Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Dr. Julie Gunther is a dual-Board Certified Family Physician who loves being a doctor. She founded sparkMD in 2013 to take back her relationship with her patients and to empower herself to be the doctor she set out to be. www.sparkmd.com0:00 - 2:08 Overview of Dr. Julie Gunther, SparkMD and Today’s Podcast Topic 2:08 - 3:00 peppershock.com/offers for $5 off First Gift Card Purchase from the Raise App 3:00 - 4:19 Marketing Essentials Moment: Double Down on Digital 4:19 - 4:35 Welcome to the Marketing Expedition Podcast 4:35 - 7:52 Welcome Dr. Julie Gunther 7:52 - 15:46 History behind SparkMD 15:46 - 21:48 So what is Direct Primary Care and How does it Differ from Monthly Insurance Costs? 21:48 - 26:49 The Marketing Side of SparkMD 28:05 - 30:53 Business and Marketing Goals for SparkMD 30:53 - 35:48 The Steps in Growing a Small Business 35:48 - 38:46 Dr. Gunther Discusses her Passions and her Teachings 38:46 - 40:22 Benefits of SparkMD’s Business Model 40:22 - 44:13 Julie’s Message to Employers: Healthcare Doesn’t Have to be Hard 44:13 - 45:03 Direct Care and How it’s Launching Throughout the US 45:03 - 46:12 Dr. Gunther’s Discusses her Book: “Sparks Starts Fires” now being Sold on Amazon 46:12 - 47:11 What Julie’s Working on Now and her Plans for the Future 47:11 - 47:32 Advice for Entrepreneurs and Business Starters 47:32 - 49:09 Thanks to Dr. Julie Gunther and Support her New Book: “Sparks Starts Fires” 49:09 - 49:33 Thanks for Listening, Find more Podcasts Online peppershock.com 49:33 - 50:04 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends#healthcare #health #covid #medicine #medical #doctor #nurse #healthcareworkers #marketing #advertising #branding #sparkMD #entrepreneurs #business #marketingtrends #sparksstartsfires Save every day at your favorite spots with Raise. Use my link to get $5 off your first card Hosted on Acast. See acast.com/privacy for more information.

Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho. iliadmediagroup.com00:00 - 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic 00:58 - 1:39 peppershock.com/offers for $20 of free stock from the Stash App 1:39 - 2:02 Welcome to the Marketing Expedition Podcast 2:02 - 4:18 Darrell Calton and the Iliad Group’s Background 4:18 - 8:34 All About the new Podcast Platform App: Listen Boise Experience 8:34 - 11:14 Discussion of the Apps Unique Features 11:14 - 13:27 How Others Have Utilized the App 13:27 - 15:24 App’s Opportunity Aspect for Marketers and Advertisers 15:24 - 17:37 Benefits of Podcasting and it’s Growth throughout the Pandemic 17:37 - 20:05 Benefits of Using the Listen Boise App 20:05 - 24:50 Darrell Breaks Down the App’s Creation Process 24:50 - 28:44 Evolution of Radio and it’s Listeners 28:44 - 30:45 What’s Next for Listen Boise 30:45 - 31:33 Thanks Darrell go to listenboise.com to download the App and Start Listening Today! 31:33 - 31:51 Thanks for Listening, Find more Podcasts Online peppershock.com 31:51 - 32:20 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing TrendsStash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too. https://get.stash.com/rhea_xc3fzb2#ListenBoise #IliadGroup #Radio #Broadcasting #onair #podcasting #podcast #podcastshow #podcastnetwork #Marketing #advertising #Business #peppershock Hosted on Acast. See acast.com/privacy for more information.

If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the episode for you! Rhea Allen, President, and CEO of Peppershock Media and founder of The Marketing Expedition teaches you about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!00:00 - 00:13 Welcome to The Marketing Expedition Podcast00:13 - 00:19 Now here is your host Rhea Allen00:19 - 05:00 What is Podcasting and how can I start mine?05:00 - 10:58 Step by step to making your very own Podcast!10:58 - 15:13 Where to get help for starting your podcast! 15:13 - 20:00 Establishing and growing your podcast20:00 - 23:16 Where is the best place people can listen to my podcast? 23:16 - 24:20 Podcast swapping (pod-swapping or swap-cast as we like to say it)24:20 - 29:11 Leveraging your Podcast for lead generation29:11- 29:29 Thanks for listening to The Marketing Expedition Podcast 29:29 - 30:00 For the latest info and tips in Marketing and advertising check out https://themarketingexpedition.com/#podcasting #podcast #podcastlife #podcasts #podcaster#podcastersofinstagram #podcasters #podcastshow #spotify #applepodcasts #itunes#podcastlove #podcastinglife #podcastmovement #entrepreneur#podcastnetwork #marketing#advertising #branding #peppershock Hosted on Acast. See acast.com/privacy for more information.

A lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea Allen (President and CEO of Peppershock Media, and the Founder of The Marketing Expedition) takes you on a guided tour of these changes, new offerings, and opportunities.00:00 - 01:11 Free access for themarketingexpedition.com for one month with promo code - MONTH1 01:11 - 02:09 peppershock.com/offers for $30 off DoorDash orders02:09 - 02:39 Welcome to The Marketing Expedition Podcast02:39 - 03:27 Intro to Facebook for Business03:27 - 05:18 About Rhea Allen and Peppershock Media05:18 - 06:56 Social Media and Its Growth Throughout Time06:56 - 09:10 All About New Facebook Features and Apps09:10 - 11:28 Facebook Groups and Their Importance 11:28 - 14:03 The Importance of Engagement14:03 - 17:48 Simple Tips to Increase Engagement17:48 - 21:32 Rhea’s 5 R’s of Facebook21:32 - 25:03 Carousel Advertising25:03 - 26:32 User-generated content26:32 - 29:46 Uncovering and Understanding your Audience29:46 - 33:06 Measuring your Social Media Posts33:06 - 34:26 Creating your Facebook Shop34:26 - 37:15 Navigating Facebook Live and Facebook Stories37:15 - 38:29 Summary: Key points of Increasing Engagement38:29 - 40:09 Announcing our Upcoming Marketing Expedition Master Class and Why You Should Sign Up!40:09 - 40:53 Discover and Listen to More Podcasts at the marketingexpedition.com/podcast 40:53 - 42:09 Register for our Ongoing Marketing Expedition Virtual Meetup: peppershockmedia.com/events42:09 - 44:03Join Rhea and Lynette Hoy from Firetalker PR while they cover the ‘Top 10 PR and Marketing Must Dos’44:03 - 45:48 peppershock.com/book-rhea to Book Time with RheaSign up with DoorDash and get $30 off your first order!https://www.doordash.com/consumer/referred/Rhea-Allen-590688/?utm_source=sms#facebookforbusiness #facebookmarketing #facebookadvertising #facebook #facebookads #facebooktips #facebookbusiness #facebookpage #facebookgroup #facebooklive #facebookmessenger #facebookpost #facebooklikes #facebookstatus #socialmediamarketing Hosted on Acast. See acast.com/privacy for more information.

With everything changing so fast, it's hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can't even” to “yes we can build our brand and our bottom line!”.www.peppershock.com  00:00 - 01:25 Welcome this weeks guest Jordan Okeefe 01:25 - 02:59 get.Stash.com/rhea_xc3fzb2 02:59 - 03:10 Welcome to The Marketing Expedition Podcast 03:10 - 03:16 Please welcome your host Rhea Allen03:16 - 05:00 About Jordan 05:00 - 05:47 Looking back at 2020 05:47 - 07:31 Social Media, Desktop vs. Mobile 07:31 - 10:59 The biggest missed opportunity of 2020 10:59 - 17:32 Tik Tok 17:32 - 20:00 Brand Activism 20:00 - 25:01 hours and gone forever 25:01 - 30:13 Are Esports the future? 30:13 - 36:02 Facebook for Business 36:02 - 39:56 Is Tik Tok worth the time 39:56 - 42:00 Linkedin Stories 42:00 - 48:57 Listening and starting your podcast48:57 - 53:11 Marketing Automation 53:11 - 55:29 The growing importance of video55:29 - 57:03 Things to start doing today! 57:03 - 58:36 Upcoming events! Peppershock.com/events 58:36 - 59:34 Join https://themarketingexpedition.com/ today!  Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 off stock and I’ll get a bonus as well. https://get.stash.com/rhea_xc3fzb2#marketingtrends #marketing #digitalmarketing #marketingtips #socialmediamarketing #marketingstrategy #socialmedia #businesstips #marketingdigital #contentmarketing #marketingideas #entrepreneur #marketingagency #business #digitalmarketingtips#SEO #Peppershock Hosted on Acast. See acast.com/privacy for more information.

Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience. https://www.peppershock.com/00:47 - 00:57 Welcome to The Marketing Expedition Podcast 00:57 - 01:52 This week's guests, Drew Allen and Brian Staudinger 01:52 - 02:23 About Drew 02:23 - 03:09 About Brian 03:09 - 05:44 Starting a video project 05:44 - 08:03 Being on camera 08:03 - 08:47 Green Screens 08:47 - 10:57 Pre-production, Production, Post-production 10:57 - 12:33 Outdoor video shoots and Golden Hour 12:33 - 15:36 5 Videos every company needs 15:36 - 18:07 Commercials 18:07 - 20:37 Company Jingles 20:37 - 22:03 Graphic Videos 22:03 - 25:11 Technical videos and Trade show videos 25:11 - 26:29 Video Production during COVID 26:29 - 29:42 The Peppershock Studio https://www.peppershock.com/about/studio/ 29:42 - 30:28 Innovative video production ideas 30:28 - 31:19 Producing videos for Albertsons 31:19 - 32:27 Going viral 32:27 - 36:41 Knowing your audience 36:41 - 37:49 Video is here to stay 37:49 - 38:21 Tips for producing your own video 38:21 - 40:19 How to interview someone 40:19 - 45:15 Hiring a production company 45:15 - 46:05 For more check out https://themarketingexpedition.com/podcasts/ 46:05 - 46:53 Thanks to Brian and Drew and check out https://www.peppershock.com/book-drew so you can have the next viral video! 46:53 - 47:00 For more podcasts be sure to check out https://themarketingexpedition.com/podcasts/Get started with the Aspiration! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. https://my.aspiration.com/app/token/referral/1MXN55MOKB26FMCW  #videoproduction #video #videography #filmmaking #cinematography #filmmaker #videographer #film #cinematographer #filmproduction #behindthescenes #production #director #videomaker #filmmakers #videoshoot #videomarketing #videoedits #videoediting #marketing #filming #videos #advertising #branding #peppershock #podcastonamazonmusic Hosted on Acast. See acast.com/privacy for more information.

Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.https://innerviewgroup.com/ 00:00 - 01:49 Welcome to The Marketing Expedition podcast! 01:49 - 02:57 Welcome this weeks guest Chris Wallace 02:57 - 04:54 Chris early life 04:54 - 08:08 Culture and Branding 08:08 - 09:48 The best advice 09:48 - 14:23 Measure what you treasure 14:23 - 15:37 Informing vs. Convincing 15:37 - 17:25 What inspired Chris 17:25 - 20:58 Marketing Campaigns 20:58 - 23:12 Resources for you! 23:12 - 25:58 Looking towards the future 25:58 - 28:54 Navigating marketing during a pandemic 28:54 - 32:57 Zoom in 2020 32:57 - 34:44 Being an adjunct professor 34:44 - 36:16 Final Thoughts 36:16 - 37:46 How to get a hold of Chris: https://www.linkedin.com/in/christopherewallace/ 37:46 - 38:05 Thanks for listening to the Marketing Expedition Podcast Try Ibotta, a cashback rewards app. Make real money every time you shop for groceries, online purchases, and more! Use referral code "gkeecfx" at registration. Sign up at https://ibotta.onelink.me/iUfE/1005cd3f?friend_code=gkeecfx #branding #marketing #marketingcampaigns #marketingstrategy #companyculture #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #virtual #zoomnetworking #businessgoals #innerviewgroup #peppershock Hosted on Acast. See acast.com/privacy for more information.

Peggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to them. With 30+ years of experience, she specializes in scaling strategies, leadership, and process creation/management. She believes small business is the best way to make a difference in the world - that’s why she helps her clients grow and scale their companies, without the overwhelm or laboring endless hours, so they can fulfill their dreams and gain the freedom, and life, they’ve always wanted with the impact they deserve.https://www.quantumscalinggroup.com/home 00:00 - 00:19 Your host Rhea Allen welcomes you to the Marketing Expedition Podcast 00:19 - 01:14 Welcome Peggy Niles 01:14 - 04:59 CPA to Entrepreneur 04:59 - 07:11 Welcoming Challenges 07:11 - 09:18 Making Numbers Exciting 09:18 - 14:21 Peggy’s' Mentor 14:21 - 19:15 Not Sacrificing your life to have your Dream Business 19:15 - 20:53 Alternative Networking in 2020 20:53 - 26:15 Travel 26:15 - 29:13 What's working in 2020 29:13 - 31:47 Get in touch with Peggy Niles 31:47 - Be sure to subscribe and here the other latest Podcast episodes here: https://themarketingexpedition.com/podcasts/Save every day at your favorite spots with Raise. Use the link to get $5 off your first card: https://geta.raise.com/RALLEN6552#entrepreneurs #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner #womeninbusiness #leadershipdevelopment #leadership #smallbusiness#marketing #advertising #branding #marketingstrategies #quantumscalinggroup #peppershock Hosted on Acast. See acast.com/privacy for more information.

Christopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.www.elitepodcastmarketing.agency 00:00 - 00:13 Rhea Allen welcomes you to The Marketing Expedition Podcast 00:19 - 02:09 Welcome Christopher Hines 02:09 - 03:03 How Chris started his very own Podcast 03:03 - 04:32 Best Advice for Starting a Podcast 04:32 - 05:12 Sponsorships + Relationships 05:12 - 06:54 Podcast Audits! 06:54 - 08:24 Best New Podcasts 08:24 - 09:17 Chris Hines Mentor 09:17 - 10:24 https://podfestexpo.com/ 10:24 - 12:39 Tips and Tools 12:39 - 13:53 Consistency is Key 13:53 - 15:52 The Future of Podcasting 15:52 - 19:47 Best Podcasting Platform 19:47 - 24:21 Getting more Podcast Listeners  24:21 - 26:00 Chris' Goals 26:00 - 30:27 Engagement Time 30:27 - 34:11 How to get ahold of Chris: https://www.linkedin.com/in/thecoachchris/ 34:11 - 34:32 See you next time and for more https://themarketingexpedition.com/  Get started with the Aspiration! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. https://my.aspiration.com/app/token/referral/1MXN55MOKB26FMCW  #podcasting #podcast #podcastlife #podcasts #podcaster #podcasters #podcastshow #podcastlove #podcastinglife #podcastaddict #newpodcast #podcasthost #podcastmovement #podcastnetwork #entrepreneur #interview #marketing #advertising #branding #marketingstrategy #elitepodcastmarketing #peppershock #PodcastsOnAmazonMusic Hosted on Acast. See acast.com/privacy for more information.

Tobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with her husband and daughters and in 2002 they spent 3 months backpacking through central Mexico. In 2013 they drove from Utah to Guatemala where they lived, worked, and volunteered for 3 months. Tobie stays busy working as a birth and postpartum doula and running her organization. https://behumanitarian.org/00:00 - 01:45 Introducing Tobie Spears 01:45 - 04:40 Tobie's Tours in 04:40 - 07:28 Tobie's Preschool and Nonprofit Activities in Guatemala 07:28 - 08:50 Target Market for Humanitarian trips 08:50 - 10:21 Her daughter's experience over the last 8 years of trips 10:21 - 12:09 Parents and child experiences during trips 12:09 - 14:30 Size and people on the trips 14:30 - 15:25 How to find out more about her humanitarian trips 15:25 - 16:28 Information on sponsoring 16:28 - 17:17 YouTube Channel 17:17 - 20:06 Tobie's Path 20:06 - 25:13 2021 Trip Information and Fundraising 25:13 - 28:05 Marketing tools that have worked for Tobie 28:05 - 30:52 Where Tobie sees herself in 5 years 30:52 - 31:28 How to get in contact with Tobie and find her tours 31:28 - 32:04 Closing and Find More at Peppershock.com 32:04 - 32:31 Visit Themarketingexpedition.com to find out more!www.peppershock.com/eventswww.peppershock.com/podcasts #humanitarian #humanity #charity #help #donate #nonprofit #fundraising #humanitarianaid #humanrights #motivation #volunteer #education #marketing #marketingtools #marketingstrategy #advertising #branding #brandstrategy #GuatemalanHumanitarianTours #peppershock #travel #explore #sponsorship Hosted on Acast. See acast.com/privacy for more information.

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 01:55 Introducing Diana Fryc 01:55 – 03:55 History of Retail Voodoo 03:55 – 06:12 Retail Voodoo Areas of Expertise - Foundation Brand Building 06:12 – 08:24 Clients They Attract- Risk Takers 08:24 – 11:02 Branding from the Inside Out: REI Example 11:02 – 16:44 How did Diana get where she is now 16:44 – 21:48 Helping consumer packaged goods through COVID-19 21:48 – 23:39 Marketing strategies for Retail Voodoo 23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show 25:45 – 32:11 Favorite foods and companies they have worked with 32:11 – 35:22 Overview of certified B-Corp 35:22 – 38:52 Diana's mentors 38:52 – 42:33 Recommended books and podcasts 42:33 – 44:15 Diana's social contacts: LinkedIn, and Email 44:15 – 45:48 Where she sees herself in 5 years 45:48 – 47:21 Last Words: Find a goal and be Patient 47:21 – 47:54 Closing and find more at Peppershock.com 47:54 – 48:23 Visit Themarketingexpedition.com to find more #marketing #marketingstrategies #branding #advertising #retailvoodoo #peppershock #retail #retailmarketing #wellness #graphicdesign #design #logo #brand #brandidentity #logodesign #marketingdigital #naturalproducts #thegooderpodcast #foodandbeverage #goals Hosted on Acast. See acast.com/privacy for more information.

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 03:00 Introducing Kevin Smith 03:00 – 04:20 Boise, ID, and Cradlepoint 04:20 – 06:15 Background to working with Cradlepoint 06:15 – 07:43 Real Stories Using Cradlepoint Technology 07:43 – 12:45 Kevin's Background 12:45 – 13:50 Curation Foods Story for packaged guacamole 13:50 – 18:31 Process for Projecting Data Sets: EX Packaged Guacamole 18:31 – 19:23 Ideal Clients: Midlevel Companies 19:23 – 20:16 Marketing Smashbrand 20:16 – 21:18 New Software and Platform for Agency's 21:18 – 23:10 Kevin's Inspiration: His Dad & Business of Expertise by David Baker 23:10 – 24:27 Differentiation 24:27 – 25:25 Being an Entrepreneur 25:25 – 28:00 Success Story of Kevin's: GFuel 28:00 – 32:03 Influencer Marketing and the Jayden DeLuca Foundation 32:03 – 34:04 Words of Wisdom from Kevin 34:04 – 34:46 How to Work with Smashbrand www.smashbrand.com 34:46 – 35:39 Closing: Find more at Themarketingexpedition.com #branding #marketing #advertising #smashbrand #peppershock #graphicdesign #design #logo #brand #digitalmarketing #business #socialmedia #socialmediamarketing #graphicdesigner #logodesigner #creative #designer #entrepreneur #art #brandidentity #logodesign #marketingdigital #smallbusiness #brandingdesign #webdesign #illustration #instagram #logos Hosted on Acast. See acast.com/privacy for more information.

Margy Feldhuhn is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica lead an in-house staff of 13 employees in their Rhode Island office and have successfully scaled the agency to 7 figures. Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and an equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing podcasts and video content for the company. Margy is active in animal rescue and organizes a yearly fundraiser called Art for Animals. In 2019 she was recognized for her efforts with a "Humane Heroes" award. When she’s not busy rescuing pets in need, you can find her listening to true crime podcasts. 00:00 - 1:55 Introducing Margy Feldhuhn 01:55 - 04:08 Art of Animals 04:08 - 08:43 How Margy Got to Where She is Today 08:43 - 09:40 Traveling and the Impacts of it 09:40 - 14:17 Meeting Jess and Door to Door Sales 14:17 - 18:15 Margy's Marketing; Paid Ads and Guest Expert Profit Lab Facebook Group 18:15 - 20:23 2021 and Beyond 20:23 - 22:24 Monetizing the Mic 22:24 - 24:41 How to be a Guest on a Podcast 24:41 - 28:01 Sucess Stories of Margy's 28:01 - 32:24 Margy's Favorite Resources and Tool 32:24 - 34:06 Margy's Favorite Accomplishment 34:06 - 35:19 Guest Expert Profit Lab Facebook Group 35:19 - 36:13 Margy's Pets 36:13 - 36:55 Closing and Find More at Peppershock.com 36:55 - 37:23 Visit Themarketingexpedition.com to find out more! #marketing #advertising #business #digitalmarketing #branding #socialmedia #marketingstrategy #podcasting #podcast #podcastlife #podcasts #podcaster #podcastnetwork #entrepreneur #interviewconnections #animalrescue #adoptdontshop #rescue #animals #animallovers #artforanimals #humaneheros Hosted on Acast. See acast.com/privacy for more information.

Natalie Lemas is the host of The Journey, the only daily LIVE mindset coaching membership on the Internet! She teaches ambitious people how to become masters at manifestation. Through her techniques, she has reached a net worth of almost $10 million in 7 years. She believes everyone deserves to live their life by design and she’s committed to showing people how to make that happen!www.natalielemas.com 00:00 - 01:00 Introducing Natalie Lemas 01:00 - 01:50 CEO Swap for Natalie and Rhea 01:50 - 08:00 Natalie’s Path to Where She is Now 08:00 - 10:00 Manifestation 10:00 - 13:20 The Ideal Scenario 13:20 - 16:52 Natalie's Ideal Scenario 16:52 - 18:09 Natalie's Non-Profit 18:09 - 21:50 Natalie's Mentors and Inspirations 21:50 - 25:13 Natalie's Experience Being a Mom and Finding Peace 25:13 - 31:33 Natalie's Marketing Tools and Tactics 31:33 - 35:00 Ideal Clients 35:00 - 37:16 The Journey Information and Promo Code 37:16 - 40:18 Vulnerability and Being Real 40:18 - 43:30 Social Media 43:30 - 44:15 Natalie's Words of Wisdom: Never Give Up! 44:15 - 44:31 Closing and Find more at Peppershock.com 44:31 - 45:36 Visit Themarketingexpedition.com to find out more! #marketing #advertising #thejourney #nevergiveup #mindset #motivation #success #goals #inspiration #believe #manifestation #entrepreneur #business #motivational #inspire #coaching #coach #lifecoach #mentoring Hosted on Acast. See acast.com/privacy for more information.

Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of Kith, a crisis response and reputation management firm. www.kith.co 00:00 – 02:14 Introduction 02:14 – 04:58 Explaining “Kin and Kith” 04:58 – 09:59 Tools that Helped Along the Way 09:59 – 11:21 Crisis Response and Helping Communicators 11:21 – 14:14 Exploring in the Business World 14:14 – 17:01 Tools used in Business 17:01 – 20:02 Book Recommendations 20:02 – 22:10 The Four P’s of Marketing 22:10 – 22:24 Don’t Forget to Check out Bill Coletti on LinkedIn 22:24 – 22:43 Seeing 5 Years into the Future 22:43 – 24:40 Closing Statements #marketing #advertising #kith #reputationmanagement #crisismanagement #covid #crisis #coronavirus #businesscontinuity #resilience #emergencymanagement #riskmanagement #resiliency #pandemicplan #cyberrisk #pandemicpreparedness #businessresilience #supplyrisk #emergencyplan #enterpriserisk #business #leadership #PodcastsOnAmazonMusic Hosted on Acast. See acast.com/privacy for more information.

Maggie Dennison is a teacher and mentor for Mindset and Marketing. She combines her business experience as a Project Leader for a multinational company in Germany, with years of personal and spiritual development, coaching, and writing marketing materials. With this rounded background, she helps her clients with the nuts and bolts of marketing as well as getting them past those stuck places that stop them in their tracks. Nature feeds her spirit and in her spare time, you're most likely to find her out among the trees. Maggie grew up in Northern Ireland and since leaving there, has lived in 7 countries...so far. 00:00 – 05:15 Introduction 05:15 – 06:24 Working with Solos and Partnerships 06:24 – 08:05 What’s it’s like Working with Maggie 08:05 – 17:02 Client Example 17:02 – 20:27 Shifting Balance 20:27 – 24:20 Marketing the Business and Networking 24:20 – 26:45 Future Marketing Jobs 26:45 – 30:00 Closing Statements30:00 – 32:41 Be Sure to Check Out https://mymarketingmessage.com #advertising #marketing #marketingdigital #business #digitalmarketing #branding #socialmedia #entrepreneur #marketingstrategy #smallbusiness #networking #onlinemarketing #mindset #motivation #success #goals #inspiration #love #believe #life #lifestyle Hosted on Acast. See acast.com/privacy for more information.

Brandon Buck created Infinite Strengths with the mission to provide an exceptional experience that will ensure all clients fully maximize their potential. Brandon’s passion for leadership development started with an opportunity to play collegiate baseball at Purdue University. After graduation, he began a career as a high school teacher and coach in Arizona. As the head coach of the baseball team, Brandon focused on character development first and baseball second. His top priority was to develop young boys into good men, husbands, and fathers. This focus equated to dozens of draft picks, collegiate athletes, state championships, and a nationally ranked program. Brandon developed district-wide leadership programs for students, teachers, and administration and was named a finalist for Teacher of the Year for the state of Arizona in 2010. Brandon became a professional leadership coach, facilitator, and speaker in January of 2016. Since then he has been helping incredible people enhance their lives and incredible companies enhance their business and culture. 00:00 – 03:44 Introduction 03:44 – 06:03 Behind the Business Name 06:03 – 10:58 Coaching in Life 10:58 – 12:34 Engaging in the Huddle 12:34 – 13:45 Experience from the Huddle 13:45 – 16:14 What was Covered in the Last Huddle 16:14 – 19:25 Success Stories 19:25 – 21:50 What Motivates You 21:50 – 24:34 Gaining New Business 24:34 – 25:24 Virtual Speaking due to COVID 25:24 – 26:25 Don’t Forget to Check Out https://infinitestrengths.com/ 26:25 – 29:39 Closing Statements #Marketing #advertising #Leadership #Strengths #InfiniteStrengths #Coaching #leadershipdevelopment #motivation #leadershipskills #leadershiptraining #leadershipcoaching #leader #leadershipcoach #entrepreneur #business #success #personaldevelopment #inspiration #mindset #entrepreneurship #leadershipgoals #leadershipmatters #leadershiptips #growth #professionaldevelopment #goals #growthmindset #lifecoach #personalgrowth Hosted on Acast. See acast.com/privacy for more information.

Trillitye Paullin is the Founder and CEO of Free to Feed, a place for parents to find answers to their questions about infant food sensitivities, empowering them to continue their breastfeeding journey. Trillitye is the mother of two beautiful daughters who had severe infant food sensitivities. After processing the fact that she could hurt her children through breastfeeding, she started researching how to produce breast milk they could properly digest. It was when Trillitye discovered that many parents experience the same troubling situation that Free to Feed was born. In this episode, Trillitye shares with us her impactful story and how she built her company through personal branding. www.freetofeed.com Visit www.peppershock.com/events to see all our events, including the FREE 2nd Thursday Marketing Expedition Webinars over the lunch hour and the Free Fourth Friday Virtual Meetups at 10 am MST. 00:00 – 06:45 Introduction 06:45 – 08:34 Awards and Accomplishments 08:34 – 09:20 Family Life 09:20 – 10:30 How Many People Helped so Far 10:30 – 13:23 Market Strategy 13:23 – 20:03 Helping Moms and Success Stories 20:03 – 20:54 Substitute Sundays 20:54 – 25:50 Building Awareness 25:50 – 26:31 Be Sure to Check Out https://www.freetofeed.com/ 26:31 – 33:12 Back Story 33:12 – 34:55 Where Do You See Yourself in 5 Years 34:55 – 36:47 Closing Statements #FreeToFeed #Marketing #Advertising #Branding #PersonalBranding #WomenInBusiness #personalbrand #digitalmarketing #socialmedia #entrepreneur #socialmediamarketing #brandingtips #brandingstrategy #breastfeeding #motherhood #breastmilk #breastfeedingmom #breastfeedingjourney #breastfeedingsupport #podcastonamonzonmusic Hosted on Acast. See acast.com/privacy for more information.

Zuzana Dobro is the founder of The WHO Method (www.thewhomethod.com), a system created to help entrepreneurs, coaches, authors, experts, and agencies to get to know their customers deeply and to avoid the pitfalls of attracting the wrong people.Born in former Czechoslovakia, Zuzana escaped the Iron Curtain and moved to England, speaking very little English and with only £200 in her pockets. She gradually made her way to work in the creative industry and landed her “dream job” as an interaction and UX designer. However, something felt odd. Zuzana had an unstoppable desire to fulfill a childhood dream to travel around the world. So she left her comfortable lifestyle and traveled solo for 2 years, even backpacked to Antarctica. It was after her trip where she merged her passion for adventure, travel, and human evolution with her design and creative problem-solving expertise, and embarked on her new journey of entrepreneurship. 00:00 – 02:12 Introduction 02:12 – 05:48 Traveling the World 05:48 – 12:21 Understanding Travel in the Workplace  12:21 – 16:25 Backpacking in Alaska 16:25 – 23:12 Experience with Clients 23:12 – 28:05 Choosing to be an Entrepreneur 28:05 – 30:12 Work Ethic and Mastering your Skills 30:12 – 41:00 How to Approach Companies 41:00 – 42:46 Make Sure to Check Out https://zuzanadobro.com 42:46 – 45:03 The Who Method https://thewhomethod.com/who-waiting-a 45:03 – 46:28 Closing Statements #thewhomethod #womeninbusiness #startuplife #goals #branding #businessowners #digitalmarketing #motivation #startup #smallbusiness #marketing #entrepreneurmindset #hustle #startups #inspiration #entrepreneurs #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner Hosted on Acast. See acast.com/privacy for more information.

#1 Bestselling Author and Keynote Speaker Erik Qualman has performed in over 55 countries and reached 35 million people. He was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. He is the host of the popular Super U Podcast and his work has been used by the National Guard to NBCUniversal to NASA.Buy Erik Qualman’s latest book The Focus Project: https://amzn.to/3c3lqXE 00:00 – 01:51 Introduction 01:51 – 05:12 Green Glasses 05:12 – 06:51 Struggle with New Media 06:51 – 09:30 Social Media Revolution 09:30 – 12:28 The Focus Project and Coronavirus 12:28 – 14:28 How the Workforce has Changed due to Coronavirus 14:28 – 16:12 Virtual Advantages vs. Disadvantages 16:12 – 17:24 Life Changes because of Coronavirus 17:24 – 21:02 Background History 21:02 – 25:04 The Four Spirit Animals of Focus 25:04 – 28:10 Power Hour 28:10 – 31:32 How to Market 31:32 – 35:38 Success Stories 35:34 – 37:11 Business in the Future 37:11 – 38:34 Proudest Accomplishments 38:48 – 40:11 Closing Statements 40:11 – 41:36 Don’t forget to check out https://equalman.com #Marketing #Marketingtips #Advertising #Business #MarketingStrategies #MarketingStrategy #ErikQualman #Equalman #TheFocusProject #NewMedia #SocialMedia #socialmediatips #SocialMediaMarketing #COVID19 #VirtualWorkplace #Zoom #ContentMarketing #Entrepreneur Hosted on Acast. See acast.com/privacy for more information.

Stuart Enterline is a Wealth Advisor at Lefavi Wealth Management. He attended Pennsylvania State University where he earned three degrees in Finance, Accounting, and Economics, with a concentration in Statistics. Stuart holds Series 7 and Series 66 licenses and is actively engaged in researching financial markets and the economy. He is also working toward obtaining the prestigious Chartered Financial Analyst designation, one of the most difficult designations one can earn, in any industry. Stuart passed Level I and Level II on his first attempt and is currently studying for Level III. Originally from Erie, Pennsylvania Stuart is currently a resident of downtown Salt Lake City. He enjoys reading, playing sports, skiing, and sailing. 00:00 – 00:36 Introduction and Welcome to The Marketing Expedition Podcast 00:36 – 03:19 Welcome Stewart Enterline 03:19 – 08:55 Day to Day Operations 08:55 – 12:02 How Things Have Changed in the Business World 12:02 – 14:09 Knowing Incentives 14:09 – 23:03 Success Stories 23:03 – 24:36 Marketing Strategies 24:36 – 29:25 The Ideal Client 29:25 – 34:32 What to Look for in a Wealth Management Company 34:32 – 36:00 How to Obtain Clients 36:00 – 39:13 Accomplishments 39:13 – 40:21 Closing Statements and be sure to check out https://themarketingexpedition.com/ #Marketing #MarketingStrategies #ClientRetention #Branding #Advertising #WealthManagement #FinancialPlanning #COVID19 #Business #Investment #Lefavi #LefaviWealthManagement #Success #Accounting #Economics Hosted on Acast. See acast.com/privacy for more information.

Tiji Thomas is a Client Conversion Coach and a 7-Figure Sales Expert. Tiji helps coaches and consultants get maximum results with their organic and paid marketing efforts, by showing how to get more clients from consultations and strategy calls. He has personally produced over a half-billion dollars in sales using his “UnSelling System”. He loves serving people who love to serve others, and enjoys teaching how to get more clients using his integrity-based sales approach! Tiji has been happily married for 23 years and has two amazing children. 00:00 – 01:09 Introduction 01:09 – 01:50 Welcome Tiji Thomas 01:50 – 03:06 Unselling 03:06 – 04:30 Coaching and Sales 04:30 – 07:12 Career Path 07:12 – 10:12 Helping Others 10:12 – 12:58 Utilizing Services 12:58 – 17:02 What is a Coach 17:02 – 22:59 Goals for Post COVID 22:59 – 27:03 Marketing your Business 27:03 – 29:51 Make sure to check out www.unsellingtraining.com/free/gift 29:51 – 30:32 Closing Statements 30:32 – 31:58 Visit www.themarketingexpedition.com #marketing #marketingstrategy #socialmediamarketing #branding #brandstrategy #UnSelling #advertising #coaching #digitalmarketing #business #entrepreneur #leadership #integrity #salestraining #salesforce #salestips #businesstips #peppershock Hosted on Acast. See acast.com/privacy for more information.

Nikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU's reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She's been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State University in Detroit, MI. She holds a BA in Theatre from California State University, Fullerton. 00:00 – 01:38 Introduction 01:38 – 05:12 Welcome Nikki Koontz 05:12 – 06:13 Shakespeare Festival 06:13 – 08:09 University Programs 08:09 – 10:46 Campus and Student Life 10:46 – 13:23 Marketing on a Daily Basis 13:23 – 17:48 Marketing Goals for the University 17:48 – 23:00 The Five R’s 23:00 – 25:46 Keeping Students Engaged 25:46 – 26:32 Marketing Classes 26:32 – 28:59 Marketing - Seth Godin 28:59 – 29:37 Closing Statements 29:37 – 30:52 Check out Themarketingexpedition.com #Marketing #Branding #Advertising #BrandStrategy #PublicRelations #CrisisManagement #DigitalStrategy #HigherEducation #CollegeRecruitment #VideoProduction #UniversityLife #SUU #SouthernUtahUniversity #SocialMedia #ContentDevelopment #PublicRelations #Peppershock Hosted on Acast. See acast.com/privacy for more information.

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic". Her latest book, "Profit of Kindness" went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com/publicity 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 01:47 Welcome Jill Lublin 01:47 – 04:18 Guerrilla Publicity 04:18 – 07:29 The Music Industry - The Power of Publicity 07:29 – 09:58 Life After the Music Industry 09:58 – 12:32 Public Speaking 12:32 – 15:09 How to Get Publicity 15:09 – 16:27 Mentors 16:27 – 17:36 Continue Learning Always 17:36 – 17:59 Reach out to Jill Lublin Jilllublin.com 17:59 – 18:18 Be sure to check out Jilllublin.com/publicity 18:18 – 21:07 COVID Virtual Publicity Course 21:07 – 22:50 For more check us out at Themarketingexpedition.com #RadicalInfluence #Publicity #Networking #Kindness #Referrals #Marketing #Advertising #Publishing #MarketingStrategy #Strategy #Consulting #Entrepreneur #smallbusiness #smallbiztips #marketingtips #branding #leadership #socialmediamarketing #GuerrillaPublicity #GuerrillaMarketing #PublicSpeaking #Mentorship Hosted on Acast. See acast.com/privacy for more information.

We are excited to have John Wall as this week's guest. John is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn. He's also a partner at Trust Insights (https://www.trustinsights.ai), a marketing data science firm founded by Christopher S. Penn and Katie Robbert. He has held positions specializing in Customer Relationship Management, Marketing Automation, and sales support systems at both venture-funded and privately held businesses, working with clients such as Amazon, Salesforce.com, Microsoft, and Oracle. 00:00 - 00:21 Welcome to The Marketing Expedition Podcast 00:21 - 01:52 Welcome John Wall 01:52 - 04:21 Working for 7 Start-Ups 04:21 - 06:40 The Tech Industry 06:40 - 08:17 Google Analytics 08:17 - 09:51 Staying Ahead of the Competition 09:51 - 13:01 Bouncing Back from COVID19 13:01 - 14:41 Privacy in Marketing and on Social Media 14:41 - 16:27 The Eternal Weekend 16:27 - 18:28 Industries of the Future 18:28 - 20:51 Successful Tactics 20:51 - 22:00 Working from Home 22:00 - 23:46 Mentors 23:46 - 26:33 Goals 26:33 - 26:48 Major Motivation 26:48 - 27:36 The Ideal Client 27:36 - 29:11 Reach out to John Wall here https://www.marketingovercoffee.com/ 29:11 - 30:00 Be sure to check out https://themarketingexpedition.com/ #Marketing #Advertising #Technology #Automation #StartUps #GoogleAnalytics #COVID19 #Privacy #SocialMedia #WorkingFromHome #Mentorship #MarketingOverCoffee #Peppershock Hosted on Acast. See acast.com/privacy for more information.

Rhea Allen, President and CEO of Peppershock Media as well as the founder of the Marketing Expedition Community, is bringing her marketing and advertising expertise to the microphone! The Marketing Expedition Podcast is a show where we'll discuss trending marketing topics, reveal industry secrets with special guest interviews, and most importantly, teach you how to build your brand and bottom line. Start your marketing journey today! Please like and follow the podcast. Hosted on Acast. See acast.com/privacy for more information.

Paula Orezi is the Author of "From Me to You", a book of motivational poetry. Her message is aimed at business-minded professionals or anyone wishing to start their own business and needing help to overcome mindset beliefs, being organized, or conducting sales through relationship-building. Paula's WHY is to help people overcome destructive patterns regarding their thinking and daily investment habits. Paula has been featured in Podcasts that encourage others to live with purpose and dream BIG! The creation of the Paula O! Store (paulaostore.com) was founded on the concept of Be You! She has impacted many with her branded products that stand for the mission of empowering others to be themselves and find their life’s calling in an adventurous way. 00:00 - 00:30 Join The Marketing Expedition Community 00:30 - 00:51 Welcome Your Host Rhea Allen 00:51 - 01:57 Welcome Paula Orezi 01:57 - 04:14 The Path of Life 04:14 - 05:50 The Best Kept Secret 05:50 - 08:40 Paula’s Book 08:40 - 12:04 Paula’s Success Stories 12:04 - 13:30 Mentors 13:37 - 14:27 Keys to Success 14:27 - 15:04 The Ideal Client 15:04 - 16:37 Tactics to Growing Your Business 16:37 - 19:45 Business During COVID19 19:45 - 21:04 Building Your Brand and Bottom Line After COVID19 21:04 - 23:03 Black Lives Matter 23:03 - 25:24 Be You 25:24 - 28:46 Being Online 28:46 - 29:57 Final Thoughts 29:57 - 30:22 Paula’s Resources: https://www.paulaostore.com/ 30:22 - 30:40 Thank You, Paula 30:40 - 31:07 Join The Marketing Expedition Community #PaulaOStore #Business #KeystoSuccess #goals #success #Entrepreneurship #marketing #advertising #COVID19 #BlackLivesMatter #Peppershock #RelationshipBuilding #overcomingobstacles #branding #bottomline #growyourbusiness #growyourbrand #smallbiztips Hosted on Acast. See acast.com/privacy for more information.

We are privileged to have International Bestselling Author and Motivational Speaker Gina Gardiner as this week’s guest. Gina is an empowerment and relationship coach and a transformational leadership trainer with over 30 years of expertise helping people experience happiness, success, and fulfillment. She’s the founder of Thrive Together Tribe Membership and the Personal and Spiritual Development Program. Gina has worked with countless individuals, couples, teams, and organizations helping them to step into their potential, to learn the lessons from the past, and to recognize that there is a choice to step into their power and live a fearless life. 00:00 - 00:29 Join The Marketing Expedition Community 00:29 - 01:00 Welcome your Host Rhea Allen 01:03 - 02:28 Welcome Gina Gardiner 02:37 - 04:59 Learning to walk again 04:59 - 05:30 Early life in the UK 05:30 - 06:29 Managing Emotions 06:29 - 08:34 The Keys to Leadership 08:34 - 09:24 Increasing Productivity, Profitability, and Culture 09:24 - 11:29 Starting her own company, Genuinely You 11:29 - 13:29 The Importance of Word Of Mouth 13:29 - 15:48 The Ideal Client 15:48 - 18:00 The Power of Testimonials 18:00 - 23:51 How to Grow your Brand 23:51 - 25:07 How to Better your Public Speaking Skills 25:07 - 25:50 It’s all about the Content 25:50 - 28:21 The Impact of Technology 28:21 - 31:03 Where do you see yourself in 5 years 31:03 - 31:58 How to get ahold of Gina Gardiner! https://genuinely-you.co/index 31:58 - 32:43 Thank You 32:43 - 33:29 Join The Marketing Expedition Community #Marketing #Advertising #Business #Leadership #Productivity #Profitability #CompanyCulture #Entrepreneur #Entrepreneurship #WordOfMouth #GrowYourBrand #PublicSpeaking #Technology #Peppershock #MarketingExpedition Hosted on Acast. See acast.com/privacy for more information.

We are excited to have Terry Hansen, President of The Hansen Group Company, a sales performance improvement firm, as this week's guest. Terry trains business owners and their sales teams on how to increase sales in good AND bad economic times. 00:00 - 00:34 Join The Marketing Expedition 00:34 - 00:55 Your Host Rhea Allen 00:55 - 02:50 Special Guest Terry Hansen 02:50 - 05:09 Cold Calling 05:09 - 07:46 The Ideal Client 07:46 - 08:27 Sales Training 08:27 - 11:20 Getting New Business in the Door 11:20 - 15:12 Influencer Marketing vs. Affiliate Marketing 15:12 - 20:20 Terrys Master Class 20:20 - 22:23 3 Tips for Succeeding Without Money 22:23 - 26:50 Mentors 26:50 - 29:40 Terry’s FREE Master Class! http://hansenuniversity.com/bigquestion1 29:40 - 34:16 Where does Terry see Himself in 5 Years 34:16 - 35:05 Thank You, Terry Hansen 35:05 - 35:13 Join The Marketing Expedition #Marketing, #Advertising, #Branding, #Peppershockmedia, #training, #sales, #goodeconomy, #badeconomy, #coldcalling, #ideaclient, #Newbusiness, #InfluencerMarketing, #AffilliateMarketing, #MasterClass, #Mentoring, #Influencers Hosted on Acast. See acast.com/privacy for more information.

We are excited to have Dr. Mindi Anderson of Maximize Solutions - Business Consulting and Coaching as this week's guest. Working as a Chief Motivational Officer', Dr. Anderson is also a veteran, volunteer firefighter, and an advisory board member for the Idaho Women's Business Center. We talk about setting yourself apart and growing your business. 00:00 - 00:33 The Marketing Expedition Podcast 00:44 - 00:50 Your Host Rhea Allen 00:50 - 01:00 Welcome Dr. Mindi Anderson 01:00 - 02:35 About Dr. Mindi Anderson 02:35 - 03:00 Being a Chief Motivational Officer 03:00 - 03:45 About her company: Maximize Solutions - Consulting, and Coaching 03:45 - 05:00 Being a veteran advisory board member for the Idaho Women's Business Center 05:00 - 07:07 What’s it like being a Dr. 07:07 - 07:48 Greatest Strengths 07:48 - 09:30 Best Marketing Tactics 09:30 - 11:00 Keys to Linkedin 11:00 - 12:00 Succeeding thanks to Marketing Audits 12:00 - 14:32 Wingman 14:32 - 16:58 Goals and Aspirations 16:58 - 20:26 Setting yourself apart 20:26 - 24:04 How to grow your business 24:04 -25:38 Reach out on LinkedIn or on https://maximizesolutions.org/ 25:38 - 27:00 https://themarketingexpedition.com/ 27:00 - 29:49 Most Memorable Military Career Moment 29:49 - 31:21 Thank you, Dr. Mindi Anderson 31:21 - 31:39 For more visit https://themarketingexpedition.com/ #Marketing #Advertising #Business #ChiefMotivationalOfficer #Consulting #Coaching #Branding #Veterans #Military #WomenInBusiness #Idaho #LinkedIn #MarketingAudits #LifeGoals #GrowYourBusiness #maximizesolutions #peppershockmedia Hosted on Acast. See acast.com/privacy for more information.

Today we’re sharing with you a special conversation from a Facebook live interview with Shelly Yorgesen, Founder of The Veranda Network. An online group of businesswomen who support each other and help each other grow in business and life. We talked about relationships, Sales, Marketing, Networking and so much more.  00:00 - 00:33 Join The Marketing Expedition Community 00:33 - 01:00 Introduction 01:00 - 02:10 Welcome Shelly Yorgesen 02:10 - 04:00 Global Networking 04:00 - 07:25 Givent Executive Networking Events 07:25 - 10:59 Share your Businesses Story 11:01 - 14:50 How to Grow your Businesses Without Technology 14:50 - 17:25 Favorite way to Market 17:25 - 20:06 Fingertip Marketing 20:06 - 21:28 Givent Executive Network and the Veranda Virtual Network. 21:28 - 22:04 Thank you Shelly Yorgesen 22:05 - 22:24 Join The Marketing Expedition Community #Business #network #networking #peppershockmedia #marketing #marketingexpedition #verandanetwork #womeninbusiness #sales #relationship #advertising #virtual #zoom #technology #globalnetworking #idaho Hosted on Acast. See acast.com/privacy for more information.

Brad Frazer is a copyright, trademark, social media, Internet, privacy, and cybersecurity lawyer at the Boise law firm Hawley Troxell, Idaho's largest law firm. His practice areas include cybersecurity, privacy, Social Media ("SoMe"), internet law, e-commerce, technology and software licensing, patent counseling, trademarks and domain names, copyright, Information Technology ("IT"), media law, computer law, trade secrets, and related transactional work and litigation. Brad is also a published novelist. His debut novel The Cure was published by NYC-based Diversion Books. http://www.diversionbooks.com/books/the-cure/Contact information: Brad [email protected]  00:00 - 00:44 Sign up now for The Marketing Expedition Podcast 00:44 - 01:49 Welcome Brad Frazer 01:49 - 03:50 Working at the Boise law firm Holly Troxel 03:50 - 06:54 Music 06:54 - 09:09 Keys to Marketing and Branding  09:09 - 12:31 Protecting your Brand 12:31 - 17:21 Legal Service to help you Protect your Brand 17:21 - 28:08 Privacy and Cybersecurity 28:08 - 32:48 Brad Frazer Novel: The Cure 32:48 - 33:47 Marketing guru Rhea Allen 33:47 - 35:01 One Hour Free Initial Consultation with Brad Frazer 35:01 - 36:20 Thank you, Brad 36:20 - 36:38 Sign up now for The Marketing Expedition Podcast Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we had the pleasure of talking with Nick Looper of Side Hustle Nation. We discuss everything from marketing tips to side hustles and staying active during the COVID-19 crisis. You can learn more about Nick Looper and Side Hustle Nation at www.sidehustlenation.com 00:00 - 00:33 Sign up for The Marketing Expedition.com 00:49 - 01:00 Welcome Nick Loper 01:00 - 02:32 Side Hustle Nation 02:32 - 2:42 Shoes 02:42 - 04:51 Side Hustles 04:51 - 05:41 The secret to Happiness 05:41 - 07:21 COVID-19 and the side hustle 07:21 - 11:49 Giving back and saying Thanks 11:49 - 13:17 Family life 13:17 - 15:09 Zoom, Technology and Free Time 15:09 - 19:33 How to avoid trading dollars for hours 19:33 - 20:24 Side Hustle Nation Facebook Group 20:24 - 24:52 Marketing Tips 24:52 - 25:13 Thank you, Nick Loper 25:13 - 25:42 Sign up for themarketingexpedition.com Hosted on Acast. See acast.com/privacy for more information.

With so many of us working from home, we’ve decided to put together a list of tips and tricks to make your next virtual meeting your best one yet! 01:40Aim high! 02:20Children are to be seen…(or not?) 02:57Is this thing on? 03:08Luke, I am NOT your father... 03:33You’ve got to have more power! 04:00Feeling a little wired? 04:20Hot topic: hot-spot! 05:07Upstream and downstream. 05:35Who let the dogs out? 06:36Stay LIT, like literally. 07:04Staying put, while staying home. 07:41“You’re bleeding me dry!” 08:27To stream, or not to stream... 09:15Give your laptop what it wants. 09:42It’s okay to wine. 10:412P or not 2P. 11:14Did everyone hear me say that? 12:22Day jammies, night jammies. 13:22Proper linkage. 14:08You can’t get pulled over in your living room. 14:48Bonus tip! P.S. If you need help with marketing your business or converting your event into a virtual event, Peppershock is here to help you with that, we can also help you promote your virtual event or produce videos for you to showcase on your virtual event. We can help you boost your online advertising and keep your business alive as best as we can. We have an experienced and nimble design team totally used to working from home already at least once a week before all this cra-cra… we have video producers, social media and copywriters, Zoom pros and Google Hangout, Skype, or whatever your preferred platform… we got this! We are able and ready to help you from start to finish. Let’s get creative on how we can help you keep your business alive during this C-19 quarantine! Book a virtual 15-minute meeting with Rhea to discuss YOUR next potential pivotal project: www.peppershock.com/book-rhea Hosted on Acast. See acast.com/privacy for more information.

00:18 - 03:30 Introducing your host Rhea Allen 03:30 - 6:40 Navigating the Quarantine and Zoom 06:40 - 09:29 Supporting local restaurants and businesses 09:30 - 13:00 TLC (Technology, Leadership, and Communication) 13:00 - 16:13 In-depth dive into Google and Zoom 16:15 - 17:58 Staying organized with Tax and loan documents 17:58 - 22:13 Amazon and Supporting local 22:13 - 23:36 Keeping tabs on Friends 23:36 - 26:44 5 R’s 26:44 - 27:04 Wrap it up and Thank you Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Marketing Expedition Podcast, Rhea is joined by Sarah Cortez, creator of The F* Word Makes all the Difference.00:00 - 00:23 Intro Sarah Cortez 00:24 - 00:50 Welcome Sarah 01:33 - 02:48 The F word 02:56 - 05:27 Developing business in the real estate world 06:05 - 08:01 The F word 08:04 - 09:12 Tracking opportunities and building relationships 09:14 - 10:33 Closing rates 10:33 - 11:30 Vegas 11:31 - 15:22 Becoming a Pilot 15:33 - 17:56 Words of Wisdom for Salespeople 18:11 - 18:38 How to contact Sarah 18:38 - 19:00 Closing remarks Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Brooke Lacy, one of Idaho’s most successful Entrepreneurs and Podcast hosts! In this podcast, you will gain insights on how to best grow and maintain your network, becoming a success as an entrepreneur as well as overcoming challenges to better yourself. Take a listen!Podcast notes: Intro - 00:00 Host Rhea Allen - 00:18 Welcome, Booke Lacy - 00:35 About Brooke - 00:41 Jayla Digital - 01:10 Brookes beginning - 02:30 Living in Idaho - 04:38 Working for Albertsons Tech Support - 05:28 Starting Tech Savy - 06:18 Generating Business - 08:32 Accelerating Word of Mouth - 11:36 Keys to Networking - 12:23 Mentors - 13:20 Ideal Clients in the Tech World - 15:40 Designing Mobile-First - 20:30 Mental Wellness Life Podcast - 24:22 Overcoming Challenges - 29:58 Being an Entrepreneur - 36:05 Closing Remarks - 42:38 Thank You - 42:58 Hosted on Acast. See acast.com/privacy for more information.

We did a “pod-swap” with Matt Dietz, his podcasts are called “Simply Explaining Insurance,” and “None of My Business” and we interviewed each other and recorded it all in one session together. Take a listen and learn! We discuss everything from entrepreneurship, to marketing, and how podcasts are a great way to market your business and seek new business by interviewing people to sharing stories and swapping insights, information, and ways to build your brand and bottom line! Take a listen! Podcast notes: Intro - 00:00 Host Rhea Allen - 00:18 Welcome, Matt Dietz - 00:40 About Matt Dietz - 00:45 Matts Insurance Business - 02:00 How to make Insurance Appealing - 02:22 Matts Podcast (Simply Explaining Insurance) - 02:37 How podcasting has helped Matts business - 04:38 Matts Personal Podcast - 05:21 Working Outside of Idaho - 08:24 How Matt got to Idaho - 09:40 Idaho Growth - 10:20 How Matt Generates New Business - 11:38 Referrals - 12:20Standing out from the Competition - 14:15 Running a Business - 15:30 Favorite Book - 17:00 Marketing and Technology - 19:50 Ideas of the Future - 22:40 Cultivating Online Reviews - 28:40 Learn about Rheas’ Business - 35:00 The early days of Peppershock - 35:44 Hybrid Agency Trailblazers - 39:30 Social Media - 41:00 How to best Market to Consumers - 42:24 2020 Marketing Trends For The New Year - 42:36 How to know what people will respond to - 46:19 The Peppershock Crew - 49:54 Tips for acquiring new Business - 51:20 Peppershock Small Business of the Year - 55:20 What do you love about what you do - 56:38 Culture and Brand Camp - 58:55 Rhea’s Book - 1:00:30 Storytelling and Word of Mouth - 1:02:43 Future of Peppershock - 1:08:38 Thank you, Mark Dietz - 1:11:55 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Stacy Ennis a renowned author, creative consultant, individual writing coach, and ghostwriter! In this podcast, you will get great advice on tools and workshops helping you in becoming an author, how to market yourself through your writing as well as learn about building your personal brand through books!Take a listen! Podcast notes: Intro - 00:20 Welcome, Stacy Ennis - 00:35 About Stacy Ennis - 00:45 Training and helping future Authors - 01:16 Ted X talk - 02:15 Writing her book: Growing Influence 04:35 How the book has changed her life - 06:13 What books can do for you - 06:50 Growing Influence - 09:04 The success of her book! - 10:00 Finish That Book: an online course - 12:08 Stacys next book - 13:48 Workshops - 15:32 Training through Next Level Women Leaders - 16:49 Building your personal Brand through books - 17:23 Rhea's experience working with Stacy - 19:53 Cultivating daily habits - 22:22 Otter.AI - 22:39 Closing remarks - 26:00 How to contact Stacy - 26:35 Thank you, Stacy - 26:44 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Christian Kilpatrick from Brick6 Creative! In this podcast, you will learn how Christian Kilpatrick has created his business and the steps in which networking, teambuilding, word of mouth, and more have helped him in creating a unique and successful business. Take a listen! Podcast notes: Intro - 00:20 Welcome in Christian Kilpatrick - 00:28 About Christian Kilpatrick - 00:38 HealthWise and what is it - 3:05 Where Brick6 Creative came from - 4:02 What is Brick6 Creative - 5:39 Behind the Legos - 11:15 Listening and Communication tips - 14:46 PO Statements - 16:45 Starting a business in 2019 - 18:10 Epic Team Building Workshops - 19:48 Branding and creating a presence for Brick6 - 21:07 Focusing on LinkedIn and Social Media - 22:18 Creating a meetup group - 24:05 Keys to Networking - 24:45 Being an ambassador for your business - 25:52 Word of Mouth Advertising - 27:35 Final Thoughts - 30:00 Thank you, Christian Kilpatrick - 30:30 Contact Info - 30:40 Hosted on Acast. See acast.com/privacy for more information.

Q & A with Genny Heikka | Marketing Expedition Podcast by Rhea Allen, CEO, Peppershock Media Hosted on Acast. See acast.com/privacy for more information.

Welcome back our President and CEO Rhea Allen as she takes a deep dive into Her Story and how she came to be an innovative and valuable leader not only at Peppershock but in the community! Welcome Rhea Allen - 00:17 Early years - 00:57 Channel 6 News Intern - 01:50 TV production for Channel 12 - 02:29 Meeting Drew - 04:06 Moving to Seattle - 04:44 Starting Peppershock - 05:42 Full time at Peppershock - 08:12 First son Emerson! - 09:25 Peppershock team - 10:01 Downtown Nampa Office - 10:47 What Peppershock does - 11:54 Rheas background - 13:13 Fun, Fame and Fortune - 17:54 Peppershcock values - 19:18 Taking risks - 20:34 Overcoming challenges - 21:54 Summary - 25:40 Contact us/ more info! - 27:53 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Dave and David from Small Business Development Center (SBDC). In this podcast, you will learn more about transforming your companies culture as well as Dave and Davids's expertise. Take a listen! Welcome Rhea- 00:19 Welcome in David and Dave- 00:26 David and Dave introduce SBDC - 01:12 How do you grow your brand through Marketing - 03:17 Business model canvas - 05:00 Lean essentials sprint class - 11:28 Business succession rates - 13:59 SBA Emerging leaders program - 15:14 Who does the SBDC help? - 17:54 Federal agencies giving grants for Idaho tech companies - 18:50 Dave and David Podcast - 22:24 SBDC success story - 26:42 How to contact SBDC - 31:17 Final Words - 32:00 #Business #Culture #Brand #Peppershock #Media #Advertising #Podcast #Dave&David #Marketing #SBDC Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about transforming your companies culture as well as Ron Price's expertise. Take a listen! Welcome Ron - 00:42 What inspires a Chief Culture Officer - 01:26 Helping leaders reach their full potential - 03:08 Working around the world - 06:15 Marketing is about Impressions - 08:24 Books are business cards - 09:13 Passing the baton - 14:53 Using assessments in your business - 16:11 Why people do what they do? - 19:33 The Price Associate team - 22:44 The Complete Leader program - 25:42 Ron Price, Author - 30:12 Final words - 34:02 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about the Culture and Brand Camp event as well as Ron Price's expertise. Take a listen! Podcast notes: Going back aways - 00:35 History of Price Associates - 01:23 Price Associates around the World - 02:25 Nampa, Idaho roots - 03:46 Culture and Brand Camp - 05:08 What to expect from Ron - 05:46 What your clients are looking for - 07:20 Who's speaking at the Culture and Brand Camp - 08:32 Importance of Branding - 09:22 Behavior style - 12:23 Working with a new client - 14:02 Working with leaders - 15:00 New cohort's in Boise - 17:10 Ron Price, Author - 18:45 What's next? - 22:40 Culture and Brand Camp info - 23:48 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Melissa DeLuca, founder of DeLuca and Willow. In this podcast, you will learn how Melissa DeLuca uses her knowledge and passion to help others. Take a listen! Podcast notes: About Melissa DeLuca - 00:35 Integrative sales - 3:36  People and process - 5:13 Google Culture - 6:08 Why Idaho? - 8:57 HR executive - 10:00 Coaching - 10:58 Peppershock pow wow, P2 values - 12:30 Transition coaching - 14:12 Stalled or stuck - 15:54 Job found you, career itchy feet - 16:06 Transition or transformation -16:28 Mindset - 26:57 Power of the breath - 27:34 Marketing strategies, building brand - 18:59 Social media, I am the brand - 20:53 Online presence, consistent - 22:04 Focusing on LinkedIn - 23:48 Testimony - 24:26 Referrals - 25:43 Contact information - 27:13 Willow! - 27:40 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Melissa DeLuca, Founder of DeLuca and Willow. In this podcast, you will learn more about the Culture and Brand Camp event. Take a listen! Podcast notes: A little about Melissa - 00:59 Brand experience - 5:50 DeLuca and Willow - 6:55 Creative Process - 9:10 Newmarket - 10:22 Looking forward to Culture and Brand Camp - 11:33 Transformation of work - 12:25 Greatest influence - 10:42 Culture and Brand Camp information - 14:45 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses with their local advertising campaigns. Take a listen! Podcast notes: About Leslie Brown - 00:32  Why does radio work? - 1:28 Radio research - 2:36 The high rate of return - 4 keys of advertising - 3:09 Consistency - 6:01 Consistent and concise - 8:34 Media in different ways - 10:15 Call to action examples - 10:49 How to be more creative - 12:43 Jingle - 14:43 Successful Campaigns - 15:34 Words of wisdom - 24:26 Tell us what you want - 26:15 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Kirsten Holmberg, Public Speaking coach. In this podcast, you will learn how Kirsten Holmberg uses her knowledge and passion to help others feel confident and comfortable with public speaking. Take a listen! Podcast notes: About Kirsten Holmberg - 00:53 What does it take to be a TedX Boise speaker? - 1:58 Clients - 3:11 Public speaking coaching location - 5:56 Coaching executives - 7:54 Slide presentation - 8:33 Idaho Speakers Bureau - 11:15 Ability to communicate - 13:53 Public speaking tips - 15:48 Corporate clients - 19:24 Communicating with executives - 22:05 Contact -24:32 Coaching sessions - 25:19 Why do you do what you do? - 26:34 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen! Podcast notes: How Valtrend got started - 1:05 What goes into valuing a business? - 1:45 ESOP - 3:22 Litigation support - 3:56 Understanding the value of a company - 5:15 Steps to take to increase the value of the company - 6:08 Recurring Revenue - 7:53 Marketing perspective (selling a company) - 8:26 Ownership of business building, risky? - 11:06 Process of company evaluation - 13:01 Privately owned businesses vs. publicly owned businesses - 15:21 Mergers and acquisitions -17:19 Exiting strategies -18:47 What makes a company valuable - 20:12 Culture value - 22:38 Examples of evaluations - 23:31 Recommendations - 25:15 Contact - 26:10 Hosted on Acast. See acast.com/privacy for more information.