Identifying Potential Referral Partners Using LinkedIn with Dan Purdy | Marketing Expedition Podcast
This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) sits down with Dan Purdy, Director of Partnerships for Cultivate Advisors. They discuss growing your network and expanding your client base through LinkedIn!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors' 60+ experienced business advisors in 160+ industries.
00:00 - 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy
00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 01:52 Dan’s Background
01:53 - 11:00 Marketing Essentials Moment: How to spend your Marketing Budget
11:01 - 12:07 Welcome to the show, Dan!
12:08 - 13:10 F.I.R.E.S. (financial, internal, relational, external, and spiritual)
13:11 - 17:03 Cultivate Advisors – Visit: linkedin.com/company/cultivateadvisors
17:04 - 22:25 Expanding client base through LinkedIn and organic outreach
22:26 - 25:43 Growing your network through referrals
25:44 - 27:02 Getting access to opportunities to interact with huge entrepreneurs because of referral partners
27:03 - 27:48 Misfits Markets. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices.
27:49 - 31:39 Using an AI tool that will encourage leads to engage in a conversation on LinkedIn
31:40 - 33:25 Developing authentic relationships
33:26 - 36:36 Getting off AI automation to engage in more genuine, honest human interaction
36:37 - 39:19 Targeting your ideal client persona
39:20 - 42:11 How to give value to your messaging
42:12 - 47:08 The Arctic Survival game
47:09 - 48:45 Sign up for a free 2-hour advisory session. Visit: cultivateadvisors.com
48:46 - 48:55 Thank you so much, Dan!
48:56 - 49:20 Give us a review! Enjoy your marketing journey!
49:21 - 50:05 Join The Marketing Expedition Community today!
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