Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Jeremy Miner is the Chairman of 7th Level, a Global Sales Training. 7th Level was ranked the #1 fastest-growing sales training company in the USA in 2020 and 2021 by INC magazine’s INC 5000 Fastest Growing Companies list. Jeremy’s brand of sales training pioneers the unique use of behavioral science and human psychology within the sales process, reflective of his deep studies in the subject from Utah Valley University. This scientific method of selling, created by Jeremy, has helped over 393,000 and counting salespeople in 37 countries over the last three years to 3x, 5x, and even 10x their sales results. He is a contributor for INC magazine and has been featured in Forbes, USA Today, Entrepreneur magazine, the Wall Street Journal, and a host of other publications on the topic of sales, persuasion, and the role of psychology and human behavior in the buying process. His new book “The New Model of Selling, Selling to an Unsellable Generation” co-authored with Jerry Acuff–CEO of Delta Point Consulting is available to pre-order online and available in all major bookstores on March 15th, 2023! 00:00 - 00:21 “Trust is built by the prospect’s viewing you at a much higher status than them in what you’re conversing about.”00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:54 Jeremy’s Background02:55 - 15:25 Marketing Essentials Moment: How to Promote Your Brand15:26 - 15:50 Reach out to me at [email protected]:51 - 16:31 Welcome to the show, Jeremy!16:32 - 22:36 From door-to-door sales to developing a systematic sales process22:37 - 26:04 Establishing your expertise by asking the right questions26:05 - 35:01 Conducting a neutral conversation with the appropriate questions and tone35:02 - 35:46 Onboard more social media clients and charge a higher retainer with a leaner team with Cloud Campaign! 35:47 - 38:40 Ranked #1 fastest growing sales training company in the US: 7thlevelhq.com38:41 - 42:29 Growing their brand through reels and social media42:30 - 43:36 Join exclusive weekly training, live Q&As, sales role plays, and more! 43:37 - 44:59 “The new model of selling, selling to an unsellable generation” sales book redefines the right way to sell by meeting customers on a human level.45:00 - 48:18 Helping the prospects overcome their fear of change48:19 - 49:00 Thank you so much, Jeremy!49:01 - 49:18 Give us a review! Enjoy your marketing journey!49:19 - 50:05 Join The Marketing Expedition Community today!#sales #marketing #business #entrepreneur #digitalmarketing #prospecting #smallbusiness #success #branding #salestips #advertising #marketingtips #expertise Hosted on Acast. See acast.com/privacy for more information.

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.  00:00 - 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”00:10 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:33 Liz’s Bio01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget10:22 - 11:06 Welcome to the show, Liz!11:07 - 14:00 From an RV travel blogger to becoming the fresh princess of email marketing14:01 - 18:56 Email staircase strategy18:57 - 21:56 Growing your email list through referrals and affiliates21:57 - 23:33 Creating a community with a newsletter club23:34 - 25:35 Simplifying email marketing while having fun25:36 - 26:21 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!  26:22 - 29:15 How branding can assist you in connecting with your audience29:16 - 31:22 Liz and Rhea relating to the 90’s pop cultures31:23 - 32:38 Liz shares a tip on picking an email marketing tool that suits you32:39 - 36:24 Creating a proper welcome sequence36:25 - 38:18 Reach out to Liz and hit the hot pink button!38:19 - 38:41 Thank you so much, Liz!38:42 - 39:00 Give us a review! Enjoy your marketing journey!39:01 - 39:47 Join The Marketing Expedition Community today!#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding  Hosted on Acast. See acast.com/privacy for more information.

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.00:00 - 00:17 “It’s very important to take whoever is very receptive to your marketing already, amplify that, and scale that.”00:18 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:31 Kendall’s Background02:32 - 06:40 Marketing Essentials Moment: Collaboration over Competition06:41 - 11:13 Welcome to the show, Kendall!11:14 - 16:17 Boise Ad Federation and American Advertising Federation16:18 - 19:56 National Student Advertising Competition19:57 - 23:50 Kendall sharing his experiences on a marketing competition23:51 - 27:21 Giving students the opportunity to apply their knowledge to the real world27:22 - 31:35 Internship and Mentorship31:36 - 32:22 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team. 32:23 - 34:48 Having a lifetime learning mindset34:49 - 36:56 Resources to help you learn and expand your skill set36:57 - 44:47 Work-Life Balance44:48 - 48:46 Learn more about Velox Media.48:47 - 50:47 Exciting new trends that are coming down in digital media50:48 - 52:58 Building your consumer profile52:59 - 54:33 How are you being a positive contributor to your organization?54:34 - 55:36 Give us a review and share this podcast with others! Enjoy the marketing journey!55:37 - 56:23 Join The Marketing Expedition Podcast today!#mentorship #mentor #leadership #motivation #success #entrepreneur #business #mentoring #advertising #worklifebalance #branding #marketing #boiseadfed #NSAC #americanadvertisingfederation #VELOXmedia Hosted on Acast. See acast.com/privacy for more information.

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. 00:00 - 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…”00:25 - 00:49 Welcome to Peppershock Media’s Marketing Expedition Podcast00:50 - 01:25 Valentin’s Bio01:26 - 17:58 Marketing Essentials Moment: Working with a Web Designer17:59 - 19:11 Welcome to the show, Valentin!19:12 - 21:29 From a struggling eCommerce entrepreneur to empowering marketers around the world21:30 - 24:53 Conversion Rate Optimization24:54 - 27:13 What is NPS(Net Promoter Score)?27:14 - 28:18 The value of customer retention28:19 - 29:06 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 29:07 - 32:37 How Omniconvert explorer solution works32:38 - 35:37 A mapped customer journey35:38 - 38:57 Valentin discusses his ongoing book project, The CLV revolution.38:58 - 43:54 Talking about Romanian culture43:55 - 45:43 Three main pillars of customer value optimization45:44 - 46:27 Visit omniconvert.com and connect with Valentin Radu on LinkedIn46:28 - 46:44 Give us a review and share this podcast with others!46:45 - 47:31 Join The Marketing Expedition Community today!#netpromoterscore #customerexperience #customersatisfaction #nps #customerjourney #customerjouneymap #digitalmarketingservice #digitalmarketing #customerbehavior #digitalmarketingagency #digitalmarketingtips #branding #advertising #marketing Hosted on Acast. See acast.com/privacy for more information.

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:50 Ryan’s Background01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls12:01 - 14:17 Welcome to the show, Ryan!14:18 - 19:41 Total Advertising Costs of Sales (TACOS)19:42 - 25:09 Evolution of multi-channel eCommerce marketing on Amazon25:10 - 27:21 Affiliate marketing on Amazon27:22 - 29:55 Dialing down your customer acquisition costs29:56 - 30:55 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  30:56 - 35:06 Doing market analysis to help clients build and grow their product family35:07 - 38:57 Establishing long-term relationships with clients and potential clients38:58 - 40:02 Analyzing tools that can help your business40:03 - 42:10 Client’s profitability42:11 - 45:50 Focus on your specialization45:51 - 47:58 Marketing tactics that Ryan utilized to market other business47:59 - 51:26 Niching down and systemizing51:27 - 52:45 If you’re interested in growth-driven advertising, Check out https://nuancedmedia.com52:46 - 53:39 Share this podcast with others! Enjoy your Marketing journey!53:40 - 54:26 Join The Marketing Expedition Community today!#amazonbusiness #amazonseller #amazonfbaseller #amazonsellers #sellingonamazon #affiliatemarketing #digitalmarketing #onlinebusiness #business #maketing #advertising #entrepreneur #affiliatemarketingtips #onlinemarketing Hosted on Acast. See acast.com/privacy for more information.

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 00:00 - 00:13 “It’s going to be very pervasive really quickly, but the faster you can get in front of it, the better it’s going to turn out for you and your business.”00:14 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:29 Chelsey’s Bio01:30 - 08:10 Marketing Essentials Moment: New Trends in Marketing Space08:11 - 08:57 Welcome back to the show, Chelsey!08:58 - 10:35 Brief overview of Proxi10:36 - 14:06 What is Maps GPT?14:07 - 22:00 Promoting their AI technologies across several platforms22:01 - 24:21 Curating and branding your own map for your audience24:22 - 25:12 Awesome, affordable outfits delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Visit: https://www.peppershock.com/product/nadine-west-offer25:13 - 27:54 Helping map creators understand their marketing funnel27:55 - 29:29 Creating smart recommendations using AI for consumers29:30 - 34:13 AI takeover in the future34:14 - 40:12 Advantage of using AI in marketing40:13 - 41:08 Check out https://www.mapsgpt.com41:09 - 42:00 Share this podcast with others! Enjoy your Marketing journey!42:01 - 42:47 Join The Marketing Expedition today!#growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #businessgrowth #businesstips #entrepreneur #businessowner #businessstrategy #womeninbusiness #marketingstrategy #businesscoaching #marketingtips Hosted on Acast. See acast.com/privacy for more information.

This week the tables are turned! Drew interviews Rhea and she breaks down her recent trip to Riyadh, Saudi Arabia, where she spoke at this year's LEAP Tech Conference. Rhea talks about all the new tech, events, and of course, culture and food she experienced during her journey!00:00 - 00:17 “The Conference was all about the convergence of the future of technology...”00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 27:49 LEAP Tech. Conference 2023 Rewind27:50 - 28:54 Thank You!28:55 - 29:25 Join The Marketing Expedition Community today!#LEAP #LEAPtechconference #saudiarabia #riyadh #techconference #technology #ai #futuretech #marketing #advertising #branding Hosted on Acast. See acast.com/privacy for more information.

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 16:04 Marketing Essentials Moment: Cold Calling16:05 - 16:35 Welcome to the show, Ben!16:36 - 18:58 Ben’s Background18:59 - 22:50 Sales solicitation through Cold Calling22:51 - 27:57 PPC - Pay Per Click Marketing27:58 - 31:17 Conversion rate optimization tools31:18 - 36:22 Using Google Data Studio to produce a data visualization36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency37:14 - 42:31 Getting ready for an email marketing audit with your client42:32 - 47:39 Establishing trust through a value-driven email marketing campaign47:40 - 49:15 E-commerce and sales49:16 - 53:52 Where are your customers?53:53 - 57:52 How to market in the event of a possible recession57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey!1:02:54 – 1:03:41 Join The Marketing Expedition Community today!#ppcadvertising #ppc #digitalmarketing #ppcmarketing #googleads #seo #digitalmarketingagency #payperclick #ppcmanagement #ppcservices #socialmediamarketing #marketing #advertising #branding Hosted on Acast. See acast.com/privacy for more information.

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance. 00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 08:13 Advertising game on the Big game!08:14 - 08:33 Thank you Chris for coming to the show!08:34 - 13:00 Chris’ Bio13:01 - 16:28 Driving ROI on an ongoing basis for clients16:29 - 20:27 Useful and Creative platform tools20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 27:02 - 31:14 Transactional versus informational searches31:15 - 34:08 Integration of QR codes in ROI tracking34:09 - 38:43 Value of an ad campaign38:44 - 41:44 Landing page conversion41:45 - 43:52 What's one thing you wish you had known before you began your career?43:53 - 47:33 Challenges as a leader/entrepreneur47:34 - 54:46 Spontaneous communication within the company culture54:47 - 57:37 Follow your curiosity57:38 - 58:20 Reach out to Chris on LinkedIn 58:21 - 58:41 Share this out in the world! Enjoy your Marketing journey!58:42 - 59:29 Join The Marketing Expedition Community today!#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #advertising #branding #digitalmarketingtips Hosted on Acast. See acast.com/privacy for more information.

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise State University, keynote speaker, and the host of a popular podcast that ranks in the top 10% globally. Rhea emphasizes team building and creating a culture that empowers her team to produce superb work for their clients, time and time again.00:00 - 00:18 Welcome to Peppershock Media’s Marketing Expedition Podcast00:19 - 01:56 New Marketing Trends for the New Year Guest Speakers01:57 - 02:09 Need help with your marketing plan? Visit Peppershock for a marketing audit today! 02:10 - 03:57 Huge shout out to our wonderful sponsors03:58 - 04:36 NMTNY introduction04:37 - 06:48 Social media live content and influencers06:49 - 08:48 Advertise on Snapchat and Twitter08:49 - 10:49 Short videos from Tiktok, Facebook, and Instagram stories10:50 - 13:55 Utilizing media scheduling and AI tools13:56 - 14:31 Gaming is a new way to advertise14:32 - 16:56 Pinterest is the 3rd largest search engine tool16:57 - 18:20 Optimizing your content on different platforms18:21 - 22:50 Voice search optimization22:51 - 25:13 Automation and chatbots25:14 - 28:45 S.M.A.R.T.E.R. Goals28:46 - 32:21 Interacting with the audience32:22 - 34:40 Promo codes and special offers34:41 - 35:26 Join The Marketing Expedition Community today!#marketingtrends #marketingtrends2023 #marketing #digitalmarketing #marketingtips #socialmediamarketing #business #marketingstrategy #businesstips #marketingdigital #entrepreneur #socialmedia #branding Hosted on Acast. See acast.com/privacy for more information.

Tracey Pontarelli is a 15-year branding and marketing pro turned successful wellness entrepreneur and mindset and marketing coach. She teaches women how to strengthen their mindsets, build authentic personal brands and successful businesses by aligning with who they really are and what really lights them up inside. She's built a hugely successful wellness business and has taught hundreds (and hundreds) of women to do the same. Through it all, here’s what she's learned - you are a MAGNET. Whatever you are putting out, someone is picking up. 100% of the time, with no exceptions. Your magic lies in building an authentic personal brand rooted in your passions, strengths, and purpose. When you do that … you fly. It’s her mission to help as many women as possible believe in themselves and use their authentic voices to attract in everything they want - more success, more freedom, more impact, more purpose. 00:00 - 00:00 “Everything has a Value. You’re either eroding your own trust or building it.”00:00 - 00:00 Welcome to Peppershock Media’s Marketing Expedition Podcast00:00 - 02:15 Tracey’s Bio02:16 - 13:33 Marketing Essentials Moment: Marketing Plan Basics13:34 - 14:13 Welcome to the show, Tracey!14:14 - 17:49 Helping solopreneurs to get healthy and define their personal brand17:50 - 22:36 Giving value to what you can offer22:37 - 26:57 Magnetic marketing course26:58 - 32:46 Organic and authentic growth in social media32:47 - 33:16 Get $10 off your first $100 order of Coach Outlet products! 33:17 - 38:15 Resources that can help you overlap your passion and interests38:16 - 40:18 Boosting your productivity by understanding your worth40:19 - 42:26 Organic traffic from Pinterest42:27 - 50:41 Growth mindset50:42 - 52:35 Measuring backward52:36 - 53:15 Reach out to Tracey on Instagram53:16 - 53:49 Subscribe to The Magnetic Marketing & Mindset Show with Tracey Pontarelli.53:50 - 54:01 Share this out in the world! Enjoy your Marketing journey!54:02 - 54:49 Join The Marketing Expedition Community today!#personalbranding #branding #personalbrand #marketing #digitalmarketing #socialmediamarketing #business #entrepreneur #solopreneurs #smallbusiness #advertising Hosted on Acast. See acast.com/privacy for more information.

Amy Dix is an International Speaker and two-time No. 1 International Best-Selling Author. She is an innovative speaker and digital marketer, who believes that anyone can create a movement with their unique message from the stage. She is revolutionizing the event and speaking industry. As a positive psychology practitioner, she understands the importance of mixing creativity and information to teach others how they can connect with their audience on a deep level. Amy now brings her expertise to others so they can share their message from the stage!00:00 - 00:17 “A confused mind doesn't buy so if it seems confusing, or they don't understand why we would be asking a question, and then they'll click out of it.”00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:17 Amy’s Background01:18 - 11:45 Marketing Essentials Moment: Video Production Cost11:46 - 13:57 Amy, Welcome to the show!13:58 - 16:42 Amy’s career journey from corporate to entrepreneurship16:43 - 20:48 Tips for event preparation20:49 - 26:22 Resources that helped Amy to be a multi-time author26:23 - 27:12 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month.  27:13 - 29:43 Helping authors/speakers spread their message on stage29:44 - 35:19 Building authority and positioning as a speaker35:20 - 37:37 Promoting their business37:38 - 41:36 Getting to the right people that you want through pre-qualifiers41:37 - 48:33 Success story48:34 - 51:15 Network within your inner circle51:16 - 53:37 Establishing their brand by being an author and a motivational speaker53:38 - 55:13 Reach out to Amy  55:14 - 56:09 Culture and Brand Camp56:10 - 56:49 Pleasure to have you on the show, Amy! Enjoy your Marketing journey!56:50 - 57:36 Join The Marketing Expedition Community today!#entrepreneur #business #motivation #success #entrepreneurship #publicspeaking #publicspeaker #leadership #communication #motivation #markeing #branding #advertising Hosted on Acast. See acast.com/privacy for more information.

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 00:00 - 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart00:13 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast00:32 - 02:34 Brian’s Bio02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix09:03 - 11:14 Welcome to the show, Brian!11:15 - 16:50 From television production to beginning his career in digital16:51 - 21:20 Programmatic connected Television21:21 - 25:45 Customization and personalization25:46 - 27:29 Data is the new oil27:30 - 31:16 The ability to see analytics31:17 - 32:02 Get organic produce and sustainably sourced groceries delivered at up to 40% off of what you would pay at the grocery store. Visit Misfits Market today! 32:03 - 37:44 Projections for 2023 consumer journey.37:45 - 40:33 Customer acquisition40:34 - 42:04 Reach out to Brian 42:05 - 47:07 How marketers can expand their audience’s reach through pay TV47:08 - 51:22 Creating a seamless experience journey for the consumers51:23 - 52:40 Thank you, Brian! Enjoy your Marketing journey!52:41 - 53:27 Join The Marketing Expedition Community today!#ott #ctv #ottadvertising #ctvadvertising #digitaladvertising #digitalmarketing #digitalmarketingtips #business #marketing #advertising #branding #strategus  Hosted on Acast. See acast.com/privacy for more information.

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry. 00:00 - 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:34 Warren’s background02:35 - 05:18 Marketing Essentials Moment: NMTNY 202305:19 - 07:15 Welcome to the show, Warren!07:16 - 09:53 Warren’s entrepreneurial journey in Boise09:54 - 11:51 Building a marketing partnership for success11:52 - 15:25 What to stop, start keeping, and tweak15:26 - 16:06 Here’s a $25 credit to try Stitch Fix! There’s no subscription required & shipping is free. Use our link to get your credit. 16:07 - 18:58 Sending out your core messages objectively18:59 - 21:48 Ratings, Reviews, Recommendations, Referrals, and Rewards21:49 - 25:08 Future marketing leaders’ development25:09 - 27:50 Staying on top of trends and technology27:51 - 31:42 Providing value and educating people31:43 - 32:40 Cosmetic innovation for every generation. Visit Spa35  32:41 - 34:46 Warren's nuggets of wisdom for aspiring entrepreneurs34:47 - 35:22 Give us a review! Enjoy your Marketing journey!35:23 - 36:08 Join The Marketing Expedition Community today!#leadershipdevelopment #leadership #leadershipskills #education #marketing #business #businessdevelopment #advertisiting #branding #entrepreneur #marketingtrends #technology #spa35 Hosted on Acast. See acast.com/privacy for more information.

Jason Harwood is a speaker, podcaster, and coach who focuses on the fun side of habits! Not just any habits, the habits that make you happier. You will learn to identify and complete the most important activities in your life. 00:00 - 00:11 “Start small, make it easier, and celebrate small wins along the way.” — Jason Harwood00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 00:55 Jason’s Bio00:56 - 07:35 Marketing Essentials Moment: AI Chatbot Technology07:36 - 08:56 Welcome to the show, Jason!08:57 - 13:04 Why am I still miserable?13:05 - 16:19 What helps you feel that sense of fulfillment?16:20 - 24:58 Challenges of habit formation24:59 - 26:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.26:01 - 28:12 Celebrate your attainments28:13 - 30:50 Happily Ever Habits Podcast 30:51 - 34:01 Resources that make impacts for Jason34:02 - 39:14 Building actual relationships in your network39:15 - 40:35 Adapting to world changes40:36 - 42:19 Stop doing more. Start doing better. Visit Jason. 42:48 - 43:06 Thank you so much, Jason! Enjoy your Marketing journey!43:07 - 43:52 Join https://themarketingexpedition.com today#habits #motivation #mindset #creatinghabits #habits #healthyhabits #dailyhabits #marketing #advertising #growyourbrand #entrepreneur #business #marketingtips  Hosted on Acast. See acast.com/privacy for more information.

This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line.00:00 - 00:17 Welcome to Peppershock Media’s Marketing Expedition Podcast00:18 - 02:38 Register here, grab your lunch and laptop and watch every 2nd Thursday Live Webinar 02:39 - 07:17 New Marketing Trends for the New Year07:18 - 11:22 Get a glimpse into an incredible line-up of industry trailblazers at Leap 2023 Conference 11:23 - 13:17 Explore the essence of creativity at The Creativity Conference 13:18 - 14:24 National Association of Broadcasters Post Production World Conference14:25 - 15:14 Nadine West offers awesome, affordable outfits that are delivered to your doorstep. 15:15 - 18:57 Culture and Brand Camp on September 202318:58 - 22:25 Marketing Audit. Listen to some of our clients discuss what they went through in the process22:26 - 25:46 Marketing Needs Assessment. Find out more about the client onboarding process25:47 - 28:09 The Marketing Expedition Podcasts. Ranked within the top 5% of the most popular podcasts globally.  28:10 - 31:48 Find us in downtown Nampa! Contact us!31:49 - 31:56 Enjoy your Marketing journey!31:58 - 32:43 Join The Marketing Expedition Community today!#leap2023 #creativityconference2023 #NAB2023 #kitcaster #cultureandbrandcamp2023 #marketingtips #marketingstrategy #branding #advertising #peppershockmedia Hosted on Acast. See acast.com/privacy for more information.

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis, and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 00:00 - 00:11 “Basically the ideas that you want to pitch this really big vision of how you want the world to change because of your business idea, and why it will change the way that people exist.” — Chelsey Roney00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:14 Chelsey’s Bio01:15 - 20:24 Marketing Essentials Moment: Email Deliverability20:25 - 25:12 Welcome to the show, Chelsey!25:13 - 30:28 An interactive map to share recommendations, curate local guides or visualize data for personal and business needs.30:29 - 34:44 How Proxi was started34:45 - 35:33 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 35:34 - 38:30 Going through a tech accelerator program38:31 - 44:34 Earning venture funding44:35 - 46:23 Chelsey’s future marketing plan46:24 - 49:36 Reviews that inspire Chelsey to keep experimenting and push forward49:37 - 50:47 Visit Proxi50:48 - 51:51 Thank you so much! Enjoy your Marketing journey!51:52 - 52:38 Join The Marketing Expedition Community today!#growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #businessgrowth #businesstips #entrepreneur #businessowner #businessstrategy #womeninbusiness #marketingstrategy #businesscoaching #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs. 00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:28 Jessica’s Background01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing09:51 - 11:28 Welcome to the show, Jessica!11:29 - 13:14 Successfully reducing the cost of customer acquisition13:15 – 14:56 Putting together a message to reach your core audience14:57 - 19:35 PPC Advertising19:36 - 21:46 Keeping up with the latest trends21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.22:33 - 24:22 Double Sales / Zero Salespeople Book24:23 - 27:07 Never stop learning and have confidence27:08 - 30:34 Resources that Jessica taps into30:35 - 34:30 Becoming story brand guide34:31 - 35:05 Visit Tulip Media35:06 - 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!35:56 - 36:43 Join The Marketing Expedition Community today!#brandidentities #branddesigner#creativebusinessowner #branding #marketing #digitalmarketing #brand #business#socialmedia #advertising #socialmediamarketing #brandidentity #entrepreneur #marketingstrategy Hosted on Acast. See acast.com/privacy for more information.

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. 00:00 - 00:15 “Just go and push that button!”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 – 01:39 Troy’s Bio01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages09:28 - 10:13 Welcome to the show Troy!10:14 - 15:02 From a failed baseball career to a multiple six figures business15:03 - 19:25 How to make sure your email is going to end up on your client’s main box 19:26 - 22:01 Building a reading relationship with people22:02 - 26:03 Success story26:04 - 28:35 Getting verified on email28:36 - 30:46 Tips on how to avoid authentication issues30:47 - 31:17 Schedule Once. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.31:18 - 36:43 Getting involved in the community builds a network36:44 - 39:36 Tools to help on your active campaign39:37 - 41:11 Troy drops some valuable bits of advice41:12 - 43:00 How to reach out to Troy43:01 - 44:10 Give us a review! Enjoy your Marketing journey!44:11 - 44:56 Join The Marketing Expedition Community today!#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness #emailmarketingstrategy Hosted on Acast. See acast.com/privacy for more information.

Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator. 00:00 - 00:14 “I wouldn’t say Facebook is dying out, I would say people are shifting budget to different platforms.” —Jem Bourouh00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 – 01:26 Jem’s Background01:27 - 06:24 Marketing Essentials Moment: Email Marketing06:25 - 12:05 Welcome to the show!12:06 - 15:09 Building profits and monetizing through online strategy15:10 - 20:13 Realizing your accountability20:14 - 24:22 Front and back-ends marketing tactics2423 - 29:09 Useful third-party tracking and email campaign software29:10 - 30:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.30:01 - 31:26 Retention marketing31:27 - 38:47 Building and scaling an agency38:48 - 43:52 Trends: What’s hot and what’s not?43:53 - 51:40 Scaling eCommerce growth by segmented strategies51:41 - 52:31 Reach out to Jem 52:32 - 53:07 Thank you so much! Enjoy your Marketing journey!53:08 – 53:54 Join The Marketing Expedition Community today!#mediabuying #advertising #mediaplanning #digitalmarketing #marketing #branding #media #socialmediamarketing #billboard #facebookads #creativeagency #branding #scaling #buiness #entrepreneur Hosted on Acast. See acast.com/privacy for more information.

After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of clients. 00:00 - 00:14 “If you look at how you spend your time over the course of a week, there are probably hours and hours of time spent where you could either automate away or use a smart AI technology…”00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 – 01:26 Erica’s Bio01:27 - 06:24 Marketing Essentials Moment: Accelerating W-O-M Advertising06:25 - 09:23 Welcome to the show, Erica!09:24 - 12:26 A tool to create an engaging email experience12:27 - 14:42 How rasa.io marketing tools started14:43 - 17:18 AI technologies in our everyday living17:19 - 20:41 Work-Life integration20:42 - 21:26 Onboard more social media clients and charge a higher retainer with a Cloud Campaign 21:27 - 26:48 Keeping the company culture alive26:49 - 28:23 Resources on staying on top of the latest marketing and technology trends28:24 - 33:08 AI Marketing Tools forecast33:09 - 34:33 Erica drops some words of advice 34:34 - 37:32 Visit https://rasa.io/rasa.io37:33 - 38:12 Thank you so much, Erica! Enjoy your Marketing journey!38:13 – 38:59 Join The Marketing Expedition Community today!#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness Hosted on Acast. See acast.com/privacy for more information.

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. 00:00 - 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don't have to use a $5,000/month sophisticated tools to explore the results.”00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 – 01:13 Steve’s background01:14 - 08:07 Marketing Essentials Moment: Contextual Advertising08:08 - 13:16 Welcome to the show, Steve!13:17 - 20:30 The fundamental areas of SEO strategy20:31 - 22:47 Building an SEO strategy22:48 - 25:25 Link strategy25:26 - 26:57 Content Strategy26:58 - 29:18 Tracking your SEO performance29:19 - 37:21 How to create effective content on your page37:22 - 38:12 Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances. 38:13 - 43:24 Misconceptions about the frequency of content43:25 - 50:15 Benefits of mixed media marketing50:16 - 55:30 Steve drops some insights into optimizing search results55:31 - 58:20 Practice your SEO strategy by giving back to the community58:21 – 1:01:28 Upscaling multi-location SEO for Google maps1:01:29 - 1:02:06 Reach out to Steve at: @seosteve1:02:07 - 1:02:27 Give us a review and enjoy your Marketing journey!1:02:28 - 1:03:15 Join The Marketing Expedition Community today!#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #branding #business #onlinemarketing #contentmarketing #ecommerce #digitalmarketingagency #marketingstrategy #advertising #entrepreneur #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies. 00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:03 Lucy’s background01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture07:24 - 09:24 Welcome to the show, Lucy!09:25 - 10:53 Refrain from being too salesy10:54 - 13:47 Putting the right emotions to your products/services13:48 - 18:07 Creating effective sales pages18:08 - 19:57 Verbal branding19:58 - 21:31 Email marketing tricks21:32 - 23:55 Value of authenticity in branding23:56 - 24:40 Get up to a $20 credit to spend on Billie razors and body care. 24:41 - 31:57 Lucy shared some pivotal moments across her entrepreneurial journey31:58 - 35:11 Helping women elevate and lift their voices to build as big of a business as they desire.35:12 - 36:21 How Lucy get her mindset right in the morning36:22 - 37:16 Organic marketing37:17 - 38:02 Reach out to Lucy 38:03 - 38:40 Give us a review and enjoy your Marketing journey!38:41 - 39:27 Join The Marketing Expedition Community today!#copywriting #copywriter #marketing #digitalmarketing #copywritingtips #marketingdigital #content #advertising #copy #entrepreneur #marketingtips #emailmarketing #organicmarketing #branding Hosted on Acast. See acast.com/privacy for more information.

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips. 00:00 - 00:11 “If you haven’t done the research on your audience and haven’t invested in that; Do it!”—Mary Ann Pruitt00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 – 01:08 Mary Ann’s Bio01:09 - 07:31 Marketing Essentials Moment: Marketing acronyms07:32 - 09:17 Welcome to the show Mary Ann!09:18 - 12:38 Different generational breakout of spent12:39 - 19:04 Programmatic placement for your media to define your audience19:05 - 21:40 Difference between OTT and CTV21:41 - 24:13 Breaking through the noise24:14 - 24:58 Cloud Campaign: Powerful all-in-one platform for planning, scheduling, community management, and reporting. 24:59 - 30:02 Adopting media evolution30:03 - 32:28 Omnichannel approach32:29 - 36:06 Targeting your loyal customers36:07 - 42:41 Outsource and find good partners42:42 - 43:58 Reach out to Mary Ann 43:59 - 44:24 Thank you so much for joining me today! Enjoy your Marketing journey!44:25 - 45:12 Join The Marketing Expedition Community today!#digitalmedia #digitalmarketing #socialmedia #marketing #socialmediamarketing #advertising #branding #media #digital #seo #business #onlinemarketing #traditionalmedia #ott #ctv #advertising  Hosted on Acast. See acast.com/privacy for more information.

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. 00:00 - 00:14 SEO is a big nuance with publishers…00:15 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast00:33 – 01:39 Kaila’s Bio01:40 - 07:00 Marketing Essentials Moment: Components of Marketing07:01 - 09:58 Welcome to the show, Kaila!09:59 - 13:05 How affiliate marketing works13:06 - 14:30 Is it advertising or is it organic?14:31 - 16:20 Combining PR with affiliate marketing16:21 - 19:39 The power of brand awareness to conversion19:40 - 23:56 Determining what type of affiliate strategy for your business23:57 - 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” - Kaila O’Connor26:31 - 30:05 Tons of shifts in terms of Google ranking and SEO30:06 - 30:55 For awesome, affordable outfits to your doorstep each month, it's Nadine West! 30:56 - 33:48 Human design concept33:49 - 34:29 Reach out to Kaila O’Connor atKMO/world. The first professional service business that is infused with and runs parallel to a Human Design business.34:30 - 37:51 Listening to your body when something feels off and wrong.37:52 - 38:36 Share this out in the world, Enjoy your Marketing journey!38:37 - 39:24 Join The Marketing Expedition Community today!#publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #publicrelationsagency #socialmediamarketing #publicity #publicist #business #entrepreneur #advertising  Hosted on Acast. See acast.com/privacy for more information.

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.00:00 - 00:20 “There’s a time and a place to be salesy…”00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 – 01:35 Kyle’s Bio01:36 - 06:20 Marketing Essentials Moment: Culture and Branding06:21 - 07:59 Welcome to the show, Kyle!08:00 - 10:32 Email automation and segmentation10:33 - 14:55 Considering the effect on your email deliverability14:56 - 20:10 Different email marketing tools20:11 - 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!  20:43 - 24:28 Kyle shared some effective email strategies and tactics24:29 - 26:25 Building up your sales process26:26 - 30:00 The challenges with iOS updates and privacy settings30:01 - 36:28 Have a conversation starter email36:29 - 40:20 Things to avoid in email marketing40:21 - 42:08 Reach out to Kyle 42:09 - 42:30 Give us a review, Enjoy your Marketing journey!42:31 - 43:17 Join The Marketing Expedition Community today#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #emailstrategies #branding #advertising #business #ecommerce #entrepreneurs  Hosted on Acast. See acast.com/privacy for more information.

Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand. Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work... they will exceed their expectations! 00:00 - 00:18 “I have four kids ranging from 17 to 27. And none of them would answer anything that looked like a pre-1990 question…”00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 – 01:22 Peter’s Bio01:23 - 07:08 Marketing Essentials Moment: Sharing your Expertise with your Audience07:09 - 09:39 Welcome to the show, Peter!09:40 - 14:45 The challenge of piecing together different data points and data sets14:46 - 20:48 Structuring customer sentiment data to benefit companies20:49 - 25:16 “We as marketers have become so reliant on the trend data, we are really hesitant to disrupt it with a different question.” — Peter Shafer25:17 - 25:47 Benchmark One. Simplify and get back to doing what you do best…running your business!  25:48 - 32:43 How data gathering surveys and polls helped Peter to pull off a successful advertising campaign32:44 - 37:03 The question of interpreting data sets with data collection software tools37:04 - 40:28 Peter’s words of advice for aspiring data analysts40:29 - 45:03 Resources that can help people to keep up with research data trends45:04 - 45:27 How to reach Peter Shafer 45:28 - 45:58 Thank you so much, Enjoy your Marketing journey!45:59 - 46:45 Join The Marketing Expedition Community today!#digitalmarketing #digitalmarketingstrategy #digitalmarketingcampaign #marketing #marketinganalytics #dataanalysts #branding #advertisitng #businessstrategy #datacollection #advertisingcampaign #marketingtrends  Hosted on Acast. See acast.com/privacy for more information.

Sandie Jae is a Writer & Chief executive officer at Its All About You Talent Services. She has over 10 years of experience in writing compelling symbolic stories and books. Her role in creating more written content will add value to an audience, including assisting with screenplays and directing productions. In addition to her drive to create and connect, Sandie also heads special projects, and will further help develop and coordinate more events for creators for future collaborations. 00:00 - 00:35 “Say, Noah... Hey, Noah…”00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast00:55 - 02:01 Ms. Sandie Jae’s background02:02 - 09:20 Marketing Essentials Moment: Marketing Audit Process09:21 - 11:21 Ms. Sandie Jae welcome to the show!11:22 - 14:50 Sharing her screenwriting and film production journey14:51 - 16:07 The challenges she fronts onto in film production16:08 - 18:40 "Cheaper is not always better." — Ms. Sandie Jae18:41 - 20:49 Inspiring books and poetry for the youth20:50 - 24:26 How Ms. Sandie Jae managed to publish her books on popular platforms24:27 - 25:16 Awesome, affordable outfits delivered to your doorstep each month from Nadine West! 25:17 - 28:41 Realizing the value of marketing strategy for her business28:42 - 31:10 To connect and educate people31:11 - 32:20 Helping others and walking them through the trials and tribulations32:21 - 34:07 Reach out to Ms. Sandie  34:08 - 36:00 Ms. Sandie Jae talks about her upcoming film production, It's all about you a High School Musical36:01 - 37:38 Thank you so much, Ms. Sandie Jae! Enjoy your Marketing journey!37:39 - 38:25 Join The Marketing Expedition Community today!#creativity #art #creative #artist #inspiration #youthmentorship #mentoring #mentorship #filmproduction #filmmaking #filmmaker #marketingstrategies #marketing #marketingtips #advertising #branding #allaboutyoutalentservices Hosted on Acast. See acast.com/privacy for more information.

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach - Train - Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them. 00:00 - 00:19 “Oh, I’m on social, I can be a marketer now, right?”00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:26 Anne and April’s background01:27 - 06:10 Marketing Essentials Moment: Culture and Branding06:11 - 08:09 Welcome to the show ladies!08:10 - 12:25 How Anne and April started their collaboration12:26 - 14:40 Branding their own agency, Forthright People14:41 - 17:42 Growing the relationship with the community17:43 - 20:15 Listening and connecting to clients20:16 - 23:49 “Marketing becomes such a commoditized environment, that everyone feels that they can be a marketer.”23:50 - 24:51 Consume your content on the go with Hello Audio! 24:52 - 27:29 Cutting through the noise27:30 - 31:31 Leverage and navigate the digital world31:32 - 35:36 The Marketing Smarts Podcast35:37 - 40:20 Helping women to see new opportunities and different paths40:21 - 47:58 Resources that can help in keeping up with the trends47:59 - 50:26 Value of perspective50:27 - 53:54 Importance of having a mentor53:55 – 54:50 Reach out and learn more at: https://www.forthright-people.com and https://www.linkedin.com/company/forthright-people54:51 - 55:09 Thank you so much! Enjoy your Marketing journey!55:10 - 55:56 Join The Marketing Expedition Community today!#personalbranding #branding #personalbrand #marketing #digitalmarketing #socialmediamarketing #business #entrepreneur #advertising #branding #marketingtips #forthrightpeople #themarketingsmartspodcast Hosted on Acast. See acast.com/privacy for more information.

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:29 Mark’ Bio01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages05:23 - 07:08 Welcome to the show, Mark!07:09 - 11:09 Extreme risk levels around decision making11:10 - 15:01 How Mark started his company, Proof Analytics15:02 - 22:53 The process of understanding data analytics22:54 - 25:53 Predictive and prescriptive analytics software25:54 -26:42 Explore the world of podcasting with Kitcaster!26:43 - 28:43 Keeping up with the changes28:44 - 34:55 The process of building an analytical model for the customer34:56 - 37:33 Affordable and approachable tool for marketing37:34 – 38:20 Combining data sets with analytics38:21 - 40:29 Best way to reach Mark: Proof Analytics40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey!41:16 - 42:02 Join The Marketing Expedition today!#analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding  Hosted on Acast. See acast.com/privacy for more information.

Chris Hervochon, CPA, CVA is the sole proprietor of his own CPA firm, which provides outsourced accounting and tax preparation services primarily for marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting and corporate accounting, and finance. He has been featured in numerous publications, including Journal of Accountancy, South Carolina CPA Report, AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, CMSWire, CEO Blog Nation, and WinSavvy, as well as a number of podcasts, for his industry-specific knowledge and accounting expertise. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. He was selected based on his exceptional leadership skills and profession- al experience for the four-day Leadership Academy program, which he graduated in October 2018. In 2019, he was selected as one of CPA Practice Advisors 40 Under 40. When he is not helping clients build and grow their companies and agencies, Chris enjoys spending time with his wife and three young kids, playing golf, obsessing over efficient workflows, listening to Metallica, and rooting for his beloved Philadelphia Eagles. Every April, you can find him on the 18th hole of Harbour Town Golf Links volunteering as a Marshall at the PGA Tour's RBC Heritage event. 00:00 - 00:20 Getting what you paid for…00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 – 02:46 Chris Hervochon Bio02:47 - 06:09 Marketing Essentials Moment: Customer Acquisition Cost06:10 - 08:05 Chris, Welcome to the show!08:06 - 09:10 Dealing with certainty and confidence09:11 - 12:36 Gathering financial data around the marketing budget12:37 - 14:19 The value of helping to scale an agency14:20 - 16:14 QuickBooks Online16:15 -22:59 Building contents based on the client’s needs23:00 - 25:12 Red flags that have caused people to get audited25:13 - 26:13 Consume your content on the go with Hello Audio! 26:14 - 29:50 Period of economic weirdness29:51 - 33:32 “There is a huge opportunity in the accounting space if you can figure out how to get comfortable being uncomfortable.” -Chris Hervochon33:33 - 36:03 Accounting, base knowledge to be an entrepreneur36:04 - 37:12 Best way to reach Chris at Better Way CPA 37:13 - 37:51 Thank you so much, Chris! Enjoy your Marketing journey!37:52 - 38:38 Join The Marketing Expedition Community today!#accounting #business #accountant #finance #tax #bookkeeping #smallbusiness #taxes #entrepreneur #accountingservices #cpa #marketing #advertising #branding #marketingtips #betterwaycpa Hosted on Acast. See acast.com/privacy for more information.

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. 00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 – 01:21 Tai’s Bio01:22 - 07:57 Marketing Essentials Moment:  Importance of Mentorship in Business07:58 - 09:09 Welcome to the show, Tai!09:10 - 14:04 How to kickstart your email list with quizzes14:05 - 18:02 Keeping it fun and engaging for your audience18:03 - 19:52 Understanding who your audience is and their pain points19:53 - 22:22 No time, no team, no tech, no problem!22:23 - 24:33 The Value of Marketing24:34 – 28:08 Difference between a quiz and a survey 28:09 - 29:12 Tai talks about her upcoming book launch29:13 - 30:14 Consume your content on the go with Hello Audio! 30:15 - 34:51 Lead magnet strategy34:52 - 36:34 Tai’s future plans and goals36:35 - 38:25 Tools and resources that can help in your business journey38:26 - 41:32 Top marketing mistakes that people make41:33 - 42:41 The “What if” question40:24 - 43:50 Reach Tai Goodwin  43:51 - 44:28 Thank you so much, Tai! Enjoy your Marketing journey!44:29 - 45:16 Join The Marketing Expedition Community today!#onlinequiz #quiz #onlinequizzes #marketingquiz #marketingstrategy #marketingtips #emailmarketing #marketingmistakes #branding #advertisiting #business #businessdevelopent #entrepreneur #thatmarketingteam Hosted on Acast. See acast.com/privacy for more information.

Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast Movement, International Documentary Association’s Podcast Day, at USC, Montana Media Lab, American University, and more. She is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Nissenblatt listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers. 00:00 - 01:18 Arielle’s Bio01:19 - 11:36 Marketing Essentials Moment: New Marketing Trends11:37 - 12:18 Welcome to Peppershock Media’s Marketing Expedition Podcast12:19 - 14:26 Welcome to the show, Arielle!14:27 - 19:06 Growing and reaching a wider audience19:07 - 23:36 Combined tactics in email marketing23:37 - 26:13 Arielle’s journey as a speaker26:14 - 27:03 Kitcaster specializes in booking podcasts with massive audiences! Join Today!27:04 - 29:53 What inspired Arielle into the podcast space29:54 - 32:25 “I like to stay entertained both as a listener and as a creator and as somebody who helps creators.” -Arielle Nissenblatt32:26 - 34:18 Getting your audience involved34:19 - 36:23 Importance of newsletters36:24 - 39:00 Arielle’s future goals39:01 - 40:23 Buiding a community for your audience40:24 - 40:47 How to subscribe: https://www.earbudspodcastcollective.org40:48 - 41:25 Thank you so much, Arielle! Enjoy your Marketing journey!41:26 - 42:12 Join The Marketing Expedition Community today!#podcastmarketing #podcast #podcasting #podcaster #podcastshow #podcastinglife #podcasthost #podcastaddict #podcastlife #podcasts #branding #advertising #marketing #marketingtips #earbudspodcastcollective Hosted on Acast. See acast.com/privacy for more information.

In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results! Join The Marketing Expedition Community Today! Hosted on Acast. See acast.com/privacy for more information.

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers. 00:00 - 00:51 Orsolya’s Bio00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons11:54 - 12:23 Welcome to Peppershock Media’s Marketing Expedition Podcast12:24 - 15:03 Welcome to the show, Orsolya (Orshie)!15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding)23:04 - 25:40 How brand builds trust25:41 - 29:21 Building a brand that speaks to what the customer values29:22 - 33:05 Understanding your Target Audience33:06 - 33:45  Here’s a $25 credit to try Stitch Fix! Use our link to get your credit! 33:46 - 39:07 Word of the Day: Functional Beauty39:08 - 43:17 Transforming business brands from noise to clarity43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein43:28 - 48:23 Resources and mentors that inspire Orsolya48:24 - 51:46 Sharing marketing tactics and words of wisdom51:47 - 52:43 Fun, fame, or fortune?52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey! 53:45 - 54:30 Join The Marketing Expedition Community today!#marketingtactics #marketingtips #marketing #digitalmarketing #marketingstrategy #marketingstrategies #socialmediamarketing #digitalmarketingagency #socialmedia #digitalmarketingtraining #branding #marketingideas #brand3 Hosted on Acast. See acast.com/privacy for more information.

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 00:00 - 00:45 Rick’s Bio00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast05:49 - 06:24 Welcome to the show, Rick!06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers16:30 - 21:13 Be Authentic and Stand out from the Competition21:14 - 22:52 Rick talks about the Quality Control of their Service22:53 - 23:37 Sweatcoin – It Pays to Walk! 23:38 - 27:48 The Process of Automation27:49 - 28:18 Reach out to simplynoted.com or linkedin.com/company/simplynoted/28:19 - 30:56 Rick’s advice on starting your own business30:57 - 34:10 The Trials and Tribulations of Growing your Business34:11 - 35:29 “Delegate to Elevate.” - Rhea Allen35:30 - 36:35 Thank you so much, Rick! Enjoy your Marketing journey!36:36 - 37:22 Join The Marketing Expedition Community today!#growingbusiness #smallbusiness #entrepreneur #marketing #business #marketingdigital #digitalmarketing #branding #businessrelationships #advertising #automation #authenticity #simplynoted Hosted on Acast. See acast.com/privacy for more information.

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 00:00 - 00:54 Nora’s Bio00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience09:05 - 09:36 Use Rhea’s Promo code: MONTH109:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast10:06 - 11:23 Welcome to the show, Nora!11:24 - 12:57 Architecting your Marketing Strategy12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth15:59 - 18:16 Defining your customer’s potential problems 18:17 - 23:45 Adopting to Market evolution23:46 - 26:54 Increasing the Value of an Offer26:55 - 32:13 What is a Private Podcast?32:14 - 33:20 Monetizing your Private Podcast33:21 -  34:21  Hello Audio is THE best format for creating aconnection between you and your audience!34:22 - 38:51 Building a community through Success story Podcast38:52 - 46:03 The resources that shaped Nora’s Marketing career46:04 - 58:54 Top 10 ways How to effectively use Private Podcast58:55 - 59:42 Reach out to Nora 59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!1:00:47 - 1:01:33 Join The Marketing Expedition Community today!#podcasting #podcast #podcasts #podcaster #privatepodcast #marketingstrategy #marketingcampaigns #marketing #branding #advertising #business #entrepreneur #helloaudio  Hosted on Acast. See acast.com/privacy for more information.

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people."Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients. 00:00 - 01:02 Joe’s Bio01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast11:34 - 13:49 Say your last name for me, Joe!13:50 - 17:22 The difference between growing and scaling your business17:23 - 24:24 Architectural strategy in marketing24:25 - 29:59 Understanding your vision for the business30:00 - 35:04 Relationship building35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria41:26 - 42:15 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer!42:16 - 50:10 The World of Content creation as an educator50:11 - 57:50 The value of Skill-based learning57:51 - 1:00:16 “What do you want to tell your past self what you know now, that you wished you had known then?”1:00:17 - 1:01:06 Empowering the people and users 1:01:07 - 1:01:50 How to reach Joe1:01:51 - 1:06:38 Joe’s Podcast1:06:39 - 1:07:17 Thank you so much, Joe! Enjoy your marketing journey!1:07:18 - 1:08:04 Join The Marketing Expedition Community today!#businessscaling #business #businessgrowth #digitalmarketing #entrepreneurship #businesstips #marketingstrategy #businessstrategy #socialmediamarketing #investment #businessgrowthstrategy #branding #advertising #teachtoscale Hosted on Acast. See acast.com/privacy for more information.

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers! 00:00 - 01:24 Listen to our 2nd Thursday Webinar01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast01:55 - 04:21 Introduction to Social Media Marketing04:22 - 06:28 Importance of utilizing Social media06:29 - 14:17 Roaming around the Metaverse/Facebook14:18 - 20:11 Getting traction on Instagram, Visual content is the key20:12 - 23:43 Maximize your 24-hour stories23:44 - 28:24 LinkedIn for B2B Marketing28:25 - 29:46 How to make an impact on Video marketing29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today! 30:33 - 37:48 Growing your brand through video marketing on Youtube and other platforms37:49 - 42:01 Promoting on Tiktok42:02 - 45:50 Targeting specific audience using Pinterest45:52 - 47:36 Social media channels algorithm47:37 - 53:48 Cloud campaign, All-in-one social media tool53:49 - 55:05 Other resources that can help your business grow55:06 - 56:25 Social Media Marketing Audit56:26 - 57:26 The Marketing Expedition Community57:27 - 57:33 Thank you so much! Enjoy your marketing journey!57:34 - 58:19 Join The Marketing Expedition today!#socialmedia #marketing #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy Hosted on Acast. See acast.com/privacy for more information.

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy! 00:00 - 00:16 Top 10 Best Podcast clips mashed up00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York 05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis07:57 - 11:36 No.8 - Podcasting for Business 11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham 14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space 19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price 23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman 26:42 - 29:15 No.3 - Personal Branding with Genny Heikka 29:16 - 30:34 No.2 - Improve your Public Speaking with Kirsten Holmberg 30:35 - 33:28 No.1 - Why Graphic Design Matters with Peppershock Design Team 33:29 - 33:55 Thank you so much! Enjoy your Marketing Journey!33:56 - 34:42 Join The Marketing Expedition Community today!#marketing #business #marketingdigital #digitalmarketing #branding #socialmedia #entrepreneur #socialmediamarketing #success #marketingstrategy #marketingexpeditionpodcast  Hosted on Acast. See acast.com/privacy for more information.

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.00:00 - 00:40 Alex’s Bio00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast08:06 - 08:44 Welcome Alex!08:45 - 11:38 How to utilize Tiktok to build brand awareness11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”14:21 - 17:47 Tips on growing your following to the right audience17:48 - 23:00 Alex’s journey from the corporate world to the music world to entrepreneurship23:01 - 24:55 Resources that influence Alex24:56 - 25:36  DoorDash is a great way to support localrestaurants with safe, no-contact delivery. Get $30 off ($10 off each of yourfirst 3 orders) when you sign up here. 25:37 - 26:59 Sharing insights to the public27:00 - 29:21 Creating more marketing and creative jobs and helping more businesses to grow29:22 - 34:15 Shifting from traditional to digital advertising34:16 - 38:14 Company culture38:15 - 40:28 Reach out to Rossman Media40:29 - 40:53 Thank you so much, Alex! Enjoy the journey!40:54 - 41:39 Join The Marketing Expedition Community today!#brandawareness #branding #marketing #advertising #digitalmarketing #digitaladvertising #socialmediamarketing #socialmedia #brand #business #advertising #seo #contentmarketing #tiktokmarketing #entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference - a global meeting of minds to explore the essence of creativity in all its forms.00:00 - 00:16 Maxim’s Bio00:17 - 14:40 Marketing Essentials Moment (Video Marketing made easy)14:41 - 15:10 Welcome to Peppershock Media’s Marketing Expedition Podcast15:11 - 15:28 Welcome to the show!15:29 - 17:12 “Say things that you mean and mean it when you say them.” -Maxim Jago17:13 - 18:26 The origin of the Creativity Conference18:27 - 20:15 Inspiration for creating something that never exists before20:16 - 25:09 The Time-telephone concept25:10 - 27:50 A global meeting of minds in one of the most stunning landscapes in the world27:51 -  28:22 Get $10 off your first $100+ order of Coach Outletproducts28:23 - 29:50 Free live streaming29:51 - 33:30 Shared environment experience33:31 - 34:42 The Creativity Conference, get your tickets34:43 - 35:10 Use my unique promo code RHEACREATIVE to receive $100 off the ticket price!35:11 - 35:43 Thank you so much, Maxim! Enjoy the journey!35:44 - 36:29 Join The Marketing Expedition Community today!Get $10 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen! #creativity #creative #design #makers #technology #inspiration #innovation #motivation #branding #marketing #advertising #creativityconference  Hosted on Acast. See acast.com/privacy for more information.

Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).00:00 - 00:59 Deirdre’s Bio01:00 - 05:54 Marketing Essentials Moment: Podcasting 10105:55 - 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast06:26 - 07:17 Welcome to the show, Deirdre!07:18 - 10:25 Deirdre’s journey from corporate life to entrepreneurship10:26 - 15:40 Moving into New York City to continue pursuing her vision15:41 - 18:31 What inspired Deirdre to create software that helps entrepreneurs connect with their audience through short-form content18:32 - 21:30 Creating curiosity in your audience using Capsho Software21:31 - 23:36  Capsho: Try the world's first AI-Powered tool to promote your podcasts!23:37 - 24:29 Focusing on the ideal target customer24:30 - 27:00 “One of the most important parts in getting on the right track is to niche down.”27:01 - 29:16 Deirdre’s marketing tactics29:17 - 30:55 Resources that help Deirdre in her journey30:56 - 32:25 More about Deirdre’s adorable cat!32:26 - 33:24 Reach out to Deirdre  33:25 - 34:04 Thank you, Deirdre! Enjoy the journey!34:05 - 34:50 Join The Marketing Expedition Community today!#entrepreneur #business #motivation #success #entrepreneurship #inspiration #smallbusiness #goals #entrepreneurlife #marketing #digitalmarketing #onlinemarketing #branding #advertising #capsho Hosted on Acast. See acast.com/privacy for more information.

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.00:00 - 02:18 Laura’s Bio02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief?05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast05:58 - 07:16 Welcome to the show, Laura!07:17 - 09:38 Sharing some successful projects09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals11:30 - 16:00 Laura’s creative journey16:01 - 19:10 The process of rationalizing designs to clients19:11 - 19:55 Cloud Campaign helps marketing agencies scale. 19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life”26:30 - 28:24 People that influenced Laura in digital marketing and design28:25 - 29:41 Resources that Laura draws inspiration from29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in EverydayLife30:26 - 32:18 Motivational words from Laura32:19 - 32:32 Thank you so much, Laura! Enjoy the journey!32:33 - 33:19 Join The Marketing Expedition COmmunity today!Cloud Campaign helps marketing agencies scale. Onboard more social media clients and charge a higher retainer with a leaner team. Sign up today!#artanddesign#art #design #graphicdesign #graphicdesigner #creativity #inspiration#digitalmarketing #marketing #advertising #branding #marketingtips#creativestrategy #blubrown  Hosted on Acast. See acast.com/privacy for more information.

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features. 00:00 - 00:50 Jeroen’s Bio00:51 - 06:13 Marketing Essentials Moment: Creating a Marketing Plan for Your Business06:14 - 06:44 Welcome to Peppershock Media’s Marketing Expedition Podcast06:45 - 07:06 Welcome to the show Jeroen!07:07- 12:07 Jeroen’s journey to being an accidental marketer12:08 - 18:15 Coming up with a system that would make life easy18:16 - 19:00 Misfits Market. $10 off your first order with our code. 19:01 - 23:05 A user-friendly, automated, and intelligent sales CRM, Salesflare23:06 - 27:51 Growing your user base27:52 - 29:29 More integration coming up for Salesflare29:30 - 31:39 “The closer you can get to your customers, the more you can learn about what it is they need.” - Jeroen Corthout31:40 - 32:28 Get in touch with Jeroen32:29 - 32:50 Thank you so much Jeroen, Enjoy the journey!32:51 - 33:36 Join The Marketing Expedition Community today!Misfits Market. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices. Limited-time offer: $10 off your first order with our code. #crm #business #marketing #software #sales #technology #crmsoftware #digitalmarketing #bootstrap #ecommerce #salesflare #advertising #branding #smallbusiness #marketingautomation #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: paid and organic. In 2019 he attended a mastermind in Thailand which helped him enhance his professional life by creating this successful content and marketing agency dedicated to eCommerce brands. In 2021, his company became one of the very few Pinterest's Approved Partners in the world, allowing him to offer unique, customized services to eComm owners using Pinterest. Craig and his team of specialists are ready to show eComm businesses new ways to achieve their full potential, helping them increase sales and build authority with this often overlooked, and underutilized growth platform. 00:00 - 00:50 Craig’s Bio00:51 - 05:04 Marketing Essentials Moment: Readers are Leaders05:05 - 05:29 Welcome to Peppershock Media’s Marketing Expedition Podcast05:30 - 05:54 Welcome to the show, Craig!05:55 - 10:29 Craig’s fascinating journey around the globe10:30 - 13:59 Working from home14:00 - 20:58 Pinterest, a Social media platform or Search engine?20:59 - 22:45 Sharing Tips and Tricks on Pinterest22:46 - 23:29 Abriva, Life and Medical Insurance Offer 23:30 - 30:28 More tips in creating and optimizing pins/contents30:29 - 33:46 Idea pins33:47 - 39:10 Insights on how Pinterest can help in growing your business39:11 - 40:52 Success story40:53 - 44:17 Advertising campaigns on Pinterest44:18 - 45:54 Reach out to Craig 45:55 - 46:40 Thank you so much, Craig! Enjoy your marketing journey!46:41 - 47:26 Join The Marketing Expedition Community today!We’ve been using the Avibra app, it’s 100% free and it’s awesome! It improves your well-being and rewards up to $11,000 in life & medical insurance at no cost to you. Download the app today!#pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinandgrow #seo #growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #advertising #branding Hosted on Acast. See acast.com/privacy for more information.

Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome. 00:00 - 00:42 Charlie’s Bio00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast06:04 - 08:12 Welcome to the show, Charlie!08:13 - 09:47 Success story09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development12:40 - 14:35 Difference between Product Businesses vs. Service Businesses14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow20:06 - 20:50 Aspiration – a financial firm with a conscience! 20:51 - 24:52 Story structure24:53 - 27:40 “Focus on the outcome, not on the excuses!” - Charlie Moon27:41 - 29:36 How to Turn Order Takers into Rainmakers29:37 - 31:15 Reach out to Charlie31:16 - 32:38 Charlie’s words of encouragement32:39 - 33:07 Thank you so much, Charlie! Enjoy the journey!33:08 - 33:54 Join The Marketing Expedition Community today!Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. #businessdevelopment #business #businessgrowth #marketing #entrepreneur #businessowner #businessstrategy #businesstips #smallbusiness #digitalmarketing #entrepreneurship #businessmindset #businesscoach #branding #advertlising Hosted on Acast. See acast.com/privacy for more information.

Kay Suthar is the CEO and Founder of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast. Their focus is on coaches, consultants, authors, thought leaders, business owners who want to build authority, make an impact on the world, and want to increase their sales. Kay is passionate about helping people go from invisible to visible by getting booked on podcasts and taking away the headache of producing their very own podcast.00:00 - 01:28 Kay’s Bio01:29 - 05:11 Marketing Essentials Moment: Rhea’s 5 R’s , Organic, Cost-Effective Growth for Your Brand or Business05:12 - 05:43 Welcome to Peppershock Media’s Marketing Expedition Podcast05:44 - 08:34 Welcome to the show Kay! Take it away!08:35 - 17:43 Kay’s journey from being in Day-to-day jobs to Organizing Events to Sales Marketing17:44 - 22:50 How Marketing and Sales help Kay to survive in a foreign country22:51 - 28:45 Valuable Tips and tricks in Organizing Events28:46 - 29:50 Kay, shifting to podcast due to worldwide pandemic29:51 - 32:05 Tactics on how to get booked on a podcast32:06 - 32:36 BenchmarkOne - Email Marketing Automation Tool32:37 - 36:00 Creating a 6-week program to help people get booked on a podcast36:01 - 37:29 Uncensored Society Podcast 37:30 - 43:36 Kay and Rhea sharing Tips on podcasting43:37 - 46:04 “Never Judge a Book by its Cover” by Kay Suthar 46:05 - 47:10 “It’s all about the listeners, and not yourself.” -Kay Suthar47:11 - 49:04 “What’s the question that I should have asked you?”49:05 - 50:54 3 Steps to Getting Booked on Podcasts 50:55 - 51:16 Thank you so much, Kay! Share this out in the world!51:17 - 52:03 Join The Marketing Expedition Community todayEmail marketing automation isn’t a new concept, but if you haven’t found one that works for you yet, give BenchmarkONE a try. #podcasting #podcast #podcasts #podcastlife #podcaster #podcasttips #entrepreneur #marketing #sales #branding #advertising #marketingtactics #uncensoredsocietypodcast  Hosted on Acast. See acast.com/privacy for more information.

Heidi Bartolotta, is a self-motivated, compassionate, driven leader; a mentor, coach, mom, sister, friend, and founder of the Moms Making Six Figures podcast. Heidi has helped hundreds of (mostly female) entrepreneurs create their own success.00:00 - 00:18 Heidi’s Bio00:19 - 04:16 Marketing Essentials Moment: The Importance of Multi-purposing your Content04:17 - 04:56 Welcome to Peppershock Media’s Marketing Expedition Podcast04:57 - 05:47 Welcome to the show, Heidi! A little bit more about Heidi!05:48 - 06:49 Moms Making Six Figures 06:50 - 08:41 Having a women’s support group 08:42 - 10:55 Heidi’s childhood10:56 - 12:27 Sought out resources12:26 - 13:46 Heidi shares her marketing outreach tactics13:47 - 15:02 Moms Making Six Figures Podcast15:03 - 18:29 Biggest surprise coming back to Boise18:30 - 20:09 Motivating women to learn and grow20:10 - 21:32 Other podcasts that Heidi listens to21:33 - 22:23 Nadine West offer  22:24 - 23:47 People that helps Heidi along her journey23:48- 27:10 Success story27:11 - 30:37 Heidi’s 5-year projection30:38 - 34:07 Rhea shares tactics and techniques in podcasting34:08 - 35:15 Challenges that Heidi faced and overcame35:16- 36:01 Fun, Fame or Fortune?36:02- 38:03 Reach out to Heidi38:04- 38:34 Thank you so much! Share this out in the world and give us a review!38:35 - 39:21 Join The Marketing Expedition Community todayNadine West. Share and Get $10! Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase. #womenleadership #womenleaders #leadership #womenempowerment #womensupportingwomen #womeninbusiness #womeninleadership #leadershipskills #leadershiptips #marketing #advertising #branding #momsmakingsixfigures Hosted on Acast. See acast.com/privacy for more information.

Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team's sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people's success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids. 00:00 - 01:33 Christina’s Bio01:34 - 02:36  Aspiration. Do Well. Do Good.02:37 - 05:46 Marketing Essentials Moment: Marketing Automation: Using email list databases05:47 - 06:21 Welcome to Peppershock Media’s Marketing Expedition Podcast06:22 - 08:21 Welcome to the show! All about Christina Ward08:31 - 12:10 Challenges of being a realtor12:11 - 13:44 Real estate market shift13:45 - 16:30 Impacts of different generation cultures on the real estate market16:31 - 23:00 Christina shares her marketing tactics23:01 - 25:37 Home makeover events25:38 - 28:02 Building relationships and networks28:03 - 31:01 Success stories31:02 - 38:40 Providing authentic customer service and relationships38:41 - 43:30 Growing your real estate database43:31 - 44:45 How to reach Christina44:46 - 46:01 “We’re always looking for the next client, and sometimes we forget they’re right under our nose.” -Christina Ward46:02 - 46:12 Thank you so much, Christina! Enjoy the journey!46:13 - 46:59 Join The Marketing Expedition today!Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. #realestate #realtor #realestateagent #networking #business #marketing #entrepreneur #network #networkmarketing #success #motivation #smallbusiness #leadership #advertising #branding #customerservice Hosted on Acast. See acast.com/privacy for more information.