Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 00:00 - 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart00:13 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast00:32 - 02:34 Brian’s Bio02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix09:03 - 11:14 Welcome to the show, Brian!11:15 - 16:50 From television production to beginning his career in digital16:51 - 21:20 Programmatic connected Television21:21 - 25:45 Customization and personalization25:46 - 27:29 Data is the new oil27:30 - 31:16 The ability to see analytics31:17 - 32:02 Get organic produce and sustainably sourced groceries delivered at up to 40% off of what you would pay at the grocery store. Visit Misfits Market today! 32:03 - 37:44 Projections for 2023 consumer journey.37:45 - 40:33 Customer acquisition40:34 - 42:04 Reach out to Brian 42:05 - 47:07 How marketers can expand their audience’s reach through pay TV47:08 - 51:22 Creating a seamless experience journey for the consumers51:23 - 52:40 Thank you, Brian! Enjoy your Marketing journey!52:41 - 53:27 Join The Marketing Expedition Community today!#ott #ctv #ottadvertising #ctvadvertising #digitaladvertising #digitalmarketing #digitalmarketingtips #business #marketing #advertising #branding #strategus  Hosted on Acast. See acast.com/privacy for more information.

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry. 00:00 - 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:34 Warren’s background02:35 - 05:18 Marketing Essentials Moment: NMTNY 202305:19 - 07:15 Welcome to the show, Warren!07:16 - 09:53 Warren’s entrepreneurial journey in Boise09:54 - 11:51 Building a marketing partnership for success11:52 - 15:25 What to stop, start keeping, and tweak15:26 - 16:06 Here’s a $25 credit to try Stitch Fix! There’s no subscription required & shipping is free. Use our link to get your credit. 16:07 - 18:58 Sending out your core messages objectively18:59 - 21:48 Ratings, Reviews, Recommendations, Referrals, and Rewards21:49 - 25:08 Future marketing leaders’ development25:09 - 27:50 Staying on top of trends and technology27:51 - 31:42 Providing value and educating people31:43 - 32:40 Cosmetic innovation for every generation. Visit Spa35  32:41 - 34:46 Warren's nuggets of wisdom for aspiring entrepreneurs34:47 - 35:22 Give us a review! Enjoy your Marketing journey!35:23 - 36:08 Join The Marketing Expedition Community today!#leadershipdevelopment #leadership #leadershipskills #education #marketing #business #businessdevelopment #advertisiting #branding #entrepreneur #marketingtrends #technology #spa35 Hosted on Acast. See acast.com/privacy for more information.

Jason Harwood is a speaker, podcaster, and coach who focuses on the fun side of habits! Not just any habits, the habits that make you happier. You will learn to identify and complete the most important activities in your life. 00:00 - 00:11 “Start small, make it easier, and celebrate small wins along the way.” — Jason Harwood00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 00:55 Jason’s Bio00:56 - 07:35 Marketing Essentials Moment: AI Chatbot Technology07:36 - 08:56 Welcome to the show, Jason!08:57 - 13:04 Why am I still miserable?13:05 - 16:19 What helps you feel that sense of fulfillment?16:20 - 24:58 Challenges of habit formation24:59 - 26:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.26:01 - 28:12 Celebrate your attainments28:13 - 30:50 Happily Ever Habits Podcast 30:51 - 34:01 Resources that make impacts for Jason34:02 - 39:14 Building actual relationships in your network39:15 - 40:35 Adapting to world changes40:36 - 42:19 Stop doing more. Start doing better. Visit Jason. 42:48 - 43:06 Thank you so much, Jason! Enjoy your Marketing journey!43:07 - 43:52 Join https://themarketingexpedition.com today#habits #motivation #mindset #creatinghabits #habits #healthyhabits #dailyhabits #marketing #advertising #growyourbrand #entrepreneur #business #marketingtips  Hosted on Acast. See acast.com/privacy for more information.

This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line.00:00 - 00:17 Welcome to Peppershock Media’s Marketing Expedition Podcast00:18 - 02:38 Register here, grab your lunch and laptop and watch every 2nd Thursday Live Webinar 02:39 - 07:17 New Marketing Trends for the New Year07:18 - 11:22 Get a glimpse into an incredible line-up of industry trailblazers at Leap 2023 Conference 11:23 - 13:17 Explore the essence of creativity at The Creativity Conference 13:18 - 14:24 National Association of Broadcasters Post Production World Conference14:25 - 15:14 Nadine West offers awesome, affordable outfits that are delivered to your doorstep. 15:15 - 18:57 Culture and Brand Camp on September 202318:58 - 22:25 Marketing Audit. Listen to some of our clients discuss what they went through in the process22:26 - 25:46 Marketing Needs Assessment. Find out more about the client onboarding process25:47 - 28:09 The Marketing Expedition Podcasts. Ranked within the top 5% of the most popular podcasts globally.  28:10 - 31:48 Find us in downtown Nampa! Contact us!31:49 - 31:56 Enjoy your Marketing journey!31:58 - 32:43 Join The Marketing Expedition Community today!#leap2023 #creativityconference2023 #NAB2023 #kitcaster #cultureandbrandcamp2023 #marketingtips #marketingstrategy #branding #advertising #peppershockmedia Hosted on Acast. See acast.com/privacy for more information.

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis, and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 00:00 - 00:11 “Basically the ideas that you want to pitch this really big vision of how you want the world to change because of your business idea, and why it will change the way that people exist.” — Chelsey Roney00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:14 Chelsey’s Bio01:15 - 20:24 Marketing Essentials Moment: Email Deliverability20:25 - 25:12 Welcome to the show, Chelsey!25:13 - 30:28 An interactive map to share recommendations, curate local guides or visualize data for personal and business needs.30:29 - 34:44 How Proxi was started34:45 - 35:33 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 35:34 - 38:30 Going through a tech accelerator program38:31 - 44:34 Earning venture funding44:35 - 46:23 Chelsey’s future marketing plan46:24 - 49:36 Reviews that inspire Chelsey to keep experimenting and push forward49:37 - 50:47 Visit Proxi50:48 - 51:51 Thank you so much! Enjoy your Marketing journey!51:52 - 52:38 Join The Marketing Expedition Community today!#growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #businessgrowth #businesstips #entrepreneur #businessowner #businessstrategy #womeninbusiness #marketingstrategy #businesscoaching #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs. 00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:28 Jessica’s Background01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing09:51 - 11:28 Welcome to the show, Jessica!11:29 - 13:14 Successfully reducing the cost of customer acquisition13:15 – 14:56 Putting together a message to reach your core audience14:57 - 19:35 PPC Advertising19:36 - 21:46 Keeping up with the latest trends21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.22:33 - 24:22 Double Sales / Zero Salespeople Book24:23 - 27:07 Never stop learning and have confidence27:08 - 30:34 Resources that Jessica taps into30:35 - 34:30 Becoming story brand guide34:31 - 35:05 Visit Tulip Media35:06 - 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!35:56 - 36:43 Join The Marketing Expedition Community today!#brandidentities #branddesigner#creativebusinessowner #branding #marketing #digitalmarketing #brand #business#socialmedia #advertising #socialmediamarketing #brandidentity #entrepreneur #marketingstrategy Hosted on Acast. See acast.com/privacy for more information.

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. 00:00 - 00:15 “Just go and push that button!”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 – 01:39 Troy’s Bio01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages09:28 - 10:13 Welcome to the show Troy!10:14 - 15:02 From a failed baseball career to a multiple six figures business15:03 - 19:25 How to make sure your email is going to end up on your client’s main box 19:26 - 22:01 Building a reading relationship with people22:02 - 26:03 Success story26:04 - 28:35 Getting verified on email28:36 - 30:46 Tips on how to avoid authentication issues30:47 - 31:17 Schedule Once. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.31:18 - 36:43 Getting involved in the community builds a network36:44 - 39:36 Tools to help on your active campaign39:37 - 41:11 Troy drops some valuable bits of advice41:12 - 43:00 How to reach out to Troy43:01 - 44:10 Give us a review! Enjoy your Marketing journey!44:11 - 44:56 Join The Marketing Expedition Community today!#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness #emailmarketingstrategy Hosted on Acast. See acast.com/privacy for more information.

Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator. 00:00 - 00:14 “I wouldn’t say Facebook is dying out, I would say people are shifting budget to different platforms.” —Jem Bourouh00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 – 01:26 Jem’s Background01:27 - 06:24 Marketing Essentials Moment: Email Marketing06:25 - 12:05 Welcome to the show!12:06 - 15:09 Building profits and monetizing through online strategy15:10 - 20:13 Realizing your accountability20:14 - 24:22 Front and back-ends marketing tactics2423 - 29:09 Useful third-party tracking and email campaign software29:10 - 30:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.30:01 - 31:26 Retention marketing31:27 - 38:47 Building and scaling an agency38:48 - 43:52 Trends: What’s hot and what’s not?43:53 - 51:40 Scaling eCommerce growth by segmented strategies51:41 - 52:31 Reach out to Jem 52:32 - 53:07 Thank you so much! Enjoy your Marketing journey!53:08 – 53:54 Join The Marketing Expedition Community today!#mediabuying #advertising #mediaplanning #digitalmarketing #marketing #branding #media #socialmediamarketing #billboard #facebookads #creativeagency #branding #scaling #buiness #entrepreneur Hosted on Acast. See acast.com/privacy for more information.

After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of clients. 00:00 - 00:14 “If you look at how you spend your time over the course of a week, there are probably hours and hours of time spent where you could either automate away or use a smart AI technology…”00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 – 01:26 Erica’s Bio01:27 - 06:24 Marketing Essentials Moment: Accelerating W-O-M Advertising06:25 - 09:23 Welcome to the show, Erica!09:24 - 12:26 A tool to create an engaging email experience12:27 - 14:42 How rasa.io marketing tools started14:43 - 17:18 AI technologies in our everyday living17:19 - 20:41 Work-Life integration20:42 - 21:26 Onboard more social media clients and charge a higher retainer with a Cloud Campaign 21:27 - 26:48 Keeping the company culture alive26:49 - 28:23 Resources on staying on top of the latest marketing and technology trends28:24 - 33:08 AI Marketing Tools forecast33:09 - 34:33 Erica drops some words of advice 34:34 - 37:32 Visit https://rasa.io/rasa.io37:33 - 38:12 Thank you so much, Erica! Enjoy your Marketing journey!38:13 – 38:59 Join The Marketing Expedition Community today!#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness Hosted on Acast. See acast.com/privacy for more information.

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. 00:00 - 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don't have to use a $5,000/month sophisticated tools to explore the results.”00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 – 01:13 Steve’s background01:14 - 08:07 Marketing Essentials Moment: Contextual Advertising08:08 - 13:16 Welcome to the show, Steve!13:17 - 20:30 The fundamental areas of SEO strategy20:31 - 22:47 Building an SEO strategy22:48 - 25:25 Link strategy25:26 - 26:57 Content Strategy26:58 - 29:18 Tracking your SEO performance29:19 - 37:21 How to create effective content on your page37:22 - 38:12 Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances. 38:13 - 43:24 Misconceptions about the frequency of content43:25 - 50:15 Benefits of mixed media marketing50:16 - 55:30 Steve drops some insights into optimizing search results55:31 - 58:20 Practice your SEO strategy by giving back to the community58:21 – 1:01:28 Upscaling multi-location SEO for Google maps1:01:29 - 1:02:06 Reach out to Steve at: @seosteve1:02:07 - 1:02:27 Give us a review and enjoy your Marketing journey!1:02:28 - 1:03:15 Join The Marketing Expedition Community today!#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #branding #business #onlinemarketing #contentmarketing #ecommerce #digitalmarketingagency #marketingstrategy #advertising #entrepreneur #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies. 00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:03 Lucy’s background01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture07:24 - 09:24 Welcome to the show, Lucy!09:25 - 10:53 Refrain from being too salesy10:54 - 13:47 Putting the right emotions to your products/services13:48 - 18:07 Creating effective sales pages18:08 - 19:57 Verbal branding19:58 - 21:31 Email marketing tricks21:32 - 23:55 Value of authenticity in branding23:56 - 24:40 Get up to a $20 credit to spend on Billie razors and body care. 24:41 - 31:57 Lucy shared some pivotal moments across her entrepreneurial journey31:58 - 35:11 Helping women elevate and lift their voices to build as big of a business as they desire.35:12 - 36:21 How Lucy get her mindset right in the morning36:22 - 37:16 Organic marketing37:17 - 38:02 Reach out to Lucy 38:03 - 38:40 Give us a review and enjoy your Marketing journey!38:41 - 39:27 Join The Marketing Expedition Community today!#copywriting #copywriter #marketing #digitalmarketing #copywritingtips #marketingdigital #content #advertising #copy #entrepreneur #marketingtips #emailmarketing #organicmarketing #branding Hosted on Acast. See acast.com/privacy for more information.

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips. 00:00 - 00:11 “If you haven’t done the research on your audience and haven’t invested in that; Do it!”—Mary Ann Pruitt00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 – 01:08 Mary Ann’s Bio01:09 - 07:31 Marketing Essentials Moment: Marketing acronyms07:32 - 09:17 Welcome to the show Mary Ann!09:18 - 12:38 Different generational breakout of spent12:39 - 19:04 Programmatic placement for your media to define your audience19:05 - 21:40 Difference between OTT and CTV21:41 - 24:13 Breaking through the noise24:14 - 24:58 Cloud Campaign: Powerful all-in-one platform for planning, scheduling, community management, and reporting. 24:59 - 30:02 Adopting media evolution30:03 - 32:28 Omnichannel approach32:29 - 36:06 Targeting your loyal customers36:07 - 42:41 Outsource and find good partners42:42 - 43:58 Reach out to Mary Ann 43:59 - 44:24 Thank you so much for joining me today! Enjoy your Marketing journey!44:25 - 45:12 Join The Marketing Expedition Community today!#digitalmedia #digitalmarketing #socialmedia #marketing #socialmediamarketing #advertising #branding #media #digital #seo #business #onlinemarketing #traditionalmedia #ott #ctv #advertising  Hosted on Acast. See acast.com/privacy for more information.

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. 00:00 - 00:14 SEO is a big nuance with publishers…00:15 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast00:33 – 01:39 Kaila’s Bio01:40 - 07:00 Marketing Essentials Moment: Components of Marketing07:01 - 09:58 Welcome to the show, Kaila!09:59 - 13:05 How affiliate marketing works13:06 - 14:30 Is it advertising or is it organic?14:31 - 16:20 Combining PR with affiliate marketing16:21 - 19:39 The power of brand awareness to conversion19:40 - 23:56 Determining what type of affiliate strategy for your business23:57 - 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” - Kaila O’Connor26:31 - 30:05 Tons of shifts in terms of Google ranking and SEO30:06 - 30:55 For awesome, affordable outfits to your doorstep each month, it's Nadine West! 30:56 - 33:48 Human design concept33:49 - 34:29 Reach out to Kaila O’Connor atKMO/world. The first professional service business that is infused with and runs parallel to a Human Design business.34:30 - 37:51 Listening to your body when something feels off and wrong.37:52 - 38:36 Share this out in the world, Enjoy your Marketing journey!38:37 - 39:24 Join The Marketing Expedition Community today!#publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #publicrelationsagency #socialmediamarketing #publicity #publicist #business #entrepreneur #advertising  Hosted on Acast. See acast.com/privacy for more information.

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.00:00 - 00:20 “There’s a time and a place to be salesy…”00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 – 01:35 Kyle’s Bio01:36 - 06:20 Marketing Essentials Moment: Culture and Branding06:21 - 07:59 Welcome to the show, Kyle!08:00 - 10:32 Email automation and segmentation10:33 - 14:55 Considering the effect on your email deliverability14:56 - 20:10 Different email marketing tools20:11 - 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!  20:43 - 24:28 Kyle shared some effective email strategies and tactics24:29 - 26:25 Building up your sales process26:26 - 30:00 The challenges with iOS updates and privacy settings30:01 - 36:28 Have a conversation starter email36:29 - 40:20 Things to avoid in email marketing40:21 - 42:08 Reach out to Kyle 42:09 - 42:30 Give us a review, Enjoy your Marketing journey!42:31 - 43:17 Join The Marketing Expedition Community today#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #emailstrategies #branding #advertising #business #ecommerce #entrepreneurs  Hosted on Acast. See acast.com/privacy for more information.

Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand. Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work... they will exceed their expectations! 00:00 - 00:18 “I have four kids ranging from 17 to 27. And none of them would answer anything that looked like a pre-1990 question…”00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 – 01:22 Peter’s Bio01:23 - 07:08 Marketing Essentials Moment: Sharing your Expertise with your Audience07:09 - 09:39 Welcome to the show, Peter!09:40 - 14:45 The challenge of piecing together different data points and data sets14:46 - 20:48 Structuring customer sentiment data to benefit companies20:49 - 25:16 “We as marketers have become so reliant on the trend data, we are really hesitant to disrupt it with a different question.” — Peter Shafer25:17 - 25:47 Benchmark One. Simplify and get back to doing what you do best…running your business!  25:48 - 32:43 How data gathering surveys and polls helped Peter to pull off a successful advertising campaign32:44 - 37:03 The question of interpreting data sets with data collection software tools37:04 - 40:28 Peter’s words of advice for aspiring data analysts40:29 - 45:03 Resources that can help people to keep up with research data trends45:04 - 45:27 How to reach Peter Shafer 45:28 - 45:58 Thank you so much, Enjoy your Marketing journey!45:59 - 46:45 Join The Marketing Expedition Community today!#digitalmarketing #digitalmarketingstrategy #digitalmarketingcampaign #marketing #marketinganalytics #dataanalysts #branding #advertisitng #businessstrategy #datacollection #advertisingcampaign #marketingtrends  Hosted on Acast. See acast.com/privacy for more information.

Sandie Jae is a Writer & Chief executive officer at Its All About You Talent Services. She has over 10 years of experience in writing compelling symbolic stories and books. Her role in creating more written content will add value to an audience, including assisting with screenplays and directing productions. In addition to her drive to create and connect, Sandie also heads special projects, and will further help develop and coordinate more events for creators for future collaborations. 00:00 - 00:35 “Say, Noah... Hey, Noah…”00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast00:55 - 02:01 Ms. Sandie Jae’s background02:02 - 09:20 Marketing Essentials Moment: Marketing Audit Process09:21 - 11:21 Ms. Sandie Jae welcome to the show!11:22 - 14:50 Sharing her screenwriting and film production journey14:51 - 16:07 The challenges she fronts onto in film production16:08 - 18:40 "Cheaper is not always better." — Ms. Sandie Jae18:41 - 20:49 Inspiring books and poetry for the youth20:50 - 24:26 How Ms. Sandie Jae managed to publish her books on popular platforms24:27 - 25:16 Awesome, affordable outfits delivered to your doorstep each month from Nadine West! 25:17 - 28:41 Realizing the value of marketing strategy for her business28:42 - 31:10 To connect and educate people31:11 - 32:20 Helping others and walking them through the trials and tribulations32:21 - 34:07 Reach out to Ms. Sandie  34:08 - 36:00 Ms. Sandie Jae talks about her upcoming film production, It's all about you a High School Musical36:01 - 37:38 Thank you so much, Ms. Sandie Jae! Enjoy your Marketing journey!37:39 - 38:25 Join The Marketing Expedition Community today!#creativity #art #creative #artist #inspiration #youthmentorship #mentoring #mentorship #filmproduction #filmmaking #filmmaker #marketingstrategies #marketing #marketingtips #advertising #branding #allaboutyoutalentservices Hosted on Acast. See acast.com/privacy for more information.

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach - Train - Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them. 00:00 - 00:19 “Oh, I’m on social, I can be a marketer now, right?”00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:26 Anne and April’s background01:27 - 06:10 Marketing Essentials Moment: Culture and Branding06:11 - 08:09 Welcome to the show ladies!08:10 - 12:25 How Anne and April started their collaboration12:26 - 14:40 Branding their own agency, Forthright People14:41 - 17:42 Growing the relationship with the community17:43 - 20:15 Listening and connecting to clients20:16 - 23:49 “Marketing becomes such a commoditized environment, that everyone feels that they can be a marketer.”23:50 - 24:51 Consume your content on the go with Hello Audio! 24:52 - 27:29 Cutting through the noise27:30 - 31:31 Leverage and navigate the digital world31:32 - 35:36 The Marketing Smarts Podcast35:37 - 40:20 Helping women to see new opportunities and different paths40:21 - 47:58 Resources that can help in keeping up with the trends47:59 - 50:26 Value of perspective50:27 - 53:54 Importance of having a mentor53:55 – 54:50 Reach out and learn more at: https://www.forthright-people.com and https://www.linkedin.com/company/forthright-people54:51 - 55:09 Thank you so much! Enjoy your Marketing journey!55:10 - 55:56 Join The Marketing Expedition Community today!#personalbranding #branding #personalbrand #marketing #digitalmarketing #socialmediamarketing #business #entrepreneur #advertising #branding #marketingtips #forthrightpeople #themarketingsmartspodcast Hosted on Acast. See acast.com/privacy for more information.

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:29 Mark’ Bio01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages05:23 - 07:08 Welcome to the show, Mark!07:09 - 11:09 Extreme risk levels around decision making11:10 - 15:01 How Mark started his company, Proof Analytics15:02 - 22:53 The process of understanding data analytics22:54 - 25:53 Predictive and prescriptive analytics software25:54 -26:42 Explore the world of podcasting with Kitcaster!26:43 - 28:43 Keeping up with the changes28:44 - 34:55 The process of building an analytical model for the customer34:56 - 37:33 Affordable and approachable tool for marketing37:34 – 38:20 Combining data sets with analytics38:21 - 40:29 Best way to reach Mark: Proof Analytics40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey!41:16 - 42:02 Join The Marketing Expedition today!#analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding  Hosted on Acast. See acast.com/privacy for more information.

Chris Hervochon, CPA, CVA is the sole proprietor of his own CPA firm, which provides outsourced accounting and tax preparation services primarily for marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting and corporate accounting, and finance. He has been featured in numerous publications, including Journal of Accountancy, South Carolina CPA Report, AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, CMSWire, CEO Blog Nation, and WinSavvy, as well as a number of podcasts, for his industry-specific knowledge and accounting expertise. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. He was selected based on his exceptional leadership skills and profession- al experience for the four-day Leadership Academy program, which he graduated in October 2018. In 2019, he was selected as one of CPA Practice Advisors 40 Under 40. When he is not helping clients build and grow their companies and agencies, Chris enjoys spending time with his wife and three young kids, playing golf, obsessing over efficient workflows, listening to Metallica, and rooting for his beloved Philadelphia Eagles. Every April, you can find him on the 18th hole of Harbour Town Golf Links volunteering as a Marshall at the PGA Tour's RBC Heritage event. 00:00 - 00:20 Getting what you paid for…00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 – 02:46 Chris Hervochon Bio02:47 - 06:09 Marketing Essentials Moment: Customer Acquisition Cost06:10 - 08:05 Chris, Welcome to the show!08:06 - 09:10 Dealing with certainty and confidence09:11 - 12:36 Gathering financial data around the marketing budget12:37 - 14:19 The value of helping to scale an agency14:20 - 16:14 QuickBooks Online16:15 -22:59 Building contents based on the client’s needs23:00 - 25:12 Red flags that have caused people to get audited25:13 - 26:13 Consume your content on the go with Hello Audio! 26:14 - 29:50 Period of economic weirdness29:51 - 33:32 “There is a huge opportunity in the accounting space if you can figure out how to get comfortable being uncomfortable.” -Chris Hervochon33:33 - 36:03 Accounting, base knowledge to be an entrepreneur36:04 - 37:12 Best way to reach Chris at Better Way CPA 37:13 - 37:51 Thank you so much, Chris! Enjoy your Marketing journey!37:52 - 38:38 Join The Marketing Expedition Community today!#accounting #business #accountant #finance #tax #bookkeeping #smallbusiness #taxes #entrepreneur #accountingservices #cpa #marketing #advertising #branding #marketingtips #betterwaycpa Hosted on Acast. See acast.com/privacy for more information.

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. 00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 – 01:21 Tai’s Bio01:22 - 07:57 Marketing Essentials Moment:  Importance of Mentorship in Business07:58 - 09:09 Welcome to the show, Tai!09:10 - 14:04 How to kickstart your email list with quizzes14:05 - 18:02 Keeping it fun and engaging for your audience18:03 - 19:52 Understanding who your audience is and their pain points19:53 - 22:22 No time, no team, no tech, no problem!22:23 - 24:33 The Value of Marketing24:34 – 28:08 Difference between a quiz and a survey 28:09 - 29:12 Tai talks about her upcoming book launch29:13 - 30:14 Consume your content on the go with Hello Audio! 30:15 - 34:51 Lead magnet strategy34:52 - 36:34 Tai’s future plans and goals36:35 - 38:25 Tools and resources that can help in your business journey38:26 - 41:32 Top marketing mistakes that people make41:33 - 42:41 The “What if” question40:24 - 43:50 Reach Tai Goodwin  43:51 - 44:28 Thank you so much, Tai! Enjoy your Marketing journey!44:29 - 45:16 Join The Marketing Expedition Community today!#onlinequiz #quiz #onlinequizzes #marketingquiz #marketingstrategy #marketingtips #emailmarketing #marketingmistakes #branding #advertisiting #business #businessdevelopent #entrepreneur #thatmarketingteam Hosted on Acast. See acast.com/privacy for more information.

Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast Movement, International Documentary Association’s Podcast Day, at USC, Montana Media Lab, American University, and more. She is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Nissenblatt listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers. 00:00 - 01:18 Arielle’s Bio01:19 - 11:36 Marketing Essentials Moment: New Marketing Trends11:37 - 12:18 Welcome to Peppershock Media’s Marketing Expedition Podcast12:19 - 14:26 Welcome to the show, Arielle!14:27 - 19:06 Growing and reaching a wider audience19:07 - 23:36 Combined tactics in email marketing23:37 - 26:13 Arielle’s journey as a speaker26:14 - 27:03 Kitcaster specializes in booking podcasts with massive audiences! Join Today!27:04 - 29:53 What inspired Arielle into the podcast space29:54 - 32:25 “I like to stay entertained both as a listener and as a creator and as somebody who helps creators.” -Arielle Nissenblatt32:26 - 34:18 Getting your audience involved34:19 - 36:23 Importance of newsletters36:24 - 39:00 Arielle’s future goals39:01 - 40:23 Buiding a community for your audience40:24 - 40:47 How to subscribe: https://www.earbudspodcastcollective.org40:48 - 41:25 Thank you so much, Arielle! Enjoy your Marketing journey!41:26 - 42:12 Join The Marketing Expedition Community today!#podcastmarketing #podcast #podcasting #podcaster #podcastshow #podcastinglife #podcasthost #podcastaddict #podcastlife #podcasts #branding #advertising #marketing #marketingtips #earbudspodcastcollective Hosted on Acast. See acast.com/privacy for more information.

In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results! Join The Marketing Expedition Community Today! Hosted on Acast. See acast.com/privacy for more information.

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers. 00:00 - 00:51 Orsolya’s Bio00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons11:54 - 12:23 Welcome to Peppershock Media’s Marketing Expedition Podcast12:24 - 15:03 Welcome to the show, Orsolya (Orshie)!15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding)23:04 - 25:40 How brand builds trust25:41 - 29:21 Building a brand that speaks to what the customer values29:22 - 33:05 Understanding your Target Audience33:06 - 33:45  Here’s a $25 credit to try Stitch Fix! Use our link to get your credit! 33:46 - 39:07 Word of the Day: Functional Beauty39:08 - 43:17 Transforming business brands from noise to clarity43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein43:28 - 48:23 Resources and mentors that inspire Orsolya48:24 - 51:46 Sharing marketing tactics and words of wisdom51:47 - 52:43 Fun, fame, or fortune?52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey! 53:45 - 54:30 Join The Marketing Expedition Community today!#marketingtactics #marketingtips #marketing #digitalmarketing #marketingstrategy #marketingstrategies #socialmediamarketing #digitalmarketingagency #socialmedia #digitalmarketingtraining #branding #marketingideas #brand3 Hosted on Acast. See acast.com/privacy for more information.

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 00:00 - 00:45 Rick’s Bio00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast05:49 - 06:24 Welcome to the show, Rick!06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers16:30 - 21:13 Be Authentic and Stand out from the Competition21:14 - 22:52 Rick talks about the Quality Control of their Service22:53 - 23:37 Sweatcoin – It Pays to Walk! 23:38 - 27:48 The Process of Automation27:49 - 28:18 Reach out to simplynoted.com or linkedin.com/company/simplynoted/28:19 - 30:56 Rick’s advice on starting your own business30:57 - 34:10 The Trials and Tribulations of Growing your Business34:11 - 35:29 “Delegate to Elevate.” - Rhea Allen35:30 - 36:35 Thank you so much, Rick! Enjoy your Marketing journey!36:36 - 37:22 Join The Marketing Expedition Community today!#growingbusiness #smallbusiness #entrepreneur #marketing #business #marketingdigital #digitalmarketing #branding #businessrelationships #advertising #automation #authenticity #simplynoted Hosted on Acast. See acast.com/privacy for more information.

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 00:00 - 00:54 Nora’s Bio00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience09:05 - 09:36 Use Rhea’s Promo code: MONTH109:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast10:06 - 11:23 Welcome to the show, Nora!11:24 - 12:57 Architecting your Marketing Strategy12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth15:59 - 18:16 Defining your customer’s potential problems 18:17 - 23:45 Adopting to Market evolution23:46 - 26:54 Increasing the Value of an Offer26:55 - 32:13 What is a Private Podcast?32:14 - 33:20 Monetizing your Private Podcast33:21 -  34:21  Hello Audio is THE best format for creating aconnection between you and your audience!34:22 - 38:51 Building a community through Success story Podcast38:52 - 46:03 The resources that shaped Nora’s Marketing career46:04 - 58:54 Top 10 ways How to effectively use Private Podcast58:55 - 59:42 Reach out to Nora 59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!1:00:47 - 1:01:33 Join The Marketing Expedition Community today!#podcasting #podcast #podcasts #podcaster #privatepodcast #marketingstrategy #marketingcampaigns #marketing #branding #advertising #business #entrepreneur #helloaudio  Hosted on Acast. See acast.com/privacy for more information.

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people."Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients. 00:00 - 01:02 Joe’s Bio01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast11:34 - 13:49 Say your last name for me, Joe!13:50 - 17:22 The difference between growing and scaling your business17:23 - 24:24 Architectural strategy in marketing24:25 - 29:59 Understanding your vision for the business30:00 - 35:04 Relationship building35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria41:26 - 42:15 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer!42:16 - 50:10 The World of Content creation as an educator50:11 - 57:50 The value of Skill-based learning57:51 - 1:00:16 “What do you want to tell your past self what you know now, that you wished you had known then?”1:00:17 - 1:01:06 Empowering the people and users 1:01:07 - 1:01:50 How to reach Joe1:01:51 - 1:06:38 Joe’s Podcast1:06:39 - 1:07:17 Thank you so much, Joe! Enjoy your marketing journey!1:07:18 - 1:08:04 Join The Marketing Expedition Community today!#businessscaling #business #businessgrowth #digitalmarketing #entrepreneurship #businesstips #marketingstrategy #businessstrategy #socialmediamarketing #investment #businessgrowthstrategy #branding #advertising #teachtoscale Hosted on Acast. See acast.com/privacy for more information.

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers! 00:00 - 01:24 Listen to our 2nd Thursday Webinar01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast01:55 - 04:21 Introduction to Social Media Marketing04:22 - 06:28 Importance of utilizing Social media06:29 - 14:17 Roaming around the Metaverse/Facebook14:18 - 20:11 Getting traction on Instagram, Visual content is the key20:12 - 23:43 Maximize your 24-hour stories23:44 - 28:24 LinkedIn for B2B Marketing28:25 - 29:46 How to make an impact on Video marketing29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today! 30:33 - 37:48 Growing your brand through video marketing on Youtube and other platforms37:49 - 42:01 Promoting on Tiktok42:02 - 45:50 Targeting specific audience using Pinterest45:52 - 47:36 Social media channels algorithm47:37 - 53:48 Cloud campaign, All-in-one social media tool53:49 - 55:05 Other resources that can help your business grow55:06 - 56:25 Social Media Marketing Audit56:26 - 57:26 The Marketing Expedition Community57:27 - 57:33 Thank you so much! Enjoy your marketing journey!57:34 - 58:19 Join The Marketing Expedition today!#socialmedia #marketing #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy Hosted on Acast. See acast.com/privacy for more information.

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy! 00:00 - 00:16 Top 10 Best Podcast clips mashed up00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York 05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis07:57 - 11:36 No.8 - Podcasting for Business 11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham 14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space 19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price 23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman 26:42 - 29:15 No.3 - Personal Branding with Genny Heikka 29:16 - 30:34 No.2 - Improve your Public Speaking with Kirsten Holmberg 30:35 - 33:28 No.1 - Why Graphic Design Matters with Peppershock Design Team 33:29 - 33:55 Thank you so much! Enjoy your Marketing Journey!33:56 - 34:42 Join The Marketing Expedition Community today!#marketing #business #marketingdigital #digitalmarketing #branding #socialmedia #entrepreneur #socialmediamarketing #success #marketingstrategy #marketingexpeditionpodcast  Hosted on Acast. See acast.com/privacy for more information.

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.00:00 - 00:40 Alex’s Bio00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast08:06 - 08:44 Welcome Alex!08:45 - 11:38 How to utilize Tiktok to build brand awareness11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”14:21 - 17:47 Tips on growing your following to the right audience17:48 - 23:00 Alex’s journey from the corporate world to the music world to entrepreneurship23:01 - 24:55 Resources that influence Alex24:56 - 25:36  DoorDash is a great way to support localrestaurants with safe, no-contact delivery. Get $30 off ($10 off each of yourfirst 3 orders) when you sign up here. 25:37 - 26:59 Sharing insights to the public27:00 - 29:21 Creating more marketing and creative jobs and helping more businesses to grow29:22 - 34:15 Shifting from traditional to digital advertising34:16 - 38:14 Company culture38:15 - 40:28 Reach out to Rossman Media40:29 - 40:53 Thank you so much, Alex! Enjoy the journey!40:54 - 41:39 Join The Marketing Expedition Community today!#brandawareness #branding #marketing #advertising #digitalmarketing #digitaladvertising #socialmediamarketing #socialmedia #brand #business #advertising #seo #contentmarketing #tiktokmarketing #entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference - a global meeting of minds to explore the essence of creativity in all its forms.00:00 - 00:16 Maxim’s Bio00:17 - 14:40 Marketing Essentials Moment (Video Marketing made easy)14:41 - 15:10 Welcome to Peppershock Media’s Marketing Expedition Podcast15:11 - 15:28 Welcome to the show!15:29 - 17:12 “Say things that you mean and mean it when you say them.” -Maxim Jago17:13 - 18:26 The origin of the Creativity Conference18:27 - 20:15 Inspiration for creating something that never exists before20:16 - 25:09 The Time-telephone concept25:10 - 27:50 A global meeting of minds in one of the most stunning landscapes in the world27:51 -  28:22 Get $10 off your first $100+ order of Coach Outletproducts28:23 - 29:50 Free live streaming29:51 - 33:30 Shared environment experience33:31 - 34:42 The Creativity Conference, get your tickets34:43 - 35:10 Use my unique promo code RHEACREATIVE to receive $100 off the ticket price!35:11 - 35:43 Thank you so much, Maxim! Enjoy the journey!35:44 - 36:29 Join The Marketing Expedition Community today!Get $10 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen! #creativity #creative #design #makers #technology #inspiration #innovation #motivation #branding #marketing #advertising #creativityconference  Hosted on Acast. See acast.com/privacy for more information.

Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).00:00 - 00:59 Deirdre’s Bio01:00 - 05:54 Marketing Essentials Moment: Podcasting 10105:55 - 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast06:26 - 07:17 Welcome to the show, Deirdre!07:18 - 10:25 Deirdre’s journey from corporate life to entrepreneurship10:26 - 15:40 Moving into New York City to continue pursuing her vision15:41 - 18:31 What inspired Deirdre to create software that helps entrepreneurs connect with their audience through short-form content18:32 - 21:30 Creating curiosity in your audience using Capsho Software21:31 - 23:36  Capsho: Try the world's first AI-Powered tool to promote your podcasts!23:37 - 24:29 Focusing on the ideal target customer24:30 - 27:00 “One of the most important parts in getting on the right track is to niche down.”27:01 - 29:16 Deirdre’s marketing tactics29:17 - 30:55 Resources that help Deirdre in her journey30:56 - 32:25 More about Deirdre’s adorable cat!32:26 - 33:24 Reach out to Deirdre  33:25 - 34:04 Thank you, Deirdre! Enjoy the journey!34:05 - 34:50 Join The Marketing Expedition Community today!#entrepreneur #business #motivation #success #entrepreneurship #inspiration #smallbusiness #goals #entrepreneurlife #marketing #digitalmarketing #onlinemarketing #branding #advertising #capsho Hosted on Acast. See acast.com/privacy for more information.

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.00:00 - 02:18 Laura’s Bio02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief?05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast05:58 - 07:16 Welcome to the show, Laura!07:17 - 09:38 Sharing some successful projects09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals11:30 - 16:00 Laura’s creative journey16:01 - 19:10 The process of rationalizing designs to clients19:11 - 19:55 Cloud Campaign helps marketing agencies scale. 19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life”26:30 - 28:24 People that influenced Laura in digital marketing and design28:25 - 29:41 Resources that Laura draws inspiration from29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in EverydayLife30:26 - 32:18 Motivational words from Laura32:19 - 32:32 Thank you so much, Laura! Enjoy the journey!32:33 - 33:19 Join The Marketing Expedition COmmunity today!Cloud Campaign helps marketing agencies scale. Onboard more social media clients and charge a higher retainer with a leaner team. Sign up today!#artanddesign#art #design #graphicdesign #graphicdesigner #creativity #inspiration#digitalmarketing #marketing #advertising #branding #marketingtips#creativestrategy #blubrown  Hosted on Acast. See acast.com/privacy for more information.

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features. 00:00 - 00:50 Jeroen’s Bio00:51 - 06:13 Marketing Essentials Moment: Creating a Marketing Plan for Your Business06:14 - 06:44 Welcome to Peppershock Media’s Marketing Expedition Podcast06:45 - 07:06 Welcome to the show Jeroen!07:07- 12:07 Jeroen’s journey to being an accidental marketer12:08 - 18:15 Coming up with a system that would make life easy18:16 - 19:00 Misfits Market. $10 off your first order with our code. 19:01 - 23:05 A user-friendly, automated, and intelligent sales CRM, Salesflare23:06 - 27:51 Growing your user base27:52 - 29:29 More integration coming up for Salesflare29:30 - 31:39 “The closer you can get to your customers, the more you can learn about what it is they need.” - Jeroen Corthout31:40 - 32:28 Get in touch with Jeroen32:29 - 32:50 Thank you so much Jeroen, Enjoy the journey!32:51 - 33:36 Join The Marketing Expedition Community today!Misfits Market. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices. Limited-time offer: $10 off your first order with our code. #crm #business #marketing #software #sales #technology #crmsoftware #digitalmarketing #bootstrap #ecommerce #salesflare #advertising #branding #smallbusiness #marketingautomation #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: paid and organic. In 2019 he attended a mastermind in Thailand which helped him enhance his professional life by creating this successful content and marketing agency dedicated to eCommerce brands. In 2021, his company became one of the very few Pinterest's Approved Partners in the world, allowing him to offer unique, customized services to eComm owners using Pinterest. Craig and his team of specialists are ready to show eComm businesses new ways to achieve their full potential, helping them increase sales and build authority with this often overlooked, and underutilized growth platform. 00:00 - 00:50 Craig’s Bio00:51 - 05:04 Marketing Essentials Moment: Readers are Leaders05:05 - 05:29 Welcome to Peppershock Media’s Marketing Expedition Podcast05:30 - 05:54 Welcome to the show, Craig!05:55 - 10:29 Craig’s fascinating journey around the globe10:30 - 13:59 Working from home14:00 - 20:58 Pinterest, a Social media platform or Search engine?20:59 - 22:45 Sharing Tips and Tricks on Pinterest22:46 - 23:29 Abriva, Life and Medical Insurance Offer 23:30 - 30:28 More tips in creating and optimizing pins/contents30:29 - 33:46 Idea pins33:47 - 39:10 Insights on how Pinterest can help in growing your business39:11 - 40:52 Success story40:53 - 44:17 Advertising campaigns on Pinterest44:18 - 45:54 Reach out to Craig 45:55 - 46:40 Thank you so much, Craig! Enjoy your marketing journey!46:41 - 47:26 Join The Marketing Expedition Community today!We’ve been using the Avibra app, it’s 100% free and it’s awesome! It improves your well-being and rewards up to $11,000 in life & medical insurance at no cost to you. Download the app today!#pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinandgrow #seo #growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #advertising #branding Hosted on Acast. See acast.com/privacy for more information.

Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome. 00:00 - 00:42 Charlie’s Bio00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast06:04 - 08:12 Welcome to the show, Charlie!08:13 - 09:47 Success story09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development12:40 - 14:35 Difference between Product Businesses vs. Service Businesses14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow20:06 - 20:50 Aspiration – a financial firm with a conscience! 20:51 - 24:52 Story structure24:53 - 27:40 “Focus on the outcome, not on the excuses!” - Charlie Moon27:41 - 29:36 How to Turn Order Takers into Rainmakers29:37 - 31:15 Reach out to Charlie31:16 - 32:38 Charlie’s words of encouragement32:39 - 33:07 Thank you so much, Charlie! Enjoy the journey!33:08 - 33:54 Join The Marketing Expedition Community today!Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. #businessdevelopment #business #businessgrowth #marketing #entrepreneur #businessowner #businessstrategy #businesstips #smallbusiness #digitalmarketing #entrepreneurship #businessmindset #businesscoach #branding #advertlising Hosted on Acast. See acast.com/privacy for more information.

Kay Suthar is the CEO and Founder of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast. Their focus is on coaches, consultants, authors, thought leaders, business owners who want to build authority, make an impact on the world, and want to increase their sales. Kay is passionate about helping people go from invisible to visible by getting booked on podcasts and taking away the headache of producing their very own podcast.00:00 - 01:28 Kay’s Bio01:29 - 05:11 Marketing Essentials Moment: Rhea’s 5 R’s , Organic, Cost-Effective Growth for Your Brand or Business05:12 - 05:43 Welcome to Peppershock Media’s Marketing Expedition Podcast05:44 - 08:34 Welcome to the show Kay! Take it away!08:35 - 17:43 Kay’s journey from being in Day-to-day jobs to Organizing Events to Sales Marketing17:44 - 22:50 How Marketing and Sales help Kay to survive in a foreign country22:51 - 28:45 Valuable Tips and tricks in Organizing Events28:46 - 29:50 Kay, shifting to podcast due to worldwide pandemic29:51 - 32:05 Tactics on how to get booked on a podcast32:06 - 32:36 BenchmarkOne - Email Marketing Automation Tool32:37 - 36:00 Creating a 6-week program to help people get booked on a podcast36:01 - 37:29 Uncensored Society Podcast 37:30 - 43:36 Kay and Rhea sharing Tips on podcasting43:37 - 46:04 “Never Judge a Book by its Cover” by Kay Suthar 46:05 - 47:10 “It’s all about the listeners, and not yourself.” -Kay Suthar47:11 - 49:04 “What’s the question that I should have asked you?”49:05 - 50:54 3 Steps to Getting Booked on Podcasts 50:55 - 51:16 Thank you so much, Kay! Share this out in the world!51:17 - 52:03 Join The Marketing Expedition Community todayEmail marketing automation isn’t a new concept, but if you haven’t found one that works for you yet, give BenchmarkONE a try. #podcasting #podcast #podcasts #podcastlife #podcaster #podcasttips #entrepreneur #marketing #sales #branding #advertising #marketingtactics #uncensoredsocietypodcast  Hosted on Acast. See acast.com/privacy for more information.

Heidi Bartolotta, is a self-motivated, compassionate, driven leader; a mentor, coach, mom, sister, friend, and founder of the Moms Making Six Figures podcast. Heidi has helped hundreds of (mostly female) entrepreneurs create their own success.00:00 - 00:18 Heidi’s Bio00:19 - 04:16 Marketing Essentials Moment: The Importance of Multi-purposing your Content04:17 - 04:56 Welcome to Peppershock Media’s Marketing Expedition Podcast04:57 - 05:47 Welcome to the show, Heidi! A little bit more about Heidi!05:48 - 06:49 Moms Making Six Figures 06:50 - 08:41 Having a women’s support group 08:42 - 10:55 Heidi’s childhood10:56 - 12:27 Sought out resources12:26 - 13:46 Heidi shares her marketing outreach tactics13:47 - 15:02 Moms Making Six Figures Podcast15:03 - 18:29 Biggest surprise coming back to Boise18:30 - 20:09 Motivating women to learn and grow20:10 - 21:32 Other podcasts that Heidi listens to21:33 - 22:23 Nadine West offer  22:24 - 23:47 People that helps Heidi along her journey23:48- 27:10 Success story27:11 - 30:37 Heidi’s 5-year projection30:38 - 34:07 Rhea shares tactics and techniques in podcasting34:08 - 35:15 Challenges that Heidi faced and overcame35:16- 36:01 Fun, Fame or Fortune?36:02- 38:03 Reach out to Heidi38:04- 38:34 Thank you so much! Share this out in the world and give us a review!38:35 - 39:21 Join The Marketing Expedition Community todayNadine West. Share and Get $10! Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase. #womenleadership #womenleaders #leadership #womenempowerment #womensupportingwomen #womeninbusiness #womeninleadership #leadershipskills #leadershiptips #marketing #advertising #branding #momsmakingsixfigures Hosted on Acast. See acast.com/privacy for more information.

Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team's sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people's success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids. 00:00 - 01:33 Christina’s Bio01:34 - 02:36  Aspiration. Do Well. Do Good.02:37 - 05:46 Marketing Essentials Moment: Marketing Automation: Using email list databases05:47 - 06:21 Welcome to Peppershock Media’s Marketing Expedition Podcast06:22 - 08:21 Welcome to the show! All about Christina Ward08:31 - 12:10 Challenges of being a realtor12:11 - 13:44 Real estate market shift13:45 - 16:30 Impacts of different generation cultures on the real estate market16:31 - 23:00 Christina shares her marketing tactics23:01 - 25:37 Home makeover events25:38 - 28:02 Building relationships and networks28:03 - 31:01 Success stories31:02 - 38:40 Providing authentic customer service and relationships38:41 - 43:30 Growing your real estate database43:31 - 44:45 How to reach Christina44:46 - 46:01 “We’re always looking for the next client, and sometimes we forget they’re right under our nose.” -Christina Ward46:02 - 46:12 Thank you so much, Christina! Enjoy the journey!46:13 - 46:59 Join The Marketing Expedition today!Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. #realestate #realtor #realestateagent #networking #business #marketing #entrepreneur #network #networkmarketing #success #motivation #smallbusiness #leadership #advertising #branding #customerservice Hosted on Acast. See acast.com/privacy for more information.

Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!00:00 - 00:57 Darshan’s Bio00:58 - 01:54 EyeBuyDirect Offer 01:55 - 06:10 Marketing Essentials Moment: What is your GTM (Go To Market Strategy)?06:11 - 06: 28 Welcome to Peppershock Media’s Marketing Expedition Podcast06:29 - 08:17 Welcome to the show Darshan!08:18 - 10:18 How incubator programs help entrepreneurs, where to fit their products/services10:19 - 12:41 Talking about Cloud kitchens as an example of an Incubator program12:42 - 15:53 “People are looking towards experiences to distinguish the products/service.”15:54 - 17:04 Having insights as tomorrow’s facts17:05 - 18:03 Learning and growing through challenges18:04 - 20:09 Acquiring new ideas and perspectives from younger minds20:10 - 21:25 Darshan share some tips and motivations21:26 - 23:01 Key to being successful over the long run23:02 - 25:57 About Darshan’s book ‘Getting to Aha!’25:58 - 26:27 How to reach Darshan26:28 - 26:46 Thank you so much for joining us! Enjoy the journey!26:47 - 27:33 Join The Marketing Expedition Community today!EyeBuyDirect. Get $10 in EBD Credits just for creating an account! Seriously, that’s all you have to do. #incubator #startups #startup #accelerator #entrepreneurs #entrepreneurship #innovation #business #motivation #success #marketing #branding #advertising #marketingstrategy #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Jana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world.  00:00 - 00:47 Jana’s Bio00:48 - 01:32 https://www.peppershock.com/product/billie-razors-offer/01:33 - 19:02 Marketing Essentials Moment: Time Blocking, Planning, and Focus on Beast Mode19:03 - 19: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast19:33 - 22:17 Welcome to the show, Jana! Walk us through!22:18 - 25:56 “Take your mess and turn it to your message; then take your message and turn it to your mission.” -Jana Danielson25:57 - 29:22 The anatomy of pain29:23 - 36:50 Jana shares her marketing strategy36:51 - 41:03 Starting her first webinar41:04 - 44:01 What success looks and feels like for Jana44:02 - 46:26 Resources for business growth46:27 - 51:36 Pivoting through the challenges of the pandemic51:37 - 52:54 How to reach Jana52:55 - 54:30 Jana’s final advice54:31 - 55:00 Thank you so much, Jana! Enjoy the journey55:01 - 55:46 Join https://themarketingexpedition.com today!Hey! Billie is a female-first shave and body brand that’s putting an end to the Pink Tax on razors. By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! #onlinewellness #wellness #marketingstrategies #marketing #marketingtips #digitalmarketing #marketingstrategy #webinar #pandemicpivot #coochball #goochball #branding #advertising  Hosted on Acast. See acast.com/privacy for more information.

Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event and entertainment production company in San Francisco, and has been on the Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She is also performing as a jazz vocalist and a trained classical violinist. Natasha is a proud graduate of Goldman Sachs 10,000 Small Businesses and has studied entrepreneurship at the Harvard Business School and MIT and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). She resides in San Francisco, CA where she is a member and on the board of EO (Entrepreneurs’ Organization). 00:00 - 01:00 Natasha’s Bio01:01 - 01:36 Welcome to Peppershock Media’s Marketing Expedition Podcast01:37 - 03:26 Welcome to the show, Natasha! A mid-western girl’s story03:27 - 04:09 The go-to experience design and entertainment booking company, Entire Productions04:10 - 07:20 Her book “Relentless: Homeless Teen to Achieving the Entrepreneur Dream”07:21 - 13:20 How Natasha was inspired to share her story13:21 - 15:51 Goal: To impact people positively15:52 - 17:14 Natasha giving a hint of what to discover in her book17:15 - 18:05 Join Kitcaster Today! 18:06 - 24:00 Natasha shares her key marketing strategies24:01 - 26:09 Events for March26:10 - 27:17 About the book launch27:18 - 27:35 “In Experiential Marketing, you’re not selling. You’re having people experience the brand.” - Natasha Miller27:36 - 28:22 More books to come under Poignant Press Label28:23 - 30:16 Contact Natasha30:17- 31:18 Thank you so much, Enjoy the journey!31:19 - 32:05 Join The Marketing Expedition Community todayKitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances. Sign Up Today!#bookwriting #writing #author #writer #writingcommunity #inspiration #entrepreneur #business #motivation #success #entrepreneurship #entrepreneurdream #marketing #branding #advertising #relentless, #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Annmarie Kelly has been married SEVEN Times...to the same man...for just five years each time! She is the architect of the “new I Do”, The Five-Year Marriage™. Annmarie is also an award-winning author, speaker, teacher, the founder of The Victorious Woman Project, and the author of several books focused on women’s empowerment: Victorious Woman! Shaping Life’s Challenges into Personal Victories, Victory by Design, and her most recent, The Five-Year Marriage: Shifting the Marriage Paradigm. In it, Annmarie shows women – and the partners who love them - how to keep their personal power in their relationship and escape the ‘til death do you part” stranglehold of marriage. She’s active with many women’s communities and local charities, as well as the Victorious Woman Scholarship at Neumann University (her alma mater). She loves traveling, ballroom dancing, and spending time with her wonderful spouse, Joseph Eagle, and her beautiful, good friends. 00:00 - 01:11 Annmarie’s Bio01:12 - 02:10 https://www.peppershock.com/product/nadine-west-offer/02:11 - 08:08 Marketing Essentials Moment: Customer Acquisition Cost08:09 - 08: 36 Welcome to Peppershock Media’s Marketing Expedition Podcast08:37 - 11:52 Annmarie Kelly, Welcome to the show!11:53 - 16:38 Annmarie came up with the idea for a five-year marriage16:39 - 18:11 Comparing marriage to marketing18:12 - 21:05 Writing the book “The Five-Year Marriage: Shifting the Marriage Paradigm” for women wanting to be independent21:06 - 26:37 How Joseph (her husband) supports her in her journey26:38 - 32:12 Helping people explore the process of “marriage reset”32:13 - 33:14 Annmarie’s marketing tactics33:15 - 34:01 Talking about her next wedding34:02 - 35:15 Fundraising and scholarship programs35:16 - 37:49 Empowering women37:50 - 38:19 Connect with Annmarie38:20 - 39:31 “Touch is very healing.” -Annmarie Kelly39:32 - 39:51 Thank you so much, Annmarie!39:52 - 40:08 Share this Podcast with others and enjoy the journey!40:09 - 40:55 Join https://themarketingexpedition.com today!Nadine West. Share and get $10. Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase. #relationshipadvice #relationships #relationshipgoals #fiveyearmarriage#cac #womenempowerment #womeninbusiness #marketing #marketingtactics #marketingstrategy#branding #advertising  Hosted on Acast. See acast.com/privacy for more information.

Erik Allen is an entrepreneur and avid MMA fan. He has created the best MMA podcast in the northwest, Top Rated MMA. He believes in giving back and honoring those that have served our country. With his companies Top Rated MMA and The Erik Allen Show, he can do just that. By lifting others up and giving back to the community and veterans through great organizations like Hire Heroes USA. Another one of the ways Erik is able to give back is by sharing his story and encouraging others, no matter what path they are on to find hope and purpose. 00:00 - 01:19 Erik’s Bio01:20 - 03:00 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/03:47 - 09:09 Marketing Essentials Moment: Using Visual Content in Your Marketing09:10 - 09: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast09:33 - 14:57 Welcome to the show, Erik! Give us what you got!14:58 - 16:41 The Erik Allen Show16:42 - 18:55 Erik’s daily motivation and his main focus18:56 - 19:44 What brought Erik back to Idaho19:45 - 23:51 Erik shares some of his Podcast highlights23:52 - 25:48 “If you’re strong enough to be able to share your story; that could open up tons of doors!” –Erik Allen25:49 - 31:27 Tips on WHAT TO DO and NOT WHAT TO DO as a podcast host31:28 - 33:43 Other Podcast shows that Erik recommends33:44 - 35:26 Erik’s aspirations for his show35:27 - 37:27 How Erik got his first Podcast sponsorship37:28 - 38:04 Fun, Fame, or Fortune?38:05 - 39:03 Better, Faster, or Cheaper?39:04 - 40:15 The beard!!!40:16 - 41:03 Thank you so much! How to reach Erik41:04 - 41:27 Share this Podcast with others and enjoy the journey!41:28 - 42:14 Join https://themarketingexpedition.com today!Hey! Thought you’d like to try Ibotta, a cashback rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today! #podcasting #podcast #podcasts #storytelling #story #storyteller #inspiration #motivation #mma #mixedmartialarts #topratedmma #marketing #branding #advertising  #marketingtips Hosted on Acast. See acast.com/privacy for more information.

Ally is a senior marketing student at Boise State University and will graduate in the spring of 2022. Ally created a scholarship for women at Boise State studying STEM, Medicine, and Law after a Boise State professor said to recruit fewer women in those areas of study. Ally has raised over $140,000 on GoFundMe and she plans to continue fundraising for the newly created "Women in STEM, Medicine, and Law" scholarship and build its message into something even bigger.00:00 - 00:41 Ally’s Bio00:42 - 02:07 https://www.peppershock.com/product/billie-razors-offer/02:08 - 07:08 Marketing Essentials Moment: Public Relations basics and tips.07:09 - 07:44 Welcome to Peppershock Media’s Marketing Expedition Podcast07:45 - 08:04 Welcome to the show Ally!08:05 - 10:15 Ally created a scholarship for women after a demoralizing comment by a professor10:16 - 13:36 Raising the funds13:37 - 14:50 Bronco Giving Day14:51 - 15:57 Local and National shows that Ally appeared on15:58 - 19:35 Creating a positive trend from something destructive19:36 - 23:05 “Do things to help women where they belong” -Ally Orr23:06 - 27:28 Launching the scholarship for women27:29 - 28:37 How to donate - https://www.gofundme.com/f/boise-state-university-scholarship-for-stem-women/donate28:38 - 30:05 Ally’s merchandise https://www.bonfire.com/store/meddlesome-merch/30:06 - 31:14 Amending the scholarship31:15 - 31:46 Thank you so much Ally for joining me today! Enjoy the journey!31:47 - 32:32 Join https://themarketingexpedition.com today!Hey! Billie is a female-first shave and body brand that’s putting an end to the Pink Tax on razors. By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! #womeninstem #stem #womeninscience #womenintech #science #womenempowerment #womeninengineering #steminist #BSU #broncogivingday #scholorships #fundraising #marketing #branding #advertising Hosted on Acast. See acast.com/privacy for more information.

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. 00:00 - 00:54 Bryan’s Bio00:55 - 01:46 https://www.peppershock.com/product/strike-tax-advisory/01:47 - 04:37 Marketing Essentials Moment: All in one CRM Software04:38 - 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast05:09 - 07:11 Bryan, welcome to the show!07:12 - 09:57 Validating service providers for Green Pal09:58 - 13:02 Pricing model from the platform13:03 - 17:59 Bryan shares his marketing strategies18:00 - 19:45 “People don’t want to be sold to, they want to be communicated with.” - Bryan Clayton19:46 - 21:17 Being a generalist21:18 - 22:54 Bryan got his start as a teenager in entrepreneurship22:55 - 27:07 Resources to keep on top27:08 - 28:30 Realizing his target market28:31 - 31:52 All about Green Pal an ‘Uber for lawn-care’ technology platform31:53 - 34:00 Advice on starting a software-based business34:01 - 35:27 Being a software developer35:28 - 37:02 Bryan’s key to success37:03 - 37:25 How to reach Bryan37:26 - 37:54 Bryan, Thank you so much! Enjoy the journey!37:55 - 38:40 Join https://themarketingexpedition.com today!Strike Tax Advisory is helping small and large businesses reinvest this assistance back in their business to continue growing. Visit Striketax.com to learn more today. #softwarebusiness #software #socialmedia #brand #creator #entrepreneur #softwaredevelopment #business #motivation #success #entrepreneurship #branding #marketing #advertising #greenpal  Hosted on Acast. See acast.com/privacy for more information.

Lisa Gable is recognized worldwide as a turnaround mastermind and innovative businesswoman. For more than 30 years, she has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. Over time, Lisa has learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships and forging strong partnerships. As a CEO, former US Ambassador, and advisor to Fortune 500 companies, Lisa has orchestrated the successful turnarounds of private and public organizations in all industries. www.turnaroundbook.com00:00 - 01:43 Lisa’s Bio01:44 - 02:40 https://www.peppershock.com/product/aspiration-75-offer/02:41 - 09:33 Marketing Essentials Moment: Identifying Your Target Market09:34 - 09: 57 Welcome to Peppershock Media’s Marketing Expedition Podcast09:58 - 11:00 Lisa, welcome to the show! 11:01 - 13:47 Lisa’s 40-year career journey13:48 - 16:42 Success story16:43 - 20:57 Lisa as a political appointee during the Reagan Administration. 20:58 - 22:43 Her passion in helping non-profit organizations22:44 - 24:24 The very first female US Ambassador to the 2005 World Expo24:25 - 27:42 Mentors that influenced Lisa in her career path27:43 - 31:44 “Innovation is changing the market rapidly” –Lisa Gable31:45 - 34:48 Inspiration in writing her brand-new book, Turnaround34:49 - 39:15 Talking to top book reviewers and promoting her book 39:16 - 40:13 Lisa’s future goals40:14 - 40:53 Thank you so much Lisa! Enjoy the journey!40:54 - 41:39 Join https://themarketingexpedition.com today!Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. #leadership #motivation #success #business #entrepreneur #publishing #books #bookmarketing #innovation #marketing #branding #advertising #leadership #goals #turnaround #turnaroundbook Hosted on Acast. See acast.com/privacy for more information.

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. 00:00 - 00:30 Kate’s Bio00:31 - 01:14 https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/01:15 - 05:57 Marketing Essentials Moment: The Importance of Performing a Competitive Analysis05:58 - 06:19 Welcome to Peppershock Media’s Marketing Expedition Podcast06:20 - 08:19 Welcome to the show Kate! 08:20 - 09:31 Success story 09:32 - 11:22 The forgotten platform11:23 - 13:37 Utilizing Pinterest in business and personal use13:38 - 15:48 Pinterest’s algorithm15:49 - 17:48 Incorporating elements to Pinterest17:49 - 19:33 Podcast to Pinterest post19:34 - 21:08 New age of social media marketing on Pinterest21:09 - 22:53 Tips in creating an effective Pinterest board 22:54 - 24:13 Social media strategies on Pinterest24:14 - 26:37 Kate shares some of her marketing approach26:38 - 28:47 Pinterest Demographics28:48 - 30:32 Keeping up with the trends on Pinterest30:33 - 33:11 Kate’s monetization strategies in podcast33:12 - 35:12 “Don’t chase someone else’s success” –Kate Ahl35:13 - 38:33 KOLBE test38:34 - 40:41 About Simple Pin Collective45:21 - 46:04 How to reach Kate46:05 – 46:30 Thank you so much, Kate! Enjoy the journey!46:31 - 47:15 Join https://themarketingexpedition.com today!Hi, we’re Sweatcoin. We want a healthier you on a healthier planet. We achieve this by converting your steps into a currency to spend on cool products and services. Check out this free app — It Pays to Walk #pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinterestsuccess #digitalmarketing #branding #marketing #advertisting #monetizationstrategies  Hosted on Acast. See acast.com/privacy for more information.

Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.00:00 - 00:30 Rich’s Bio00:31 - 01:14 https://www.peppershock.com/product/schedule-once-offer/01:15 - 03:09 Marketing Essentials Moment: What does it mean to work with a Google Partner who is Google Ad Words Certified?03:10 - 03:29 Welcome to Peppershock Media’s Marketing Expedition Podcast03:30 - 05:16 Welcome Rich!05:17 - 07:27 Direct Response Advertising07:28 - 13:58 Success stories on Rich’s wide array of different clients13:59 - 14:42 Monday.com is a project management platform14:43 - 18:28 Rich talks about their process in creating ads18:29 - 20:31 CPM - How much it cost to reach a thousand people20:32 - 24:14 Testing commercial ads24:15 - 25:39 Conversing with clients about the budget25:40 - 29:47 Tools and resources that can help you on your journey29:48 - 32:07 Rich’s vision on the Media world32:08 - 33:47 Quick-pick!33:48 - 35:14 If you could step into my shoes for a moment, what would you have asked yourself?35:15 - 38:18 Rich’s biggest marketing challenge recently38:19 - 40:41 How to reach Rich40:42 - 41:11 Thank you so much for joining us today Rich! Enjoy the journey!41:12 - 41:56 Join https://themarketingexpedition.com today!Schedule Once, super powered customer scheduling. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.#podcasting #podcast #podcasts #podcastlife #podcaster #podcastnetwork #marketing #branding #advertising#directresponseadvertising #marketingstrategy #marketingtips  Hosted on Acast. See acast.com/privacy for more information.

Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.00:00 - 00:44 Lisa’s Bio00:45 - 01:04 https://www.peppershock.com/product/coach-outlet-discount/01:05 - 04:56 Marketing Essentials Moment: We Don’t Have Problems, We have Opportunities!04:57 - 05:14 Welcome to Peppershock Media’s Marketing Expedition Podcast05:15 - 06:06 Welcome to the show, Lisa!06:07 - 08:43 Success stories on Lisa’s journey08:44 - 11:03 “Sparking Your Business, 9 Steps of Gratitude” book11:04 - 13:42 Lisa’s goals & visions13:43 - 17:55 Rhea’s passion to interact with a live audience17:56 - 19:50 Encouraging small businesses19:51 - 27:37 Resources that can help market your own business27:38 - 28:21 “You can either see other businesses as collaborators or you can see them as competitions.” – Lisa Condon28:22 - 32:27 Challenges vs. Opportunities32:28 - 37:14 Lisa is a certified Six Sigma Black Belt!37:15 - 41:46 Running a values-based business41:47 - 42:56 How to reach Lisa42:57 - 43:19 Thank you so much, Lisa! Enjoy the journey!43:20 - 44:05 Join https://themarketingexpedition.com today!Coach Outlet Discount. Get $100 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen. #marketing #business #marketingdigital #digitalmarketing #branding#socialmedia #entrepreneur #socialmediamarketing #advertising #branding#marketingstrategy #onlinemarketing #marketingtips #success #smallbusiness Hosted on Acast. See acast.com/privacy for more information.

Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf. 00:00 - 01:11 Nick’s Bio01:12 - 02:24 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/02:25- 08:53 Marketing Essentials Moment: Why Do You Need a Graphic Designer? 08:54 - 09:15 Welcome to Peppershock Media’s Marketing Expedition Podcast09:16 -10:27 Welcome to the show, Nick!10:28 - 16:43 Effects of the pandemic in the digital world16:43 - 18:12 Starting trade shows in the new normal18:13 - 20:14 “We have to change the way we’re providing.” –Nick Aldinger20:15- 22:53 Nick’s variety of marketing events22:54- 24:43 Being effective in both face to face and digital marketing24:44 - 27:15 Success story27:16 - 32:18 Engaging tactics in marketing32:19 - 33:50 How to reach Nick33:51 - 35:49 Rhea’s Five-R’s35:50 - 37:08 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/37:09 - 38:47 Resources in keeping up with the trends38:48 - 39:40 Nick’s favorite book39:41- 40:58 Thank you so much, Nick! Enjoy the journey!40:59 - 41:44 Join https://themarketingexpedition.com today!Hey! Thought you’d like to try Ibotta, a cash back rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today!#facetofacemarketing #tradeshow #tradeshowmarketing #eventplanning #marketing #advertising #branding #marketingtips #marketingstrategy #newnormal #digitalmarketing #digitalmarketingstrategy Hosted on Acast. See acast.com/privacy for more information.