How to Scale Your Business with Affiliate PR with Kaila O’Connor | Marketing Expedition Podcast
This week, Kaila O’Connor, founder of KMO Consulting, and Rhea Allen (Peppershock Media, The Marketing Expedition) discuss the power of combining PR with affiliate marketing on growing your business!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment.
00:00 - 00:14 SEO is a big nuance with publishers…
00:15 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:33 – 01:39 Kaila’s Bio
01:40 - 07:00 Marketing Essentials Moment: Components of Marketing
07:01 - 09:58 Welcome to the show, Kaila!
09:59 - 13:05 How affiliate marketing works
13:06 - 14:30 Is it advertising or is it organic?
14:31 - 16:20 Combining PR with affiliate marketing
16:21 - 19:39 The power of brand awareness to conversion
19:40 - 23:56 Determining what type of affiliate strategy for your business
23:57 - 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” - Kaila O’Connor
26:31 - 30:05 Tons of shifts in terms of Google ranking and SEO
30:06 - 30:55 For awesome, affordable outfits to your doorstep each month, it's Nadine West!
30:56 - 33:48 Human design concept
33:49 - 34:29 Reach out to Kaila O’Connor at
KMO/world. The first professional service business that is infused with and runs parallel to a Human Design business.
34:30 - 37:51 Listening to your body when something feels off and wrong.
37:52 - 38:36 Share this out in the world, Enjoy your Marketing journey!
38:37 - 39:24 Join The Marketing Expedition Community today!
#publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #publicrelationsagency #socialmediamarketing #publicity #publicist #business #entrepreneur #advertising
Hosted on Acast. See acast.com/privacy for more information.