Marketing, Innovation and Revenue Optimization with Mark Stouse | Marketing Expedition Podcast
This week, Mark Stouse, CEO of Proof Analytics, and Rhea Allen (Peppershock Media, The Marketing Expedition Community) discuss the power of data analytics software and implementing it in your marketing strategy!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform.
00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse
00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 – 01:29 Mark’ Bio
01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages
05:23 - 07:08 Welcome to the show, Mark!
07:09 - 11:09 Extreme risk levels around decision making
11:10 - 15:01 How Mark started his company, Proof Analytics
15:02 - 22:53 The process of understanding data analytics
22:54 - 25:53 Predictive and prescriptive analytics software
25:54 -26:42 Explore the world of podcasting with Kitcaster!
26:43 - 28:43 Keeping up with the changes
28:44 - 34:55 The process of building an analytical model for the customer
34:56 - 37:33 Affordable and approachable tool for marketing
37:34 – 38:20 Combining data sets with analytics
38:21 - 40:29 Best way to reach Mark: Proof Analytics
40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey!
41:16 - 42:02 Join The Marketing Expedition today!
#analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding
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