How to Ensure Your Brand's Longevity with Carolyn Walker | Marketing Expedition Podcast
Rhea Allen had the pleasure of speaking with Carolyn Walker, the CEO and managing partner of Response, to discuss the importance of combining brand building with performance marketing to ensure a brand's longevity and competitiveness in the market.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.
00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:16 Carolyn’s Bio
01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies
07:28 - 08:10 Welcome to the show, Carolyn!
08:11 - 12:11 Carolyn’s Career Path
12:12 - 13:14 Working with Top Brands
13:15 - 19:00 Brand Building vs. Performance Marketing
19:01 - 22:16 The Importance of Brand Recognition
22:17 - 23:02 Successful Brand Campaigns
23:03 - 28:28 Client’s Case Study
28:29 - 34:59 A Unique Campaign turns Viral
35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”
40:33 - 42:10 The Importance of Educating Customers
42:11 - 47:15 Memorable Marketing Projects
47:16 - 50:04 Resources and Learning
50:05 - 55:42 Involvement with the 4As and Industry Conferences
55:43 - 56:24 Visit: Response Marketing - https://response.agency
56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
56:57 – 57:40 Join The Marketing Expedition Community today!
#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling
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