Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast
Rhea Allen and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.
00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:12 Welcome to the show, Drew!
01:13 - 01:49 Celebrating the 200th Episode
01:50 - 04:30 Drew’s Background and Meeting Rhea
04:31 - 07:29 Challenges in Seattle and Moving Back to Boise
07:30 - 10:02 Starting a Business and Marriage
10:03 - 12:46 Origin of the Name Peppershock
12:47 - 16:20 Building Brand Recognition
16:21 - 19:14 First Successful Client Project
19:15 - 22:57 Hiring Employees and Expanding Offerings
22:58 - 26:58 Understanding Audience and Marketing Impact
28:01 - 33:04 Targeted Advertising and Connected TV
33:05 - 38:50 Marketing Advice and Business Growth
38:51 - 42:30 Understanding Accounting and Finance
42:31 - 42:21 Distinguished Alumni Recognition
42:22 - 46:30 Recognizing Long-Term Clients and Team Members
46:31 - 47:50 Family Support and Work-Life Balance
47:51 - 49:03 Peppershock Media and The Marketing Expedition Community
49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
51:20 - 52:05 Join The Marketing Expedition Community today!
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