Why Ice Hockey is Like Entrepreneurship with Zuzana Dobro | Marketing Expedition Podcast

Zuzana Dobro is the founder of The WHO Method (www.thewhomethod.com), a system created to help entrepreneurs, coaches, authors, experts, and agencies to get to know their customers deeply and to avoid the pitfalls of attracting the wrong people.Born in former Czechoslovakia, Zuzana escaped the Iron Curtain and moved to England, speaking very little English and with only £200 in her pockets. She gradually made her way to work in the creative industry and landed her “dream job” as an interaction and UX designer. However, something felt odd. Zuzana had an unstoppable desire to fulfill a childhood dream to travel around the world. So she left her comfortable lifestyle and traveled solo for 2 years, even backpacked to Antarctica. It was after her trip where she merged her passion for adventure, travel, and human evolution with her design and creative problem-solving expertise, and embarked on her new journey of entrepreneurship. 

00:00 – 02:12 Introduction 

02:12 – 05:48 Traveling the World 

05:48 – 12:21 Understanding Travel in the Workplace  

12:21 – 16:25 Backpacking in Alaska 

16:25 – 23:12 Experience with Clients 

23:12 – 28:05 Choosing to be an Entrepreneur 

28:05 – 30:12 Work Ethic and Mastering your Skills 

30:12 – 41:00 How to Approach Companies 

41:00 – 42:46 Make Sure to Check Out https://zuzanadobro.com 

42:46 – 45:03 The Who Method https://thewhomethod.com/who-waiting-a 

45:03 – 46:28 Closing Statements 

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