Creating a Memorable Brand Voice with Lucy Bedewi | Marketing Expedition Podcast
This week, Lucy Bedewi, founder of My Write Hand Woman, and Rhea Allen (Peppershock Media, The Marketing Expedition Community) discuss the value of authenticity in branding and creating a memorable brand voice!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies.
00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi
00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 – 01:03 Lucy’s background
01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture
07:24 - 09:24 Welcome to the show, Lucy!
09:25 - 10:53 Refrain from being too salesy
10:54 - 13:47 Putting the right emotions to your products/services
13:48 - 18:07 Creating effective sales pages
18:08 - 19:57 Verbal branding
19:58 - 21:31 Email marketing tricks
21:32 - 23:55 Value of authenticity in branding
23:56 - 24:40 Get up to a $20 credit to spend on Billie razors and body care.
24:41 - 31:57 Lucy shared some pivotal moments across her entrepreneurial journey
31:58 - 35:11 Helping women elevate and lift their voices to build as big of a business as they desire.
35:12 - 36:21 How Lucy get her mindset right in the morning
36:22 - 37:16 Organic marketing
37:17 - 38:02 Reach out to Lucy
38:03 - 38:40 Give us a review and enjoy your Marketing journey!
38:41 - 39:27 Join The Marketing Expedition Community today!
#copywriting #copywriter #marketing #digitalmarketing #copywritingtips #marketingdigital #content #advertising #copy #entrepreneur #marketingtips #emailmarketing #organicmarketing #branding
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