Connie’s Background01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals17:03 - 20:29 Welcome to the show, Connie!20:30 - 22:50 Understanding Personal Branding22:51 - 25:39 Common Self-Sabotaging Behaviors25:40 - 27:09 Curiosity in Leadership27:10 - 31:25 Real-Life Examples of Career Sabotage31:26 - 32:59 Emotional Intelligence in Leadership33:00 - 35:42 Marketing Through Relationships35:43 - 39:43 Creating a No Drama Zone39:44 - 42:45 Establishing a No Pairing Zone42:46 - 44:58 Building a Positive Workplace Culture44:59 - 49:57 Word-of-Mouth Marketing49:58 - 54:17 Sharing Expertise54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.54:55 – 1:02:58 Women in Poker1:02:59 – 1:08:53 Mastermind Groups1:08:54 – 1:12:11 Creating Supportive Networks1:12:12 – 1:13:00 Reach out to Connie1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon 1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey!1:17:16 – 1:18:02 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks Hosted on Acast. See acast.com/privacy for more information.