Amazon Growth Driven Advertising with Ryan Flannagan | Marketing Expedition Podcast
This week, Ryan Flannagan, CEO of Nuanced Media, and Rhea Allen (Peppershock Media, The Marketing Expedition Community) talk about eCommerce and marketing your business on Amazon!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.
00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”
00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:50 Ryan’s Background
01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls
12:01 - 14:17 Welcome to the show, Ryan!
14:18 - 19:41 Total Advertising Costs of Sales (TACOS)
19:42 - 25:09 Evolution of multi-channel eCommerce marketing on Amazon
25:10 - 27:21 Affiliate marketing on Amazon
27:22 - 29:55 Dialing down your customer acquisition costs
30:56 - 35:06 Doing market analysis to help clients build and grow their product family
35:07 - 38:57 Establishing long-term relationships with clients and potential clients
38:58 - 40:02 Analyzing tools that can help your business
40:03 - 42:10 Client’s profitability
42:11 - 45:50 Focus on your specialization
45:51 - 47:58 Marketing tactics that Ryan utilized to market other business
47:59 - 51:26 Niching down and systemizing
51:27 - 52:45 If you’re interested in growth-driven advertising, Check out https://nuancedmedia.com
52:46 - 53:39 Share this podcast with others! Enjoy your Marketing journey!
53:40 - 54:26 Join The Marketing Expedition Community today!
#amazonbusiness #amazonseller #amazonfbaseller #amazonsellers #sellingonamazon #affiliatemarketing #digitalmarketing #onlinebusiness #business #maketing #advertising #entrepreneur #affiliatemarketingtips #onlinemarketing
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