Discovering Your Core Customer with Jessica Embree | Marketing Expedition Podcasts
This week, the Creative Director of Tulip Media Group, Jessica Embree, and Rhea Allen (Peppershock Media, The Marketing Expedition Community) talk about sales trends and discovering your core customer!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs.
00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree
00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 01:28 Jessica’s Background
01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing
09:51 - 11:28 Welcome to the show, Jessica!
11:29 - 13:14 Successfully reducing the cost of customer acquisition
13:15 – 14:56 Putting together a message to reach your core audience
14:57 - 19:35 PPC Advertising
19:36 - 21:46 Keeping up with the latest trends
21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.
22:33 - 24:22 Double Sales / Zero Salespeople Book
24:23 - 27:07 Never stop learning and have confidence
27:08 - 30:34 Resources that Jessica taps into
30:35 - 34:30 Becoming story brand guide
34:31 - 35:05 Visit Tulip Media
35:06 - 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!
35:56 - 36:43 Join The Marketing Expedition Community today!
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