New Marketing Trends for the New Year with Rhea Allen | Marketing Expedition Podcast

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise State University, keynote speaker, and the host of a popular podcast that ranks in the top 10% globally. Rhea emphasizes team building and creating a culture that empowers her team to produce superb work for their clients, time and time again.

00:00 - 00:18 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:19 - 01:56 New Marketing Trends for the New Year Guest Speakers

01:57 - 02:09 Need help with your marketing plan? Visit Peppershock for a marketing audit today! 

02:10 - 03:57 Huge shout out to our wonderful sponsors

03:58 - 04:36 NMTNY introduction

04:37 - 06:48 Social media live content and influencers

06:49 - 08:48 Advertise on Snapchat and Twitter

08:49 - 10:49 Short videos from Tiktok, Facebook, and Instagram stories

10:50 - 13:55 Utilizing media scheduling and AI tools

13:56 - 14:31 Gaming is a new way to advertise

14:32 - 16:56 Pinterest is the 3rd largest search engine tool

16:57 - 18:20 Optimizing your content on different platforms

18:21 - 22:50 Voice search optimization

22:51 - 25:13 Automation and chatbots

25:14 - 28:45 S.M.A.R.T.E.R. Goals

28:46 - 32:21 Interacting with the audience

32:22 - 34:40 Promo codes and special offers

34:41 - 35:26 Join The Marketing Expedition Community today!

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