Incorporating Quizzes into Your Marketing Strategy with Tai Goodwin | Marketing Expedition Podcast
This week, Tai Goodwin, CEO of That Marketing Team, and Rhea Allen (Peppershock Media, The Marketing Expedition Community) discuss the value of incorporating online quizzes into your marketing strategy.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages.
00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin
00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 – 01:21 Tai’s Bio
01:22 - 07:57 Marketing Essentials Moment: Importance of Mentorship in Business
07:58 - 09:09 Welcome to the show, Tai!
09:10 - 14:04 How to kickstart your email list with quizzes
14:05 - 18:02 Keeping it fun and engaging for your audience
18:03 - 19:52 Understanding who your audience is and their pain points
19:53 - 22:22 No time, no team, no tech, no problem!
22:23 - 24:33 The Value of Marketing
24:34 – 28:08 Difference between a quiz and a survey
28:09 - 29:12 Tai talks about her upcoming book launch
29:13 - 30:14 Consume your content on the go with Hello Audio!
30:15 - 34:51 Lead magnet strategy
34:52 - 36:34 Tai’s future plans and goals
36:35 - 38:25 Tools and resources that can help in your business journey
38:26 - 41:32 Top marketing mistakes that people make
41:33 - 42:41 The “What if” question
40:24 - 43:50 Reach Tai Goodwin
43:51 - 44:28 Thank you so much, Tai! Enjoy your Marketing journey!
44:29 - 45:16 Join The Marketing Expedition Community today!
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