The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast
This week, Rhea Allen (Peppershock Media, The Marketing Expedition) chats with LG Ads CMO, Tony Marlow. They discuss the current shift in television and the future of CTV advertising!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.
00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow
00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:42 - 01:22 Tony’s Background
01:23 - 15:20 Marketing Essentials Moment: Estimating Process as an Agency
15:21 - 15:55 Welcome to the show, Tony!
15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing
20:19 - 26:13 Having the opportunity to be performance storytellers as marketers
26:14 - 29:54 Relevance drives effectiveness
29:55 - 34:12 Tailoring your messaging based on viewership habits
34:13 - 37:56 Generative AI capabilities
37:57 - 41:46 Feeding the AI learning machines
42:37 - 48:02 The trend toward ad-supported models
48:03 - 51:57 Subscription cycling
51:58 - 53:50 Optimizing discoverability and voice search features
53:51 - 58:47 Shift in podcast listenership
58:48 – 1:03:21 Brand demand and field command
1:03:22 - 1:06:38 Career aspirations
1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv
1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast!
1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey!
1:09:13 - 1:09:59 Join The Marketing Expedition Community today!
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