Breaking Down OTT Advertising with Matt Wilson | Marketing Expedition Podcast
This week, Matt Wilson of Silverback Advertising, and Rhea Allen, President, and CEO of Peppershock Media, and Founder of the Marketing Expedition Community, discuss OTT Advertising and finding your community online.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Matt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly. http://www.silverbackadvertising.com
00:00 - 01:06 Overview of Matt Wilson, Over-the-top and Silverback Advertising
01:06 - 01:23 Welcome to the Marketing Expedition Podcast
01:23 - 04:21 All about Matt
04:21 - 13:43 Matt explains what OTT is and the in house platform his company developed
13:43 - 19:19 Matt talks about the advantages of his mix of experience
19:19 - 30:42 Rhea and Matt discuss how the pandemic has opened up different ways to connect, specifically Clubhouse
30:42 - 35:17 Rhea dives into the branding and culture of Peppershock Media
35:17 - 43:32 Matt and Rhea talk about working remote and what that looks like for their companies
43:32 - 46:15 Big thanks to Matt for sharing his marketing wisdom
46:15 - 46:31 Thanks for listening, find more podcasts online www.peppershock.com
46:31 - 47:02 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trends
#OTT #overthetop #streaming #advertising #marketing #branding #clubhouse #workingfromhome #remoteworking #smallbusiness #companyculture #entrepreneur
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