How the Speed of Change Can Impact Your Company with Tobin Lehman | Marketing Expedition Podcast
This week, Tobin Lehman of New North, and Rhea Allen, President, and CEO of Peppershock Media and Founder of the Marketing Expedition Community, talk about improving your marketing strategy in the midst of change!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results. He currently resides in Frederick, Maryland, with his spouse and five children. Learn more at www.ridethetornado.com
0:00 - 0:38 Tobin Lehman’s Bio
0:38 - 1:56 ScheduleOnce Deal: www.oncehub.com/pricing?referralcode=RAL212
1:56 - 4:28 Rhea’s Marketing Essentials
4:28 - 4:57 Welcome to Peppershock Media’s Marketing Expedition Podcast
4:57 - 5:04 Welcome Tobin
5:04 - 8:57 Tobin’s background
8:57 - 10:47 Current need for digital
10:47 - 12:23 Tobin’s team
12:23 - 17:11 Current changes
17:11 - 21:06 Book release
21:06 - 25:02 Going back to normal
25:02 - 27:21 Tobin’s marketing tips
27:21 - 33:06 Successful tactics
33:06 - 35:50 Automation do’s and don'ts
35:50 - 39:47 Tobin’s advice
39:47 - 43:50 Tobin’s most valuable resources
43:50 - 44:18 How to connect with Tobin
44:18 - 44:37 Thank you, Tobin
44:37 - 46:33 Last thoughts
46:33 - 46:52 Thanks for listening
46:52 - 47:21 Join https://themarketingexpedition.com/ today!
#marketingstrategies #marketing #marketingtips #creativemarketing #onlinemarketing #businesstips #automation #marketingautomation #contentstrategy #advertising #branding #digitalmedia #speedofchange #ridethetornado
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