How to Use Digital and Traditional Media Together with Mary Ann Pruitt | Marketing Expedition Podcast
This week, Mary Ann Pruitt, CEO of Mosaic Media, and Rhea Allen (Peppershock Media, The Marketing Expedition Community) break down the differences between OTT and CTV as well as discuss combining digital and traditional media in your marketing strategy!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips.
00:00 - 00:11 “If you haven’t done the research on your audience and haven’t invested in that; Do it!”—Mary Ann Pruitt
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 – 01:08 Mary Ann’s Bio
01:09 - 07:31 Marketing Essentials Moment: Marketing acronyms
07:32 - 09:17 Welcome to the show Mary Ann!
09:18 - 12:38 Different generational breakout of spent
12:39 - 19:04 Programmatic placement for your media to define your audience
19:05 - 21:40 Difference between OTT and CTV
21:41 - 24:13 Breaking through the noise
24:14 - 24:58 Cloud Campaign: Powerful all-in-one platform for planning, scheduling, community management, and reporting.
24:59 - 30:02 Adopting media evolution
30:03 - 32:28 Omnichannel approach
32:29 - 36:06 Targeting your loyal customers
36:07 - 42:41 Outsource and find good partners
42:42 - 43:58 Reach out to Mary Ann
43:59 - 44:24 Thank you so much for joining me today! Enjoy your Marketing journey!
44:25 - 45:12 Join The Marketing Expedition Community today!
#digitalmedia #digitalmarketing #socialmedia #marketing #socialmediamarketing #advertising #branding #media #digital #seo #business #onlinemarketing #traditionalmedia #ott #ctv #advertising
Hosted on Acast. See acast.com/privacy for more information.